By Dipo Olowookere
The crash game designed by NE Group, Defender, has been integrated into Betika, allowing users of the premier sports betting platform in Kenya to enjoy more offerings.
With this collaboration, Betika’s players across Kenya, Tanzania, Ethiopia, and DRC will gain seamless access to the updated Defender.
Recall that recently, NE Group, a leading B2B iGaming software supplier, launched an enhanced version of the popular crash game.
Originally introduced in 2022, Defender is a football-themed game that engages players with a unique challenge: they must decide when to cash out before the opposing team scores a goal. This innovative format combines elements of suspense and strategy, mirroring the excitement of live sports.
“Defender continues to be a fan favourite thanks to its football-inspired, fun experience that connects with the inner sports fan. Giving players the power to cash out has shifted the dynamic and given an increased adrenaline hit to the user.
“Partnering with Betika means we can expand the game’s reach across an important territory for the business. Defender not only adds a new layer of excitement to their offerings but also reflects our commitment to delivering engaging and innovative gaming experiences,” the chief executive of NE Group, Mr Imran Bukhari, commented.
On his part, the Chief Product Officer of Betika, Mr Peter Stagles, said, “We are thrilled to integrate NE Group’s Defender into our platform. Football is the number one sport in Africa, and this partnership enhances our already excellent offering.
“NE Group has cleverly designed a game that will instantly resonate with our football-mad audience, thanks to its fast-paced nature and its ability to place players at the heart of the action. This addition underscores our commitment to providing innovative and engaging content for our players.”