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Star Lager Beer Partners 5 European Clubs

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star lager beer

By Modupe Gbadeyanka

On Wednesday, August 31, 2016, history was made as Star Lager Beer announced an unprecedented partnership with five football clubs in Europe.

The clubs are Arsenal, Juventus, Real Madrid, PSG and Manchester City, having a combined history in football of 544 years.

Star became the ‘Official Beer Partner’ of the five clubs, which have a combined history of 87 domestic league titles, 13 Champions League titles and numerous European titles.

Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand to bring new football experience to consumers and loyal fans of these clubs.

“They bring freshness and new levels of excitement to the established football order. We are happy to partner with these football clubs as we collectively want the same things; to excite football fans and give them memorable, unforgettable moments. It is what Star has always done and this is yet another way to demonstrate our commitment to creating exciting moments for our consumers”. Mr Maggi said.

The partnership bestows Star Lager beer rights to promote the brand’s association with Real Madrid; Arsenal; Juventus; Manchester City and Paris Saint-Germain to millions of fans across Nigeria and beyond, supporting its vision to embrace an unrivalled passion of football.

The partnership, first of its kind in Nigeria by a beer brewery intends to see Star Lager actively engage consumers and fans with series of cross-promotional events and communication materials designed to enhance visibility of the European giants in Nigeria.

The ground-breaking partnerships with these clubs poses an exciting bright future for football development and viewing experience in Nigeria as confirmed by the Portfolio Manager, National Premium, Nigerian Breweries, Mr Tokunbo Adodo.

He affirmed Star’s accession as “Official Beer Partner” to these five clubs, has bought into important football assets across the biggest leagues in Europe – England, Spain, Italy and France.

“The partnership is all about adding more excitement to the lives of our consumers and football lovers across the country. That’s what we have done through our various sponsorships and platforms and this is yet another step in that direction. We have some really exciting plans in the works and we will be revealing them shortly. Fans of good, exciting football are in for a lot of exciting moments in the years to come.”

The established partnership will have Star organise digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.

Advertising budgets will benefit the domestic media, as radio, television and newspaper houses will participate in Star’s amplification of matches and extended activities with their club partners.

The partnership will give access to an archive of images and content from the respective clubs with an opportunity for Star to brand its bottles with logos of these clubs. Going forward, a bottle of Star would symbolize more than just another larger, it would mean a communion between a fan and the pride, history and colours of their favourite club side; Real Madrid, Arsenal, PSG, Manchester City and Juventus FC.

A common ground Star has with the European giants is the culture of remarkable history. Since the first STAR lager beer bottle rolled out of the Lagos brewery in 1949, Star has consistently supported football initiatives and platforms such as its highly impactful campaign to rally Nigerian football fans during the World Cup in 2014.

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game. A week ago, Star announced a landmark partnership with the local league, NPFL in a similar arrangement as the “official beer partner” of the domestic league.

English giants Arsenal Football Club has won 13 League titles in its 130-year history and is loved by many Nigerians who appreciate its easy-on-the-eye style of game possession.

Arsenal’s popularity soared in Nigeria when former captain and Olympic gold medallist, Nwankwo Kanu played with the Invincible alongside the great Thierry Henry, Patrick Viera and Robert Pires in the 2003/2004 season. Thereafter, the club’s affinity with Nigerians has continued to grow even stronger with the emergence of Alex Iwobi on the squad.

Juventus, with 32 Serie A titles, is the most successful Italian club ever. They have a rich history of achievements and a big support base that extends beyond their hometown of Turin.

A record eleventh UEFA Champions League title in 2016 ensured that Real Madrid continued its leadership as European football’s most successful club. It has rich history of signing the world’s most expensive footballers that go further to win individual prizes at the Ballon d’Or. Players like Zinedine Zidane, Raul, Luis Figo, David Beckham and Cristiano Ronaldo have added to the club’s legacy.

Manchester City has become a top name in English football over the last decade. Young Nigeria forward for the team, Kelechi Iheanacho remains a delight to watch as he finds his feet alongside Sergio Aguero, David Silva and Yaya Toure under the tutelage of the very successful coach, Pep Guardiola.

While PSG is the relatively youngest of the five but a top name in French football, winning the last four Ligue 1 titles as they push to become a major challenger in Europe. Despite the recent departure of Zlatan Ibrahimovic, the presence of Thiago Silva and David Luis in defence continues to keep the capital side grounded.

Star’s partnership with Europe’s five greatest clubs may further encourage the clubs to include Nigeria in their summer pre-season tours. It is definitely an unprecedented way to launch out into the big waters by building a positive synergy between domestic and global football.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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5 Smart Saving Hacks Nigerian Freelancers Need to Survive Rising Living Costs

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Margaret Banasko Smart Saving Hacks

By Margaret Banasko

Nigeria is at the forefront of Africa’s digital labour shift. According to the World Bank, the country leads a cohort of 17.5 million online gig workers across sub-Saharan Africa, with over 65% of the population under age 35 who make up the digital-native workforce. According to recent data from 2023, the Nigerian Bureau of Statistics (NBS) indicated that approximately 87.3% of employed Nigerians are primarily self-employed, reflecting a deep-seated culture of entrepreneurship.

The Nigerian freelancer’s life isn’t without its hurdles. Between the biting impact of inflation, a volatile exchange rate, and the soaring costs of power and data, many digital professionals are finding their margins squeezed like never before. Surviving this economic climate requires more than just hard work; it demands a shift in mindset. Success now hinges on thinking outside the box and maintaining the discipline to save.

Here are 5 actionable saving hacks that prove that financial discipline is the ultimate hedge against uncertainty. Whether you’re saving a little or a lot, consistency is the key to surviving in a volatile market.

  1. Build a “Dry Month” Emergency Fund

In the world of freelancing, some months are lucrative while others are quiet. A dedicated ‘Dry Month’ fund is your insurance against the unpredictable nature of client work. By automating your savings until you have a three-to-six-month cushion, you’re essentially paying your future self in advance. Treating this fund as a fixed monthly expense creates a rock-solid safety net, ensuring that a slow season never dictates your professional worth.

  1. Work From Home to Cut Fuel and Transport Costs

With the removal of fuel subsidies and the subsequent hike in transport fares, commuting to co-working spaces or client offices every day can drain your profits. Transitioning to a fully remote setup—or limiting outings to a single ‘errand day’—can save you tens of thousands of Naira monthly. Consistently diverting that transport money into a FairSave account will help you build a substantial buffer for a rainy day.

  1. Replace Physical Meetings with Virtual Calls

Beyond the transport cost, physical meetings consume your most valuable resource – time. Transitioning to video conferencing tools allows you to manage multiple clients across different time zones without leaving your desk. If a face-to-face meeting isn’t strictly necessary for closing a deal, opt for a virtual touchpoint. The data cost of a 30-minute video call is a mere fraction of the cost of a cross-town ride.

  1. Automate Your Savings

Manual saving rarely wins against the temptation of daily spending. Switching to FairMoney’s digital tools changes the game. By using FairSave for accessible interest or FairLock to secure a lump sum at a fixed rate, protecting your funds from impulsive spending. For goals like a new laptop or certification, FairTarget automates your progress toward the finish line. Letting money sit idle in an inflationary economy is a cost in itself; putting it into high-yield accounts ensures your money keeps pace with your hustle.

  1. Leverage Group Subscriptions

Internet data is the lifeblood of the digital professional, but as overheads rise, collective bargaining becomes a strategy. Many telecommunications providers now offer “family” or “group” data plans that are significantly cheaper per gigabyte than individual monthly subscriptions. By partnering with a few trusted fellow freelancers to share a large data pool, you can slash your monthly “office” overhead. It’s a simple collaborative hack that keeps everyone online for less.

In Nigeria’s volatile gig economy, the true measure of a freelancer’s success is not gross revenue, but capital retention. Amidst significant inflationary headwinds, these strategic financial levers serve as a critical buffer for your enterprise. By prioritising incremental, disciplined saving, digital professionals can insulate themselves against macroeconomic shocks and secure a competitive advantage in the long-term wealth game.

Margaret Banasko is the Head of Marketing at FairMoney Microfinance Bank

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Ecobank Adire Lagos Experience Returns in June

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Ecobank Adire Lagos Experience 2026

By Modupe Gbadeyanka

The 2026 edition of the glamorous Adire Lagos Experience, organised by Ecobank Nigeria, a subsidiary of the leading Pan‑African financial services group, Ecobank Group, will hold from June 11 to 14.

The four‑day event will feature over 100 vendors, with the exhibition remaining predominantly Nigerian, reflecting the country’s leadership as the home and heartland of Adire production.

To enrich diversity and continental collaboration, 10 per cent of participating vendors will come from outside Nigeria, offering complementary African textile expressions and creative perspectives that foster knowledge exchange and cross‑border partnerships.

Giving details of the forthcoming event, the Head of SMEs, Partnerships and Collaborations at Ecobank Nigeria, Mrs Omoboye Odu, said participants would converge on Ecobank Pan African Centre (EPAC), Victoria Island, Lagos, for the programme.

She noted that the theme for the company’s flagship cultural and creative industry showcase is Threads Across Borders, specifically chosen to celebrate the depth and global resonance of Adire as a uniquely Nigerian art form, while positioning it within Africa’s broader textile and cultural narrative.

Rooted in Nigeria’s rich heritage, the Adire Lagos Experience continues to serve as a gateway for cross‑border cultural exchange, reinforcing Ecobank’s Pan‑African vision through culture‑led commerce.

“Adire is proudly Nigerian, and this platform remains firmly anchored in celebrating our local artisans and creative enterprises. At the same time, Ecobank’s Pan‑African mandate allows us to thoughtfully open the space to creators from other African markets, encouraging collaboration, shared learning, and trade connections that elevate African craftsmanship as a whole,” she said.

Beyond the exhibition booths, the Adire Lagos Experience 2026 will offer indigenous cuisine, African music and cultural performances, alongside curated networking and business engagement sessions designed to strengthen linkages across the Adire and wider creative value chain—from artisans and designers to merchants, buyers, and cultural enthusiasts.

As part of its ongoing commitment to supporting SMEs and the creative economy, Ecobank has opened registration for prospective exhibitors, with selected applicants eligible to receive complimentary exhibition booths. Applications close on April 28, 2026.

Through the Adire Lagos Experience, Ecobank continues to champion Nigeria’s cultural leadership while advancing Pan‑African collaboration—transforming heritage into enterprise and reinforcing its role as a truly Pan‑African institution driving impact beyond banking.

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Fidelity Bank Equips 100 Ogun Women With Sewing, Grinding Machines

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Fidelity Bank sewing grinding machines

By Modupe Gbadeyanka

No fewer than 100 women in Ogun State have been empowered with vocational tools designed to strengthen their economic independence and boost household income.

The items were distributed to the beneficiaries by Fidelity Bank Plc through its recently launched Give Her Power initiative, created to foster inclusive growth and sustainable development.

The outreach is part of the bank’s nationwide rollout of the initiative, which was unveiled earlier in March during the signing of strategic Memoranda of Understanding (MoUs) with partner organisations to commemorate 2026 International Women’s Day.

Business Post gathered that 50 sewing machines and 50 grinding machines were given to the women engaged in microbusinesses at the MKO Abiola Sports Arena in Abeokuta, the state capital.

The Regional Bank Head for Southwest 1 at Fidelity Bank, Mr Folaranmi Jemirin, noted that the scheme aligns with the lender’s broader commitment to delivering practical, measurable empowerment interventions.

“At Fidelity Bank, our approach to empowerment is simple; it must be practical, inclusive, and sustainable. When you empower a woman economically, the benefits extend to her family, her business, and the wider community.

“This outreach in Abeokuta is a continuation of the momentum created with the launch of the ‘Give Her Power’ initiative earlier in March,” Mr Jemirin stated.

He explained that the Give Her Power initiative is anchored on HerFidelity, the company’s women-focused proposition, which provides financial literacy, business support, vocational training, mentorship, and wellness initiatives for women-led enterprises.

Mr Jemirin further revealed that the bank had scaled its women-focused interventions nationwide, including the distribution of 1,000 sewing and grinding machines, the rollout of the HerFidelity Apprenticeship Programme 2.0, financial literacy sessions for girls, mentorship engagements, and hands-on skills training.

“This is more than a donation, it’s our vote of confidence in your ability to earn, grow, and create value within your communities,” he added, urging beneficiaries to make productive use of the items.

Commending the initiative, the Ogun State Commissioner for Women Affairs and Social Development, Mrs Adijat Adeleye-Oladapo, described the programme as a meaningful shift from symbolic celebrations to tangible empowerment.

“This initiative goes beyond celebrating International Women’s Day. It delivers real opportunities for transformation. When you empower a woman, you empower a family and, ultimately, society,” she stated.

 She further praised Fidelity Bank for complementing the efforts of the Ogun State government, urging beneficiaries to make productive use of the equipment, stressing that the true value of the initiative lies in its long-term impact on livelihoods and community development.

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