By Dipo Olowookere
A luxury denim brand known as True Religion has partnered with leading football outfit, Manchester United of England, to launch a range of premium club branded denim wear.
A first for the club, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles go on sale beginning from October 26, 2018 in the club’s Megastore as well as online via United Direct and truereligion.com and eu.truereligion.com.
The exclusive collection features jeans, shirts and jackets, including a highly desirable limited edition denim jacket embroidered with the club’s crest. Fans will have the opportunity to win a selection of clothing from the new range by visiting www.manutd.com/truereligion.
Manchester United’s Group Managing Director, Mr Richard Arnold, stated that, “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality.
“The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand, creating a new way for our fans to express their support for their club through every day, easy-to-wear apparel.”
Also commenting, True Religion’s Chief Marketing Officer, Tara Peyrache, disclosed that, “We are thrilled to be the official global denim partner for Manchester United. As True Religion continues to evolve and connect with new audiences, it is exciting to offer Manchester United’s global fanbase an innovative line of premium denim for men and women. We look forward to this partnership with an iconic club that shares the same values and commitment to performance and quality.”
The True Religion Manchester United collection will also include a junior range, to be released later in the season.
Modupe Gbadeyanka