Visa Raises Global Investment in Women’s Football

Image

Heading into the FIFA Women’s World Cup France 2019™, Visa has announced an expanded commitment to women’s football, leveraging the brand’s sponsorship platform to inspire women athletes amidst the global gender equality and women’s empowerment movement.

“Sport presents a huge opportunity for women to pursue their dreams on and off the field,” said Lynne Biggar, chief marketing and communications officer, Visa. “Women make the vast majority of consumer purchases and start millions of small businesses a year. By making a substantial investment in women’s initiatives, including soccer, Visa is celebrating this powerful global force.”

Visa’s newest investments include supporting Women’s Soccer in the United States and Beyond; and partnership with United States Soccer Federation.

Visa has entered a five-year sponsorship agreement with the world leader in women’s soccer, the U.S. Soccer Federation, to contribute to its long-standing investment in the development of women’s soccer and support the U.S. Women’s National Team through 2023.

The support of U.S. Women’s Soccer complements Visa’s global investment in women’s soccer through partnerships with UEFA Women’s Football and Visa’s longstanding partnership with FIFA, including the FIFA Women’s World Cup™, FIFA U-17 Women’s World Cup Uruguay 2018 and FIFA U-20 Women’s World Cup France 2018.

Visa will be the presenting sponsor of the SheBelieves Cup, which was started in the run-up to the FIFA Women’s World Cup Canada 2015™, a four-team women’s international team tournament played in the United States each year.

The tournament is based around U.S. Soccer’s SheBelieves initiative, focused on inspiring young girls and women to accomplish their goals and dreams. The agreement between U.S. Soccer and Visa was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for the past 15 years.

“We are incredibly excited Visa is partnering with us on our overall mission to become the preeminent sport in the U.S.,” said Jay Berhalter, chief commercial officer, U.S. Soccer. “With Visa joining us in our long-term investment in women’s soccer, we will continue to increase opportunities for women players, coaches and referees at all levels. Overall, we are looking forward to Visa helping us reach our mission by increasing participation, developing world class players, coaches and referees, and increasing fan engagement.”

“Soccer United Marketing is proud to facilitate this multi-year partnership between U.S. Soccer and Visa,” said Jen Cramer, senior vice president, SUM. “We are always looking to establish partnerships with iconic, forward-thinking brands who are committed to advancing the game and developing female leaders for the next generation both in athletics and business. This exciting relationship between Visa and U.S. Soccer will elevate soccer’s popularity to even higher levels in North America, especially in advance of this summer’s FIFA Women’s World Cup™.”

Also, Visa is launching a new U.S. marketing campaign celebrating the U.S. Women’s National Team. The centerpiece is a new ad spotlighting stars Mallory Pugh, Becky Sauerbrunn, Rose Lavelle, Jessica McDonald, Abby Dahlkemper and Adrianna Franch as they attempt to earn a fourth star by winning the FIFA Women’s World Cup 2019™ title. The ad provides a glimpse into the players’ hard work and determination as they strive to achieve greatness on the world stage this summer. This builds upon Visa’s new global ad campaign, “One Moment Can Change the Game,” focused on elevating women in sports.

“My teammates inspire me in so many ways every day,” said Mallory Pugh, United States Women’s National Team Forward. “I am so proud to be part of Visa’s campaign which celebrates athletes the way we are and showcases the magic moments on the field. Visa’s campaign is another incredibly empowering message for women and girls.”

At the FIFA Women’s World Cup France 2019, Visa is the presenting sponsor of the Player of the Match, celebrating women soccer players. Soccer fans worldwide will have the opportunity to vote on FIFA.com for their favourite player for each of the 52 matches during the tournament. Players can be selected for their outstanding performance – amazing play, display of sportsmanship, or some other moment on the field.

The Player of the Match, Presented by Visa, trophy is designed to celebrate and create an opportunity for fans to have a voice and contribute to the growing recognition of the women in soccer across the world.

Team Visa Expansion

Visa’s roster of Team Visa athletes is expanding, as 18 new women’s soccer players from 16 countries will join Team Visa. They include: Ellie Carpenter (Australia), Christine Sinclair (Canada), Nadia Nadim (Denmark), Lucy Bronze (England), Fran Kirby (England), Nikita Parris (England), Eugenie Le Sommer(France), Dzsenifer Marozsán (Germany), Laura Giuliani (Italy), Shanice vd Sanden (Netherlands), Caroline Graham Hansen (Norway), Ewa Pajor (Poland), Kim Little (Scotland), Ramona Bachmann (Switzerland), Alexia Putellas (Spain), Kosovare Asllani (Sweden), Didem Karagenç (Turkey) and Megan Rapinoe (United States).

Since the beginning of the Team Visa program in 2000, on average fifty four percent of Team Visa have been women, including the newly announced 18 women soccer players from around the world. The program has supported more than 400 athletes and aims to provide athletes with the resources needed to achieve their goals on and off the field.

Visa Everywhere Initiative: Women’s Global Edition

On the opening day of the tournament on June 7, Visa will host the finals event for its first global competition focused on celebrating women entrepreneurs who are making strides in Fintech and Social Impact around the world. Twelve finalists from six regions will pitch their solutions for a chance to win the grand prize of $100,000 per challenge.

Uplifting Women from the Field to the Boardroom

Visa’s support for women goes beyond the playing field. Ninety four percent of women in the C-suite have played a sport at some time in their lives.1 Given the correlation between success in sport and business, Visa is a catalyst for supporting and championing women in all facets of life. Visa’s investment in women’s soccer globally builds on Visa’s initiatives that support women entrepreneurs and small business owners.

“As a leading sponsor of women’s soccer and advocate for female empowerment, Visa is dedicated to accelerating the growing support of the game, on and off the field,” continued Lynne Biggar, chief marketing and communications officer, Visa. “From championing professional players and celebrating their stories, to tapping into the strength of the Visa brand and elevating the game’s visibility across the world, Visa’s commitment to women’s soccer is here to stay.”

Share
Related Stories
Image
12-February-2024

Unlocking the Secrets of Roulette through Statistical Analysis

Roulette, a timeless casino game with a rich history spanning centuries, continues to captivate the attention of gamblers worldwide. Contrary to the common perception of it being merely a game of chance, roulette, in the Australian version of Roulette77, conceals a sophisticated world of statistical intricacies behind its spinning wheel and the mesmerizing trajectory of the bouncing ball. This enduring game, which traces its origins back to 18th-century France, has evolved into a fascinating fusion of entertainment and mathematics. In the course of this article, our aim is to demystify roulette by unraveling the intricacies of statistical analysis, offering a

Image
21-February-2024

Rita Alakija’s Team Wins Coronation Group’s Lagos Polo Silver Cup Tourney

By Adedapo Adesanya African financial services provider, Coronation Group Limited, successfully concluded the highly anticipated Coronation Silver Cup final on Sunday, February 18 at the prestigious Lagos Polo Club in Ikoyi. The final match of this esteemed tournament was marked by the presence of distinguished guests, thrilling gameplay, and a celebration of sporting excellence. Special guests in attendance included President Tinubu’s Special Adviser on Industry, Trade and Investment, Mr John Uwajumogu, and Mr Abdul Samad Rabiu, Chairman/Founder, BUA Cement Plc. among others. The presence of these industry titans added to the excitement of the event and underscored the significance of

Image
08-February-2024

Versatile Sports Journalist Kayode Tijani Dies at 55

By Dipo Olowookere An ace sports journalist, Mr Kayode Tijani, has died at the age of 55 after a protracted illness at the Lagos State University Teaching Hospital (LASUTH), Ikeja. Business Post gathered that Mr Tijani breathed his last on Wednesday, February 7, 2024, and would be buried on Thursday at the Atan Cemetery in Yaba, Lagos at 2.00 pm. The deceased, who is survived by his wife, children, siblings and other relatives, studied at the Nigerian Institute of Journalism, Ogba, Lagos. He started his sports journalism career as a reporter in 1987 at Complete Communications Limited, publishers of Complete

Image
25-January-2024

AFCON 2023: 4 Ways to Get in on the Action With Google

TotalEnergies CAF AFCON 2023 is well underway, with 24 teams competing for the top prize in Africa’s greatest football spectacle. Sports fans across the continent and beyond are turning to Search to stay informed and drum up support for their favourite teams. We want to make sure you don’t miss a second of the action; so, here are some features from Search and YouTube to enhance your AFCON 2023 experience. #1: Follow all the match-time action on Search Throughout the TotalEnergies CAF AFCON Côte d’Ivoire 2023, whenever you search on Google for a tournament, a specific match-up, a team or

More Stories
Image
01-September-2023

Tinubu Anchors Reforms on Strong Adherence to Accountability, Transparency

By Adedapo Adesanya President Bola Tinubu has reaffirmed his support for a robust public-private sector partnership to grow the economy, saying his reforms will help collective growth. He made this known while speaking with members of the board and management of the Nigeria Economic Support Group (NESG) on Thursday in Abuja. The President reiterated his resolve to fully implement the eight priority reform areas under the Renewed Hope Agenda within the next three years, saying that his administration’s sustained, bold, and coordinated reforms are anchored on a “strong adherence to accountability and transparency.” Mr Tinubu emphasized that Nigeria is blessed

Image
22-May-2023

Court Orders FG to Account for $460m Abuja CCTV Project Loan

By Adedapo Adesanya A Federal High Court in Abuja has ordered the federal government to account for the spending of a $460 million Chinese loan it secured to fund the failed Closed-Circuit Television (CCTV) project in Abuja. This directive was given by the court after the Socio-Economic Rights and Accountability Project (SERAP) instituted a suit against the administration of President Muhammadu Buhari on the Abuja CCTV project loan. The court also ordered the government to “publish the total amount of money paid to Chinese and local companies and contractors, specific details and the implementation of the project.” Justice Emeka Nwite

Image
09-February-2024

Decision to Move Accounts to CBN Won’t Hinder Operations—NNPC

By Adedapo Adesanya The Nigerian National Petroleum Company (NNPC) Limited has said the latest decision to move a substantial part of its accounts to the Central Bank of Nigeria (CBN) won’t create any hindrances to its operations. Speaking when the CBN Governor, Mr Olayemi Cardoso visited him in his office, the NNPC’s Group Chief Executive Officer, Mr Mele Kyari, said contrary to beliefs, the national oil company was not compelled by political actors to take the decision. Many Nigerians, including former Vice President, Mr Atiku Abubakar, had recently raised issues as to the propriety of ‘compelling’ the NNPC to compulsorily

Image
20-September-2019

Oil Bounce Back as Brent Trades $64 Thursday

By Adedapo Adesanya Oil prices bounced back on Thursday, supported by supply risks brought about by last weekend’s drone attacks on Saudi oil petrol plants. Another reason was a cut in US interest rates which also drove prices up on Thursday. Brent crude oil gained $1.04 to $63.70 per barrel, while US benchmark, West Texas Intermediate crude settled up 61 cents at $58.65 per barrel The attacks brought down more than half of Saudi Arabia’s crude production and limited the country’s spare capacity. Saudi Arabia further disclosed that it has set out a timeline for the resumption of full operations,

Image
21-February-2018

Nigerians Call for Revocation of Dana Air Operating Licence

By Dipo Olowookere Some Nigerians have appealed to Federal Government to immediately revoke the operating licence of Dana Air. This call followed the crash landing of Dana Air plane numbered 9J0363 flying from Abuja to Port Harcourt on Tuesday night at the Port Harcourt International Airport, when it skidded off the runway as a result of bad weather. Yesterday’s unfortunate incident happened almost two weeks after a Dana Air aircraft’s door fell off on landing at the Abuja airport. It also came nearly six years over 150 persons died when a plane belonging to Dana Air crashed in Lagos. It

Image
22-July-2019

Prices of Rice, Tomato, Beans, Garri, Others Drop in June

By Adedapo Adesanya The prices of major food commodity declined across the states in Nigeria in the month of June 2019, compared with what was recorded in the month of May, a report released few days ago by the National Bureau of Statistics (NBS) shows. In the report, which sampled some selected food items, it was discovered that the price of 1kg worth of tomato decreased by 9.40 percent to N226.07 in the month of June from N249.52 in May. According to the data analysed by Business Post, prices of the various categories of rice sampled all dropped. For example,

Image
18-May-2019

SAHCO Secures ISAGO Recertification from IATA

By Dipo Olowookere The International Air Transport Association (IATA) has recertified Skyway Aviation Handling Company (SAHCO) Plc after it passed the IATA Safety Audit for Ground Operations (ISAGO) standards audit. It was disclosed that the recertification followed the expiration of the previous certification and with this development, SAHCO has continued to model its operations in Lagos and Abuja to ISAGO standards, as a result making a commitment to continue to operate to globally accepted industry best practices. According to SAHCO, the audits cuts across Load control, Passenger and Baggage Handling, Aircraft Handling and Loading, Aircraft Ground Movement, Cargo and Mail

Image
06-July-2023

Best Shows For The Whole Family On TV This Week

Superhero movies, comedy, animations and more are what you stand to enjoy this week on GOtv. This week, Edward Norton as Bruce Banner unleashes the green giant in The Hulk while Jason Shepherd plots to bring down a top but deceitful Hollywood producer in the comedy Big Fat Liar. Our lineup this week promises to provoke laughter, excitement, and heartwarming moments as we’ve curated an exclusive list of incredible shows that are perfect for the whole family. So, let’s dive into this week’s lineup. Almost Christmas There’s no better way to get that nostalgic Christmas feeling than with this movie.

Ad
Ad
Recent Stories
Image
02-March-2024

JUST IN: Nollywood Star Mr Ibu Dies

By Modupe Gbadeyanka Information just reaching Business Post indicates that popular Nigerian actor, Mr John Okafor, otherwise known as Mr Ibu, is dead. It was gathered that the Nollywood star breathed his last on Saturday in a hospital in Lagos. His demise comes a day after the Nigeria film industry lost an actor, Mr Tolani Quadri Oyebamiji, well-known as Sisi Quadri. Mr Ibu underwent a surgery, which led to the amputation of one of his legs. He was later discharged from the hospital, but was reportedly taken back. Until his death, he acted in several movies. He was well known

Image
02-March-2024

African Bishops Seek Overhaul of Financial System as Debt Burden Worsens

African Catholic Bishops called for an overhaul of the financial system to address health, climate, food and other challenges the region faces. Ahead of a gathering of African Finance Ministers in Victoria Falls, Zimbabwe, the Justice, Peace and Development Commission of the Catholic Symposium of Episcopal Conferences of Africa and Madagascar (SECAM) outlined reforms for debt relief, development resources and governance. “In Sub-Saharan Africa the number of people facing food insecurity stress or crisis has more than doubled since 2019, reaching 420 million people last year,” noted the bishops in a statement. A delegation representing the African Bishops and religious

Image
02-March-2024

MTF Class of 2023 to Premiere Her Dark Past, Grown

By Modupe Gbadeyanka Two feature films will be premiered this weekend exclusively on the Africa Magic Showcase channel 151 and Africa Magic Urban channel 153 by the students of the MultiChoice Talent Factory (MTF). The two pieces of art titled Grown and Her Dark Past are the final projects of the MTF Class of 2023 students, a statement from the organisation said. The MTF is a leading film school in West Africa for young, talented and passionate filmmakers. It was established by the media platform to grow the region’s creative industry. Grown premieres on Africa Magic Showcase at 8.30 pm

Image
02-March-2024

Mandela’s Heirs Lose Power in South Africa

By Alexander Braterskiy South African authorities warn that if the opposition wins the parliamentary elections, the country may change course and leave the informal BRICS economic bloc, which includes Russia. The position of the African National Congress party, which has been in power since the collapse of apartheid, is indeed not the best, as shown by the municipal elections held earlier in the country. The opposition accuses the president of corruption and abuse of power, as well as an inability to cope with the country’s energy crisis. The ANC crisis occurred on the 30th anniversary of the first free elections

Image
02-March-2024

CAA Reaffirms Commitment to Climate Innovation for Sustainable Future

By Modupe Gbadeyanka A leading social enterprise focused on environmental sustainability, Climate Action Africa (CAA), has reaffirmed its commitment to being at the forefront of driving climate innovation for a sustainable future. The organization, which is a key participant at the four-day Omniverse Summit 2024 in Lagos, emphasised the need to integrate environmental sustainability models, technology, and community-driven innovation to address climate change challenges. It promised to foster an inclusive climate action ecosystem through innovation, which it said can be used to identify and scale solutions to address the imminent climate crisis in Nigeria and Africa as a whole, The

Image
02-March-2024

Endosurvivors Foundation Set For Another Endometriosis Awareness

By Adedapo Adesanya EndoSurvivors International Foundation (ESIF), an NGO championing endometriosis awareness in Nigeria, has announced its upcoming events in commemoration of the Global Endometriosis Advocacy Month in March, fondly tagged March4Endo by advocates all over the world.  Endometriosis is a chronic and inflammatory condition that affects approximately 1 in 10 girls and women in Nigeria and on a global scale. This sums up to about 190 million affected girls/women around the world, about the population of Nigeria in 2018.  The World Health Organisation (WHO) recognizes that endometriosis has significant social, public health, and economic implications leading to a decrease

Image
02-March-2024

CSCS, FrieslandCampina Lift NASD OTC Bourse by 0.31%

By Adedapo Adesanya The NASD Over-the-Counter (OTC) Securities Exchange returned to the positive territory after it gained 0.31 per cent on Friday, March 1, thanks to the duo of Central Securities Clearing System (CSCS) Plc and FrieslandCampina Wamco Nigeria Plc. CSCS Plc added 81 Kobo to its value to sell for N19.46 per unit compared with the preceding day’s N18.65 per unit, and FrieslandCampina improved by N1.15 to settle at N71.4o per share, in contrast to Thursday’s closing price of N70.25 per share. However, Aradel Holdings Plc continued its price depreciation yesterday as it shed N6.75 to sell at N2,395.00

Image
02-March-2024

Naira Now N1,548.25 at Official Market, N1,560/$1 at Black Market

By Adedapo Adesanya The Naira sustained its gradual recovery against the US Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Friday, March 1, appreciating by 2.94 per cent or N46.86 to sell at N1,548.25/$1, in contrast to the N1,595.11/$1 it was traded on Thursday. Also, in the spot market, the Nigerian currency improved its value against the Pound Sterling during the trading day by N90.13 to close at N1,956.06/£1 versus the previous day’s N2,046.19/£1 and against the Euro, it gained N76.39 to trade at N1,675.25/€1, in contrast to the N1,751.64/€1 it closed a day earlier. The supply of

Image
02-March-2024

Crude Oil Jumps 2% as Traders Sight Possible OPEC+ Cuts

By Adedapo Adesanya Crude oil appreciated by about 2 per cent on Friday as traders awaited a decision from the Organisation of the Petroleum Exporting Countries and allies (OPEC+) on supply agreements for the second quarter. Yesterday, the price of Brent futures went up by $1.64 or 2 per cent to $83.55 per barrel and the US West Texas Intermediate (WTI) futures rose by $1.71 or 2.19 per cent to $79.97 a barrel. For the week, Brent added around 2.4 per cent while WTI gained more than 4.5 per cent. Analysts noted that the expectation that OPEC+ is going to

Image
02-March-2024

NGX Indices Nosedive by 1.23% as Traders Resume Profit-Taking

By Dipo Olowookere The bears made a quick return to the Nigerian Exchange (NGX) Limited after leaving the stage for the bulls for a day as investors reassessed the impact of the hike in the benchmark interest rate by the Central Bank of Nigeria (CBN) on Tuesday on their investments. On Friday, the key performance indicators of the bourse closed lower by 1.23 per cent as a result of renewed selling pressure, especially in the energy and industrial goods sectors. Business Post reports that at the close of transactions on the first trading session of March 2024, the industrial goods