Sports
Visa Raises Global Investment in Women’s Football
Heading into the FIFA Women’s World Cup France 2019™, Visa has announced an expanded commitment to women’s football, leveraging the brand’s sponsorship platform to inspire women athletes amidst the global gender equality and women’s empowerment movement.
“Sport presents a huge opportunity for women to pursue their dreams on and off the field,” said Lynne Biggar, chief marketing and communications officer, Visa. “Women make the vast majority of consumer purchases and start millions of small businesses a year. By making a substantial investment in women’s initiatives, including soccer, Visa is celebrating this powerful global force.”
Visa’s newest investments include supporting Women’s Soccer in the United States and Beyond; and partnership with United States Soccer Federation.
Visa has entered a five-year sponsorship agreement with the world leader in women’s soccer, the U.S. Soccer Federation, to contribute to its long-standing investment in the development of women’s soccer and support the U.S. Women’s National Team through 2023.
The support of U.S. Women’s Soccer complements Visa’s global investment in women’s soccer through partnerships with UEFA Women’s Football and Visa’s longstanding partnership with FIFA, including the FIFA Women’s World Cup™, FIFA U-17 Women’s World Cup Uruguay 2018 and FIFA U-20 Women’s World Cup France 2018.
Visa will be the presenting sponsor of the SheBelieves Cup, which was started in the run-up to the FIFA Women’s World Cup Canada 2015™, a four-team women’s international team tournament played in the United States each year.
The tournament is based around U.S. Soccer’s SheBelieves initiative, focused on inspiring young girls and women to accomplish their goals and dreams. The agreement between U.S. Soccer and Visa was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for the past 15 years.
“We are incredibly excited Visa is partnering with us on our overall mission to become the preeminent sport in the U.S.,” said Jay Berhalter, chief commercial officer, U.S. Soccer. “With Visa joining us in our long-term investment in women’s soccer, we will continue to increase opportunities for women players, coaches and referees at all levels. Overall, we are looking forward to Visa helping us reach our mission by increasing participation, developing world class players, coaches and referees, and increasing fan engagement.”
“Soccer United Marketing is proud to facilitate this multi-year partnership between U.S. Soccer and Visa,” said Jen Cramer, senior vice president, SUM. “We are always looking to establish partnerships with iconic, forward-thinking brands who are committed to advancing the game and developing female leaders for the next generation both in athletics and business. This exciting relationship between Visa and U.S. Soccer will elevate soccer’s popularity to even higher levels in North America, especially in advance of this summer’s FIFA Women’s World Cup™.”
Also, Visa is launching a new U.S. marketing campaign celebrating the U.S. Women’s National Team. The centerpiece is a new ad spotlighting stars Mallory Pugh, Becky Sauerbrunn, Rose Lavelle, Jessica McDonald, Abby Dahlkemper and Adrianna Franch as they attempt to earn a fourth star by winning the FIFA Women’s World Cup 2019™ title. The ad provides a glimpse into the players’ hard work and determination as they strive to achieve greatness on the world stage this summer. This builds upon Visa’s new global ad campaign, “One Moment Can Change the Game,” focused on elevating women in sports.
“My teammates inspire me in so many ways every day,” said Mallory Pugh, United States Women’s National Team Forward. “I am so proud to be part of Visa’s campaign which celebrates athletes the way we are and showcases the magic moments on the field. Visa’s campaign is another incredibly empowering message for women and girls.”
At the FIFA Women’s World Cup France 2019, Visa is the presenting sponsor of the Player of the Match, celebrating women soccer players. Soccer fans worldwide will have the opportunity to vote on FIFA.com for their favourite player for each of the 52 matches during the tournament. Players can be selected for their outstanding performance – amazing play, display of sportsmanship, or some other moment on the field.
The Player of the Match, Presented by Visa, trophy is designed to celebrate and create an opportunity for fans to have a voice and contribute to the growing recognition of the women in soccer across the world.
Team Visa Expansion
Visa’s roster of Team Visa athletes is expanding, as 18 new women’s soccer players from 16 countries will join Team Visa. They include: Ellie Carpenter (Australia), Christine Sinclair (Canada), Nadia Nadim (Denmark), Lucy Bronze (England), Fran Kirby (England), Nikita Parris (England), Eugenie Le Sommer(France), Dzsenifer Marozsán (Germany), Laura Giuliani (Italy), Shanice vd Sanden (Netherlands), Caroline Graham Hansen (Norway), Ewa Pajor (Poland), Kim Little (Scotland), Ramona Bachmann (Switzerland), Alexia Putellas (Spain), Kosovare Asllani (Sweden), Didem Karagenç (Turkey) and Megan Rapinoe (United States).
Since the beginning of the Team Visa program in 2000, on average fifty four percent of Team Visa have been women, including the newly announced 18 women soccer players from around the world. The program has supported more than 400 athletes and aims to provide athletes with the resources needed to achieve their goals on and off the field.
Visa Everywhere Initiative: Women’s Global Edition
On the opening day of the tournament on June 7, Visa will host the finals event for its first global competition focused on celebrating women entrepreneurs who are making strides in Fintech and Social Impact around the world. Twelve finalists from six regions will pitch their solutions for a chance to win the grand prize of $100,000 per challenge.
Uplifting Women from the Field to the Boardroom
Visa’s support for women goes beyond the playing field. Ninety four percent of women in the C-suite have played a sport at some time in their lives.1 Given the correlation between success in sport and business, Visa is a catalyst for supporting and championing women in all facets of life. Visa’s investment in women’s soccer globally builds on Visa’s initiatives that support women entrepreneurs and small business owners.
“As a leading sponsor of women’s soccer and advocate for female empowerment, Visa is dedicated to accelerating the growing support of the game, on and off the field,” continued Lynne Biggar, chief marketing and communications officer, Visa. “From championing professional players and celebrating their stories, to tapping into the strength of the Visa brand and elevating the game’s visibility across the world, Visa’s commitment to women’s soccer is here to stay.”
The race for knockout spots in Europe’s elite football competitions reaches the crunch phase this week, with matchday seven action in the UEFA Champions League, Europa League, and Conference League.
The stakes are high with some of the big names in danger of elimination. From Tuesday to Thursday, GOtv will broadcast live action of some of the big matches. Here are the key matches you can access on GOtv:
Benfica vs Barcelona: The Catalans go to Portugal knowing a win will seal their qualification spot. But the job won’t be easy. Benfica have all to play for in this tie. With 10 points from their first 6 matches, only a win can keep them in a favourable position for the playoff spot. Watch this intriguing tie live on GOtv channel 65 at 9 pm tonight.
Atletico Madrid vs Bayern Leverkusen: This heavy-weight clash will be live on GOtv channel 64, tonight at 9 pm. Leverkusen are 4th in the table while Atletico are 11th, just a point behind their visitors. The coveted top eighth finish will be at stake in this clash, as all big teams try to avoid the two extra matches that come with finishing below 8th position.
Real Madrid vs Salzburg: The most successful team in UEFA Champions League history, Real Madrid, are in danger of crashing out in the group stage. Los Blancos sit 20th in the log and must win their remaining two matches, starting with this tie. Catch the action live on GOtv channel 64, at 9 pm on Wednesday.
Arsenal vs Dinamo Zagreb: With 5 teams tied on 13 points, the Gunners, though third in the table, know this is a perfect opportunity to solidify their claim to one of the top 8 slots. On the other hand, Dinamo Zagreb currently occupy the last playoff spot in the table, and thus have everything to play for. With Arsenal in unstable form, this could be a banana pill for them. This match will be live on GOtv channel 65, at 9 pm on Wednesday.
AC Millan vs Girona: With 7 UEFA Champions League titles, AC Milan are the second most successful team in the competition. The Rosonerri are just a point outside the top 8, and a win against Girona will surely put them in the top 8 and a chance to steal a rounf-of-16 slot. Watch the action unfold live from San Siro at 9pm on Wednesday on GOtv channel 62.
Manchester United vs Rangers: This British derby will be the key match of matchday 7 in the Europa League. Manchester United are 7th, one point ahead of Rangers in 8th. The need to avoid the two extra playoff matches will make this feisty encounter which will broadcast on GOtv at 9 pm on Thursday.
Customers can take advantage of the Step-Up offer to enjoy more football action across the Premier League, La Liga, Serie A, Champions League, and Europa League.
GOtv subscribers on the Jolli package who upgrade to Max will be upgraded to the Supa package, while those upgrading to Supa will enjoy access to the Supa Plus package within 48 hours. The offer runs till March 31. Simply dial *288# to renew or upgrade your subscription.
By Adedapo Adesanya
Nigeria made history after it beat New Zealand in one of the biggest ever upsets in the U19 Women’s T20 World Cup in Malaysia on Monday morning.
The Nigerian team, known as Young Female Yellow greens, defeated New Zealand by 2 runs in the World Cup. It is their first win against a non-African team in a major ICC tournament.
The Group C clash was played at the Sarawak Cricket Ground in Sarawak and was reduced to 13 overs per side encounter due to wet outfield.
Nigerian captain, Lucky Piety, and Lillian Udeh reached double-digits for Nigeria, scoring 18 and 19 runs, respectively.
Nigeria could only hit four fours and a six in their innings and at the halfway mark, creating opportunity for New Zealand to easily chase the target down.
The New Zealand U19 bowlers were able to restrict Nigeria to just 65 runs.
The intensity then saw both countries lose their openers with just seven runs on the board in 2.1 overs.
The New Zealand middle-order batters trio of Eve Wolland, Anika Todd and skipper Tash Wakelin lost their wickets at the wrong time.
Nigeria’s Udeh did really well in the final over to restrict the opposition conceding only three runs with the bat.
New Zealand could only score 63 runs in their 13 overs for the loss of six wickets and fell short eventually by two runs.
As soon as Captain Wakelin got run out on the last ball of the innings, Nigeria players began celebrating in ecstasy as they created history, knocking over one of the big full-member teams at the international level.
Nigeria skipper won the player of the match award for her all-round show scoring 18 runs and picking up one wicket for just eight runs in three overs.
Watch the highlights here.
The WWE Universe is in for an electrifying night this Friday as SmackDown returns to California. With high-stakes matches, dramatic returns, and the inaugural defense of the new WWE Women’s Champion, fans can expect a blockbuster evening of action. Catch all the drama live from San Diego, California, on WWE Network, GOtv Channel 68 at 1 am on Saturday.
Here’s a preview of what’s in store:
Motor City Machine Guns vs. Los Garzas: The Motor City Machine Guns, Alex Shelley and Chris Sabin, will clash with Angel and Humberto of Los Garzas in a high-octane tag team match.
Last week, Los Garzas triumphed over Pretty Deadly, while the Motor City Machine Guns took down A-Town Down Under. The stakes are high as these two powerhouse teams battle for the chance to become the next contenders for the Tag Team Championship, currently held by DIY’s Tommaso Ciampa and Johnny Gargano.
WWE Women’s Championship Match: Tiffany Stratton vs. Bayley: Bayley, the self-proclaimed “Role Model,” earned her shot at the WWE Women’s Championship last week in a grueling Fatal Four-Way match. Now, she faces her toughest challenge yet against the newly crowned champion, Tiffany Stratton.
Stratton seized her opportunity two weeks ago, cashing in her Money in the Bank contract to become the WWE Women’s Champion. Determined to keep “Tiffy Time” alive, she’s ready to prove she belongs at the top.
But Bayley, a Grand Slam Champion, brings over a decade of experience to this matchup. Will Stratton defend her title successfully, or will Bayley reclaim the championship she once held?
The Return of Solo Sikoa: Solo Sikoa returns to SmackDown after falling short in his quest to dethrone Roman Reigns as the Tribal Chief. Despite giving everything in their brutal showdown, Sikoa was left without the coveted Ula Fala.
With Reigns now focused on the Undisputed WWE Championship and an entry into the 2025 Men’s Royal Rumble Match, the question remains: what’s next for Sikoa? Fans won’t have to wait long for answers, as the self-proclaimed former Tribal Chief will address the WWE Universe live this Friday.
Other WWE Superstars confirmed for this Episode of SmackDown: “Undisputed WWE Champion” Cody Rhodes, Nia Jax, United States Champion” Shinsuke Nakamura, La Knight, Women’s Tag Team Champions” – Bianca Belair & Naomi Prizefighter” Kevin Owens, The Enforcer” Jacob Fatu, Tama Tonga, Apollo Crews, among others are expected to make an appearance on the night.
Stay connected to your GOtv to enjoy Smackdown and other WWE action live by downloading the MyGOtv app or dial *288# to reconnect/upgrade your package.
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