Technology
5 AI-Powered Creative Tools To Help You Elevate Your Digital Advertising Campaigns
Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to create targeted, engaging, and effective campaigns.
Last week Google Ads introduced a suite of new AI-powered tools that enhance creativity and performance, such as advanced reporting, AI-powered image editing, generative AI for asset creation, streamlined access, and seamless integrations with creative platforms.
These tools empower marketers to uncover hidden insights, unleash their creativity, accelerate content creation, simplify their workflow, and expand their creative network.
These new features build upon the foundation of Performance Max, providing marketers with even more tools to unleash their creativity and drive results.
5 Ways Google Ads is Transforming Creative Performance
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Uncover Hidden Insights with Advanced Reporting: Ever wondered which of your ad creatives are truly hitting the mark? Now you can find out! Google Ads is introducing detailed conversion metrics right within your asset-level reporting for Performance Max campaigns. See exactly which images, videos, and headlines are driving the most valuable actions from your audience. Additionally, you can now track where your video ads are appearing on YouTube, ensuring your brand is showcased in suitable environments. If you spot something amiss, you have the power to exclude specific placements. This level of transparency puts you in control, allowing you to make data-driven decisions that optimise your campaigns for maximum impact. To access these reporting tools, navigate to the “Reports” section in your Google Ads account and select the relevant campaign.

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Unleash Your Creativity with AI-Powered Image Editing: Forget the hassle of outsourcing image edits or learning complex software. Google Ads now offers AI-powered image editing tools that put the power of creativity at your fingertips. Remove unwanted objects, add new elements, expand backgrounds, and even crop images to different aspect ratios, all with a few simple clicks. This empowers you to create a wider variety of eye-catching visuals, tailored to different platforms and audiences, without breaking the bank or slowing down your workflow. To try out these features, head to the “Assets” section of your Google Ads account and select the image you want to edit.

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Accelerate Asset Creation with Generative AI: Struggling to keep up with the demand for fresh creative content? Google Ads’ asset generation feature is here to help. Now available in App and Display campaigns, this powerful tool leverages AI to generate high-quality images in a flash. Simply provide a few prompts and let the AI do the heavy lifting, saving you valuable time and resources. You’ll also gain access to enhanced asset reporting for App campaigns, so you can track the performance of your AI-generated images and fine-tune your strategy. To explore asset generation, go to the “Create” menu in Google Ads and select “Assets.”

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Simplify Your Workflow with Streamlined Access: No more jumping through hoops to create and manage your assets. Google Ads has simplified the process, making it easier than ever to access essential tools. You can now generate images, create videos, and upload assets directly from the “Create” menu. This streamlined workflow saves you time and eliminates unnecessary clicks, allowing you to focus on what matters most – crafting compelling campaigns.
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Expand Your Creative Network with Seamless Integrations: Collaboration is key to success, but it can be challenging when your creative team uses different platforms. Google Ads has partnered with leading creative platforms like Canva, Smartly, and Pencil to bridge the gap. Typeface will now be joining the fold. This integration enables seamless implementation of assets built with Typeface directly into Google Ads campaigns. Now, teams can focus on their creative strengths, while marketers enjoy a smooth and efficient workflow.

Embrace the Power of Innovation
Google Ads is committed to providing marketers with the tools they need to thrive in the digital age. These new features, powered by AI and a focus on user experience, offer endless opportunities to elevate your campaigns, captivate your audience, and achieve your marketing goals.
Technology
Nigeria to Launch NIGCOMSAT Satellites in 2028, 2029
By Adedapo Adesanya
Nigeria has set 2028 and 2029 as the timeline for the deployment of its new satellites, NIGCOMSAT-2A and 2B, respectively.
The Managing Director of NIGCOMSAT, which is Nigerian Communications Satellite Limited and the premier satellite operator in Nigeria, Mrs Jane Nkechi Egerton-Idehen, disclosed this at the second Nigerian Satellite Week in Abuja on Monday. She noted that the development is expected to boost military intelligence, surveillance, and regional connectivity.
“For 2A and 2B, we have started the process. We have closed the tender and are now back into the financing and implementation stage. 2A is built to come up in 2028, and 2B for 2029.
“When they are up and running, they are expected to provide security within the borders and neighbouring countries. They will support the security agencies because data collection and intelligence in real time is important. Satellites like communication satellites allow that, irrespective of where they are,” she said.
In his remarks, the Minister of Communications and Digital Economy, Mr Bosun Tijani, said the satellites form part of the nation’s strategy to strengthen digital infrastructure.
Mr Tijani explained that the satellites will complement ongoing investments in 90,000 kilometres of fibre-optic cable and nearly 4,000 telecom towers, which are being rolled out nationwide and extended to neighbouring countries, including Cameroon, Niger, Chad, Burkina Faso, and the Republic of Benin.
He stressed that satellite technology is critical for national development, affecting education, agriculture, business, and emergency response.
“The president’s approval of NIGCOMSAT-2A and 2B demonstrates a clear commitment to building the future. These satellites will enhance security, connect remote communities, and extend our fibre-optic network into neighbouring countries,” he said.
“Some of these neighbouring countries pay up to ten times more for internet capacity than Lagos. Extending our fibre network will not only improve connectivity but also enhance border security and regional collaboration.
“Satellite technology affects everything, from how a child in a rural community accesses the internet to how farmers make critical decisions and how businesses operate across distance,” the Minister said.
Also speaking, the Chief of Army Staff (COAS), Lieutenant General Waidi Shaibu, welcomed the development, saying the military will leverage the satellites for operational efficiency.
“The Nigerian Army will continue to use space assets to improve intelligence gathering, surveillance, and operational coordination across all theatres of operation,” he said at the event, represented by Major General Kennedy Osemwegie, Commander of the Nigerian Army Cyber Warfare Command (NACWC).
Technology
Interswitch, KCB Group to Deliver Innovative Financial Solutions in East Africa
By Modupe Gbadeyanka
A partnership to advance digital payments and financial inclusion across East Africa has been strengthened between Interswitch and KCB Group.
Both parties have agreed to expand digital payment infrastructure and deliver innovative financial solutions that meet the evolving needs of individuals, businesses, and institutions across the region.
The aim is to accelerate seamless, secure, and inclusive digital payments in East Africa, where the leading Africa-focused integrated payments and digital commerce enabler, Interswitch, recently announced an expansion of Verve card acceptance footprint, leveraging its consolidated partnership with KCB Group, Kenya’s largest financial services group by assets, following a similar move in Uganda through the local KCB Franchise in February 2022.
During a recent executive engagement at KCB Group headquarters in Nairobi, the chief executive of Interswitch, Mr Mitchell Elegbe, held high-level discussions with KCB leadership, including its chief executive, Paul Russo.
At the core of the strengthened collaboration is the integration of Interswitch’s robust payment rails, card scheme, and emerging digital token solutions with KCB Group’s expansive regional footprint and trusted banking franchise.
This integration enables the acceptance of Verve cards and tokenised payment solutions across KCB’s extensive merchant point-of-sale network in Kenya and Uganda, significantly enhancing everyday usability for customers while strengthening KCB’s digitally driven retail payments offering.
The consolidated partnership is expected to drive increased merchant acquisition, improve interoperability across payment ecosystems, and expand access to secure, cashless transactions. It also reinforces both organisations’ shared objective of deepening financial inclusion and accelerating digital commerce across East Africa.
“Our collaboration with KCB Group represents a powerful alignment of vision and capability. By combining our technology-driven payment solutions with KCB’s strong regional presence, we are unlocking new opportunities to scale access, drive innovation, and deliver greater value to customers across East Africa,” Mr Elegbe stated.
Technology
Telcos to Compensate Customers for Service Disruptions—NCC
By Adedapo Adesanya
The Nigerian Communications Commission (NCC) has directed Mobile Network Operators (MNOs) to provide compensation to subscribers whose network quality of service experience is below specified targets within specific locations.
In a Sunday statement, the commission noted that its position is that customers should not be made to bear the full burden of service disruptions where operators fail to meet prescribed standards of service delivery.
Under this directive, NCC said erring operators would compensate affected users directly for breaches of Quality of Service (QoS) Key Performance Indicators (KPIs).
Mobile Network Operators (MNOs) will be required to pay these compensations for instances of poor quality of service recorded within specified time frames.
“The compensation will be provided in the form of airtime credits, calculated based on subscribers’ average spending patterns and their presence within Local Government Areas where service failures occur”, according to the statement.
The directive is rooted in the agency’s broader regulatory philosophy that places the consumer at the centre of Nigeria’s telecommunications ecosystem.
“Telecommunications services today underpin economic activity, social interaction, and access to digital opportunities. When service quality is poor, the consequences affect productivity, commercial activities, and even public confidence in our communications system.
“While regulatory fines have traditionally served as a deterrent against poor service delivery, the Commission is adopting a more consumer-focused approach that strengthens accountability within the industry”.
The commission explained that it has designed this measure to complement existing and ongoing efforts to strengthen service quality monitoring and enforce performance standards.
Further to this directive by the commission to MNOs on compensation to consumers, the regulator has mandated Tower Companies that own the critical infrastructure, such as masts, for Quality of Service delivery, to invest in infrastructure with measurable outcomes using sums that it has fined these companies, in addition to other financial fines the Commission will deem appropriate.
“The commission will continue to reinforce the obligation of operators to invest consistently in network resilience, capacity expansion, and infrastructure upgrades to meet the growing demand for telecommunications services.
“At the same time, it will deploy regulatory tools that promote fairness, transparency, and accountability across the sector, ensuring that every subscriber receives the quality of service they deserve while sustaining a telecommunications industry capable of powering Nigeria’s digital future”, the statement added.
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