philip odiakose

Philip Odiakose media monitoring and intelligence profession

Navigating Uncertainty: The Enduring Value of OOH Advertising in Challenging Times

April 4, 2024

By Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets.

Brands/Products

Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit

February 27, 2024

Business Post Contributor

By Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations

TMKG Consulting P+ Measurement MMAG Philip Odiakose

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TMKG Consulting, P+ Measurement Merge to Become MMAG

January 11, 2024

Aduragbemi Omiyale

By Aduragbemi Omiyale Two Nigerian firms, TMKG Consulting and P+ Measurement Services have merged to become a new entity known as Media Monitoring and

Philip Odiakose Pitching Media Monitoring

Feature/OPED

Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies

August 29, 2023

Business Post Contributor

By Philip Odiakose In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence

Brands/Products

A Call for Regulation of Nigerian Media Monitoring and Intelligence Industry

June 15, 2023

Business Post Contributor

By Philip Odiakose The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital

Feature/OPED

Influencer Media Monitoring: Why Brands Should Monitor Their Influencers

May 2, 2023

Business Post Contributor

By Philip Odiakose In recent years, influencer marketing has become a crucial part of many brands’ marketing strategies. The power of social media and

Feature/OPED

ChatGPT Applications in Media Intelligence: It’s Benefits and Limitations

April 18, 2023

Business Post Contributor

By Philip Odiakose As technology advances, media intelligence has become an increasingly important service for brands to stay ahead of the competition. One of

Brands/Products

The Role of Media Monitoring Services in Governance and its Application

March 28, 2023

Business Post Contributor

By Philip Odiakose The role of media monitoring services in governance has become increasingly important in today’s rapidly changing media landscape. With the proliferation

Brands/Products

Dissecting the Value of Public Relations in CEO Media Performance Audit

March 13, 2023

Business Post Contributor

By: Philip Odiakose Public relations (PR) is a crucial component of any organization’s communication strategy. It involves the management of communication between an organization and

Brands/Products

Ethics and Practice in Media Monitoring and Intelligence

March 6, 2023

Business Post Contributor

By Philip Odiakose Media monitoring and intelligence have become increasingly important in the digital age. With the vast amount of information available online, media

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