Flashscore Introduces Multilingual AI Presenter AILA

By Dipo Olowookere

A fully synthetic multilingual Artificial Intelligence (AI) presenter known as AILA has been unveiled by Flashscore, one of the world’s largest digital sports data and news platforms.

Flashscore, which boasts more than 155 million monthly users, said the AI presenter was developed in collaboration with a creative high-value AI production studio, Fameplay.

AILA turns Flashscore’s sports data-driven features and narratives into localised presenter-led video, a statement from the company made available to Business Post said.

It anchored Route 48, Flashscore’s player-by-player data profile series, in Spanish and Brazilian Portuguese, and fronted an app-download campaign across Latin America, Spain and France, speaking each market’s language natively.

On the strength of that run, Flashscore is now ready to extend AILA across product and editorial announcements, original shows and partnerships.

Flashscore noted that AILA does not replace human editorial teams or studios, but rather complements them effectively and adds an always-available element.

“AILA was created by deliberately separating two distinct elements. The performance itself, the movement, facial expressions, and on-screen presence, was licensed from a real actress. The face, however, was built entirely from scratch: fully synthetic and fully owned,” the Chief AI Producer and co-founder of Fameplay, Lukáš Záhoř, stated.

“AILA can speak in dozens of languages, across any format, at any time, without being constrained by the availability or limitations of a human performer.

“Most synthetic presenters, by contrast, borrow a real person’s face and simply hope no one asks who actually owns it. For Flashscore, we created an asset that will only become more valuable over time, not a deepfake that lasts only until the first lawsuit,” Záhoř added.

Also commenting, the Chief Digital Content Officer at Livesport, Alan Záruba, said, “Our newsroom reaches millions of people, and we built our own studios to enhance our content the way we want it.

“AILA is an extension of that, not a departure from it. We want to stay at the forefront of the current digital development and AI-powered stream. When we briefed Fameplay on how to handle the concept of an AI digital avatar which can radically change the way we would scale our content, we wrote a single line to define future AILA: she’s built from numbers, but she speaks in stories.”