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National Basketball Association Expanding the Game of Basketball in Africa

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National Basketball Association

By Kestér Kenn Klomegâh

After the US-Africa Leaders’ Summit held in Washington in mid-December, the National Basketball Association (NBA) has agreements to open and further expand American sports in Dakar, Senegal and Lagos, Nigeria.

Reports say the NBA has a long history in Africa and opened its African headquarters in Johannesburg, South Africa, in 2010 and additional offices in Dakar, Senegal, and Lagos, Nigeria, in 2022. The league is committed to expanding efforts to make the game of basketball and the NBA more accessible across the continent.

For the 2022 season, following the establishment of a standalone entity in 2021, NBA Africa expanded its multi-year agreement with ESPN Africa to air a record of more than 180 regular-season and playoff games across Africa each season, launched Africa’s first NBA Store in Johannesburg and announced their plans to launch the league’s fourth African office in Cairo, Egypt in early 2023.

The league recently announced the return of the Basketball Africa League (BAL) for its third season, which will be held from March-May, 2023 in Senegal, Egypt and Rwanda.

The NBA Africa and BAL continue to attract world-class marketing partners, including the BAL Foundational Partners Rwanda Development Board (RDB), NIKE, Jordan Brand, and Wilson, alongside NBA Africa’s recent collaborations with ESPN Africa, Afrosport, KFC Africa (Pan-Africa), Africell (Angola), Stanbic Bank (South Sudan), and Maven Developments (Egypt).

The third BAL season is expected to increase revenue in the hospitality industry by bringing tens of thousands of hotel room nights to host cities, boosting the local aviation industry, and engaging hundreds of young women through the BAL4Her social campaign, and betting on PG.

In addition, NFE and the BAL will continue their “Threes for Trees” campaign, an initiative that aims to donate more than 100,000 trees to farmers and non-profit environmental organizations in a number of African countries.

The US-Africa Leaders Summit in Washington brought together leading US and African businesses, investors, and government leaders about fostering economic and community development between both the United States and Africa.

Held under the directorship of President Joe Biden and the Chairman of the African Union and Senegalese President Macky Sall, the summit was the largest African gathering in Washington since the coronavirus pandemic. The first US-Africa Leaders Summit was held in 2014 during the time of Barack Obama, the 44th president of the United States, from 2009 to 2017.

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Best Betting Bonuses in Nigeria 2025

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Betting Bonuses

If you are a new player and don’t have any experience with sports betting, there are some platforms that provide new users with special welcome bonuses that will help them start the game. The amount of these betting bonuses depends on the brand. Here you can find platforms with the most valuable welcome benefits and all information on their conditions!

1win

It is one of the most popular betting platforms among many players from Nigeria. One of the reasons for this is the brand provides new players with a welcome bonus that includes a 500% deposit bonus of up to 720,000 NGN. The structure of it is the following:

  • 200% for the first deposit;
  • 150% for the second deposit;
  • 100% for the third deposit;
  • 50% for the fourth deposit.

1xBet

This platform provides users from Nigeria with many opportunities to enjoy sports betting, and one of them is a special welcome bonus. Every new player can get the multiply with 300% for the first deposit up to 600,000 NGN. But you need to pay attention to the fact that the bonus will be wagered 30 times in 1xGames. There is also a requirement that you need to use it for 30 days after registration on the platform.

22bet

There are many players that choose this platform for sports betting. It is also in demand among many new users because the brand provides them with a pleasant welcome bonus that helps them at the start. It consists of 100% for the first deposit up to 500,000 NGN. Furthermore, it is necessary to wager it 40 times before you will make a withdrawal. To activate this bonus, you need only to choose it during the registration, and it will be credited automatically after this process.

888Sport

This brand gives new players the possibility to make the start of sports betting more convenient by providing a welcome bonus. You can enjoy getting 150% off your first deposit on the platform up to 390,000 NGN. The minimal amount is 15,000 NGN. You need to claim it for 7 days after the registration. The duration of this bonus is 14 days.

888Starz

888Starz is a platform that gains popularity every day among many players from Nigeria. One of the reasons for this fact is that new players can get a special welcome bonus that consists of a 100% bonus for the first deposit of up to 180,000 NGN.

Accessbet

It is a platform that give users from Nigeria good conditions to start the game and enjoy online betting. The main feature for new players is that they can get a free bet with the amount of 1,000 NGN. It will help you on the start, and it will give you much experience to enjoy the game.

BC Game

This platform is in demand among many players from Nigeria. It provides users with a special welcome bonus for sports betting. It is divided into 4 parts:

  • 120% for the first deposit up to 766,190 NGN and 5 free bets;
  • 100% for the second deposit up to 459,714 NGN and 5 free bets;
  • 150% for the third deposit up to 766,190 NGN  and 5 free bets;
  • 100% for the fourth deposit up to 459,714 NGN and 5 free bets.

Bet9Ja

It is the brand where you can find convenient features and benefits that provide users from Nigeria with a welcome bonus that consists of 100% for the first deposit up to the amount of 240,000 NGN. It will help new players from the start. You can get it only after registering on the platform.

Betonred

This brand is one of the most popular choices among many users from Nigeria. New betters can get a welcome bonus with good conditions. It consists of the following parts:

  • 100% bonus for the first deposit up to 249,405 NGN;
  • 55% bonus for the second deposit up to 249,405 NGN;
  • 100% bonus for the third deposit up to 249,405 NGN.

Betway

It is a platform where you can find many benefits for new players from Nigeria. One of them is that the users can get a special welcome bonus. It includes a free bet in the amount of 83,135 NGN. It is available only after the registration on the platform. The free bet will expire 7 days after being credited. It can not be used to place multi-line multiple bets.

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How to Bet on Nigerian Football Matches with Melbet

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start betting on melbet

For gambling enthusiasts, football has become one of the most popular sports for betting. If you want to combine your passion for football with the opportunity to earn money, then Melbet Nigeria is your reliable partner on this journey. Find out how Melbet can help you make successful bets on the most popular football matches in the world.

Why Choose Melbet for Football Betting

The Melbet betting company offers everything you need for a comfortable and safe game. That’s why this platform has become one of the most popular among players:

  • A wide range of events. The site features matches from all over the world, from national leagues to international tournaments. Whether you are interested in the Premier League or the African championships, you will find the right events;
  • High coefficients. One of the main advantages of Melbet these are competitive coefficients. This allows you to maximize your profit from your bets;
  • Ease of use. The website and the mobile application are designed to meet the needs of users. The interface is intuitive and the navigation is simple. You will always be aware of events and will be able to place bets at any time;
  • Live bets. The ability to place bets in real time adds excitement. You can follow the progress of the match and adjust your predictions on the fly;
  • Bonuses and promotions. The bookmaker regularly offers bonuses, cashback and other promotions that will help you increase your bankroll;
  • Secure and fast withdrawal of funds. Melbet guarantees the protection of your data and funds. Winnings are withdrawn quickly and without unnecessary difficulties.

Popular Football Tournaments and Leagues on Melbet

The platform features the most prestigious and spectacular tournaments that attract the attention of millions of fans. Here are some of them:

  • FIFA World Cup. The most significant football tournament where the best national teams of the world compete. You can bet on the winner of the tournament, the top scorers and other outcomes;
  • The UEFA Champions League. A top-level club tournament where the grandees of European football meet. Betting on Champions League matches is always popular;
  • African Cup of Nations (AFC). The main football tournament in Africa, where the best teams of the continent compete;
  • English Premier League. One of the most competitive and spectacular world championships with the participation of world football stars;
  • Serie A. The Italian championship is known for its tactical sophistication and technical prowess;
  • The Bundesliga. The German championship is famous for its high performance and the atmosphere in the stadiums;
  • AFC Champions League. The Asian version of the Champions League, where the best clubs of the region compete;
  • Copa America. The most important tournament for the national teams of South America, where such giants as Brazil and Argentina compete.

These are just a few of the events available on Melbet. Regardless of your level of knowledge or preferences, you will always find suitable betting matches.

How to Start Betting on Melbet?

The betting process on Melbet Nigeria is as simple and convenient as possible. Here is a step-by-step instruction:

  1. Go to the Melbet website and click the “Register” button. Enter your phone number and come up with a strong password to log into your personal account.
  2. After registration is completed, log in to your personal account and deposit money to your gaming account using one of the available payment methods. The platform supports bank cards, electronic wallets and cryptocurrencies.
  3. Go to the betting section and click on the football section. Choose one and a half thousand matches or tournaments that you are interested in. Decide on the outcome: the team’s victory, total goals, number of yellow cards and much more.
  4. Enter the amount you want to bet in the appropriate field. Check the details and confirm your bet.

Now all that remains is to follow the match and enjoy the process. Melbet guarantees the security of your funds and data, so you can be sure of the integrity of the game.

Conclusions

If you love football, then definitely try to make money from your hobby. Place bets on soccer at Melbet and get not only the pleasure of watching your favorite masts, but also good money.

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NGX Group Backs The Athletics School Games

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accelerated dynamism of NGX

By Aduragbemi Omiyale

As part of its commitment to nurturing well-rounded future leaders through sports, discipline, and teamwork, the Nigerian Exchange (NGX) Group Plc recently partnered with The Athletics School Games (TASG), an annual sporting event bringing together young athletes from private schools in Lagos.

The initiative aligns with NGX Group’s corporate social responsibility (CSR) focus on community development.

The involvement of the organisation extended beyond sponsorship, reflecting a deliberate strategy to support initiatives that bridge education, leadership, and economic opportunity.

Held on Saturday, March 22, 2025, at the Yaba College of Technology Sports Complex, the event provided a dynamic platform for students to showcase their athletic talent while cultivating essential life skills such as resilience, collaboration, and leadership, qualities critical for success in today’s competitive global economy.

It featured a wide range of track and field competitions, including sprints, relays, long-distance races, high jump and long jump.

Beyond medals and trophies, the games emphasized personal growth, resilience, and the value of teamwork, qualities that extend far beyond the sporting arena into leadership and professional development.

“As a key institution in Nigeria’s financial ecosystem, NGX Group understands that sustainable development begins with investing in human capital.

“Our support for The Athletics School Games goes beyond sports, it is about equipping young Nigerians with the discipline, teamwork, and determination needed to excel in business, finance, and entrepreneurship.

“This initiative is a cornerstone of our broader mission to foster a resilient economy powered by capable, well-rounded individuals,” the Head of Group Communications and Partnerships at NGX Group, Mr Clifford Akpolo, stated.

The event’s initiator, Seun Akinbohun, highlighted TASG’s role in unlocking opportunities for young athletes.

“This initiative is designed to create pathways for athletes to excel and be discovered by scouts. There are so many opportunities for kids in TASG, and I am glad we are contributing to their development.

“We have expanded the event to include more participants, age categories, and flexibility. I am excited to bring the experience from the first edition into the second, with a larger technical committee and more experienced personnel,” Akinbohun noted.

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