Technology
9Mobile Market Share Drops to 2% as Subscribers Port to Other Networks
By Dipo Olowookere
It seems not to be looking too good for 9Mobile, formerly operating as Etisalat, in the Nigerian telecommunications industry as its subscriber base has continued to shrink as the company struggles to stay competitive.
Since the United Arab Emirates (UAE) company severed its relationship with Emerging Markets Telecommunication Services (EMTS) Limited in 2017 and the brand name changed to 9Mobile, customers of the network have not enjoyed quality service delivery.
Some of 9Mobile subscribers have had to endure drop calls, poor service delivery and others, forcing them to port to other networks.
Even the acquisition of a majority stake in EMTS Limited by LH Telecommunication Limited in July 2024, speculated to change the narrative for good, has not done the expected magic as subscribers have complained of poor service.
In the latest data of active lines released by the Nigerian Communications Commission (NCC), it was revealed that the market share of 9Mobile dropped to 2.15 per cent as of October 2024.
The data, obtained by Business Post, showed that the company boasts only 3,389,897 subscribers, far lower than Glo’s 19,108,272 subscribers, which is third on the list at a market share of 12.15 per cent.
The leading network in Nigeria remains MTN at 51.09 per cent with a subscriber base of 80,376,120 subscribers, followed by Airtel at 34.61 per cent with 54,446,118 subscribers.
In the NCC data, it was stated that in October 2024, active mobile lines in Nigeria slightly rose by 2 per cent month-on-month to 157.6 million, ending the monthly drop in mobile line subscriptions that started in March 2024 due to the NIN-SIM linkage exercise imposed by the sector regulator.
As a result, all unlinked SIM cards were disabled, significantly reducing active mobile lines, and leading to telcos losing a considerable number of subscribers.
It was disclosed that in the period under review, MTN Nigeria gained about 2.3 million or 2.9 per cent of customers on a month-on-month basis, followed by Airtel with about 697,000 users in October.
However, 9Mobile, once a darling network in Nigeria, suffered the largest attrition, as it lost 245,000 subscribers, while Glo lost 45,000 subscribers.
Technology
Nigeria, Finland Strengthen Ties on Digital Economy
By Adedapo Adesanya
The Nigerian government and the Republic of Finland have formalised a strategic partnership on digitalisation and innovation, signing a Memorandum of Understanding (MoU) aimed at expanding economic activities and strengthening cooperation in the digital sector.
The agreement was signed in Abuja by the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, and Mr Jarno Syrjälä, Under‑Secretary of State (International Trade) at Finland’s Ministry for Foreign Affairs.
According to a statement from the Special Assistant on Media and Communications to the communications minister, Mr Isime Esene, the MoU will establish a framework for collaboration across key areas, including digital government, emerging technologies, digital public infrastructure, cybersecurity, innovation ecosystems, and capacity building.
Mr Tijani described the signing as “an important step in strengthening the partnership between both countries as we work to build a more inclusive, innovation-driven digital economy.”
“This agreement is a significant next step following our engagements in Helsinki in February, where we met with key stakeholders, including Finnvera and Finnfund, and held productive discussions on advancing collaboration around digital infrastructure, the Data Exchange Platform, and opportunities for Finnish participation in Project Bridge.”
The Minister emphasised that the partnership would “unlock meaningful opportunities for both countries, enabling us to leverage digital transformation as a catalyst for sustainable growth and shared prosperity.”
Echoing this optimism, Mr Syrjälä said: “Finland is very pleased to deepen its partnership with Nigeria in building resilient, secure, and human‑centric digital societies. Digitalisation is at its best when it empowers people, strengthens trust, and creates new opportunities for innovation.”
“Nigeria is a key partner for Finland in Africa, and this MoU provides a strong basis for concrete cooperation between our governments, institutions, and private sectors. Together, we can advance digital solutions that are interoperable, future‑fit, and beneficial to both our nations,” he added.
Technology
Meta Launches AI Support Assistant on Facebook, Instagram
By Aduragbemi Omiyale
New Artificial Intelligence (AI) tools designed to provide support for users of its applications have been launched by Meta.
The AI Support Assistant will work on the Facebook and Instagram apps, the company said in a statement.
The tools will help users to receive reliable and action-oriented assistance when needed.
In December, the Meta AI support assistant, a tool designed to provide reliable, 24/7 support for nearly any support issue at any time, was previewed.
Now, Meta is rolling it out globally on the Facebook and Instagram apps for iOS and Android, and within Help Centre on Facebook and Instagram on desktop, with even more capabilities and ways to help.
The new Meta AI support assistant is designed to help resolve account problems from start to finish. It offers answers for any question, like notification settings or new features, and can also take action for users on a growing set of requests directly within Facebook and, in the future, on Instagram.
The feature can report scams, impersonation accounts, or problematic content, make it easier to see why content was taken down, provide appeal options, track what happens next, manage privacy settings, reset passwords, and update profile settings.
The Meta AI support assistant can respond to requests typically in under five seconds, dramatically reducing wait times compared to traditional help centre searches or seeking answers on external websites.
“The Meta AI support assistant is a major step in our work to deliver stronger support on our apps. In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant. It’s rolling out now in all languages supported by Facebook and Instagram for support topics.
“We’re continuing to invest in AI- powered tools to make support more accessible, reliable, and effective — and we’ll keep evolving the Meta AI support assistant as more people use it and as the technology advances, so it continues to improve over time,” the organisation disclosed.
Meta has also deployed AI to improve content enforcement to help users reduce the chance that scammers trick people into giving away their login details, ultimately finding and mitigating 5,000 scam attempts per day that no existing review team had caught before.
Meta said over the next few years, it would be deploying these more advanced AI systems across its apps once they consistently perform better than its current methods of content enforcement, transforming its approach.
“As we do this, we’ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce.
“While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drug sales or scams,” it stated.
Technology
Facebook Offers New Tools to Report Impersonation, Removes 20 million Accounts
By Modupe Gbadeyanka
As part of its commitment to celebrating and rewarding creativity, Facebook has updated its guidance, with clear definitions of what counts as original and unoriginal content.
In a message on Monday, the social media platform said it was offering content creators new tools to report impersonation.
Launched last year, the content protection tool is expanding beyond detecting reel matches across Meta platforms to now also flag potential impersonation.
Creators can take action on content theft and easily submit impersonation reports all in one place.
Facebook, in the statement received by Business Post, said creators can check for access to content protection in their professional dashboard or apply for access here.
The platform also disclosed that in 2025, it removed over 20 million accounts impersonating large content creators, and impersonation reports related to large content creators dropped by 33 per cent.
Further, Facebook is deprioritising unoriginal content by making sure they do not perform well on its platform.
It noted that content that is duplicated from other sources or makes low-value changes to someone else’s content may see significantly reduced reach, and accounts that primarily post unoriginal content may lose eligibility for recommendations and monetisation.
It was emphasised that “these changes provide creators who post original content with greater reach and monetisation opportunities, provide stronger protections for their work, and reduce the reach of unoriginal content.”
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