By Modupe Gbadeyanka The number of Truecaller verified business customers has crossed 500 from more than 25 countries, including Nigeria, Kenya and South Africa, who have adopted the solution to add value to their existing businesses. The Truecaller for business offerings has helped business owners to verify their accounts with the platform, increasing consumer safety by preventing fraud and scam calls. This includes various types of businesses, across large public listed companies, digital natives, startups, e-commerce, education, healthcare, banking and financial services (BFSI) and more verticals. With frauds and scams using spoofed identities on the rise across the world, there was a dire need to bring in more trust in communications. This is exactly why Verified Caller ID was introduced at the beginning of this year. After repeated user requests, Truecaller has announced another interesting feature to the Verified Business Caller ID solution: Call Reason. Call Reason enables Truecaller Verified Business customers to let their end customers know why they are calling them. It helps in adding context to business calls and improves customer confidence by communicating the reason for the call, even before the call is answered. Truecaller has observed strong momentum from Banking and Financial Services to Edtech, to Digital Startups, and more. Nigeria, Kenya and South Africa are focused on emerging markets for the brand and are expected to scale further. Truecaller aims to accelerate its efforts to work closely with the enterprises to build communication efficiency with trust and safety. Commenting on the success, Priyam Bose Global Head, GTM, Truecaller for Business, said: \u201cOur 500+ verified business solutions customers, spread across key markets globally, are on a journey with us to make business communication more trusted, safer, and efficient. \u201cMarquee brands\/enterprises across traditional and digital-first businesses are leveraging it to safeguard their brand reputation and bring efficiency to their day-to-day business communication with customers. \u201cOur latest offering, Call Reason, is a great value add to the otherwise context-less calls that were an increasing problem for consumers and businesses alike. Call Reason enables businesses to let their customers know precisely why they are calling them and augment customer confidence by communicating even before the call is answered.\u201d An official spokesperson for Swiggy, a prominent food delivery service in India and one of Truecaller's early clients, had this to say: \u201cTruecaller Verified Business Caller ID helps us reach out successfully to our customers and also helps us optimize our delivery attempts. \u201cThis has helped us deliver on time. We are also one of the early access users of the Call Reason top-up feature of this solution and it has assisted in adding more context to our delivery calls and improving customer confidence by communicating even before our call is picked up.\u201d The Truecaller for business helps businesses in bringing more trust and efficiency in their communication with the users, while the Green Caller ID, Green Verified Badge, accurate name and logo and the new Purple Caller ID is for identifying priority calls. And now additionally, businesses can enable Call Reason too. This feature will be available by default to close to 280 million Truecaller users globally - on both Android as well as iOS devices.