By Dipo Olowookere
STATS has launched a new brand identity representative of the company’s global presence and future growth in sports data and technology.
Following a year of organic growth and strategic acquisitions, STATS is unifying its portfolio under the new STATS brand to best serve the world’s leading tech, media and sports organizations.
STATS, the leading sports data, technology and content company, TVTI, the leading provider of video technology for baseball and ice hockey, and Prozone Sports, a pioneer of performance analysis in professional sports, will all operate under the new STATS brand with a new logo and visual identity around the world.
The new identity includes a bold redesign of the company’s iconic logo and refined core principles and values for all STATS employees across the globe.
Through the acquisition of Prozone and TVTI, STATS expanded its geographic reach and sports coverage, while advancing its player tracking and athlete performance analytics.
Now STATS is positioned to serve media partners, professional teams and leagues, and brands like never before by combining STATS proficiency in live data collection and fan engagement solutions, with Prozone’s expertise in athlete tracking and team performance solutions.
“STATS is at an inflection in our history, building on our US leadership but also investing much more aggressively in new technologies and solutions for our partners and building a global business,” said Ken Fuchs, Chief Executive Officer of STATS. “More than 800 teams, leagues and companies trust STATS to power their sports platforms due to the longstanding focus on the depth, quality and speed of our products. Our new global brand represents not only the fact that STATS pioneered the sports data industry, but also represents where we are taking the future of sports data and technology.”
STATS provides sports data to its partners within seconds of the live action. Fueled by its core philosophy of Passion, Precision, and Velocity, STATS powers all aspects of sports partnering with the world’s biggest brands, media companies, teams and leagues.
Eight of the top 10 media companies in the world, sports leagues such as, Major League Baseball, 27 National Football League teams, Ligue de Football Professional, Serie A, Professional Golfers Association, National Rugby League, National Basketball Association and all 30 NBA teams, and the most popular fantasy games and tech companies such as FanDuel, DraftKings, Snapchat, Sportle and more have chosen STATS to be their official sports partner.
STATS leads in sports intelligence by delivering the highest quality and fastest feeds and products to media and technology partners around the world as well as hundreds of teams and leagues. STATS strengthened its football coverage for the 2016/17 football season by launching STATS Tier 6+TM data, STATS Live MonitorTM, STATS Post-Match Performance DataTM, and STATS EMEA Research & Editorial Team to provide enhanced data and editorial coverage for teams, leagues and media outlets. STATS was recently recognized for its innovation with the highest award for best paper in 2016 at the MIT Sloan Sports Conference.
The new STATS logo and visual identity represent a dynamic brand impacting hundreds of sports leagues, media partners and millions of sports fans. The logo embodies the passion and excitement of the fans, the skill and precision of the teams, and the velocity with which the game is broadcast and delivered within seconds around the world.