Sports
Nigeria’s Sports Betting Industry Faces Economic Knockout—Maikori
In a country where sports betting has become as common as watching football, Nigeria’s multi-billion-naira gambling industry is now facing its biggest wager yet, survival.
As the nation grapples with an unstable economy, skyrocketing inflation, and a volatile currency, the once-booming betting sector is on the brink of busting.
Founding fathers of the industry in Nigeria like Yahaya Maikori, who founded Global Gaming Company, and doubles as the President of Nigeria E-Sports Federation, explains that despite Nigeria’s sovereignty, the dollarized nature of its economy has proven to be a significant threat to the budding industry.
According to him, the Nigerian i-gaming industry is driven by worldwide software which requires almost every operator to make monthly payments to their service providers to ensure that all aspects of operations run smoothly, but this comes at a significant cost:
“Operators who were paying about $5000 for software services about 4 years ago when $1 went for about N600, are now burdened with the task of coming up with the same $5000 when $1 is going for about N1600; thereby eating substantially into the operator’s profit margin not to mention the cost of renting property which has gone up by 60%.“
Punters and i-gaming customers are also facing financial burdens, as the cost of inflation eats deep into their spending power.
Maikori states that the assumption that customers have a relatively insatiable appetite when it comes to sports betting, may no longer be relevant when such customers are faced with the reality of limited spending power to meet their basic needs.
Arise Business Anchor, Rotus Oddiri also shares Maikori’s sentiment stating that “the higher cost of living always results in lower disposable income to bet.”
Is the Nigerian I-gaming industry poised for extinction?
Maikori knows that the economic situation in Nigeria is far from ideal, however, he is not concerned that the i-gaming industry is on its way to extinction. Rather, he deems this a moment of separation whereby the strong and innovative will survive, while the betting companies that resist innovation and refuse to develop local software, will undoubtedly be crushed by the weight of the harsh economic realities.
He sees the Nigerian i-gaming industry as one which has been oversaturated with so many operators, which also contributes to some of the problems of the gaming industry. For the small players, he recommends consolidation, which will ultimately reduce the cost of their foreign exchange exposure and consolidate their player/ customer pool.
As for the larger operators, Maikori urges them to look beyond sports betting, which is just one subsector of the gaming industry and dabble into other sub-sectors like poker, which is doing so well in countries like the United States, that it is considered a lifestyle game and a game of skill. Despite the education and gestation period which come naturally with the introduction of a new subsector in the Nigerian context, he deems Nigeria ready.
Maikori is more troubled by what appears to be the resistance of the Tinubu administration, which seems dedicated to remaining ignorant about the detrimental consequences of the introduction of numerous backward policies. He narrates an ordeal which the Kenya sports betting industry faced in recent times and hopes that the Nigeria i-gaming industry will not suffer a similar feat.
“I think because tax is a good revenue stream for the government, they are oblivious about how tax regimes work. The government is trying to drive whatever tax they can to bolster their coffers. In the i-gaming industry, we’ve had so many engagements with the government consultants, and they don’t seem to understand the pressing need to resolve the issue of a regulatory framework,” he told betting news site SportsBoom.com.
“In addition, and more importantly, the government doesn’t seem to understand that in the i-gaming industry, every subsector has its unique mechanisms. Hence, having a uniform or blanket tax law and viewing the entire i-gaming industry as sports betting, which is just one sector could disrupt the superstructure that supports the stake element of the industry.”
“For example, until about 4 years ago, Kenya was the biggest i-gaming country in Africa, next to South Africa, with companies turning over 200 million dollars on average per month. The Kenyan government then decided to apply taxes with what appeared to be punitive intent. As we speak, almost all the i-gaming companies have withdrawn their licenses and stopped operating in Kenya. So, when it comes to taxes, there needs to be a long-term approach that can develop the superstructures simultaneously.”
The way forward
Some financial analysts have suggested the use of tech innovations and cryptocurrency as potential solutions, but Oddiri begs to differ due to the volatile nature of crypto and is quite uncertain about which tech innovations will improve disposable income.
However, he is certain that if Nigeria were to broaden its revenue base, the country wouldn’t be so heavily dependent on oil. He also echoes Maikori’s concerns that the potential mass closure of betting companies will lead to significant job losses and higher unemployment.
The prospect of the Nigerian sports betting industry in a decade
In spite of the numerous challenges which plague the Nigerian sports betting industry, Maikori is convinced that if some of the attention that the Minister of Communications is currently channelling towards digital space skills development is extended to the i-gaming industry, then the industry will experience exponential growth in manpower and a significant boost in the trust in the use of local software that’s purchased using the local currency.
In the coming decade, Maikori also foresees ‘forced consolidation’ for small betting operators, but for the larger and more adventurous operators, they will more than likely explore other i-gaming sub-sectors like poker, bingo, and casinos. He also predicts that one- or two-billion-dollar betting companies will emerge from Nigeria and interestingly, Maikori envisions Nigerians in the diaspora playing the role of funders for the industry.
Conclusion
As Nigeria’s betting industry rolls the dice against economic headwinds, industry veterans like Yahaya Maikori see both peril and promise. While some operators may fold under the pressure of forex challenges and shrinking disposable incomes, the savvy players are poised to level up.
From forced consolidations to exploring untapped markets like poker, the game is changing. With a hopeful nod to government collaboration and homegrown tech solutions, Nigeria’s i-gaming sector might just beat the house odds.
In this high-stakes economic shuffle, one thing’s certain, the next decade will separate the high rollers from the penny punters in Africa’s most populous betting market.
The Super Bowl is far more than a football game. Each year, it becomes a global cultural moment, where sport, music, and social conversation collide. Super Bowl LX promises to be no exception. While fans anticipate the on-field clash between the New England Patriots and the Seattle Seahawks, much of the world’s attention has shifted to the halftime stage airing on both ESPN and ESPN2 (DStv Channel 219), where three-time Grammy winner Bad Bunny will make history.
The Puerto Rican superstar, born Benito Antonio Martínez Ocasio, is set to become the first non-English-speaking artist to headline the Super Bowl halftime show. His selection has sparked debate in the United States, particularly amid ongoing anti-ICE protests, but it also signals a broader recognition of his cultural impact. Known for pushing artistic boundaries and amplifying underrepresented voices, Bad Bunny brings a rare combination of commercial appeal and social consciousness to the NFL’s biggest stage.
The timing of his performance carries added weight. Just a week before the Super Bowl, Bad Bunny made history at the 2026 Grammy Awards, winning Album of the Year for Debí Tirar Más Fotos (I Should Have Taken More Photos). He used his acceptance speech to address immigration and human dignity, declaring: “Before I say thanks to God, I’m going to say, ICE out,” and calling on audiences to respond to hate with love. That statement has heightened expectations that his halftime show will blend spectacle with message, marking a performance that is about identity as much as entertainment.
As anticipation builds, questions linger over how Bad Bunny will translate this cultural moment on the field. Will the show lean entirely into his chart-topping hits, or will it echo the themes of unity and resistance he spoke of at the Grammys? Either way, the performance is already being framed as a defining cultural moment of 2026, with viewers worldwide eager to witness history in the making.
For audiences in Nigeria, Super Bowl LX and Bad Bunny’s historic halftime performance will air live on both ESPN and ESPN2 (DStv Channel 219) on Monday, February 9, 2026, at 12:30 am WAT. Be sure to also take advantage of the ongoing We Got You offer, where you pay for your current package and DStv upgrades you to the next higher package at no extra cost. This offer runs till February 28, 2026.
By Modupe Gbadeyanka
One of the leading financial services groups in Africa, Guaranty Trust Holding Company (GTCO) Plc, is championing great experiences and heritage by being the main sponsor of NPA Lagos International Polo Tournament.
The competition is one of Africa’s oldest and most prestigious sporting events and for this year’s edition, it will bring together top local and international polo teams and spectators from across the continent and beyond.
The contest commenced on Tuesday, January 27 at the Lagos Polo Club in Ikoyi and will end on Sunday, February 15, 2026.
The 2026 NPA Lagos International Polo Tournament will feature top‑tier teams competing for major prizes, including the Majekodunmi Cup, Independence Cup, Open Cup, Silver Cup and Low Cup, among others.
Guests can expect a fusion of thrilling equestrian action, polo-inspired lifestyle showcase, and curated hospitality experiences. The event will also be livestreamed, allowing audiences online to share in the excitement and spectacle.
Commenting on GTCO’s role as main sponsor of the Lagos International Polo Tournament, the chief executive of the firm, Mr Segun Agbaje, said, “This tournament, one of the oldest in Africa, celebrates not only the noble sport of polo but the values we hold dear as a brand: teamwork, discipline, fair play, and a commitment to excellence.
“Beyond the field, it showcases Nigeria and Africa to a global audience, reinforcing the continent’s place on the world stage. Our longstanding sponsorship of the NPA Lagos International Polo Tournament reflects our conviction that sport can amplify opportunity, foster connections, and deliver world-class experiences for all.”
The NPA Lagos International Polo Tournament has long been celebrated not only for its thrilling competition and equestrian excellence but also for its rich heritage and cultural resonance within Africa’s sporting tradition. GTCO’s sponsorship embodies the Group’s commitment to creating platforms that unite communities and drive social impact across diverse audiences.
If you’re looking for a fun, reliable, and exciting online betting experience in Nigeria, you’re in the right place. PariPesa Nigeria brings together casino entertainment, sports betting, and modern gaming options designed just for you. Let’s break it all down.
Casino Games
At PariPesa Nigeria, the casino lobby is brimming with exciting games. They are split into categories to help you navigate. You can search for titles using the search bar or narrow down the type of game you enjoy using the filter menu on the left-hand side of the page.
The filters on the left let you pick based on provider, feature, theme, and game types. If there is a title you particularly like, you can also favorite it! There are two separate categories of casino entertainment that depend on your individual casino activity. Recent games are all the ones you have tried, and the favorites section, as you can guess, lists the ones you starred.
Take a look at the main categories of games available.
Slots
Slots are the most popular casino games. They’re beginner-friendly, simple to follow, and you can try them for free in demo mode! At PariPesa Nigeria, you’ll find classic, video, and jackpot slots. Some have Nigerian-themed designs, bright colors, and sound effects that bring the experience close to home.
Table games
Are you a blackjack fan or do you prefer to watch the wheel spin in roulette? Either way, PariPesa Nigeria has a large selection of table games for you to choose from. You will find multiple variations of these titles, along with tables with varying betting ranges. Poker has by far the largest number of variants.
Crash games
These games have extremely quick rounds, so understand the mechanics before you place any real money bets. The concept is simple, really: a multiplier increases, and you cash out before an object “crashes.” The longer you wait, the higher your potential win, but if it crashes before you cash out, you lose that round. Aviator, Chicken Crash, and Doodle Crash are among the more popular games in this category.
Live casino games
Those tired of playing against generated algorithms will find live casino games a welcome break. At PariPesa, you can play poker, blackjack, roulette, and more against a live croupier. You can interact with your dealer and watch everything that happens in real time through video streaming. Remember that these tables are time sensitive, so you will have to place your bets before the window closes, and no, you cannot demo these games.
Sports Betting
Nigerians love sports, and what better way is there to be a part of the action than betting? Football is obviously the favorite, but you can also wager on over 150 sports at PariPesa. You can use the in-house statistics to make well informed bets on your preferred teams and players. Furthermore, the betting markets at PariPesa are top-notch.
- Over/Under
- Total Score
- Match Winner
These are only some of the many, many bets you can place.
eSports
eSports are a hit among young Nigerians. Games like FIFA, CS:GO, and Dota 2 have become part of the sports betting market, and they’re big players. Instead of physical matches, you’re betting on professional gamers competing online.
Virtual Sports
If you enjoy sports but want a quick fix, virtual sports are computer-generated matches that run all day, every day. There are no weather issues and no match postponements or player injuries to affect your strategy. Results are decided by certified random systems, so they’re fair and unpredictable.
Responsible Gambling Policy
No matter what, responsible gaming is an important feature of any online casino platform. PariPesa Nigeria takes this policy very seriously, too. This means you’re encouraged to play for fun, not to chase losses or risk money you can’t afford to lose. You can use the following tools to make sure you don’t go overboard.
- Deposit limits
- Self-exclusion between 6 months and 1 year.
- Session limits
- Regular check-ins
If you ever feel that gambling is becoming a problem, use the resources available online to get help.
PariPesa is synonymous with a complete gaming experience in Nigeria. From casino games and betting to eSports and virtual sports, everything is covered. The navigation is simple, reliable, and let’s be honest, entertaining! So, join PariPesa Nigeria today and enjoy top choices made for people like you!
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