Showbiz Forces of Change in the Creative Industries – Going Beyond Tech June 6, 2023 Business Post Contributor By Amine Djouahra As we are nearing the end of the first half of 2023, we have all become more comfortable with change and Read More
Brands/Products How Effective is Storytelling in Marketing? November 2, 2022 Business Post Contributor By Kenneth Horsfall To begin with, what is storytelling generally? According to wikipedia.org, storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Read More
Feature/OPED Benefits of Storytelling in Marketing May 29, 2022 Business Post Contributor By Kenneth Horsfall Why brands should aim to tell a story, to live a purpose (and not just sell products) Storytelling enables marketers to Read More
Feature/OPED How Storytelling Can Support Your Pitch to Investors November 1, 2021 Business Post Contributor By Emmanuel Otori There are a number of reasons a business needs investments, which could be in the pre-seed, Series A or B and Read More