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Forces of Change in the Creative Industries – Going Beyond Tech

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Amine Djouahra tech

By Amine Djouahra

As we are nearing the end of the first half of 2023, we have all become more comfortable with change and disruption. Whether it is the pandemic, environmental factors, unstable global economic conditions, or tech evolution, we have learned to bounce back quickly. One industry that has had to be particularly agile during the past few years is the filmmaking industry.

Canon’s new report (written in conjunction with The Future Laboratory) – The Future of Filmmaking, reveals the industry’s efforts to be a catalyst of change that inspires the creative industry to transform its narrative and to shine its spotlight on topics that will be significant in shaping the future of our world, and that of the African continent.

Interestingly, the report sheds light on the human landscape and its power to create, cultivate, and drive change. The power of people ultimately makes things happen and pushes us toward progress and advancement in any industry. The report highlights four crucial aspects that may be driven by tech but not necessarily led by tech. In my view, these are significant factors directly proportional to the content creation and filmmaking industries and will undoubtedly shape the future of these industries.

Rise of the Creative Class

According to the UNESCO report, global cultural and creative industries (CCIs) are estimated to generate about $2.25 trillion annually, which accounts for 3% of the global GDP and employment of around 30 million people worldwide. It is fascinating to see the rise of this creator economy, which the report identifies as the “New Creative Class”. As we witnessed an unprecedented boom in digitalisation over the last 10 years, this creative class sprang into action using technologies to deliver a fresh and novel take on content creation.

If we lens in on the African continent, which is closer to home and more interesting to me, we see some remarkable trends in the creative economy. In Nigeria, as this report shows, the sector employs 4.2 million people and is expected to employ a further 2.7 million by 2025, an increase of more than 50% in the next two years.

Despite the significant contribution made by the new creative class toward societal and economic progress, there still seems to be a gap in recognition compared to other industries. The emerging community of content creators is striving to achieve fair working conditions, equitable payment models, and new standards in the industry that reflect their value and contributions. This is a positive development for the creative sector in its rightful plea to be recognised and treated fairly compared to other industries.

Stay Local

The explosion of digital technologies may have given us the power to do anything from anywhere, but like all things, too much of anything is not always good and has its consequences. An interesting trend emerged with the plethora of content choices that suddenly became available for audiences to consume worldwide. People slowly started taking their eyes off the global stage and shifted their gaze towards local and homemade content that told stories of their land and their people.

Given our natural desire as humans to find meaning, connectivity, and relatability, the narrative of authentic stories led independent storytellers, documentary-makers, content creators, and filmmakers to explore topics that local people resonate with. So, it’s no surprise that global streaming giants like Netflix and Disney are investing in Africa to tap the unexplored potential and talent. The report encapsulates the essence of the ‘Stay global, go local’ movement and asserts that media organisations and creative firms will progressively be compelled to shift sight closer to home when it comes to entertainment and content production.

Conscious Consumption

The current climate crisis affects us all, no matter which industry or walk of life we come from. The severity of climate change needs to be taken seriously globally, and genuine efforts must be made for scaled initiatives to reduce our carbon footprints. The streaming industry is no exception to this; the carbon impact of the industry drastically needs to be reduced by adopting a more sustainable approach towards this issue.

The report underpins the significance of consumer demand as a key driver toward adopting sustainable practices and better industry standards. With people gaining more awareness about the environmental impact of their consumption choices, they are likely to demand pro-environmental practices, thus compelling the industry to adopt a pro-active approach towards sustainability.

Inclusive Innovation

The Future of Filmmaking report highlights the positive development of inclusivity and diversity. It emphasises that the new creative class is at the forefront of inclusivity and is not afraid to challenge the already-established broadcasters. This new generation of creators identifies technology to harness change and propel social progress. Decentralisation will be a key trend touching every area of the industry, from financing to licensing and distribution and more, creating new opportunities for the underrepresented creators and bringing them closer to their fans.

Continuing the Legacy of Storytelling

These trends are a wake-up call to many in the industry to pay attention to the changing needs of people and to evolve with them. However, we must always return to the basics and remember the importance of telling stories. While these trends affect the industry by and large, the shifts create more freedom for storytellers to come forth and tell their stories in unique and inspiring ways, enabling them to create content that is responsive to the tastes, locations, and ethics of their audiences in a way that has never been possible before.

All in all, the report tells me that this is an exciting time to be a creator, with the industry opening its doors to new opportunities that reflect change, growth, development, and progress.

Amine Djouahra is the B2C BU Director for Canon Central & North Africa

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Taking Aspiring Filmmakers From the Classroom to Prime-Time

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Classroom to Prime-Time

For many aspiring filmmakers, the ultimate culmination of their cinematic dreams is to be able to live through the art form they love. 

Filmmakers don’t just want to make a film. They want to build a career doing it. To achieve that, they need training that equips them with industry-relevant skills of the highest standard. 

For the MultiChoice Talent Factory (MTF), this understanding is integral to all of its programmes. Academy graduates are equipped with the precise skills required by their industry, empowering them to become prime-time TV professionals.

Since MTF is a MultiChoice initiative, its three academies – in Lusaka, Nairobi and Lagos – provide training in the specific, high-demand technical skills needed by the industry-leading content producer.

MultiChoice, a Canal+ company, is the largest producer of authentic, original content on the African continent. “Africa’s most-loved storyteller” produced 5 340 hours of world-class local content in 2025. 

MTF students are trained to these exacting MultiChoice standards. This leaves them well placed to excel in the industry once they graduate. 

And excel, they do. MTF graduates speak with pride of the success they have found since leaving the highly respected hub of African film and television training.

Technical skills

Actor, producer, writer and storyteller Myde Glover went on from MTF West Africa Academy to host film festivals and win Africa Magic Viewers’ Choice Awards (AMVCAs). 

He credits much of his success to the storytelling skills he learned at MTF, as well as the technical standards the MTF Academy sets. 

“The storytelling skills I gained at MTF helped me become a better actor, producer and director. It helps me put the story first,” he says. “However, I was also taught the technical and delivery requirements for submitting projects to platforms like DStv, GOtv, and Showmax. I approach every project with those standards in mind, understanding that quality matters in every aspect.”

Glover says the three most important things for aspiring filmmakers to remember are teamwork, being open to constructive criticism, and staying focused on their goal. 

“Strong collaboration improves the quality of any production, feedback helps you grow creatively, and focus ensures you see projects through without losing sight of why you started,” he says. 

Lifetime network

Graduating from MTF provides filmmakers with a network that can last a lifetime. Alumni often hire each other as they evolve through their working lives, creating a self-sustaining ecosystem of skilled professionals.

Bahati Kajigi Benjamin from DRC found that MTF gave him the network he needed to tell stories close to his heart. 

“My experience with MTF was incredible,” says Benjamin. “I formed a family with my fellow students, and we bonded deeply. We collaborated on numerous films and wrote one that is particularly meaningful to me, illustrating the struggles of my people.” 

That film was titled The Canvas, a Zee World project.

Benjamin currently works as a camera operator and editor at Sauti Media Hub in Uganda, producing Kampala Creme, one of the top East African reality shows. He says he secured the position through a recommendation from a fellow MTF alumnus.

Benjamin says his time at MTF was invaluable in honing his skills in cinematography and colour grading.

“I gained extensive knowledge about camera techniques, lighting, and colour harmony in film, which I am currently applying in my role at Kampala Creme. 

Benjamin appreciates the importance of paying opportunities forward. He recently shared his cinematography expertise on a three-month online platform called Film Chat, aimed at empowering up-and-coming African creatives.

His advice to young creatives is to never overlook the importance of marketing themselves, and to remember that filmmaking is a business. 

“Funders want to understand more than just the script or story,” he says. “You should spend time discussing the financial aspects and the impact the film will create. This is what appeals to investors. Ultimately, it’s an investment for a return.”

Career transformation

MTF West Africa graduate Allen Onyige pursued his passion for human behaviour and storytelling at MTF after leaving university and working in live broadcasting. He describes his time at MTF West Africa as “transformative”.

“MTF refined my creative vision, strengthened my technical skills, and played a pivotal role in shaping my journey as a filmmaker,” he says. “The experience changed my life and set me on the path toward meaningful visual storytelling.”

He says understanding the business side of broadcasting was just as important as the creative skills he gained. 

After he left MTF, his production company was commissioned by Africa Magic to produce several series and feature films, including Ikenna’s Trial, Sikiru, Elenini, Kadara, and Dear Future Me. 

In 2024, Onyige won the Best Indigenous Language Series award at the AMVCAs for Irora Iya. He also served as director of photography on Grind, now on Amazon Prime. His documentary Sunset in Makoko was nominated for Best Documentary at the AMVCAs. He also worked as a cinematographer on the Emmy Award–winning documentary Mothers of Chibok.

Onyige says young people looking to build a career in film and TV should first look to learn the craft and business of filmmaking, but to master one specific skill. Secondly, he recommends being a team player who sets high standards. 

“Be a man or a woman of excellence,” he says. “Integrity will get you jobs that talent alone may not be able to give you.”

  • To learn more about the MultiChoice Talent Factory and how to launch a career in African film and television, visit https://multichoicetalentfactory.com 

  • Applications for the 2027 intake are still open, and the closing date is 27 May 2026.

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Dear Fashion Designer Ready-To-Wear Masterclass Holds May 28

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Ready-To-Wear Masterclass

By Modupe Gbadeyanka

On Thursday, May 28, 2026, the highly anticipated Ready-To-Wear Masterclass, organised by Dear Fashion Designer, will take place.

This event, according to the organisers, will be live and in-person, with topics to be covered including Fashion Product Life Cycle, Manufacturing for Ready-To-Wear, Fashion Law, Marketing Strategy, Digital Literacy, and 3D Fashion Technology.

These six masterclass features will have experts dissecting the topics, with each session curated to give designers practical, real-world insights, no fluff, just the tools needed to build, scale, and sustain a fashion business in today’s fast-evolving market.

Beyond the learning, attendees will also gain access to valuable networking opportunities, connecting with industry experts and like-minded designers shaping the future of African fashion.

The first edition of the initiative was powerful and successful, with participants speaking glowingly of it.

The debut virtual session had over 200 fashion designers across Africa in attendance, sparking strong testimonials around clarity, growth, and direction.

Coming off the momentum of the Dear Fashion Designer Vision Board Retreat held in January 2026, the brand continues its mission to help designers move from ideas to execution, bridging the gap between creativity and structure in the African fashion industry.

Registration for the programme is available via the link in Sonayon Cadmus’ Instagram bio, and intending participants can get more information via  [email protected].

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Bovi Ugboma and Nomzamo Mbatha: Why These Two Stars are the Perfect Pair to Host AMVCA 12

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Bovi Ugboma and Nomzamo Mbatha

Nigeria’s Bovi Ugboma and South Africa’s Nomzamo Mbatha have been officially unveiled as co-hosts for the 12th edition of the Africa Magic Viewers’ Choice Award, set to take place on May 9, 2026, at the Eko Hotel and Suites in Lagos. This announcement serves as a bold pairing, and it makes sense. Here’s why.

They Represent the Breadth of African Entertainment

The AMVCA has always positioned itself as a continental celebration, not just a Nigerian one. Putting a West African comedian and a South African actress on the same stage reinforces that. Bovi’s comedy is rooted in everyday African life, which has built him audiences well beyond borders. Nomzamo, on the other hand, rose to prominence through the South African drama Isibaya, crossed over to Hollywood with Coming 2 America, and currently stars as Queen Nandi in Shaka iLembe, where she also serves as executive producer. Between the two of them, they cover a lot of ground.

Bovi Knows How to Work a Room

Stand-up comedy is probably the best training ground for live hosting. You have to read the room, recover from dead moments, and keep energy up for hours. Bovi has been doing that at the highest level for years. He’s described the opportunity as significant, noting the platform’s influence across the continent, and says he intends to bring energy and laughs to the ceremony while celebrating African storytelling.

Nomzamo Brings Credibility Beyond Entertainment

Off-screen, Nomzamo is a UNHCR Goodwill Ambassador, a climate advocate, and founder of the Nomzamo Lighthouse Foundation. That kind of profile adds weight to her presence on a stage that’s increasingly watched across the continent and beyond. She’s not just a famous face, she’s someone with a serious body of work and a reputation that extends outside of acting.

The Balance Between Them is Practical

Awards shows need two things from their hosts: someone to keep the energy light and moving, and someone who can anchor the more formal moments. Bovi brings sharp wit and comedic timing, while Nomzamo adds elegance and global star power.

It Fits Where African Entertainment Is Right Now

African storytelling is getting serious global attention, from streaming platforms to cinema screens, the continent’s creative industry is at a defining moment. Having two hosts who reflect different parts of that story is a reasonable way to reflect that reality on stage. The AMVCA, presented by MultiChoice, a subsidiary of Canal+, honours outstanding achievements in television, film, and digital storytelling across Nollywood and the wider African creative landscape and the hosting choice reflects exactly that ambition.

The 12th edition also introduces two new award categories: Best Indigenous Language (North Africa) and Best Indigenous Language (Central Africa), signalling a broader pan-African direction for the awards. The hosting choice fits that direction.

Bovi keeps the energy moving, Nomzamo brings the presence and credibility. Together, they cover everything an awards show of this scale needs.

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