Sports
Measuring The Potentials of the Gaming Industry in Nigeria
Nigeria’s gaming industry is on the rise. Key factors driving this growth include significant advancements in internet access and the widespread availability of affordable smartphones.
With it, the niche within gaming that is iGaming or online gambling is also gaining popularity. A recent report by PWC revealed that the rise in Nigeria’s gaming industry is also driven by the growing young middle-class demographic, challenging the stereotype of it being limited to lower-income earners.
The economic recession has also boosted gaming as unemployed youth seek additional income. Sports betting is the most popular but slot games are also increasingly common as many play Lucky Blue or other titles on trusted online casinos.
Improved mobile penetration, increasing from 36% to ~50% in three years, and enhanced payment platforms have broadened the customer base. Business Monitor International predicts mobile subscribers will rise from 153 million to 182 million by 2021, further expanding the gaming user base. A similar thing can be said about the user base of internet service providers.
As of Q3 2023, Spectranet led the ISP market with 113,869 active customers, followed by FiberOne with 27,000. During the same quarter, new contender Starlink had 11,207 customers and its Q4 showed a 113% increase.
Popular Gaming Trends
Mobile gaming is at the heart of almost every Nigeria’s gaming community. Popular titles such as Garena Free Fire and Call of Duty Mobile have become household names. These games are not only popular for their entertainment value but also for the competitive platforms they offer.
Garena Free Fire has garnered a massive following in Nigeria thanks to its regular in-game events and accessibility. This battle royale game’s low system requirements make it accessible even on less powerful devices
Meanwhile, Call of Duty Mobile is known for its high-quality graphics and immersive experience. Its video game predecessor has attracted a significant global player base so it is a given that its mobile version is taking off well. Its various game modes offer something for every type of gamer, including the popular battle royale mode. The game’s success has also spurred local tournaments that add to the growth of the esports scene.
Although well-known studios remain the apex predators, indie game development is also on the rise. Local developers are increasingly gaining recognition for their innovative approaches and unique content. Many Nigerian developers produce games with studios like Maliyo Games launching 40 titles so far.
There is also a growing trend towards integrating local content and themes into games. This not only makes the games more relatable to Nigerian players but also introduces global audiences to Nigerian culture. Developers are exploring traditional folklore, historical events, and contemporary issues unique to Nigeria that set Nigerian games apart.
Nigeria’s burgeoning gaming market has also attracted collaborations with major brands. For instance, leading Nigerian game developer Maliyo Games became the first African developer to collaborate with Disney.
The Lagos-based studio has partnered with Disney to launch “Iwájú: Rising Chef” on Disney+. The game celebrates Nigeria’s culinary delights like Jollof Rice as players run a fun and frenzy restaurant in Lagos as a new chef.
“Through this collaboration with Disney and Kugali, Maliyo Games has captured the essence of Iwájú by bringing their own vision, talent and expertise to a unique game inspired by vibrant Nigerian culture and cuisine,” praised Disney Games’ executive director, Sonoko Ishioka.
Maliyo Games’ founder, Hugo Obi, highlighted the collaboration’s alignment with their mission to showcase African talent globally. It also marks a significant milestone for the Nigerian gaming industry. This partnership underscores the global recognition of Nigeria’s potential in the gaming sector and is expected to inspire more local developers.
Growing communities
Nigeria’s gaming market is valued at $2.14 billion and growing at 11.62% annually. The sector is poised to outpace traditional entertainment industries like movies and music as a significant economic driver.
Communities on social media and gaming forums have created spaces for gamers. The development of gaming cafes and esports arenas is enhancing the infrastructure needed for competitive gaming.
The esports scene in Nigeria is rapidly evolving and is increasing participation and viewership. Esports organizations and tournaments are gaining traction. The recent partnership between Nigeria’s Esports Federation and Moonton Games is expected to further fuel the competitive gaming landscape in Nigeria. The collaboration will pave the way for major esports tournaments in the country.
With continued support and investment, Nigeria could very well become Africa’s premier gaming hub. The potential is immense as Lagos positions itself as a central player. Governor Sanwo-Olu revealed his plans to capture 30% of Africa’s gaming market, projected to reach $4.28 billion by 2024, at the Africa Gaming Expo 2024.
This will require overcoming infrastructure and economic challenges with sustained government and private sector support. Nigeria’s average internet speeds lag behind global averages and the country’s economy’s instability could deter investors.
Yet, Nollywood’s synergy with gaming remains promising. Recent examples like the “Aki and PawPaw” game and the collaboration of Maliyo Games and Disney highlight Nigerian potential to be the frontrunner in this sector in Africa.
Sports
Super Falcons in Group C for WAFCON
By Adedapo Adesanya
The Super Falcons of Nigeria have been drawn in Group C with Egypt, Zambia and Malawi for the defence of their Women’s’ Africa Cup of Nations (WAFCON) title in March, which will be hosted again in Morocco.
Last year, the Nigerian team won the record 10th tournament after defeating the host nation, Morocco, 3-2 in a spectacular final after going down 2-0.
The 2026 edition will be played in Morocco from March 17-April 3, eight months after the last tournament.
The last edition slated for 2024 was postponed by a year for logistical reasons as the Confederation of African Football (CAF) could not get interested hosts.
The next edition which will be the 14th edition and Nigeria will be hoping to win the women’s tournament for the 11th time.
Nigeria’s dominance is only rivalled by Equatorial Guinea which won as hosts of the 2008 and 2012 editions. South Africa won the 2022 edition to become the third African nation to ever win the tournament.
The next edition carries added importance because it serves as qualifying for next year’s Women’s World Cup, with the top four finishers taking up Africa’s slots in the global tournament to be hosted by Brazil.
GROUPS
Group A (Rabat Moulay Hassan Stadium): Morocco, Algeria, Senegal, Kenya,
Group B (Rabat Al Madina Stadium): South Africa, Ivory Coast, Burkina Faso, Tanzania
Group C (Casablanca): Nigeria, Zambia, Egypt, Malawi
Group D (Fes): Ghana, Cameroon, Mali, Cape Verde.
Sports
AFCON: BUA Chair to Redeem Super Eagles $500,000 Pledge Despite Loss
By Adedapo Adesanya
The Chairman of BUA Group, Mr Abdul Samad Rabiu, has reaffirmed his commitment to reward the Super Eagles with the promised $500,000 despite losing the semi-final match against Morocco in the ongoing Africa Cup of Nations (AFCON) on Wednesday night.
The Nigerian senior national football team lost the tie against Morocco 4-2 on penalties after both sides failed to break the deadlock after 120 minutes.
In a post on his official Instagram on Thursday, the billionaire industrialist commended the football team for their determination and unity throughout the competition.
Mr Rabiu said the players displayed admirable grit and commitment on the field, adding that although the trophy eluded them, their performance inspired pride and admiration among Nigerians at home and abroad.
“To our brave Super Eagles, You fought with your hearts, gave your all, and showed true courage and determination on the pitch. Though it wasn’t meant to be this time, you have made every Nigerian proud.
“Sometimes, even our best efforts don’t bring the outcome we hope for, but the spirit, passion, and unity you displayed are what truly matter. You left everything on the field, and that is worthy of celebration.
“As a token of appreciation for your remarkable journey and effort, I am still going ahead to fulfill the pledge of $500,000. This is in recognition of your hard work, dedication, and the joy you have brought to our nation.
“Keep your heads high, Super Eagles – the experience, lessons, and spirit will fuel even greater success next time. Nigeria will always be proud of you, and we believe in your future victories!” the statement read.
Nigeria failed to advance to the final of the 2025 AFCON yesterday after losing to Morocco’s Atlas Lions in a tense penalty shootout, a result that sent the North African side through to the final.
Moroccan goalkeeper, Yacine Bounou saved kicks from both Samuel Chukwueze and Bruno Onyemaechi, allowing Youssef En-Nesyri to convert the winning kick and spark wild celebrations inside the Prince Moulay Abdellah Stadium in Rabat.
Nigeria will play Egypt in the bronze medal match on Sunday, January 18 while Morocco will face 2021 winners, Senegal for the chance to win the trophy for the first time in 50 years.
Sports
Carabao Cup, AFCON Semi-Finals Take Centre Stage Live on SuperSport
Midweek football delivers decisive moments across three competitions as the Carabao Cup reaches the semi-final in England, Serie A’s title contenders play their games in hand, and the Africa Cup of Nations narrows down to its final two. Fans can follow every fixture live on SuperSport across DStv and GOtv.
Carabao Cup: Semi-Final Second Legs Decide Wembley Places
The Carabao Cup semi-finals conclude with two heavyweight fixtures as clubs push for a place in the final at Wembley.
On Tuesday at 9:00 p.m., Newcastle host Man City at St James’ Park. Newcastle enter the second leg as defending Carabao Cup champions and come into the tie in strong domestic form, having recorded three straight league wins and progressed in the FA Cup after a penalty shootout victory over Bournemouth.
City arrive after a heavy FA Cup win against Exeter City but are still searching for consistency in the league following a run of draws. Both sides have navigated the competition efficiently so far, setting up a finely balanced contest.
Wednesday’s second semi-final sees Chelsea host Arsenal at 9:00 p.m. Chelsea begin the second leg under new manager Liam Rosenior after a convincing FA Cup victory over Charlton, though league form has been less consistent following a recent defeat to Fulham.
Arsenal, meanwhile, arrive as Premier League leaders and remain active in all major competitions this season. Their FA Cup win over Portsmouth maintained momentum as they look to secure a return to Wembley.
Both Carabao Cup semi-final matches air live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).
Serie A: Games in Hand Shape the Title Race
Serie A’s midweek programme features three fixtures involving clubs playing their game in hand, with implications at both ends of the table.
On Wednesday at 6:30 p.m., Napoli host Parma. Napoli were held to a draw by Inter Milan in their previous outing and sit fourth, level on points with Juventus. With other contenders also in action, a win could lift them further up the standings. Parma arrive after a narrow victory over Lecce and continue to look upward from mid-table.
Later on Wednesday at 8:45 p.m., leaders Inter Milan face Lecce at the San Siro. Inter saw their winning run halted by Napoli but remain three points clear at the top. Lecce arrive having suffered consecutive defeats and will be aiming to secure a positive result in a difficult away fixture.
Thursday’s action concludes at 8:45 p.m. as AC Milan travel to face Como. Milan sit second but have been held to back-to-back draws and will be seeking a return to winning form. Como, coached by Cesc Fàbregas, have impressed this season and sit sixth, boasting one of the league’s strongest defensive records.
All Serie A fixtures are broadcast live on SS Africa 2 (GOtv Ch. 64, DStv Ch. 208).
AFCON 2025: Semi-Finals Decide Finalists
The Africa Cup of Nations reaches its penultimate stage with two semi-final clashes scheduled for Wednesday.
Senegal face Egypt at 6:00 p.m. in Tangier in a renewal of a recent AFCON rivalry. Senegal, winners of the 2021 edition, have progressed with control and balance, while Egypt have relied on resilience and decisive moments in the knockout rounds. The matchup once again brings together key figures from both sides as a place in the final is at stake.
Later at 9:00 p.m., Nigeria meet hosts Morocco in Rabat. Nigeria advanced after a disciplined quarter-final performance, while Morocco continue to combine defensive organisation with efficiency in attack. With home support behind them, Morocco face a Nigerian side that has shown attacking consistency throughout the tournament.
Both AFCON semi-finals air live on SS AFCON (GOtv Ch. 59, DStv Ch. 202).
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