Banking
Hollandia Milk: Using Consumer-Driven Innovation To Elicit Market Preference

By Akin Adewakun
The term, innovate or die, is no longer new in marketing parlance. Interestingly, the nation’s economic weather, which manufacturers and consumers are increasingly finding very unbearable, has made this term very apt in today’s survival battles among brands.
Presently, no market segment is this suitably demonstrated than the nation’s dairy market. For instance, since milk intake is fast becoming a luxury among Nigerians, despite its very significant benefits to the individual’s health, brands playing in this market are being left with no other option than to either innovate and come up with new ideas of bonding their offerings with the consumers or simply ‘die.’
While innovation is key, since it creates excitement for products and triggers demand, brands such as Kodak and Nokia, are very examples of brands that have kissed the dust, for their refusal to move with time and, sometimes ahead of time.
The nation’s dairy market provides an intriguing scenario too. While a frontline brand in the market segment is relying of decades of heritage, as its key marketing message, an overwhelming testimonial, no doubt, but few brands, in that segment too, such as Hollandia Evaporated Milk, are fast realising the power of innovation and the need to deliver, convenience and value for consumers’ hard-earned funds.
For instance, over the years, Hollandia Evaporated Milk has, through constant innovation, steadily built loyalty and affinity with millions of consumers.
One of such innovations is its decision to come up with a 65 grams, called Correct Wazo’ pack, a new offering that is actually 10 grams more milk than other brands in the same category, without a change in price.
Curiously, this is against the general practice by some brands to reduce product quantity and quality in order to retain the price, at these challenging times.
In his opinion of the nation’s dairy market, of late, a marketing communications expert, Bode Lawal, observed that the secret behind the exploits of the Hollandia Evaporated Milk of late has been the ability of its custodians to think out of the box.
“For instance, Hollandia Evaporated Milk is the only milk brand with convenient reseal-able pack that comes with a cap. I do not have to worry about storage as I can always reseal the pack, unlike other milk brands. It also offers more value for money for products on the same category. Interestingly, this has endeared the brand to consumers in the market, giving it a competitive advantage,” Lawal stated.
Interestingly, with milk widely available and affordable, there is no gainsaying the fact that hinging on innovation, the brand is not disguising its resolve to challenge the status quo and upturn the apples cart. And, not a few market watchers believe the brand is on its way to achieving this.
Banking
Ecobank to Approach Offshore Investors for $350m Bond Refinancing
By Aduragbemi Omiyale
Plans are underway by Ecobank Transnational Incorporated (ETI) to approach the international debt market for a capital raise.
The parent company of the Ecobank Group intends to use proceeds from the proposed exercise to refinance “the concurrent any-and-all tender offer of the ETI $350 million 8.750 per cent tier 2 notes due June 2031.”
However, the issuance of the notes is subject to prevailing market conditions and the conclusion of the necessary transaction documentation, a statement signed by the organisation’s chief financial officer, Mr Ayo Adepoju, stressed.
After issuance, the debt instrument may be listed on the London Stock Exchange, with the expectation that the bonds will be traded on its regulated market.
Ecobank noted that it would allocate an amount equivalent to the full net proceeds of the issue of the notes to finance or refinance, in part or in full, new and/or existing eligible assets as described in its Green Bond Framework (Ecobank-Sustainability), as amended and supplemented from time to time.
Ecobank, which has banking operations in 34 countries in Africa, is listed on the Nigerian Exchange (NGX) Limited, the Ghana Stock Exchange and the Bourse Régionale des Valeurs Mobilières (Stock Exchanges).
Banking
Unity Bank Disburses Over N500m to Traders Via SHOCOF
By Modupe Gbadeyanka
Over N500 million has been disbursed to small-scale traders and shop owners across Nigeria by Unity Bank Plc.
This is part of the financial institution’s efforts to promote SMEs and strengthen support for operators in the informal sector.
The funding support was given to beneficiaries through Unity Bank’s innovative loan product known as Shop Collateralised Facility (SHOCOF).
The package was designed to significantly improve access to financing, and further drive financial inclusion.
Originally introduced as a targeted intervention for traders in Southeast Nigeria, SHOCOF quickly gained traction and broad acceptance for its flexibility and tailored structure, prompting the Bank to expand the product nationwide.
Under the initiative, eligible customers can use their shops as collateral to access financing. The product simplifies access to credit by leveraging the commercial value and stability associated with fixed business locations, enabling traders to secure funds without the stringent collateral requirements associated with traditional lending structures.
The facility provides working capital support that enables beneficiaries to restock goods, increase inventory turnover, improve cash flow, and respond more effectively to market demand.
Recent reports indicate that more than 80 per cent of Nigeria’s small businesses operate informally, with many relying on personal savings and informal borrowing channels due to limited access to Bank credit. SHOCOF was developed to bridge this gap through a lending model tailored to the realities of market traders and small shop owners.
Speaking on the impact of the product, the Group Head, Risk Management, Unity Bank, Mr Olusegun Oladipo, said the Bank recognised the need for financing solutions aligned with the realities of informal sector businesses.
“SHOCOF was created to address a critical gap within the small business ecosystem by providing access to credit through a structure that traders can satisfactorily meet without much ado,” Mr Oladipo said.
“By recognising the value and stability embedded in their businesses, we have been able to support traders with the capital required to sustain and grow their operations,” he added.
Also commenting, the Divisional Head of SME and Retail Banking at Unity Bank, Ms Adenike Abimbola, said the nationwide adoption of the product reflects proper market segmentation to meet the growing demand for accessible financing among small business owners.
“What started as a targeted intervention in the Southeast, which quickly gained momentum because the product directly addressed the realities of everyday traders,” Ms Abimbola said.
Over the years, Unity Bank has continued to introduce targeted solutions aimed at empowering entrepreneurs, including its flagship Yanga account package developed to support female entrepreneurs.
The lender reaffirmed that expanding access to capital for underserved business segments remains critical to boosting trade, strengthening local economies, and driving sustainable economic growth.
Banking
Stanbic IBTC Redefines Home Ownership in Nigeria
By Aduragbemi Omiyale
The banking segment of Stanbic IBTC Holdings Plc, Stanbic IBTC Bank, is making home ownership in Nigeria seamless.
In partnership with the Ministry of Finance Incorporated Real Estate Investment Fund (MREIF), the lender is offering Nigerians highly attractive terms, including a fixed interest rate of 9.75 per cent, providing up to N100 million, with a flexible repayment period of up to 20 years. These features are well-suited to both consistent professional incomes and business owners.
The aim is to help professionals, entrepreneurs, and married couples in the country and the diaspora achieve homeownership with greater ease and confidence.
In a market where housing supply significantly lags demand and traditional mortgage penetration remains low, Stanbic IBTC Bank is enabling more eligible Nigerians with the financial capacity to take the important step toward ownership. The financial institution focuses on removing common barriers through clear processes and dedicated support.
Clients benefit from Stanbic IBTC’s comprehensive range of services, which covers pre-qualification, documentation support (including mixed-income scenarios), digital verification, and clear communication throughout.
Many applications are now progressing smoothly, with completion within three to four weeks, subject to the provision of required documents. This practical approach has made the process far more accessible for Nigerians both at home and in the diaspora.
As more professionals secure homes in high-growth areas, couples build family stability, and entrepreneurs expand their asset base, the positive impact is becoming increasingly visible.
Stanbic IBTC Bank’s consistent focus on transparency, efficiency, and client support is helping to make homeownership a realistic and rewarding choice for more Nigerians ready to build long-term wealth.
The company has achieved notable successes through the MREIF scheme, with many clients completing seamless ownership transitions, securing properties in strategic locations, and effectively converting rental expenses into valuable equity-building assets.
Interested individuals have been encouraged to explore this established offering by visiting the dedicated MREIF Home Loans page at https://www.stanbicibtcbank.com/mrief or contacting the nearest Stanbic IBTC Bank branch to begin the journey toward homeownership.
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