Modupe Gbadeyanka
By Modupe Gbadeyanka
Athletes participating in the Abeokuta 10km Marathon scheduled for November 13, 2021, will be refreshed, one of the sponsors, Rite Foods Limited, has assured.
The international event, specifically for Nigerians within the country and in the diaspora will start from Oba Alake’s palace and end at the M.K.O Abiola International Stadium, Abeokuta, Ogun State.
It will have five water points at the 2.5km, 5km, 7.5km, and the finishing area, likewise two refreshing points along the route, Rite Foods, makers of the popular Bigi brand, disclosed.
It was learned that the winning prize for the elite category would be $2,000, while the first runner-up and second runner-up will receive $1,500 and $1,000, respectively.
In addition, the overall winner of the special category will go home with N500,000, while the first runner-up and second runner-up will receive N300,000 and N100,000, respectively.
Speaking ahead of the event, the Brand Manager of Rite Foods, Ms Boluwatife Adedugbe, stated that, “The Bigi Table water will be available at all water points to rejuvenate our runners.”
“As we market our products, we have to demonstrate the Bigi brands’ closeness to them; hence Bigi is sponsoring the competition,” Ms Adedugbe further said at a press conference held in Abeokuta on Tuesday, September 14, 2021.
She also noted that the company was ready for the big sporting event, adding that this year’s edition would be different because it will serve as a platform for promoting Nigerian talents that would make the nation proud at the international level.
She stated that since consumers are at the core of the Bigi brand, sponsoring a worthy initiative like the Abeokuta marathon shows Rite Foods care about their wellbeing, disclosing that the brand was the refreshing sponsor in 2019 and has taken the step further as the title sponsor for this year’s event.
Also speaking, the Ogun State Commissioner for Youths and Sports, Mr Kehinde Oluwadare, expressed Governor Dapo Abiodun’s goodwill message of commendation to Rite Foods, applauding its gesture of nurturing skills in athletics.
He said the Ogun State government was proud to identify with the sponsors, especially Rite Foods, in creating a platform of social value that would not only build talents but also youth engagement.
“The race will not only discover budding talents but will develop them to greatness, as it is another golden opportunity for youths to engrave their names on the world map,” the Commissioner affirmed.
On his part, Mr Bukola Olopade, the CEO of Nilayo Sports Management Limited, the organisers of the race, extolled Rite Foods’ Bigi for promoting a Nigerian cause and urged other organizations to follow suit.
