Sports
How iGaming Can Thrive in Africa’s Emerging Markets
As Africa’s digital landscape continues to evolve, the iGaming sector stands at the forefront of this transformation, poised to tap into the continent’s untapped regions.
However, navigating this complex terrain requires a keen understanding of local markets, strategic partnerships, and adaptable technological solutions.
Norman Ondego, Lead Consultant at Solpro Consulting and Business Development and Partnership Manager at Convex Technologies shares his expertise on how to successfully expand iGaming into these emerging regions with SportsBoom.
Identifying Untapped Regions: A Strategic Approach
For Norman Ondego, the journey of identifying untapped regions with potential for iGaming expansion begins with a clear understanding of the strategic direction and market demand. “Is there a demand for the service or product? Or is it a case of demand meeting a solution or a solution creating the demand?” he asks. This foundational question helps determine the viability of entering a new market.
Beyond demand, Norman emphasizes the importance of evaluating the supporting ecosystem. “In the iGaming industry, key factors to consider include payment infrastructure, connectivity, and regulatory frameworks. These elements will ultimately dictate the type of solution you offer,” he explains. Additionally, factors such as culture, stability, economic empowerment, accessibility, saturation, and competitive landscape play crucial roles in the decision-making process.
Digital Transformation in Regions with Limited ICT Infrastructure
Digital transformation in regions with limited ICT infrastructure presents both challenges and opportunities. Norman’s approach varies depending on the market entry strategy. “If you’re a new player, you have the advantage of trying something new and potentially gaining a first-mover advantage,” he says. This approach allows for the introduction of solutions that are both easy to use and affordable, providing flexibility to adapt as the market evolves.
For established players entering as alternatives, Norman acknowledges the resistance to change that often accompanies new solutions.
“Your solution must not represent a significant shift from what users are accustomed to. Instead, it should gradually wean them away through convenience, efficiency, and where possible, competitive pricing,” he advises betting news site SportsBoom.com. An example of this strategy is transitioning customers from retail gaming shops to online platforms by initially offering online stations within the retail environment.
The Role of Local Partnerships
Local partnerships are critical when entering new and untapped regions. “Local players hold the key currency of trust and time, which are invaluable to new entrants,” Norman asserts. These partnerships help navigate the cultural and regulatory nuances of the market, providing insights that desktop research cannot reveal. “Local partners understand market dynamics, payment preferences, and user behaviours, making the journey significantly shorter and more successful,” he adds.
Navigating Regulatory Complexities
Regulatory complexities in untapped regions can pose significant challenges, especially in markets where iGaming is still in its early stages. Norman emphasizes the importance of prior research and collaboration with local stakeholders.
“The easiest way to navigate regulation and legal frameworks is not to reinvent the wheel unless you’re introducing a breakthrough innovation,” he advises. Instead, aligning with existing regulations and working closely with local experts can prevent potential pitfalls.
Leveraging Mobile Technology for iGaming Growth
In underdeveloped regions, mobile technology serves as a gateway to online services, including iGaming. Norman highlights the versatility of mobile devices in these markets: “The mobile phone is your access device, your news screen, your payment platform, your communication, and your entertainment unit. It’s in almost every hand,” he notes. By offering mobile-accessible solutions, companies can effectively address advertising, payment processing, and distribution challenges in these regions.
Enhancing Digital Literacy for iGaming Adoption
Digital literacy is essential for the widespread adoption of iGaming, yet it remains a challenge in many untapped regions. Norman points out that iGaming’s potential is often hindered by its perception as a vice. “If regulators and governments recognized the industry’s potential, they would involve stakeholders in programs that promote digital literacy,” he argues. He believes that integrating iGaming into digital literacy initiatives could create a symbiotic relationship where people pay to play and learn simultaneously.
Ensuring that infrastructure and solutions are both sustainable and scalable is also crucial as markets grow. Norman advocates for a modular and flexible approach: “Being modular and flexible in your approach is key. Entry into any region must follow strategic planning, including the dimensioning of the solution,” he advises. Localization, coupled with an understanding of global standards and regulatory frameworks, is essential for creating robust solutions that can scale with market growth.
Aligning Customer Experience with Local Expectations
When entering new markets, aligning the customer experience with local expectations is vital. Norman emphasizes the importance of research and data-driven decision-making, as well as the role of local partnerships. “One-size-fits-all solutions may be cheap to deploy, but they don’t always work,” he warns. Instead, he advocates for modular solutions that allow for customization without compromising the overall integrity of the product.
Looking ahead, Norman sees vast potential in Africa’s untapped regions, not just in terms of market penetration, but in the development of localized, workable solutions. “A lot of capital flight has occurred because solutions have not been localized,” he observes. By focusing on creating solutions tailored to the unique needs of each region, Norman believes that the iGaming sector can unlock significant opportunities across the continent.
In conclusion, Norman Ondego’s insights provide a roadmap for successfully navigating the complexities of expanding iGaming into untapped regions. From strategic market entry and local partnerships to leveraging mobile technology and enhancing digital literacy, his approach underscores the importance of understanding and adapting to the unique dynamics of each market. As Africa’s digital landscape continues to evolve, these strategies will be crucial in unlocking the full potential of the iGaming sector across the continent.
The innovation of online casinos has transformed how people enjoy leisure and gaming activities. From anywhere and at any time, online casinos have opened their doors to literally everyone, ensuring that the most convenient and exciting kinds of entertainment are within reach.
Whether spinning the reels in popular slot games or plotting out the next move in poker, online casinos bring a virtual get-away like none other. For a deeper understanding of strategies, tips, and insights, one can look to resources such as blog.20bet.com, which provides very valuable information to make your gaming experience even better. Now, let’s get a closer look at the fascinating world of online casinos.
Online Casino Evolution
The journey of online casinos began in the mid-1990s with the advent of the Internet. Fast forward to today, and the industry has mushroomed into a multi-billion-dollar global phenomenon. But to what can its phenomenal popularity be attributed?
Ease of Access and Convenience
One of the major reasons why online casinos have prospered is the convenience they offer. It means that with a smartphone, tablet, or computer, players can play any time, anywhere.
Multitude of Games
Unlike land-based casinos, online casinos offer a plethora of games on their roster. From classic table games like blackjack and roulette, to creative slots with engaging themes, there’s something for every gamer’s taste.
Slot Games: Entertainment for All
Slot games are the most enjoyed amusement in the world of online casinos. The simplicity of the game, combined with appealing graphics and lucrative bonuses, has made it a favorite both for amateur and professional players.
Why Slots Are a Favorite Among People
Easy to Play: Slots are the easiest casino game to play, and there is absolutely no need for experience or strategies.
Creative Themes: Starting from mythology to adventure, slot games are designed with various themes that attract players.
Jackpots: Progressive slots boast of life-altering jackpots which grow with each new spin.
Features of the Best Slots
High RTP: Games with high RTP percentages offer a very good chance of winning.
Bonus Rounds: Look out for slots offering free spins, multipliers, and more.
Mobile Compatibility: Make sure it works on your device.
Table Games: Where Strategy and Entertainment Meet
Table games will satisfy those who want to feel some strategy with their luck. In these games, players will need more engagement and are particularly rewarding when well played.
Popular Table Games
Blackjack: A game of skill and strategy, players try to outdo the dealer without going over 21. Roulette: A very exciting game of chance in which gamblers bet on where the ball will land on a spinning wheel. Poker: From Texas Hold’em to Omaha, poker is all about bluffing, strategy, and calculated risks. Tips for Table Games Success Understand the Rules: First, understand the rules and strategies of the game.
Free Games to Practice: Many sites offer free versions to hone your skills.
Bankroll Management: Set limits and stick to them to avoid overspending.
Live Casino Games: Bringing Realism to Your Screen
The introduction of live dealer games has narrowed the gap between traditional casinos and online casino games. In these games, real dealers host the games, and it is broadcast in real-time for an authentic experience right in your living room.
Advantages of Live Dealer Games
Real-Time Interaction: Chat with dealers and other players to create a social atmosphere.
High Stakes: Many live games cater to high rollers looking for more intense gaming sessions.
Variety: Enjoy games like live blackjack, baccarat, and game show-inspired titles like “Crazy Time.”
Bonuses and Promotions: Maximizing Your Experience
Online casinos often attract players with enticing bonuses and promotions. These offers can significantly enhance your gameplay if used wisely.
Common Types of Bonuses
Welcome Bonus: A reward for signing up, often including deposit matches and free spins.
No Deposit Bonus: Get a small bonus without making an initial deposit.
Loyalty Programs: Earn points with every wager and redeem them for rewards.
How to Choose the Best Bonus
Read the Terms and Conditions: Understand the wagering requirements beforehand.
Check the Validity Period: Make sure that the time given by the bonus is sufficient enough to meet its requirements.
Focus on Your Favorite Games: Some bonuses are game-specific. Choose ones that suit your interests.
Responsible Gaming: A Key Aspect of Enjoyment
While online casinos are a source of entertainment, it’s essential to practice responsible gaming to ensure a positive experience.
Tips for Responsible Gaming
Set a Budget: Decide on a spending limit before you start playing.
Take Breaks: Avoid long gaming sessions to maintain a healthy balance.
Know your Limits: Don’t chase losses; it’s better to walk away and try another day.
Tools at the Player’s Aid
Most online casinos include features for self-exclusion, setting deposit limits, and reality checks that may enable responsible gaming.
Future of Online Casinos
With technology Burke, the online casino industry is bound to reach newer heights. Following are a few trends that are going to shape its future:
Virtual Reality Casinos
Just imagine being inside a virtual casino playing games and communicating with other players, as if you were sitting across from each other. This is the reality that VR technology is bringing into being.
Cryptocurrency and Blockchain
Cryptocurrencies, such as Bitcoin, are becoming increasingly popular. They provide quicker transactions with added security. Fairness in gaming is ensured through the transparency provided by blockchain technology.
By Dipo Olowookere
The former manager of Mali’s national football team, Mr Eric Chelle, has been appointed as the new head coach of Nigeria’s Super Eagles.
The appointment of Mr Chelle was announced on Tuesday night by the Nigeria Football Federation (NFF).
The first job of the new coach will be to guide the home-base Super Eagles team to victory at the 2024 CAF African Nations Championship (CHAN) co-hosted by the trio of Kenya, Uganda, and Tanzania from February 1–28, 2025.
He will work with the current Super Eagles B coaching staff, which includes Daniel Ogunmodede, Fidelis Ilechukwu, and Olatunji Baruwa, who successfully guided the team through CHAN qualifiers.
The biennial football tournament is organised by the Confederation of African Football (CAF) and sponsored by an oil giant, TotalEnergies.
Mr Chelle would be expected to deploy his tactics to ensure a successful outing of the home-based Super Eagles at the competition and also revive the main team, according to the president of the NFF, Mr Ibrahim Gusau.
“We want whoever takes charge of the team to begin immediately, which is why the same coach will manage the CHAN Eagles.
“This allows us to identify promising home-based players who can contribute to the senior national team,” he stated.
Business Post reports that the new coach was favoured for the new job by the Technical and Development Sub-Committee of the federation and endorsed by the executive committee.
One of his biggest tasks will be to qualify the Super Eagles for the 2026 FIFA World Cup to be hosted by Canada, Mexico and the United States of America (USA).
At the moment, Nigeria occupies fifth position and will play the next qualifiers in two months’ time.
Mr Chelle led the Mali national team to quarterfinals of the 2023 Africa Cup of Nations. He is the latest foreign coach appointed by the NFF to manage the country’s national team.
The race for the first silverware of the 2024/25 season intensifies as Premier League leaders Liverpool and second-placed Arsenal will be in Carabao Cup semifinal action this midweek.
Arsenal will host Newcastle United in the first leg at the Emirates Stadium on Tuesday, while Liverpool travel to the Tottenham Hotspur Stadium on Wednesday. Both matches will be broadcast live on GOtv Channel 65 at 9 PM.
Fresh from their impressive 2-1 victory over Tottenham on Saturday, Newcastle will aim to build on their momentum and secure a favorable result ahead of the second leg at St. James’ Park. The Magpies have already defeated Arsenal 1-0 earlier this season, and another strong performance could leave the Gunners with a steep hill to climb in the second leg.
Newcastle will be without their influential captain, Bruno Guimarāes due to suspension, while Arsenal battle with illness issues in the squad which has seen Kai Havertz miss the last two matches.
Arsenal, who haven’t lifted the Carabao Cup in 31 years, view this competition as a vital chance for silverware, especially with their league title hopes fading.
On the other side of North London, Tottenham Hotspur face defending champions Liverpool, hoping to avoid a repeat of their 6-3 thrashing by their visitors just 17 days ago. Spurs have managed just one win in their last eight matches at home in all competitions—a narrow 4-3 victory over Manchester United in the quarterfinal. Their last taste of silverware came 17 years ago when they won this competition.
Meanwhile, Liverpool, who have lost just one match all season, are chasing an ambitious quadruple. A victory over Spurs on Wednesday would put them on the brink of securing a spot in the final at Wembley.
Football fans can enjoy all Carabao Cup matches, Premier League, Serie A, Laliga and Champions League action live by reconnecting or upgrading to the GOtv Super Plus package. Simply dial *288# to renew or upgrade your subscription.
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