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Measuring The Potentials of the Gaming Industry in Nigeria

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Gaming Industry in Nigeria

Nigeria’s gaming industry is on the rise. Key factors driving this growth include significant advancements in internet access and the widespread availability of affordable smartphones.

With it, the niche within gaming that is iGaming or online gambling is also gaining popularity. A recent report by PWC revealed that the rise in Nigeria’s gaming industry is also driven by the growing young middle-class demographic, challenging the stereotype of it being limited to lower-income earners.

The economic recession has also boosted gaming as unemployed youth seek additional income. Sports betting is the most popular but slot games are also increasingly common as many play Lucky Blue or other titles on trusted online casinos.

Improved mobile penetration, increasing from 36% to ~50% in three years, and enhanced payment platforms have broadened the customer base.  Business Monitor International predicts mobile subscribers will rise from 153 million to 182 million by 2021, further expanding the gaming user base. A similar thing can be said about the user base of internet service providers.

As of Q3 2023, Spectranet led the ISP market with 113,869 active customers, followed by FiberOne with 27,000. During the same quarter, new contender Starlink had 11,207 customers and its Q4 showed a 113% increase.

Popular Gaming Trends

Mobile gaming is at the heart of almost every Nigeria’s gaming community. Popular titles such as Garena Free Fire and Call of Duty Mobile have become household names. These games are not only popular for their entertainment value but also for the competitive platforms they offer.

Garena Free Fire has garnered a massive following in Nigeria thanks to its regular in-game events and accessibility. This battle royale game’s low system requirements make it accessible even on less powerful devices

Meanwhile, Call of Duty Mobile is known for its high-quality graphics and immersive experience. Its video game predecessor has attracted a significant global player base so it is a given that its mobile version is taking off well. Its various game modes offer something for every type of gamer, including the popular battle royale mode. The game’s success has also spurred local tournaments that add to the growth of the esports scene.

Although well-known studios remain the apex predators, indie game development is also on the rise. Local developers are increasingly gaining recognition for their innovative approaches and unique content. Many Nigerian developers produce games with studios like Maliyo Games launching 40 titles so far.

There is also a growing trend towards integrating local content and themes into games. This not only makes the games more relatable to Nigerian players but also introduces global audiences to Nigerian culture. Developers are exploring traditional folklore, historical events, and contemporary issues unique to Nigeria that set Nigerian games apart.

Nigeria’s burgeoning gaming market has also attracted collaborations with major brands. For instance, leading Nigerian game developer Maliyo Games became the first African developer to collaborate with Disney.

The Lagos-based studio has partnered with Disney to launch “Iwájú: Rising Chef” on Disney+. The game celebrates Nigeria’s culinary delights like Jollof Rice as players run a fun and frenzy restaurant in Lagos as a new chef.

“Through this collaboration with Disney and Kugali, Maliyo Games has captured the essence of Iwájú by bringing their own vision, talent and expertise to a unique game inspired by vibrant Nigerian culture and cuisine,” praised Disney Games’ executive director, Sonoko Ishioka.

Maliyo Games’ founder, Hugo Obi, highlighted the collaboration’s alignment with their mission to showcase African talent globally.  It also marks a significant milestone for the Nigerian gaming industry. This partnership underscores the global recognition of Nigeria’s potential in the gaming sector and is expected to inspire more local developers.

Growing communities

Nigeria’s gaming market is valued at $2.14 billion and growing at 11.62% annually. The sector is poised to outpace traditional entertainment industries like movies and music as a significant economic driver.

Communities on social media and gaming forums have created spaces for gamers. The development of gaming cafes and esports arenas is enhancing the infrastructure needed for competitive gaming.

The esports scene in Nigeria is rapidly evolving and is increasing participation and viewership. Esports organizations and tournaments are gaining traction. The recent partnership between Nigeria’s Esports Federation and Moonton Games is expected to further fuel the competitive gaming landscape in Nigeria. The collaboration will pave the way for major esports tournaments in the country.

With continued support and investment, Nigeria could very well become Africa’s premier gaming hub. The potential is immense as Lagos positions itself as a central player. Governor Sanwo-Olu revealed his plans to capture 30% of Africa’s gaming market, projected to reach $4.28 billion by 2024, at the Africa Gaming Expo 2024.

This will require overcoming infrastructure and economic challenges with sustained government and private sector support. Nigeria’s average internet speeds lag behind global averages and the country’s economy’s instability could deter investors.

Yet, Nollywood’s synergy with gaming remains promising. Recent examples like the “Aki and PawPaw” game and the collaboration of Maliyo Games and Disney highlight Nigerian potential to be the frontrunner in this sector in Africa.

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Golf Training, Tournament Hold March 8 in Warri North

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Canaanland Golf and Country Club

By Henry Ovie

A one-day golf training and tournament specifically for girls has been fixed for Sunday, March 8, 2026, in Koko, in the Warri North of Delta State.

A statement from the organisers of the event, Canaan Land Golf Training and Tournament, disclosed that about 50 girls would be accommodated.

Tagged The Biggest Giving Day of the Year, the programme, according to the chief executive of Akogate Group, Mr Felix Aganbi, will entrench the attitude of excellence and develop young, highly quality golfers in terms of their golf quality and personal character.

He urged parents in Nigeria and abroad to allow their daughters to attend the event, saying it will build their confidence.

“The golf training and tournament will introduce girls to golf in a social and engaging environment. It will also help them build confidence, learn vital skills, and connect with others in a friendly community,” he was quoted as saying in the statement on Thursday.

The programme, which will take place at the Canaanland Golf and Country Club, celebrates the social, economic, cultural and political accomplishments of women as well as raises awareness for accelerated gender parity

“Open to girls in years 8-16, the training and tournament provide high-quality coaching to assist the girl child in pursuing excellence in the sport of golf,” Mr Aganbi noted, listing technical skill development, comprehensive fitness and mental conditioning as key features of the training.

“The girls will learn the basics of golf grip, stance, posture alignment, golf rules and etiquette. They will also be taken for an 18-hole playing lesson.

“The training and tournament will broaden opportunities for girls in Nigeria to realise their potential through education.

“Canaanland Country Club shall continue to encourage the education of females, improve the economic position of women and enhance their participation in matters relating to both the family and the society.

“It is also to join hands with the government in making our state a better place to live, campaign for the dismantling of systemic barriers and push for the power of reciprocity and abundant giving,” he disclosed.

Driven by Sir Alfred and Mrs Warami Temile, Mr Aganbi said the “club would continue to provide necessary assistance for the general development of people, especially those who live in the rural areas.”

In a related development, Mr Aganbi said the Oluremi Tinubu Golf Classic would take place on Saturday, April 25, 2026, at Canaanland Golf and Country Club, Koko.

“The tournament will attract international talent, create opportunities for emerging players and motivate the next generation to see what is possible in the women’s game,” he stated, adding that over 75 women are expected to participate.

The event is another important step in strengthening the women’s game in Nigeria, delivering significant benefits to the Niger Delta, drawing women, officials and fans to Warri North and boosting tourism and hospitality industries in Delta State.

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Access Bank Lagos City Marathon Top 10 Finishers Share N10m from Aquafina

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Aquafina Top 10 finishers

Aquafina took centre stage at the 11th edition of the Access Bank Lagos City Marathon on 14 February 2026, rewarding the first ten groups to complete the 10-kilometre race with N1 million each. The initiative highlights the brand’s continued investment in fitness, wellness, and the spirit of collective achievement within Nigeria’s growing running community.

Under its campaign theme, “Run am with your Padi of Life,” Aquafina encouraged runners to participate alongside friends, teammates, and running crews, celebrating the role of support systems in pushing limits and sustaining performance.

Throughout the race, Aquafina ensured strong on-course visibility while providing hydration support to help participants maintain energy levels. Its on-ground activations added excitement for both runners and spectators, contributing to the vibrant atmosphere of the event.

By rewarding groups rather than individual runners, Aquafina spotlighted the value of shared goals and mutual accountability. The N1 million prize elevated the competitive energy of the 10km race while reinforcing the importance of collaboration within Nigeria’s evolving fitness culture.

Widely regarded as one of West Africa’s most prestigious road races, the marathon once again attracted elite athletes, recreational runners, corporate teams, and fitness enthusiasts from across the country and beyond. Within this high-energy environment, Aquafina positioned itself as a trusted hydration partner supporting endurance and peak performance.

Speaking after the race, Funso Elubeku, Assistant General Manager at Seven-Up Bottling Company (SBC), said:

“The Access Bank Lagos City Marathon represents resilience, discipline, and the power of community. Through Aquafina, we ensured participants remained hydrated while celebrating the teamwork and support that helped runners push beyond their limits. Rewarding the first ten finishers underscores our commitment to recognising dedication, performance, and personal achievement.”

Aquafina’s presence at the marathon underscores its broader mission to promote active lifestyles and support platforms that inspire healthier living, strengthening its connection with Nigeria’s fitness community through meaningful engagement.

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Mourinho’s Return to Madrid, a Battle Between Ligue 1 Giants and more: Bet on the Key Champions League Matches!

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1xplayers

On February 24 and 25, the knockout phase return legs of Europe’s most prestigious club tournament will take place. The best sports betting site 1xBet offers a wide selection of markets and the highest odds for these games. Place your bets responsibly via this link and win big!

Inter Milan vs Bodø/Glimt, February 24

The runners-up of last season’s Champions League are in danger of being knocked out of the competition in the knockout phase play-offs. In Bodø, Cristian Chivu’s team lost 1-3 on artificial turf, which Inter aren’t used to playing on. According to the Nerazzurri coach, the poor condition of the pitch was to blame.

Inter are in a difficult situation. However, the team has scored 11 goals in their last 3 home games and is quite capable of making a comeback. The bad news is that Lautaro Martínez will miss the match due to an injury sustained in Norway.

Bodø/Glimt are certainly not in a state of euphoria. After the match, head coach Kjetil Knutsen said that his team had delivered an average performance. If the Norwegians manage to maintain their lead in the return leg, this story will one day be made into a TV series.

W1 – 1.302, X – 6.96, W2 – 9.65

Paris Saint-Germain vs AS Monaco, February 25

0-2, a missed penalty and an injury to the team’s leader by the middle of the first half – it’s difficult to get back into the game after such a start, but not for Paris Saint-Germain, an official partner of 1xBet. In the first match against Monaco, the Parisians equalized before the half-time break and snatched victory in the second half.

Monaco showed that they can surprise any opponent, but in the 2nd leg, the home side will take to the pitch with maximum concentration from the very first minutes. The statistics don’t favor the Monégasques: they’ve only managed to win at PSG’s home ground once in the last 9 years.

Luis Enrique’s team is the clear favorite in the 2nd leg and will try to take another step towards defending its title.

W1 – 1.29, X – 6.55, W2 – 11.4

Real Madrid vs Benfica, February 25

José Mourinho returns to Madrid, but we won’t see him in the technical area. The Portuguese manager got a red card in the emotional match in Lisbon, but even that didn’t make him the star of the show. The glory went to Vinícius Júnior. The Brazilian scored a spectacular goal in the second half, danced provocatively around the corner flag with the Benfica crest, got insulted, and in the end, these events were discussed more than the game itself.

Despite the victory, Real Madrid didn’t look significantly stronger than their opponents. Every now and then, the Eagles took control of the ball and forced Thibaut Courtois to make some incredible saves.

Before the 1st leg, José Mourinho said he wanted the score in the first match to allow his team to fight for a spot in the next stage in Madrid. He got what he wanted, but there’s a feeling that most of his football magic went into Anatoliy Trubin’s goal in the league phase.

W1 – 1.494, X – 5.08, W2 – 6.7

Juventus vs Galatasaray, February 25

Luciano Spalletti had said that his team was going to Istanbul to win, but the final score of 2-5 leaves them with almost no chance of advancing to the round of 16. Barış Yılmaz utterly destroyed the opposition’s left wing, which is where most of the threats to Juventus’s goal came from.

Galatasaray won’t have a fiery support of the stands in Turin. However, the team is in excellent form: in their first 5 matches in February, the Lions have scored 20 goals.

Many believe that Juventus advancing to the next stage would be a miracle. However, in this Champions League campaign, Galatasaray have already lost 1-5 to Eintracht Frankfurt, who are far from being the strongest team, and the Bianconeri must have faith in their abilities.

W1 – 1.564, X – 4.925, W2 – 5.78

We hope that our preview will help you make successful predictions. Follow the principles of responsible gambling, place your bets on the best sports betting site 1xBet via this link and share the victory with your favorites!

SMM 

🏆⚽ Bet on the Champions League knockout phase 2nd legs!

📅 The fate of the tickets to the round of 16 will be decided on February 24 and 25. We’ve compiled a list of the most interesting matches for you:

❓ Inter vs Bodø/Glimt: can last season’s runners-up come back from a 1-3 defeat in the 1st leg?

W1 – 1.302, X – 6.96, W2 – 9.65

🚀 Paris Saint-Germain vs Monaco: in the 1st leg, the Parisians came back from 0-2 down and are looking to take another step towards defending their title.

W1 – 1.29, X – 6.55, W2 – 11.4

🧤 Real Madrid vs Benfica: the Meringues won by a narrow margin in Lisbon, but their opponents cannot be underestimated – even the goalkeeper can score for José Mourinho’s team.

W1 – 1.494, X – 5.08, W2 – 6.7

🔮 Juventus vs Galatasaray: can Luciano Spalletti’s team pull off a miracle after a 2-5 defeat in Istanbul?

W1 – 1.564, X – 4.925, W2 – 5.78

💰 Bet and win with 1xBet!

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