By Modupe Gbadeyanka
Ad Dynamo has been appointed as the sales partner of Meta, the parent company of social media platforms; Facebook, WhatsApp, and Instagram, in Nigeria, after meeting the highest level of business needs of advertisers and agencies.
The advertising platform was chosen under the Meta Authorised Sales Partner (MASP) Programme, an extension of Meta’s global sales team.
They support advertisers and agencies to achieve their business goals by providing local assistance, strategic direction and expertise across the family of Meta products.
Aleph, the holding company of Ad Dynamo, has been part of the MASP program since 2018 and supports not only the growth of Meta but also the local advertising ecosystem, which is helping agencies, advertisers and SMBs to succeed in digital marketing.
The firm has a record of excellence in digital marketing and is active with local, dedicated teams in numerous regions around the world, including Africa, Central East Europe and the Asia-Pacific region.
Through Ad Dynamo’s comprehensive understanding of Meta’s solutions, the company serves as a direct point of contact across all products, apps and services, enabling advertisers to make the most of what Meta has to offer.
Moreover, with a local presence in Lagos, Ad Dynamo offers support in official and national languages and provides consulting services on both the strategic and optimization aspects of campaigns and enables billing in the country’s domestic currency, Naira.
As a Meta Authorised Sales Partner, Ad Dynamo equips agencies and advertisers with in-market training opportunities and offers free access to programs, including courses and certification through Meta Blueprint, to help teams learn new and essential skills to maximize the value of their digital advertising investments.
“Nigeria is an important country for Meta, and it is a priority for us to invest in the market and to be closer to the people and businesses here,” said Enitan Denloye, Regional Director for Africa at Meta. “As such, we are happy to bring in Ad Dynamo as Meta’s Authorised Sales Partner in Nigeria and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.” “Through Ad Dynamo’s presence in the market, Nigerians now have access to local currency billing”.
WhatsApp Rolls Out Self-Messaging Feature
By Adedapo Adesanya
Popular instant messaging service, WhatsApp, has started rolling out a feature that allows users to chat with themselves or save messages. Sending messages to one’s own account can be a way to keep a piece of information easily accessible, right next to other WhatsApp conversations.
Called Message Yourself, the feature lets users send notes, reminders and shopping lists to themselves on WhatsApp.
On Monday, the Meta-owned instant messaging app announced the rollout of the new self-messaging feature that will reach all its Android and iPhone users in the coming weeks.
Users will see their contact at the top of the contacts list on WhatsApp when they create a new chat. Tapping that contact will take them to the chat screen they can use to send messages to themselves.
Although the native feature to message oneself is new on WhatsApp, some users have already been using a workaround for some time. Users can already send messages to themselves using the app’s click to chat feature. Nonetheless, the new offering removes the additional steps that users need to self-chat using the wa.me URL.
Users can also pin their self-chat messages to the top of the conversation list if they don’t want to search for them in their widely polluted chats list.
Rival platform, Signal, already offers a feature called Note to Self that does much the same thing, though it is contained in the user’s contacts list rather than being available at the top.
Telegram also offers a similar feature called Saved Messages that lets users bookmark any important messages as well as save their notes and reminders that can be accessed in the future. Messages, once saved, can be accessed from the top of the chats screen. However, Telegram users initially need to access the feature by tapping the hamburger menu on Android or through the settings menu on iOS.
MSMEs, Schools, Others to Benefit From N16.7bn Broadband Access Projects
By Aduragbemi Omiyale
Broadband access projects worth N16.7 billion aimed to accelerate the Nigeria digital economy efforts of the federal government are expected to be enjoyed by several organisations in the country.
The Minister of Communications and Digital Economy, Mr Isa Pantami, speaking at an event in Abuja recently, stated that those to benefit from the projects include Micro, Small and Medium Enterprises (MSMEs), 18 universities, and six polytechnics from each of the six geopolitical zones in the country.
The Minister was at the unveiling of the projects being driven by the Nigerian Communications Commission (NCC) at Transcorp Hilton.
He said the projects underscore the importance of broadband connectivity and access as central to the accomplishment of the targets of the National Digital Economy Policy and Strategy (NDEPS) 2020-2030 for a digital Nigeria.
Mr Pantami, who was joined by the Minister of Federal Capital Territory (FCT), Mr Mohammed Bello, disclosed that the key infrastructure being provided for the projects comprises broadband infrastructure for tertiary institutions, broadband infrastructure for MSMEs, distribution of 6,000 e-pad tablets, in addition to the provision of broadband connectivity to 20 markets as a pilot.
He said the interest in supporting the MSMEs is justified by their current contribution of more than half of Nigeria’s Gross Domestic Product (GDP) prior to the COVID-19 outbreak, and now constitute 96.7 per cent of entire businesses in the country, and therefore, “any effort to develop our economy without bringing the such important sector into the equation will amount to efforts in futility.”
In their remarks, the Chairman of the NCC board, Mr Adeolu Akande, and the Executive Vice Chairman of the commission, Mr Umar Danbatta, agreed that the projects would fast-track and enhance the ongoing efforts of the agency to deepen connectivity towards achieving the targeted broadband penetration of 70 per cent by 2025.
Mr Akande assured of the commitment of the commission in completing the projects, which will add the necessary fillip to achieving the major objectives spelt out in the NDEPS, 2020-2030, while Mr Danbatta said the organisation was determined to improve broadband penetration in the country.
He said the commission would promote digital skills acquisition to improve service delivery in education, commerce, healthcare, agriculture, finance, transportation, and governance, among others.
ISSAN to Teach Practical Steps to Check Cyber-Attacks
By Aduragbemi Omiyale
On Tuesday, November 29, 2022, individuals and businesses will receive practical steps to check cyber-attacks at the annual cyber security conference of the Information Security Society of Africa, Nigeria (ISSAN) themed Cyber Security Imperatives for Business – Practical Considerations.
The hybrid programme, which starts at 9 am, is open to public and private sectors, including large corporates, small and medium-scale enterprises, educational institutions, government agencies and all stakeholders that are impacted by the cyber-ecosystem in any way.
According to the president of ISSAN, Dr David Isiavwe, the conference, which members of the public can be part of via Zoom, will be devoted to further exposing the new threats and trends in the cyber security space and also offer practical steps on what businesses and individuals need to know and do to check the rising tide of the activities of cyber-criminals.
He observed that cyber attackers are getting more sophisticated globally, which is an aftermath of the COVID-19 pandemic, stressing that greater awareness must be created to minimize attacks on businesses that may result in losses by various organisations.
“There is an urgent need to evolve a strengthened cyber-security system in Nigeria because of the growing digitalisation of the country’s economic and social interactions as people now work from home and anyone with a smartphone could hop into cyberspace from anywhere and attack nation-states, organisations, and individuals. This means that the threat landscape has just expanded significantly across the borders of any organization or country.
“The first thing that ISSAN is doing is advocacy. We are engaging all key stakeholders to ensure that there is adequate and constant collaboration. Everybody must work together because the entire cyberspace is as secure as its weakest link,” Mr Isiavwe said.
Further, the ISSAN leader, who is also a General Manager at Ecobank, disclosed that highly experienced subject matter specialists had been assembled to provide further insights on how the ecosystem can be better protected, noting that large sums of money are usually at risk in every successful attack.
The keynote address will be delivered by the Director of Payment Systems Management at the Central Bank of Nigeria (CBN), Mr Musa Itopa Jimoh and the Director of IT at the apex bank, Mrs Rakiya Mohammed.
The speakers include Managing Director/Chief Executive Officer, Digital Jewels Limited, Mrs Adedoyin Odunfa; Founder & CEO, Mint FT Innovative, Mr Similolu Akinnusi; Chief Information Security Officer, First Bank of Nigeria, Mr Harrison Nnaji and MD, Cybertech NX, Dr Austine Ohwobete.
Others are Managing Partner, Technology Advisors LLP, Basil Udotai, Esq; Group Head, Customer Fulfilment Centre, UBA, Mr Prince Ayewoh; Chief Executive, Stanbic IBTC Financial Services Limited, Mr Stanley Jacob; Sales Director (Africa), OneSpan Europe, Mr Nicholas Poire and Field CTO, OneSpan Europe, Mr Dan Mcloughin.
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