By Lorraine Landon Marketing is far more than just creative ads or social media buzz—it’s a measurable driver of business growth. Yet many Chief Marketing Officers...
As the business environment continues to grow rapidly in the digital era, organizations need to be strategic to survive. Marketing in the digital age is very...
As a business owner in Lagos, you understand the importance of digital marketing. To stay competitive in today’s online business environment, having the right digital strategies...
Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to create targeted, engaging, and effective campaigns. Last week Google Ads introduced a suite...
By Ebun Ikenze Unless they cater specifically to an older niche, most brands want to grab the attention of young people. That makes sense too. Young...
By Stephen Newton Over the past few months, OpenAI’s ChatGPT has taken the world by storm. If you haven’t been following news about the artificial intelligence...
By Tintin Imevbore The rapid advancement of digital technologies hasn’t just dramatically changed the way businesses operate but has also allowed for real-time communication between businesses...
By Modupe Gbadeyanka A training programme to equip fashion creatives in Lagos with e-commerce and digital marketing skills needed to expand their reach will take place...
By Alistair Errington After years of promising advances, the past year has been a breakthrough for bringing artificial intelligence (AI) into the mainstream. Even in creative...
By Gaston Taratuta The world of work has always changed and evolved in line with technological advances and major consumer shifts. Did you know, for example,...
