Showbiz
Forces of Change in the Creative Industries – Going Beyond Tech
By Amine Djouahra
As we are nearing the end of the first half of 2023, we have all become more comfortable with change and disruption. Whether it is the pandemic, environmental factors, unstable global economic conditions, or tech evolution, we have learned to bounce back quickly. One industry that has had to be particularly agile during the past few years is the filmmaking industry.
Canon’s new report (written in conjunction with The Future Laboratory) – The Future of Filmmaking, reveals the industry’s efforts to be a catalyst of change that inspires the creative industry to transform its narrative and to shine its spotlight on topics that will be significant in shaping the future of our world, and that of the African continent.
Interestingly, the report sheds light on the human landscape and its power to create, cultivate, and drive change. The power of people ultimately makes things happen and pushes us toward progress and advancement in any industry. The report highlights four crucial aspects that may be driven by tech but not necessarily led by tech. In my view, these are significant factors directly proportional to the content creation and filmmaking industries and will undoubtedly shape the future of these industries.
Rise of the Creative Class
According to the UNESCO report, global cultural and creative industries (CCIs) are estimated to generate about $2.25 trillion annually, which accounts for 3% of the global GDP and employment of around 30 million people worldwide. It is fascinating to see the rise of this creator economy, which the report identifies as the “New Creative Class”. As we witnessed an unprecedented boom in digitalisation over the last 10 years, this creative class sprang into action using technologies to deliver a fresh and novel take on content creation.
If we lens in on the African continent, which is closer to home and more interesting to me, we see some remarkable trends in the creative economy. In Nigeria, as this report shows, the sector employs 4.2 million people and is expected to employ a further 2.7 million by 2025, an increase of more than 50% in the next two years.
Despite the significant contribution made by the new creative class toward societal and economic progress, there still seems to be a gap in recognition compared to other industries. The emerging community of content creators is striving to achieve fair working conditions, equitable payment models, and new standards in the industry that reflect their value and contributions. This is a positive development for the creative sector in its rightful plea to be recognised and treated fairly compared to other industries.
Stay Local
The explosion of digital technologies may have given us the power to do anything from anywhere, but like all things, too much of anything is not always good and has its consequences. An interesting trend emerged with the plethora of content choices that suddenly became available for audiences to consume worldwide. People slowly started taking their eyes off the global stage and shifted their gaze towards local and homemade content that told stories of their land and their people.
Given our natural desire as humans to find meaning, connectivity, and relatability, the narrative of authentic stories led independent storytellers, documentary-makers, content creators, and filmmakers to explore topics that local people resonate with. So, it’s no surprise that global streaming giants like Netflix and Disney are investing in Africa to tap the unexplored potential and talent. The report encapsulates the essence of the ‘Stay global, go local’ movement and asserts that media organisations and creative firms will progressively be compelled to shift sight closer to home when it comes to entertainment and content production.
Conscious Consumption
The current climate crisis affects us all, no matter which industry or walk of life we come from. The severity of climate change needs to be taken seriously globally, and genuine efforts must be made for scaled initiatives to reduce our carbon footprints. The streaming industry is no exception to this; the carbon impact of the industry drastically needs to be reduced by adopting a more sustainable approach towards this issue.
The report underpins the significance of consumer demand as a key driver toward adopting sustainable practices and better industry standards. With people gaining more awareness about the environmental impact of their consumption choices, they are likely to demand pro-environmental practices, thus compelling the industry to adopt a pro-active approach towards sustainability.
Inclusive Innovation
The Future of Filmmaking report highlights the positive development of inclusivity and diversity. It emphasises that the new creative class is at the forefront of inclusivity and is not afraid to challenge the already-established broadcasters. This new generation of creators identifies technology to harness change and propel social progress. Decentralisation will be a key trend touching every area of the industry, from financing to licensing and distribution and more, creating new opportunities for the underrepresented creators and bringing them closer to their fans.
Continuing the Legacy of Storytelling
These trends are a wake-up call to many in the industry to pay attention to the changing needs of people and to evolve with them. However, we must always return to the basics and remember the importance of telling stories. While these trends affect the industry by and large, the shifts create more freedom for storytellers to come forth and tell their stories in unique and inspiring ways, enabling them to create content that is responsive to the tastes, locations, and ethics of their audiences in a way that has never been possible before.
All in all, the report tells me that this is an exciting time to be a creator, with the industry opening its doors to new opportunities that reflect change, growth, development, and progress.
Amine Djouahra is the B2C BU Director for Canon Central & North Africa
By Adedapo Adesanya
Mr Peter Okoye, professionally known as Mr P, has alleged that a proposed multi-billion Naira sale of the defunct P-Square’s music catalogue collapsed after prospective buyers uncovered irregularities during the due diligence process.
This revelation offers a fresh financial dimension to the long-running dispute that has divided Nigeria’s most successful music duos.
The singer made the allegation in a video series posted on his social media pages, where he shared his account of the events surrounding the group’s 2021 reunion and the disagreements that followed with his twin brother, Mr Paul “Rudeboy” Okoye, and their elder brother and former manager, Mr Jude “Engees” Okoye.
According to Mr P, the failed catalogue transaction occurred after the brothers publicly reunited in 2021.
He alleged that interested buyers had made offers worth billions of Naira for the rights to P-Square’s music catalogue, but the proposed deal did not proceed after issues were allegedly discovered in backend records submitted as part of the due diligence process.
As of press time, neither Rudeboy nor Mr Jude Okoye has publicly responded to the latest allegation.
Mr P’s claims add another layer to the financial disagreements that have repeatedly overshadowed the affairs of the award-winning music duo, whose catalogue includes hit songs such as Bizzy Body, Do Me, Personally, No One Like You and Chop My Money.
Beyond the alleged failed sale, the singer claimed that shortly after the brothers reconciled in 2021, he was asked by his two other brothers to sign documents aimed at reviving P-Square under a new bank account.
The music maker said he declined because he wanted to preserve the renewed family relationship rather than return to a business arrangement he believed could recreate the conflicts that had led to the group’s earlier split.
Mr P also alleged that before the reunion, both Rudeboy and Jude had disagreed over a N90 million loan. According to him, Rudeboy assured him that he would be kept informed about discussions taking place behind his back.
The singer insisted that the widely celebrated reunion in November 2021 was never intended to revive P-Square as a commercial entity. Instead, he said the brothers had only agreed to reconcile as family members while continuing their respective solo music careers and supporting each other’s work.
P-Square, formed in 1999 by Peter and Paul Okoye with Jude serving as manager, became one of Africa’s biggest music acts before publicly splitting in 2017 following years of disagreements over management, finances and creative control. Although the brothers reunited in 2021 and returned to the stage, their relationship deteriorated again, with Rudeboy later confirming that P-Square no longer existed.
The latest revelations also come against the backdrop of an ongoing criminal case involving Mr Jude Okoye.
Last year, the Economic and Financial Crimes Commission (EFCC) arraigned the former manager before the Federal High Court in Lagos on allegations involving approximately N1.38 billion, $1 million and £34,537.59 in alleged money laundering. He has since pleaded not guilty and was granted bail.
Mr P, who testified for the prosecution during the trial, said his video series is far from over and promised to continue sharing what he described as the true story behind the collapse of P-Square and the business decisions that ultimately strained the family’s relationship.
By Modupe Gbadeyanka
Popular musician, Mrs Iyun Janet Oluwatoyosi Ajilore, otherwise known as Saint Janet, has died.
The singer, known for her explicit lyrics, was said to have died in the early hours of Sunday, August 2, 2026, after a brief illness.
Her demise has thrown some of her admirers into shock. Some of her fans and colleagues have started to send their condolences.
The Highlife musician, who is also fondly called Mama Yabis, rose to fame after her controversial Faaji Plus featured lewd lyrics and was banned multiple times by regulatory bodies like PMAN and the Lagos State House of Assembly.
However, this did not stop her from performing at private events, as she was loved by some who were moved by her guts and electrifying live performances, energetic stage presence, and unique style of engaging audiences through satire, humour, and socially unfiltered commentaries.
The battle of the sexes continued in Big Brother Naija Season 11 as the gentlemen claimed victory in this week’s wager task presentation, while the ladies fell short in a debate centred on the age-old question: Nature or Nurture?
From the start of the season, Biggie split the House into two teams, with the ladies and gentlemen to compete against each other in key challenges, including wager task presentations and arena games. For this week’s wager, the teams were assigned opposing sides in a Nature versus Nurture debate, with the gentlemen arguing that inherited traits have the greatest influence on who people become, while the ladies defended the idea that people are largely shaped by their upbringing, environment and life experiences.
After both teams presented their arguments, Biggie declared the gentlemen the winners of the wager. While announcing the result, he admitted that neither team delivered an outstanding performance, noting that the House is still in its “honeymoon phase” and that he was selecting a winner based on the stronger overall presentation.
Despite his reservations, Biggie singled out Nomy, Neche, Chimsom Chuka, Cassi and Gerard for their standout contributions, praising their confidence, delivery and commitment during the task.
With one team victory secured, the rivalry between the ladies and the gentlemen continues to heat up, and the competition is only getting tougher.
But that’s not the only thing viewers have to look forward to this weekend. All eyes are now on the Saturday night party and Sunday’s live show, where the mystery surrounding The Gambit will finally be revealed. Tune in from 7:00 p.m on Africa Magic Showcase (DStv Channel 151 and GOtv channel 8) and Africa Magic Family (DStv Channel 154 and GOtv channel 7) to find out who The Gambit is and what it could mean for the game as the twists in Big Brother Naija Season 11 continue to unfold.
Keep up with all the drama, twists and surprises on DStv and GOtv, or stream the show live on DStv Stream and GOtv Stream.
