Sports
Sports Betting is on the Rise in Nigeria: Some Exciting Takeaways
Sports betting has taken Nigeria by storm! And it’s hard to ignore its incredible growth in recent years. Betting was only legalised in Nigeria in 2005 under the National Lottery Act 2005. The late 2000s witnessed a game-changing rise of online sports betting in African countries. Now, you can find countless Nigerian betting sites operating nationwide, and guess what? Around 60 million Nigerians are actively placing their bets. That is an incredible one-third of the population getting in on the action!
Despite being Africa’s second-largest online gambling market, some experts believe it won’t take long before Nigeria surpasses South Africa. What’s driving this sports betting frenzy? These include a significant and vibrant population, technological advancements, economic challenges, and a more liberal mindset among Nigerians. The Nigerian betting companies are just getting started, constantly coming up with exciting new ideas to keep up with the skyrocketing demand. I think it’s, therefore, safe to say that sports betting is on a winning streak in Nigeria and will continue to expand.
The size of the sports betting market in Nigeria
The sports betting market in Nigeria is undeniably vast and robust. Research reveals that an astounding 60 million individuals aged between 18 and 40 actively participate in sports betting in the country. These Nigerian bettors collectively spend approximately $15 daily on wagering activities. In 2020 alone, the country’s betting industry surpassed the $2 billion milestone. The young Nigerian betting market is estimated to contribute a staggering $5.5 million to the sector daily.
The impact of the sports betting industry in Nigeria is genuinely remarkable. Realising the incredible possibilities, a National Sports Industry Policy has predicted that Nigeria’s sports online betting sector could bring in a whopping $4.7 billion yearly revenue. The forecasts for the future of Nigerian betting are that it could also create an impressive 10 million job opportunities. It is also expected to contribute 1.5-3% to Nigeria’s GDP over the next ten years.
The industry’s expansion can be primarily attributed to Nigeria’s profound love for football, which is also deeply ingrained in its culture. An example of this remarkable growth is issuing over 100 betting licenses to Nigerian betting sites. These are issued by regulatory authorities like the National Lottery Regulatory Commission (NLRC) and the Lagos State Lotteries Board (LSLB).
What sports do Nigerians like to bet on?
Sports hold a special place in the hearts of Nigerians, and their passion extends to placing bets on their favourite team or player. Unsurprisingly, football sits proudly at the top of the list. Football has a massive presence in the world of sports and is also one of the most bet-on sports globally and in Nigeria. The Nigerian national team has a storied history of competing in international tournaments. Many exceptionally talented Nigerian players proudly showcase their skills in some of the top European clubs. Soccer’s immense success and popularity in Nigeria have paved the way for many betting markets. Nigerian bettors can bet on many markets besides the winner. There are markets for top goalscorers, first goal time, how many goals, and so much more.
However, sports betting in Nigeria isn’t limited to football alone. Nigerians also enjoy and bet on various sports, including basketball, beach volleyball, boxing, tennis, and athletics. These sports have their own dedicated fan bases in the country. Although less popular than soccer, they still attract substantial betting activity.
Rise in betting on international soccer
Soccer holds a special place in the hearts of Nigerians. And they have wholeheartedly embraced the opportunity to watch soccer matches and bet on their favourite teams and tournaments.
One of the key factors contributing to the popularity of betting on international soccer is the deep-rooted love Nigerians have for the sport. Soccer is more than just a game; it’s a passion that brings people together and ignites a sense of unity and excitement. With the rise and ease of use of African online betting platforms, Nigerians can now easily place bets online.
International soccer tournaments like the FIFA World Cup, UEFA Champions League, and English Premier League captivate and delight the attention of Nigerian fans. These tournaments showcase the skills and talents of the world’s best players. Nigerian bettors eagerly analyse the matches, team performances, and player form to make predictions. The emergence of online sportsbooks has expanded the betting options available to Nigerians.
As Nigeria’s passion for international soccer continues to grow, so does the presence of the betting industry. Sportsbooks are continuously evolving to meet the needs of Nigerian bettors, offering promotions, competitive odds, and user-friendly platforms. This puts Nigerian players in a favourable position. As the various bookmakers are vying for new customers, Nigerian players can carefully select bookmakers with the best odds or even the welcome bonus offered.
The prospect for job creation
Sports betting’s expansion in Nigeria is transforming the gambling landscape and creating numerous job opportunities across various sectors. Betting companies hire staff for customer service, marketing, software development, and accounting roles. The demand for services from businesses that support the industry, such as sports media outlets, payment processors, and IT service providers, is also increasing.
For those with sports and betting knowledge, self-employment options like starting betting blogs, websites, or consultancy businesses are also great opportunities to get in on the action. By 2025, a report by the Lagos Chamber of Commerce and Industry predicted the sports betting industry could create up to 1.5 million jobs in Nigeria. It will get driven by its growing popularity and the availability of online platforms, alongside supportive Nigerian government regulations.
This expansion of sports betting benefits the economy. It brings new opportunities for individuals seeking various roles, from customer service reps to software developers. As the industry grows, it’s likely to unlock even more job opportunities, contributing to positive Nigerian economic progress.
By Adedapo Adesanya
The Super Falcons of Nigeria have been drawn in Group C with Egypt, Zambia and Malawi for the defence of their Women’s’ Africa Cup of Nations (WAFCON) title in March, which will be hosted again in Morocco.
Last year, the Nigerian team won the record 10th tournament after defeating the host nation, Morocco, 3-2 in a spectacular final after going down 2-0.
The 2026 edition will be played in Morocco from March 17-April 3, eight months after the last tournament.
The last edition slated for 2024 was postponed by a year for logistical reasons as the Confederation of African Football (CAF) could not get interested hosts.
The next edition which will be the 14th edition and Nigeria will be hoping to win the women’s tournament for the 11th time.
Nigeria’s dominance is only rivalled by Equatorial Guinea which won as hosts of the 2008 and 2012 editions. South Africa won the 2022 edition to become the third African nation to ever win the tournament.
The next edition carries added importance because it serves as qualifying for next year’s Women’s World Cup, with the top four finishers taking up Africa’s slots in the global tournament to be hosted by Brazil.
GROUPS
Group A (Rabat Moulay Hassan Stadium): Morocco, Algeria, Senegal, Kenya,
Group B (Rabat Al Madina Stadium): South Africa, Ivory Coast, Burkina Faso, Tanzania
Group C (Casablanca): Nigeria, Zambia, Egypt, Malawi
Group D (Fes): Ghana, Cameroon, Mali, Cape Verde.
By Adedapo Adesanya
The Chairman of BUA Group, Mr Abdul Samad Rabiu, has reaffirmed his commitment to reward the Super Eagles with the promised $500,000 despite losing the semi-final match against Morocco in the ongoing Africa Cup of Nations (AFCON) on Wednesday night.
The Nigerian senior national football team lost the tie against Morocco 4-2 on penalties after both sides failed to break the deadlock after 120 minutes.
In a post on his official Instagram on Thursday, the billionaire industrialist commended the football team for their determination and unity throughout the competition.
Mr Rabiu said the players displayed admirable grit and commitment on the field, adding that although the trophy eluded them, their performance inspired pride and admiration among Nigerians at home and abroad.
“To our brave Super Eagles, You fought with your hearts, gave your all, and showed true courage and determination on the pitch. Though it wasn’t meant to be this time, you have made every Nigerian proud.
“Sometimes, even our best efforts don’t bring the outcome we hope for, but the spirit, passion, and unity you displayed are what truly matter. You left everything on the field, and that is worthy of celebration.
“As a token of appreciation for your remarkable journey and effort, I am still going ahead to fulfill the pledge of $500,000. This is in recognition of your hard work, dedication, and the joy you have brought to our nation.
“Keep your heads high, Super Eagles – the experience, lessons, and spirit will fuel even greater success next time. Nigeria will always be proud of you, and we believe in your future victories!” the statement read.
Nigeria failed to advance to the final of the 2025 AFCON yesterday after losing to Morocco’s Atlas Lions in a tense penalty shootout, a result that sent the North African side through to the final.
Moroccan goalkeeper, Yacine Bounou saved kicks from both Samuel Chukwueze and Bruno Onyemaechi, allowing Youssef En-Nesyri to convert the winning kick and spark wild celebrations inside the Prince Moulay Abdellah Stadium in Rabat.
Nigeria will play Egypt in the bronze medal match on Sunday, January 18 while Morocco will face 2021 winners, Senegal for the chance to win the trophy for the first time in 50 years.
Midweek football delivers decisive moments across three competitions as the Carabao Cup reaches the semi-final in England, Serie A’s title contenders play their games in hand, and the Africa Cup of Nations narrows down to its final two. Fans can follow every fixture live on SuperSport across DStv and GOtv.
Carabao Cup: Semi-Final Second Legs Decide Wembley Places
The Carabao Cup semi-finals conclude with two heavyweight fixtures as clubs push for a place in the final at Wembley.
On Tuesday at 9:00 p.m., Newcastle host Man City at St James’ Park. Newcastle enter the second leg as defending Carabao Cup champions and come into the tie in strong domestic form, having recorded three straight league wins and progressed in the FA Cup after a penalty shootout victory over Bournemouth.
City arrive after a heavy FA Cup win against Exeter City but are still searching for consistency in the league following a run of draws. Both sides have navigated the competition efficiently so far, setting up a finely balanced contest.
Wednesday’s second semi-final sees Chelsea host Arsenal at 9:00 p.m. Chelsea begin the second leg under new manager Liam Rosenior after a convincing FA Cup victory over Charlton, though league form has been less consistent following a recent defeat to Fulham.
Arsenal, meanwhile, arrive as Premier League leaders and remain active in all major competitions this season. Their FA Cup win over Portsmouth maintained momentum as they look to secure a return to Wembley.
Both Carabao Cup semi-final matches air live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).
Serie A: Games in Hand Shape the Title Race
Serie A’s midweek programme features three fixtures involving clubs playing their game in hand, with implications at both ends of the table.
On Wednesday at 6:30 p.m., Napoli host Parma. Napoli were held to a draw by Inter Milan in their previous outing and sit fourth, level on points with Juventus. With other contenders also in action, a win could lift them further up the standings. Parma arrive after a narrow victory over Lecce and continue to look upward from mid-table.
Later on Wednesday at 8:45 p.m., leaders Inter Milan face Lecce at the San Siro. Inter saw their winning run halted by Napoli but remain three points clear at the top. Lecce arrive having suffered consecutive defeats and will be aiming to secure a positive result in a difficult away fixture.
Thursday’s action concludes at 8:45 p.m. as AC Milan travel to face Como. Milan sit second but have been held to back-to-back draws and will be seeking a return to winning form. Como, coached by Cesc Fàbregas, have impressed this season and sit sixth, boasting one of the league’s strongest defensive records.
All Serie A fixtures are broadcast live on SS Africa 2 (GOtv Ch. 64, DStv Ch. 208).
AFCON 2025: Semi-Finals Decide Finalists
The Africa Cup of Nations reaches its penultimate stage with two semi-final clashes scheduled for Wednesday.
Senegal face Egypt at 6:00 p.m. in Tangier in a renewal of a recent AFCON rivalry. Senegal, winners of the 2021 edition, have progressed with control and balance, while Egypt have relied on resilience and decisive moments in the knockout rounds. The matchup once again brings together key figures from both sides as a place in the final is at stake.
Later at 9:00 p.m., Nigeria meet hosts Morocco in Rabat. Nigeria advanced after a disciplined quarter-final performance, while Morocco continue to combine defensive organisation with efficiency in attack. With home support behind them, Morocco face a Nigerian side that has shown attacking consistency throughout the tournament.
Both AFCON semi-finals air live on SS AFCON (GOtv Ch. 59, DStv Ch. 202).
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