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Star Lager Beer Partners 5 European Clubs

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star lager beer

By Modupe Gbadeyanka

On Wednesday, August 31, 2016, history was made as Star Lager Beer announced an unprecedented partnership with five football clubs in Europe.

The clubs are Arsenal, Juventus, Real Madrid, PSG and Manchester City, having a combined history in football of 544 years.

Star became the ‘Official Beer Partner’ of the five clubs, which have a combined history of 87 domestic league titles, 13 Champions League titles and numerous European titles.

Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand to bring new football experience to consumers and loyal fans of these clubs.

“They bring freshness and new levels of excitement to the established football order. We are happy to partner with these football clubs as we collectively want the same things; to excite football fans and give them memorable, unforgettable moments. It is what Star has always done and this is yet another way to demonstrate our commitment to creating exciting moments for our consumers”. Mr Maggi said.

The partnership bestows Star Lager beer rights to promote the brand’s association with Real Madrid; Arsenal; Juventus; Manchester City and Paris Saint-Germain to millions of fans across Nigeria and beyond, supporting its vision to embrace an unrivalled passion of football.

The partnership, first of its kind in Nigeria by a beer brewery intends to see Star Lager actively engage consumers and fans with series of cross-promotional events and communication materials designed to enhance visibility of the European giants in Nigeria.

The ground-breaking partnerships with these clubs poses an exciting bright future for football development and viewing experience in Nigeria as confirmed by the Portfolio Manager, National Premium, Nigerian Breweries, Mr Tokunbo Adodo.

He affirmed Star’s accession as “Official Beer Partner” to these five clubs, has bought into important football assets across the biggest leagues in Europe – England, Spain, Italy and France.

“The partnership is all about adding more excitement to the lives of our consumers and football lovers across the country. That’s what we have done through our various sponsorships and platforms and this is yet another step in that direction. We have some really exciting plans in the works and we will be revealing them shortly. Fans of good, exciting football are in for a lot of exciting moments in the years to come.”

The established partnership will have Star organise digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.

Advertising budgets will benefit the domestic media, as radio, television and newspaper houses will participate in Star’s amplification of matches and extended activities with their club partners.

The partnership will give access to an archive of images and content from the respective clubs with an opportunity for Star to brand its bottles with logos of these clubs. Going forward, a bottle of Star would symbolize more than just another larger, it would mean a communion between a fan and the pride, history and colours of their favourite club side; Real Madrid, Arsenal, PSG, Manchester City and Juventus FC.

A common ground Star has with the European giants is the culture of remarkable history. Since the first STAR lager beer bottle rolled out of the Lagos brewery in 1949, Star has consistently supported football initiatives and platforms such as its highly impactful campaign to rally Nigerian football fans during the World Cup in 2014.

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game. A week ago, Star announced a landmark partnership with the local league, NPFL in a similar arrangement as the “official beer partner” of the domestic league.

English giants Arsenal Football Club has won 13 League titles in its 130-year history and is loved by many Nigerians who appreciate its easy-on-the-eye style of game possession.

Arsenal’s popularity soared in Nigeria when former captain and Olympic gold medallist, Nwankwo Kanu played with the Invincible alongside the great Thierry Henry, Patrick Viera and Robert Pires in the 2003/2004 season. Thereafter, the club’s affinity with Nigerians has continued to grow even stronger with the emergence of Alex Iwobi on the squad.

Juventus, with 32 Serie A titles, is the most successful Italian club ever. They have a rich history of achievements and a big support base that extends beyond their hometown of Turin.

A record eleventh UEFA Champions League title in 2016 ensured that Real Madrid continued its leadership as European football’s most successful club. It has rich history of signing the world’s most expensive footballers that go further to win individual prizes at the Ballon d’Or. Players like Zinedine Zidane, Raul, Luis Figo, David Beckham and Cristiano Ronaldo have added to the club’s legacy.

Manchester City has become a top name in English football over the last decade. Young Nigeria forward for the team, Kelechi Iheanacho remains a delight to watch as he finds his feet alongside Sergio Aguero, David Silva and Yaya Toure under the tutelage of the very successful coach, Pep Guardiola.

While PSG is the relatively youngest of the five but a top name in French football, winning the last four Ligue 1 titles as they push to become a major challenger in Europe. Despite the recent departure of Zlatan Ibrahimovic, the presence of Thiago Silva and David Luis in defence continues to keep the capital side grounded.

Star’s partnership with Europe’s five greatest clubs may further encourage the clubs to include Nigeria in their summer pre-season tours. It is definitely an unprecedented way to launch out into the big waters by building a positive synergy between domestic and global football.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Bank Introduces New Vehicle Financing Initiative With 10% Deposit

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Access Bank New Vehicle Financing Initiative

By Aduragbemi Omiyale

A new vehicle financing initiative designed to allow funding support of up to 90 per cent of a vehicle’s value and repayment tenures of more than four years has been introduced by Access Bank Plc.

This is part of the lender’s vehicle asset financing programme aimed at expanding access to vehicle ownership and mobility services across the country.

Application for the service is through a digital process, the bank’s Executive Director of Corporate and Investment Banking Division, Ms Iyabo Soji-Okusanya, disclosed.

Customers can access vehicles from top distributors like CIG Motors, Mikano Motors, Kewalram Motors, Stallion Motors, Elizade JAC, CFAO and other mobility dealers. They can purchase both new and certified pre-owned vehicles through a single process, she added.

“You apply online, and you go home with the keys to your car already in your pocket,” Ms Soji-Okusanya stated, noting that for businesses, the initiative will provide access to vehicles needed for operations while helping dealers improve inventory turnover and unlock capital tied down in unsold stock.

While explaining how the process works, the Group Head of Access Bank Mobility, Mr Ishmael Nwokocha, said the bank spent the last six months engaging dealers and other stakeholders in the automotive value chain before rolling out the programme.

According to him, Nigeria records annual vehicle sales of about 100,000 units, with only about 10 per cent being brand-new vehicles, while the remaining 90 per cent are pre-owned vehicles, adding that rising vehicle prices have significantly reduced affordability for many Nigerians.

“What are we offering today? Come with 10 per cent equity contribution, and we’ll finance the 90 per cent,” Mr Nwokocha said, noting that customers would also have access to insurance, after-sales services, and a digital loan application process that allows applicants, dealers and the bank to monitor progress.

He said the initiative extends beyond individual consumers to corporate organisations, schools, hospitals and other businesses requiring vehicle fleets, revealing plans to expand financing access to operators in the ride-hailing and transport sectors that are currently outside the formal banking system.

On her part, the Group Head of Product and Segment at Access Bank, Ms Chizoba Iheme, said the bank had put measures in place to support customers who encounter financial difficulties during the repayment period, explaining that affected borrowers could seek loan restructuring rather than risk losing their vehicles immediately.

“So long as the vehicle is still valid, it’s still running on the road, we can look at your finance, and then we’ll repackage your loan,” she said, also clarifying that customers are not required to maintain loans for the full approved tenor and can repay outstanding obligations earlier if they choose.

On the scope of the programme, she said financing is available to individuals, corporates and small businesses seeking vehicles for commercial or operational use.

The Managing Director of CIG Motors, Ms Eniola Olutimilehin, whose company is one of the participating dealers, said the partnership would help connect vehicle buyers with financing while supporting mobility and business operations.

She said the collaboration is expected to improve access to vehicles for individuals and entrepreneurs requiring transportation assets for personal and commercial activities.

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Paystack Bets on AI-Powered Commerce with New Index Platform

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Paystack Index

By Adedapo Adesanya

African payments infrastructure giant, Paystack, has taken an early step into AI-driven commerce with the launch of Paystack Index, a platform that allows users to complete transactions through AI assistants.

The move signals the company’s ambition to power payments in an emerging era where chatbots could become a primary channel for shopping and financial services. It makes Paystack among the first African fintechs attempting to integrate payments directly into AI workflows.

In a statement on Thursday, the payments giant announced the experimental product developed by Paystack with product support from TSG Labs, the venture studio and emerging technology arm of The Stack Group.

Paystack Index builds on existing Paystack products, such as Paystack Checkout, by giving Zap users in Nigeria a new way to check out with supported Paystack merchants via AI agents.

The product is launching in early access as Paystack learns how people want to use AI agents to get things done, starting with familiar tasks like buying airtime and mobile data, funding wallets, sending money, and paying for food.

Paystack Index is live in Nigeria and currently works with supported AI clients, including Claude, ChatGPT, and OpenClaw. At launch, it supports airtime and mobile data purchases across major Nigerian networks, transfers via Zap, and food ordering through Chowdeck.

With Paystack Index, users can ask a supported AI agent to complete a task. Index interprets the request, routes it to the right provider or supported Paystack merchant, processes the transaction through Zap and Paystack’s payment infrastructure, and helps the user complete checkout securely within the AI experience.

Users remain in control of what they authorise. Index only acts on requests that users send through their chosen AI agent and within the permissions and limits they set. Index does not store card numbers, CVVs, PINs, or bank account credentials, and transactions are processed through Paystack’s secure payment infrastructure.

“Paystack has always focused on helping businesses get paid safely and reliably, wherever their customers are,” said Mr Shola Akinlade, CEO of Paystack. “As AI agents become a more common way for people to search, decide, and take action, we think checkout has to evolve too. Paystack Index is an early experiment in extending Paystack’s checkout infrastructure into AI experiences, starting with users in Nigeria and a few supported merchants and services.”

“The goal is simple: help users complete everyday transactions more easily, while keeping authorisation, permissions, and payment processing on trusted Paystack rails,” he added.

Paystack said since the product is not fully due for general rollout, it will continue to test how users interact with AI agents for commerce, how merchants can safely participate in AI-led checkout experiences, and what infrastructure will be needed as this behaviour evolves.

Paystack Index is now live in Nigeria in early access, with more features, supported merchants, billers, and African markets coming soon. Users in Nigeria can get started with Paystack Index at paystack.com/index.

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Zenith Bank Opens Branch in Osubi Community in Delta

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Zenith Bank Osubi branch

By Aduragbemi Omiyale

To deepen financial inclusion and bring financial services to underserved persons in the country, Zenith Bank Plc has opened a new branch in Osubi in the Okpe Local Government Area of Delta State.

This has made Zenith Bank the first commercial bank to establish a presence in the Osubi community. The branch is the 19th of Zenith Bank in the Niger Delta state.

The chief executive of Zenith Bank, Ms Adaora Umeoji, during the commissioning of the branch on Wednesday, June 24, 2026, thanked Governor Sheriff Oborevwori of Delta State for supporting business operators.

She described the Osubi branch as a milestone in Zenith Bank’s enduring relationship with the state, reiterating the company’s commitment to serving underserved communities and to empowering individuals, businesses, women entrepreneurs, and SMEs through innovative banking solutions, access to finance, and capacity-building initiatives.

The banker expressed optimism that the new branch would serve as a catalyst for economic activity in Osubi and its surrounding communities, supporting the broader development of Delta State and Nigeria at large.

“We are deeply grateful to Governor Sheriff Oborevwori for his unwavering support and partnership, and for finding time to personally commission the branch today.

“His generous donation of the land on which this branch is built is a testament to his administration’s commitment to fostering private sector investment and creating an enabling environment for businesses to thrive.

“Since assuming office, the Governor has driven significant infrastructure and socio-economic development across the state, and Zenith Bank is proud to contribute to that progress through this new branch in Osubi,” Ms Umeoji stated.

In his remarks, Mr Oborevwori described the new branch as “a clear vote of confidence in the economic potential of our state, pointing out that it shows that the investments we have made in infrastructure, economic development, and ease of doing business are producing tangible results.

“When a leading financial institution such as Zenith Bank expands its presence in Delta State, it sends a powerful message that Delta State is open for business and ready for greater investment.”

He also underscored the branch’s significance to the host community, noting that “this branch is the only bank in the whole of Okpe Local Government as it is today. The significance of this bank to our people cannot be overemphasised, because of the impact it will have on the economy of this local government.”

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