By Sodeinde Temidayo David
Nigerian fantasy sports company, Fantastic.ng, has sealed a promotional partnership deal with Dutch conglomerate, LambWeston, owners of the Poundo Potato brand in Nigeria.
This partnership was sealed in a bid to capture a share of the $2 billion market as 60 million Nigerians regularly engage in sports betting generating billions in wagers.
Commenting on the development, co-founder of Fantastic Technologies Limited, Mr Felix Okoye, disclosed that the firm was set to convert fans of sport into fans of brands, as it will continue to connect super-engaged audiences across the continent to the thousands of brands who desire their attention.
Speaking on the deal, the Managing Director for LambWeston, Mr Victor Nwachukwu, expressed excitement to work with such a gaming platform.
“Like millions of Nigerians, Dutch people are obsessed with football so for us it was a natural fit to partner with Fantastic in order to amplify our Poundo Potato brand in Nigeria,” he stated.
Fantastic is a unique free-to-play mobile platform offering games such as predict and win, fantasy football and sports trivia.
The Nigerian gaming firm employs a Business to Business to Consumer (B2B2C) model, a business model that makes it possible for Fantastic.ng to sell their product or service in partnership with another firm to an end customer.
The firm generates revenue from users through weekly or monthly subscriptions and companies that can purchase a variety of promotional packages to engage their customers and amplify their brands.
Fantastic has attracted a variety of technology investors since its launch including serial angel investor, Olumide Soyombo of Voltron Capital and Blackaion Capital
While LambWeston is the first corporate partner to come on board, the Fantastic team confirmed they are in talks with multiple parties including one of the largest digital banks in Nigeria and a multinational brewery company.
To support its technology, Fantastic Tech recently completed the acquisition of soccer data and social networking site Sangalo. The company also received a national license from the National Lottery Regulatory Commission which will now allow it to establish the Fantastic brand across Nigeria.
The platform currently has about 10,000 registered users and has processed over two million predictions in 2021.
Dipo Olowookere