Technology
Airtel Africa Intensifies Awareness on Better Data Usage

By Modupe Gbadeyanka
A significant step has been taken by a leading provider of telecommunications and mobile money services, Airtel Africa Plc, to engage customers on how to enhance their digital experience by making the most of their data bundles.
The telco intends to allow customers to make informed decisions about their data usage habits, and to achieve this, it has engaged the services of three top artists on the continent to promote better data usage.
The artists are Simi from Nigeria, Fally Ipupa from the Democratic Republic of Congo, and Diamond Platnumz from Tanzania,
They have collaborated with the company to create a special song to provide customers with practical tips and tools that will help them to maximise their data for everyday use, from browsing the internet to streaming and accessing essential apps.
The partnership is part of the ongoing #SmartaWithData campaign that promotes education on better data usage and management.
It aims to rally Airtel Africa’s customers to GET smarter data settings, SET smarter data speeds, and GO #SmartaWithData for a more rewarding digital experience.
The edutainment campaign is currently active on the Airtel network in Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), Zambia, and Malawi to its young customers aged 18-35 years.
The #SmartaWithData campaign by Airtel Africa offers tips to help customers make smarter use of their data, while also encouraging them to join in and share their tips.
Customers can access all data bundles easily via USSD, Airtel Lite or the MyAirtel App.
“Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundles, thereby enhancing their online experience. In collaborating with these artists, who our customers love and engage with on a daily basis, ensures that they are aware of these data hacks, and they can seamlessly adopt usage and management of their data through clear messages that resonate with them.
“At Airtel Africa, our priority is to create exceptional customer experiences with our products and services. We hope that through this edutainment campaign, delivered through authentic internationally acclaimed African artists, our customers will be empowered and have rewarding online experiences, whether for business or leisure,” the Chief Marketing and Sales Officer at Airtel Africa, Rohit Marwha, said.
Technology
MTN Nigeria Rebrands Fibre Broadband Package to FibreX

By Dipo Olowookere
The fibre broadband service of MTN Nigeria, MTN Fibre Broadband, has been rebranded to MTN FibreX as part of the company’s commitment to providing ultra-fast, reliable, and accessible internet services to its customers.
The leading technology firm said the transformation marks a significant stride in delivering next-generation internet solutions across the nation in line with the country’s National Broadband Plan (NBP) 2020–2025, which aims to achieve 70 per cent broadband penetration by 2025, ensuring minimum speeds of 25 Mbps in urban areas and 10 Mbps in rural regions.
MTN Nigeria explained that the new name was adopted to create a more customer-friendly brand. The new name embodies a more modern, relatable, and emotionally resonant brand that is positioned to lead the conversation around what premium internet should feel like.
The goal is to educate and excite consumers within home-passed locations (the potential number of premises within a service area that can be connected to an fibre to the home [FTTH] network) about the benefits of the product.
The company said FibreX would play a pivotal role in the federal government’s initiative to expand the nation’s fibre-optic network by an additional 90,000 kilometres, aiming to increase fibre capacity from 35,000 km to 125,000 km.
FibreX promises ultra-fast and reliable internet connectivity, aiming to meet the diverse needs of Nigerians, from bustling urban centres to remote rural areas, it assured.
“The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey.
“By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth,” the Chief Broadband Officer of MTN Nigeria, Egerton Idehen, stated.
Technology
Applications Open for 2025 Google AI-Focused Startups Accelerator in Africa

By Modupe Gbadeyanka
Entries for the 2025 Google for Startups Accelerator Africa program have opened, with some benefits attached to selected participants, including a dedicated technical mentorship from Google and industry experts.
In addition, beneficiaries will receive $350,000 in Google Cloud credits, access to a global network of investors, partners, and collaborators, and workshops focused on technology, product strategy, people leadership, and AI implementation.
The accelerator is open to Seed to Series A startups based in Africa that are building AI-first solutions and entries can be submitted via https://startup.google.com/programs/accelerator/africa. Startups must have a live product, at least one founder of African descent, and a clear vision for responsible AI innovation.
The three-month initiative is designed to support early-stage startups using artificial intelligence to address Africa’s most pressing challenges.
Across the continent, startups are demonstrating how local innovation can solve deeply rooted problems. In West Africa, Crop2Cash – an agritech platform and alumni of the program – is using AI to digitally onboard smallholder farmers, build their financial identities, and provide them with access to credit, traceable payments, and productivity tools.
Through these efforts, Crop2Cash is improving agricultural outcomes and unlocking economic opportunity for farmers who have long been excluded from formal systems—illustrating the kind of impact that’s possible when African startups receive the support they need to scale.
AI’s potential to accelerate Africa’s development is real, and Google is investing in ensuring that African startups lead that charge. According to McKinsey, AI could add $1.3 trillion to Africa’s economy by 2030, but only if bold innovation is supported at the grassroots.
“Startups are Africa’s problem solvers. With the right resources, they can scale their impact far beyond local communities.
“This program reflects our belief that AI can be transformative when shaped by those who understand the context deeply,” the Head of Startup Ecosystem for Africa at Google, Mr Folarin Aiyegbusi, said.
Since 2018, the program has supported 140 startups from 17 African countries. These alumni have raised more than $300 million in funding and created over 3,000 jobs. Many are now regional and global leaders in their categories.
Technology
Data Depletion, Nigerian Consumers and the FCCPC’s Silent Intervention

By Edwin Uhara
The various telecommunication companies in the country have come under intense pressure from the Nigerian consumers over rapid depletion of mobile data services despite the high cost of purchasing mobile data; with some accusing some of the regulatory agencies of not doing their jobs properly.
Apart from Nigerians, I have personally experienced such unsatisfactory service in recent times until I came across various online campaign materials against telecom service providers and some regulatory agencies like the Nigerian Communications Commission and the Federal Competition and Consumer Protection Commission who have all been accused of doing nothing while the unhealthy practices continued in the telecoms industry.
“According to report, telecom subscribers are sending emails and direct messages to the Nigerian Communications Commission and the Federal Competition and Consumer Protection Commission, demanding an investigation into what they describe as unexplained data consumption.”
In the midst of such accusation, operators insist that there is no mechanism for reducing customers’ data, arguing instead that rising consumption is due to users behaviour, particularly the shift from 3G and 4G to 5G and increased video streaming habit.
Such controversy comes on the hills of the recent intervention by the Nigerian Senate urging the Federal Ministry of Communications, Innovation, and Digital Economy to engage operators on reviewing data and internet-related service costs.
While data consumption issues have remained a pressing concern in recent times, the situation became more pronounced since the implementation of new tariff by service providers.
“The report however added that many subscribers who shared screenshots of emails sent to regulators on social media remained unconvinced, arguing that the problem lies in the operators’ billing systems rather than their usage habits.”
“It added that data prices are too high these days. Every Nigerian should report the operators to NCC, FCCPC, and send them thousands of emails; otherwise, this price hike won’t stop,” one of the customers said.”
“Not only has data become more expensive, but it also seemed to deplete faster than before. This is unacceptable,” another user complained.”
Nigeria’s internet consumption crossed the one million terabyte mark for the first time in January 2025, highlighting the surging demand for internet services and Nigeria’s increasing dependence on digital connectivity.
To be very honest, I have followed the activities of the FCCPC for a very long time now, and I have also written extensively about the commission’s activities to place me in a better position to know what the agency is doing to stop exploitative practices in the country.
During the nationwide food crisis last year, the commission was in the forefront of the war against exploitative practices with many raids against some manufacturers who were caught in the shabby practice.
We also remember the open confrontation between the commission and a minister last year over some unhealthy practices involving a popular airline operator in the country.
And most recently, the commission is in court over some issues involving MultiChoice company, the parent company of DStv and Gotv over some of it’s billing systems.
Like the situation in the telecoms industry, the price hike by MultiChoice saw DStv Compact move from N15,700 to N19,000. Compact Plus from N25,000 to N30,000. Premium from N37,000 to N44,500, and GOtv Supa Plus from N15,700 to N16,800.
Following the new price regime, the FCCPC directed MultiChoice to suspend the increase pending regulatory review, but the company went ahead with the price adjustment, leading to the legal dispute now before Justice James Omotosho.
I can go on to name many of the battles against exploitative practices the FCCPC addressed last year, but will not do so because I don’t want this article to be viewed as a public relations material by my readers.
However, I managed to get across to a staff of the FCCPC who do not want his name in print over data depletion which Nigerians are complaining about but he told me that the commission is already addressing the concerns raised by Nigerians and promised that the outcome of such investigation would soon be made public.
Therefore, I appeal to Nigerians to exercise more patience as the issue is been addressed.
Comrade Edwin Uhara is A Public Affairs Commentator and writes from Abuja
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