Brands/Products
P+ Measurement Services Ready for 2025 AMEC Measurement Month
By Modupe Gbadeyanka
All is now set for the 2025 AMEC Measurement Month to be hosted by a leading independent media intelligence and Public Relations (PR) measurement agency in Nigeria, P+ Measurement Services.
The theme for the event is From Outputs to Outcomes: Measuring What Matters, and will bring together leading professionals across communications, public relations, and media analytics.
Participation is free, but registration is required and this can be done via https://bit.ly/amecmeasurementmonth.
At the programme slated for Friday, November 28, 2025, from 12:00 noon to 2:00 pm (WAT) via Google Meet, participants will explore how brands and organisations can evolve from counting coverage to quantifying true impact.
With an ever-growing demand for accountability and data-driven storytelling, the summit will challenge traditional measurement practices and spotlight how purposeful evaluation can shape strategy, strengthen trust, and demonstrate tangible business results.
A statement from the organisation said the session would feature an impressive line-up of six distinguished speakers representing diverse expertise across PR, corporate communications, and media evaluation.
They are Amber Daugherty of Big Valley Marketing; Chris Wangalwa, Director, Africa Strategic Communication Hub (ASCH); Adaoha Njemanze, Founder and Principal Consultant, NOVVA Media & Communications; Adedoyin Jaiyesimi, Communications Advisor and Co-Founder, The Comms Avenue; David Akinfenwa, Head, Corporate Communications and Public Relations, Selar; and Iskren Lilov, Head of Marketing and Communications, Ruepoint/AMEC Comms Taskforce Lead.
Together, they will lead insightful discussions on outcome-based measurement, exploring how communicators can align metrics with business goals, demonstrate ROI, and embrace innovation without losing the human touch in analytics.
“AMEC Measurement Month has grown into a meaningful tradition for us at P+. We are proud to have championed and hosted this initiative in Nigeria consistently for nine years. It serves as a global reminder that communication is not merely about being seen, but about making a measurable difference.
“This year’s theme challenges practitioners everywhere to go beyond activity and truly evaluate value, linking communication efforts to outcomes that drive progress for organizations and the societies they serve,” the Chief Media Analyst at P+ Measurement Services and member of the IPR Measurement Commission, Mr Philip Odiakose, said.
Brands/Products
NAFDAC Warns Consumers Against Fake Colgate Brand in Circulation
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) has alerted the public to the distribution of unregistered and suspected counterfeit Colgate toothpaste brand in Nigeria.
In a public notice shared on X (formerly Twitter), the agency said its Post-Marketing Surveillance Directorate received a complaint regarding the sale of the products in Kaduna State by a shop owner.
Following an investigation, officials of the food and drugs surveillance organisation visited the outlet and discovered two suspected counterfeit products branded as Coglaet ActivGel 100g and Coglaet Herbal 100g. The spellings were not only the indicator, but the production standards.
According to the agency, the shop owner disclosed that the items were sourced from a door-to-door sales representative but could not provide proof of purchase.
NAFDAC stated that the products failed to meet regulatory standards for registration and quality assurance, warning that they pose potential risks to public health and safety. It also added that the stated manufacturer could be traced to Baiyun District, Guangzhou, China.
The agency confirmed that the items have been removed from circulation, while efforts are ongoing to trace those responsible for their distribution.
NAFDAC urged consumers to remain vigilant and report any suspected sale of substandard or counterfeit regulated products to the nearest office, via its hotline or official email channels.
In a statement, NAFDAC said, “All NAFDAC zonal directors and state coordinators have been instructed to conduct surveillance and mop up the unregistered and counterfeited products if found within their zones and states.
“Distributors, retailers, and consumers are hereby advised to exercise caution and vigilance within the supply chain to avoid the distribution, sale, and use of counterfeit products. The products’ authenticity and physical condition should be carefully checked.”
Consumers are advised to report any suspicion of the sale of substandard, falsified, or counterfeit regulated products to the nearest NAFDAC office, call NAFDAC on 0800-162-3322, or via email: [email protected]. For complaints, the Reforms Unit can be reached: 09097630506, 09097630507, or email: [email protected]
Brands/Products
Airtel Nigeria Suspends Airtime, Data Lending Services
By Modupe Gbadeyanka
Barely 24 hours after MTN Nigeria announced the suspension of its data and airtime lending services, another operator, Airtel Nigeria, has followed suit.
In a statement on Friday by its Director of Corporate Communications & CSR, Mr Femi Adeniran, Airtel Nigeria said it would not no longer offer the airtime and data credit services for now.
However, the company noted that customers will continue to enjoy uninterrupted access to airtime and data purchases through its existing channels.
The Federal Competition and Consumer Protection Commission (FCCPC) introduced new rules on lending services in the country, and in compliance with this, telecommunications companies had to suspend rendering the services.
The affected services allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.
The Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, in the statement, noted the suspension of the services was to “align our operations with evolving requirements.”
“Airtel Nigeria remains committed to the highest standards of compliance, transparency, and consumer protection, while continuing to innovate responsibly within Nigeria’s digital ecosystem,” he added.
The telco noted that the temporary suspension is not expected to have a material impact on its service standards across the country, promising to provide updates on the status of the service in due course.
Brands/Products
MTN Nigeria Stops Xtratime Airtime, Data Borrowing Service
By Aduragbemi Omiyale
The airtime and data credit advance service offered by MTN Nigeria under the product name Xtratime has been temporarily suspended.
In a notice to the Nigerian Exchange (NGX) Limited on Thursday, MTN Nigeria explained that the decision to pause the service was due to regulatory compliance with the Federal Competition and Consumer Protection Commission (FCCPC).
However, it said customers could continue to purchase airtime and data through other alternative digital channels.
The company also disclosed that it does not expect the suspension of Xtratime to affect its topline because of its robust revenue mix.
“MTN Nigeria Communications Plc hereby notifies the Nigerian Exchange Limited and the investing public that the company has temporarily suspended its airtime and data credit advance service (Xtratime).
“This relates to the implementation of processes under the Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025, which introduced a new compliance and licensing framework for entities providing digital or non-traditional consumer credit services.
“In the interim, customers continue to have access to alternative digital channels for airtime and data purchases.
“Given the scale within the revenue mix, we do not expect the temporary suspension to have a material impact.
“We are closely monitoring customer behaviour and usage trends and will provide an update on any quantified impact in our Q1 2026 results,” the notice signed by the company secretary, Ms Uto Ukpanah, read.
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