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Standard Chartered, Liverpool FC Extend Sponsorship Deal

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By Modupe Gbadeyanka

The sponsorship deal between Standard Chartered Bank and Liverpool Football Club of England has been extended by four years, terminating in the 2026/27 season.

The contract also extends to the Liverpool Football Club Women and will make the lender appear on the front of the shirt of the football outfit until the end of the 2026/27 season.

Standard Chartered first signed up as the club’s main sponsor in July 2010, making the partnership one of the longest in the Premier League, and has been at a time in which Liverpool FC has enjoyed tremendous success.

In this period, the two organisations have supported a number of the bank’s global sustainability and community investment programmes, including Futuremakers by Standard Chartered, which focuses on empowering young people from disadvantaged backgrounds to learn, earn and grow.

Since 2019, Futuremakers has raised over $64 million and reached over 670,000 young people, mainly girls and women, supporting them with education, employability and entrepreneurship skills.

The financial institution aims to raise $75 million by the end of 2023 and, with the support of LFC, to raise the aspirations of young people across its markets.

“When we partnered with Liverpool FC in 2010, we could not have imagined the success of both the sponsorship and of the club.

“With more than 770 million Liverpool FC followers across the world – many in Standard Chartered’s markets in Asia, Africa and the Middle East – the club brings excitement and joy to so many of our colleagues, clients and their communities, and we’re proud to continue to be associated with them,” the Group Chief Executive of Standard Chartered, Mr Bill Winters said.

He further expressed the excitement of the firm “to be able to recommit and increase our investment with Liverpool FC Women, who had a fantastic 2021/22 season and have now been promoted back to the Women’s Super League.

“We look forward to seeing their continued success, and partnering with them to support the Bank’s Futuremakers initiative and our commitment to lifting participation by unleashing the potential of women in our markets.”

Also commenting, the CEO of Liverpool FC, Mr Billy Hogan, described the deal extension as significant for the club “and I could not be prouder to confirm a four-year extension to our already long and successful partnership with Standard Chartered.

“We have been on an incredible journey together and Standard Chartered’s support has been a key driver in our most recent successes, both on and off the pitch, with their loyalty and commitment to Liverpool Football Club.

“Our partnership has been able to thrive because of our shared values and we look forward to continuing to work together to help and support our communities and supporters around the world.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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FIFA Picks Saudi Arabia to Host 2034 World Cup

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By Adedapo Adesanya

Saudi Arabia has been confirmed as the host nation for the 2034 FIFA World Cup.

Also confirmed were the hosts for the 2030 World Cup, which was awarded to six countries and will take place across three continents to celebrate 100 years of the tournament.

Saudi Arabia was the sole bidder for the 2034 competition. Its host status was confirmed on Wednesday after an online meeting of the 211 members of the International Federation of Association Football (FIFA).

The members confirmed the unchallenged bids by acclamation – simply clapping during the virtual meeting led by FIFA president, Mr Gianni Infantino.

As well as the World Cup, Saudi Arabia is hosting football’s 2027 Asian Cup, the 2029 Asian Winter Games and the 2034 Asian Games. It also has long-term ambitions to host more major events, including the Women’s World Cup.

The 2030 tournament will be led by co-hosts Spain and Portugal in Europe, and Morocco in North Africa. Uruguay, Paraguay and Argentina will each hold an opening match to mark 100 years since the first World Cup took place in Uruguay in 1930, a tournament that the South American nation won.

The next World Cup in 2026 will be co-hosted by three proximal nations in North America— the US, Canada, and Mexico.

Saudi Arabia first published its bid for the World Cup back in August 2024 after FIFA controversially fast-tracked the process for hosting the tournaments in 2030 and 2034.

The bid for the 2034 tournament has led to criticism from activist groups, who argue that Saudi laws will not protect workers overseas.

Some of the issues echoed that of the 2022 tournament held in Qatar.

The tournament will require the construction of eight new stadiums, for a total of 15 hosting venues, plus the addition of 175,000 hotel rooms, which will rely heavily on migrant labour.

Critics of FIFA also insist a Saudi-based World Cup risks a repeat of the rights abuses seen during a decade of similar preparations for the 2022 World Cup in Qatar.

FIFA previously praised the Saudi bid in an in-house evaluation, noting that the 48-team, 104-game tournament offers “significant opportunities for positive human rights impact”.

However, it added that Saudi Arabia must invest “significant effort and time” to comply with international standards.

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Brila FM Suspends Operations in Port Harcourt, Abuja Over N200m Fraud

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By Aduragbemi Omiyale

Leading sports radio station in Nigeria, Brila FM, owned by a veteran sports journalist, Mr Larry Izamoje, has suspended its operations in Abuja and Port Harcourt in Rivers State.

The broadcast stations in these two prominent cities of the country are currently not on air as a result of the directive of Mr Izamoje.

He took the action after uncovering fraudulent activities by employees of the company.

It was alleged that Brila FM’s Head of the Port Harcourt branch, Mr Sam Victor Mpong Akakan, has not been remitting funds to the company’s account.

In a statement made available to Business Post, it was stated that Mr Akakan has been arrested by the police in connection with the issue alongside the organisation’s former Chief Accountant, Mr Ekerete Sunday.

Mr Akakan was accused of opening a company, Bricast Communications, only two months after Brila FM Port Harcourt began operations with him as the Head of Station.

It was claimed that he took the first three letters of Brila and the word ‘CAST’ from ‘BroadCASTing’ to register his business name, which he allegedly used to issue invoices meant for Brila FM.

It was said that in connivance with others, Mr Akakan issued several Bricast Communications invoices with Bricast account details to several Brila FM clients instead of the company’s invoice bearing Brila Broadcasting Services Ltd for the diversion of payments for adverts and sponsored programmes aired on Brila FM stations in Abuja and Port Harcourt particularly.

He is also being investigated for forging certificates of broadcasts of Brila FM, tendering the same to clients using his Bricast invoices and getting payments into his Bricast account from such activities.

Mr Akakan was said to have presented himself on several occasions to unsuspecting clients including churches as Brila FM’s marketer and once convinced to do business on Brila FM gave them Bricast invoices for payments to his company (Bricast) repeatedly.

It was claimed that a fraud case involving over N200 million led to the temporary suspension of the Abuja and Port Harcourt branches.

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Analysis Reveals Wilfried Zaha as Africa’s Most Handsome Athlete for 2024

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By Dipo Olowookere

An analysis has shown that an Ivorian footballer, Wilfried Zaha, is the most handsome African sportsperson in 2024.

Zaha, who opted to play for Cote d’Ivoire after the Three Lions of England snubbed by him, currently plies his trade in Turkey for Galatasaray.

He moved to Turkey from England, where he played for Crystal Palace, and was one of the stars of the football outfit.

In research conducted by Bettors, Zaha topped the list as the most attractive African male athlete of 2024, closely followed by Odion Ighalo, a former Nigerian striker, and Akani Simbine, a South African sprinter.

The Most Handsome African Athletes of 2024 rankings used the golden ratio as a benchmark for facial attractiveness.

This study carefully analysed high-quality images of athletes from various sports, offering a fresh perspective on their aesthetic appeal.

The methodology involved selecting three high-quality images per athlete, sourced from official sports archives, media outlets, and verified athlete profiles, ensuring accuracy and clarity, according to the results of the research made available to Business Post.

Fourth on the list is Alex Iwobi of Nigeria, who plays for Fulham FC in England, and a Tanzanian footballer with Greece’s PAOK, Ally Samatta, is the fifth Most Handsome Athlete in Africa.

Ghana and Arsenal’s midfielder, Thomas Partey, is sixth, Senegalese Kalidou Koulibaly is seventh, Pierre-Emerick Aubameyang of Garbon is eight, Ivorian Cheick Sallah-Cisse is ninth and Senegalese Reug Reug is number 10 on the list.

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