Sports
How iGaming Can Thrive in Africa’s Emerging Markets

As Africa’s digital landscape continues to evolve, the iGaming sector stands at the forefront of this transformation, poised to tap into the continent’s untapped regions.
However, navigating this complex terrain requires a keen understanding of local markets, strategic partnerships, and adaptable technological solutions.
Norman Ondego, Lead Consultant at Solpro Consulting and Business Development and Partnership Manager at Convex Technologies shares his expertise on how to successfully expand iGaming into these emerging regions with SportsBoom.
Identifying Untapped Regions: A Strategic Approach
For Norman Ondego, the journey of identifying untapped regions with potential for iGaming expansion begins with a clear understanding of the strategic direction and market demand. “Is there a demand for the service or product? Or is it a case of demand meeting a solution or a solution creating the demand?” he asks. This foundational question helps determine the viability of entering a new market.
Beyond demand, Norman emphasizes the importance of evaluating the supporting ecosystem. “In the iGaming industry, key factors to consider include payment infrastructure, connectivity, and regulatory frameworks. These elements will ultimately dictate the type of solution you offer,” he explains. Additionally, factors such as culture, stability, economic empowerment, accessibility, saturation, and competitive landscape play crucial roles in the decision-making process.
Digital Transformation in Regions with Limited ICT Infrastructure
Digital transformation in regions with limited ICT infrastructure presents both challenges and opportunities. Norman’s approach varies depending on the market entry strategy. “If you’re a new player, you have the advantage of trying something new and potentially gaining a first-mover advantage,” he says. This approach allows for the introduction of solutions that are both easy to use and affordable, providing flexibility to adapt as the market evolves.
For established players entering as alternatives, Norman acknowledges the resistance to change that often accompanies new solutions.
“Your solution must not represent a significant shift from what users are accustomed to. Instead, it should gradually wean them away through convenience, efficiency, and where possible, competitive pricing,” he advises betting news site SportsBoom.com. An example of this strategy is transitioning customers from retail gaming shops to online platforms by initially offering online stations within the retail environment.
The Role of Local Partnerships
Local partnerships are critical when entering new and untapped regions. “Local players hold the key currency of trust and time, which are invaluable to new entrants,” Norman asserts. These partnerships help navigate the cultural and regulatory nuances of the market, providing insights that desktop research cannot reveal. “Local partners understand market dynamics, payment preferences, and user behaviours, making the journey significantly shorter and more successful,” he adds.
Navigating Regulatory Complexities
Regulatory complexities in untapped regions can pose significant challenges, especially in markets where iGaming is still in its early stages. Norman emphasizes the importance of prior research and collaboration with local stakeholders.
“The easiest way to navigate regulation and legal frameworks is not to reinvent the wheel unless you’re introducing a breakthrough innovation,” he advises. Instead, aligning with existing regulations and working closely with local experts can prevent potential pitfalls.
Leveraging Mobile Technology for iGaming Growth
In underdeveloped regions, mobile technology serves as a gateway to online services, including iGaming. Norman highlights the versatility of mobile devices in these markets: “The mobile phone is your access device, your news screen, your payment platform, your communication, and your entertainment unit. It’s in almost every hand,” he notes. By offering mobile-accessible solutions, companies can effectively address advertising, payment processing, and distribution challenges in these regions.
Enhancing Digital Literacy for iGaming Adoption
Digital literacy is essential for the widespread adoption of iGaming, yet it remains a challenge in many untapped regions. Norman points out that iGaming’s potential is often hindered by its perception as a vice. “If regulators and governments recognized the industry’s potential, they would involve stakeholders in programs that promote digital literacy,” he argues. He believes that integrating iGaming into digital literacy initiatives could create a symbiotic relationship where people pay to play and learn simultaneously.
Ensuring that infrastructure and solutions are both sustainable and scalable is also crucial as markets grow. Norman advocates for a modular and flexible approach: “Being modular and flexible in your approach is key. Entry into any region must follow strategic planning, including the dimensioning of the solution,” he advises. Localization, coupled with an understanding of global standards and regulatory frameworks, is essential for creating robust solutions that can scale with market growth.
Aligning Customer Experience with Local Expectations
When entering new markets, aligning the customer experience with local expectations is vital. Norman emphasizes the importance of research and data-driven decision-making, as well as the role of local partnerships. “One-size-fits-all solutions may be cheap to deploy, but they don’t always work,” he warns. Instead, he advocates for modular solutions that allow for customization without compromising the overall integrity of the product.
Looking ahead, Norman sees vast potential in Africa’s untapped regions, not just in terms of market penetration, but in the development of localized, workable solutions. “A lot of capital flight has occurred because solutions have not been localized,” he observes. By focusing on creating solutions tailored to the unique needs of each region, Norman believes that the iGaming sector can unlock significant opportunities across the continent.
In conclusion, Norman Ondego’s insights provide a roadmap for successfully navigating the complexities of expanding iGaming into untapped regions. From strategic market entry and local partnerships to leveraging mobile technology and enhancing digital literacy, his approach underscores the importance of understanding and adapting to the unique dynamics of each market. As Africa’s digital landscape continues to evolve, these strategies will be crucial in unlocking the full potential of the iGaming sector across the continent.
Sports
Xabi Alonso to Leave Bayer Leverkusen Amid Real Madrid Links

By Adedapo Adesanya
Xabi Alonso has announced plans to quit as Bayer 04 Leverkusen Football Club’ manager at the end of the season after more than two and half years at the helm of the German club.
His exit comes amid strong links to Spanish giants, Real Madrid, where it has been reported he will join in coming months following the exit of Carlo Ancelloti, who will become the coach of the Brazilian National Team.
Alonso, who played for Liverpool, Real Madrid, and Bayern Munich, won the Bundesliga, DFB Pokal, and Supercup with Bayer Leverkusen as manager in 2024.
He led Bayer Leverkusen on an unbeaten run that was only ended when Atalanta defeated the club 3-0 at the 2024 Europa League final.
The club in a statement said it will announce the successor as head coach at the appropriate time.
Speaking on the development, Mr Werner Wenning, chair of the shareholders committee at Bayer 04.
“Together with Xabi Alonso we have written a success story just through winning the league title without defeat in a way not seen in German football.”
“He was an outstanding ambassador at all times as coach both for our club as well as for the whole Bundesliga. Therefore, we are very grateful to Xabi Alonso,” he added.
Mr Fernando Carro, as CEO, highlighted the sporting reputation that Bayer 04 has gained over the past two and a half seasons both at home and abroad: “Bayer 04 have achieved lasting recognition in the football world through the targeted success under Xabi Alonso. Bringing the Meisterschale to Leverkusen unbeaten plus winning the DFB Pokal, reaching the Europa League final and winning the Supercup makes us very proud.”
Sporting managing director, Mr Simon Rolfes assessed the Alonso era as a “milestone in the development of Bayer 04 Leverkusen. Together with Xavi, we have put together a team that has impressed the whole football world through quality on the pitch and mentality,” said Rolfes. “We are proud of the big steps forward and the standing of the club today and wish Xabi all the best in his future roles. I’m sure our paths will often cross again.”
For Alonso, the brilliant first chapter in his career as a professional coach ends with this departure from Leverkusen. “I owe great thanks to Bayer 04 Leverkusen, my players and staff, all the employees of the club and last but not least the fantastic fans. Our success was the result of an outstanding team performance.”
“This club, who showed exceptional trust in me, very much deserved to win the German league title for the first time. My thanks and admiration go to everybody who helped to make this triumph happen including the DFB Pokal win in Berlin,” said Alonso.
“Bayer 04 are ready for the future. The positive path will continue and I will be excited to follow it,” he added.
Sports
Stanbic IBTC Sponsors 2025 Lagos Polo Club Tournament

By Modupe Gbadeyanka
The prestigious Lagos Polo Club Tournament again received the backing of Stanbic IBTC Holdings Plc in its 2025 edition.
The financial service provider threw its weight behind the event, which took place from April 21 to 27, 2025.
This year’s tournament was won by the Tharwa Polo Team, led by their captain, Naomi Durosaro. Their exceptional teamwork and strategic play throughout the competition were truly commendable, culminating in a well-deserved triumph.
It was the fourth consecutive sponsorship of the prestigious event, which brought together elite polo players from across Nigeria and beyond, showcasing exceptional skill and sportsmanship while fostering community bonds.
It featured thrilling polo matches, and other engaging activities, that captivated attendees and highlighted the sport’s growing popularity in Nigeria.
“We recognise the connective power of sports and its potential to drive community development. Our partnership with Lagos Polo Club reflects our commitment to supporting platforms that unite people to celebrate culture, passion, and shared values,” the Executive Director for Corporate and Transaction Banking at Stanbic IBTC Bank, Mr Eric Fajemisin, stated.
“This event showcases the elegance and excitement of polo and brings together a vibrant community of enthusiasts and professionals. It reflects the sport’s growing popularity and the dedication of everyone involved,” he added.
The president of Lagos Polo Club, Mr Bode Makanjuola, in his remarks, thanked Stanbic IBTC “for the consistent support.”
Their ongoing commitment has greatly enhanced our events, providing a valuable stage for our players to display their skills.
“With Stanbic IBTC’s partnership, Lagos Polo Club has organised events that draw significant public interest and participation, thus creating an exciting environment for players and fans.
“The partnership has undoubtedly contributed to the love for polo in the region, and the club looks forward to achieving even more significant milestones together in the future,” he said.
Through its continued investment in sports, Stanbic IBTC reaffirms its dedication to nurturing excellence, strengthening community bonds, and promoting sustainable development across Nigeria.
This partnership exemplifies how corporate engagement in sports and cultural activities can create a lasting positive impact beyond financial contributions, also reflecting its mission to drive positive social impact through strategic partnerships.
Sports
Beyond the Spin: Why Digital Wallet Security Makes or Breaks the iGaming Experience

When you think about online gaming, it’s easy to focus on the fun stuff—spinning reels, hitting jackpots, or placing that last-minute sports bet. But there’s a piece behind the scenes that players often overlook, and it’s absolutely critical: digital wallet security.
Without strong security, all the excitement of iGaming can come crashing down in an instant. This post takes a closer look at why wallet security is so important, how it shapes player trust and platform reputation, and what players should expect from today’s iGaming providers.
The Silent Dealbreaker: Why Security Matters More Than You Think
For many players, a digital wallet is just another tool—like chips at a casino table or a betting slip at the track. But what’s sitting behind that “wallet” is real money, and that makes it a prime target for cybercriminals.
Without proper safeguards, funds can vanish in seconds. And it’s not just the players who suffer. When platforms fail to protect wallets, their reputations tank, customer loyalty disappears, and competitors swoop in to take their place.
It’s no wonder that top iGaming providers now put wallet security at the heart of their operations. Platforms like ufa have made a name for themselves partly because they prioritize user safety, using tools like encryption, two-factor authentication (2FA), and real-time monitoring to stay ahead of threats.
The Trust Factor: How Security Shapes Player Loyalty
Trust is everything in iGaming. Players deposit real money expecting two things: a fair shot at winning and safe handling of their funds.
When a platform shows it takes security seriously, players stay. When it doesn’t, they leave—and they usually don’t come back. Surveys show that nearly 7 out of 10 players consider security a top factor when choosing an iGaming site. Even the flashiest bonuses can’t cover up for reports of account hacks or stolen funds.
Example: After a high-profile breach in 2023, one mid-tier gaming site saw its active user base drop by over 40% in just three months. Recovery efforts cost millions—and most of those players never returned. Meanwhile, competitors that emphasized robust wallet security saw a surge in signups.
Anatomy of a Secure Digital Wallet
So, what actually makes a wallet “secure”? It’s more than just a fancy login page. Here’s what matters:
- Encryption: Strong encryption ensures that sensitive data—like passwords and payment details—is scrambled and unreadable to hackers.
- Two-factor authentication (2FA): Requiring a second verification step (like a code sent to your phone) makes it much harder for intruders to break in.
- Anti-fraud systems: Modern wallets use AI and machine learning to detect suspicious patterns, like sudden large withdrawals or unfamiliar device logins.
- Cold storage: Some platforms keep a portion of funds offline, making them immune to online attacks.
Players should look for these features when picking a gaming site. And platforms that offer them should make it obvious—burying security info deep in a terms-and-conditions page just doesn’t cut it anymore.
Why Getting Wallet Security Right Matters
It’s easy to underestimate just how big an impact wallet security has on the iGaming experience—not just for players, but for the platforms themselves.
When a platform takes wallet security seriously, it builds a foundation of trust that touches every part of the business. Players feel more confident depositing money, trying new games, and even recommending the platform to friends. They’re more likely to stay loyal over time, reducing costly churn and boosting the platform’s reputation.
On the flip side, neglecting wallet security can have far-reaching consequences. Even small issues—like clunky verification steps or unclear security policies—can frustrate players and push them toward competitors. If vulnerabilities are left unchecked, it opens the door to serious problems like account takeovers, fund theft, or regulatory crackdowns.
Strong wallet security isn’t just about defending against hackers; it’s about creating a seamless, enjoyable player experience. It reassures players that the platform cares about their safety, which makes them more likely to stay engaged and spend.
In short, platforms that prioritize security don’t just avoid risks—they actively set themselves apart in a crowded market. And players who pay attention to these details are more likely to have a smooth, enjoyable gaming experience.
The Future of Digital Wallets in iGaming
As iGaming grows, so do the expectations around wallet technology. Here’s where the industry is heading:
- Biometric authentication: Fingerprint and facial recognition are making logins faster and safer.
- Multi-chain crypto wallets: With more players using cryptocurrencies, wallets are evolving to handle multiple blockchains securely.
- Smart contracts: Blockchain-based agreements can automate payouts and reduce the need for manual verification.
- Player-controlled keys: Some platforms now let users control their private keys, putting security literally in their hands.
For platforms, keeping up with these trends isn’t optional. Falling behind on wallet tech can mean falling behind in the entire market.
What Players Should Demand from Platforms
Players aren’t powerless in this equation. Here’s what they should look for—and ask about—before putting their money on the line:
- Clear, upfront security information
- Regular platform audits and certifications
- Fast, reliable customer support
- Easy-to-use privacy and account controls
- Transparent policies on deposits, withdrawals, and dispute resolution
Platforms that offer these show they value players not just as customers, but as partners.
The Business Case for Wallet Security
For iGaming companies, investing in wallet security is about more than avoiding losses. It’s a competitive edge. Safe platforms attract high-value players, keep them loyal, and avoid legal headaches.
Research suggests that companies focusing on cybersecurity spend on average 20% less on customer retention over time. That’s because trust reduces churn—and churn is expensive.
Wallet security also plays a role in reputation management. Brands that handle security breaches well, or better yet, avoid them altogether, stand out in an industry where news travels fast.
Final Thoughts: Why It’s Time to Level Up
The iGaming experience isn’t just about big wins and flashy games. It’s about creating a space where players can relax, have fun, and trust that their money is safe.
For players, that means choosing platforms carefully and staying alert to new security features. For gaming companies, it means putting wallet protection at the top of the priority list—because without it, everything else starts to fall apart.
The takeaway? Whether you’re spinning slots, betting on sports, or playing cards, security is the real jackpot.
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