By Modupe Gbadeyanka Though wealth creation is a concept many people are familiar with, going about it smoothly has been the major problem of several individuals, who think it is a herculean task. However, one company known as Zimvest has demystified this Mount Everest with the use of technology, making it easy for retail and institutional investors to earn more value for their money. \u201cThe Zimvest platform was built with the user in mind. It provides AI-powered tools to analyse a client\u2019s investment personality, risk tolerance, investment horizon and net worth, while ensuring that individual or corporate users\u2019 are served the right investment products to suitably meet their financial goals,\u201d Mr Adedayo Amzat, the Group Managing Director of Zedcrest, the parent company of Zimvest, stated. Zimvest is a digital wealth management firm established to make investing stress-free for Nigerians through its self-service wealth management platform. The company was authorised to operate in the Nigerian capital market by the Securities and Exchange Commission (SEC). The regulated assets management firm is armed with a digitally-enabled wealth management system that seamlessly allows users to invest their money in a basket of a diversified fixed-income backed portfolio. Zimvest boasts of investment product offerings that reflect an understanding of current investment needs, the developing market landscape and growing market opportunities. \u201cIt is glaring that our current reality is a time of discouraging rates being offered on traditional investing options. \u201cThe ludicrous interest rate offered on savings deposits (1.25 per cent p.a.) and increased concern of the Naira\u2019s ability to hold on to value makes investing tiring. \u201cZimvest realises the increasing need for more low-risk investment options which have the much-desired capital preservation feature and encouraging rates,\u201d Mr Amzat said further. \u201cWe aim to be the choice digital asset management company in Africa, enabling clients to grow wealth by offering best-in-market rate and beating currency risks through multi-currency investments and innovation-driven processes,\u201d the Product Marketing, Innovation and Growth Manager of Zimvest, Mr Idris Oladipo, stated.