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Airtel Africa Intensifies Awareness on Better Data Usage

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Simi, Diamond, Fally Better Data Usage

By Modupe Gbadeyanka

A significant step has been taken by a leading provider of telecommunications and mobile money services, Airtel Africa Plc, to engage customers on how to enhance their digital experience by making the most of their data bundles.

The telco intends to allow customers to make informed decisions about their data usage habits, and to achieve this, it has engaged the services of three top artists on the continent to promote better data usage.

The artists are Simi from Nigeria, Fally Ipupa from the Democratic Republic of Congo, and Diamond Platnumz from Tanzania,

They have collaborated with the company to create a special song to provide customers with practical tips and tools that will help them to maximise their data for everyday use, from browsing the internet to streaming and accessing essential apps.

The partnership is part of the ongoing #SmartaWithData campaign that promotes education on better data usage and management.

It aims to rally Airtel Africa’s customers to GET smarter data settings, SET smarter data speeds, and GO #SmartaWithData for a more rewarding digital experience.

The edutainment campaign is currently active on the Airtel network in Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), Zambia, and Malawi to its young customers aged 18-35 years.

The #SmartaWithData campaign by Airtel Africa offers tips to help customers make smarter use of their data, while also encouraging them to join in and share their tips.

Customers can access all data bundles easily via USSD, Airtel Lite or the MyAirtel App.

“Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundles, thereby enhancing their online experience. In collaborating with these artists, who our customers love and engage with on a daily basis, ensures that they are aware of these data hacks, and they can seamlessly adopt usage and management of their data through clear messages that resonate with them.

“At Airtel Africa, our priority is to create exceptional customer experiences with our products and services. We hope that through this edutainment campaign, delivered through authentic internationally acclaimed African artists, our customers will be empowered and have rewarding online experiences, whether for business or leisure,” the Chief Marketing and Sales Officer at Airtel Africa, Rohit Marwha, said.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Equinix to Splash $22m on LG3 Data Centre in Lagos

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Equinix MainOne

By Modupe Gbadeyanka

A new high performance data centre is expected to be built by Equinix in Lagos. It will be named LG3, a statement from the digital infrastructure company disclosed.

The project, it was revealed, will gulp about $22 million. The data centre will support global connectivity to West Africa with Equinix Fabric.

It is the first phase of an ambitious investment plan of around $100 million aimed at transforming Africa’s digital landscape over the next two years.

Set to open in Q1 2026, the new site will deliver vital new infrastructure to Nigeria empowering local businesses to scale, while drawing international companies to the country in this strategically positioned hub for global connectivity.

The addition of the new LG3 data centre in Nigeria also brings the incorporation of Equinix Fabric into the metro, enabling businesses to securely connect their physical and virtual infrastructure to cloud service providers, partners, and other companies to other Equinix locations all around the world.

Nigeria is the second-largest economy in Sub-Saharan Africa. It is home to a vibrant and increasingly tech-savvy population. Lagos, in particular, is at the epicenter of Africa’s digital transformation, recognised as the only African city in the Global Top 100 Startup Ecosystems.

The Managing Director for West Africa at Equinix, Mr Wole Abu, said, “LG3 marks a significant milestone in Equinix’s long-term commitment to bridging Africa’s digital divide.

“As Lagos emerges at the crossroads of talent, innovation, and global connectivity, this facility is accelerating access to technologies like cloud, AI, and the next wave of startups.

“We’re not just building data centers, we’re fostering growth, empowering innovation, and laying the groundwork for an interconnected African economy ready to lead on the global stage,” he stated.

Also, the Managing Director of Cedarview, Mr Olawale Owoeye, said, “Equinix’s Lagos data centre will provide us with the robust and resilient platform our customers demand to expand our digital footprint. The unparalleled reliability and access to a global ecosystem empower us to deliver high performance solutions to our customers and the new LG3 data center in Lagos is key step in ensuring we remain at the forefront of businesses connecting Africa.”

The Vice President for EMEA Growth & Emerging Markets at Equinix, Aslıhan Güreşcier, said “Africa’s digital transformation is accelerating, driven by a young population, rising internet access, and increasing demand for secure data infrastructure.

“With the opening of our newest data centre in Lagos, Equinix is proud to invest in this dynamic region, supporting our customers’ growth with world-class data centres that power everything from banking and education to emergency services and commerce.”

With a footprint spanning over 270 data centers worldwide, Equinix is continuing to bring its global expertise and infrastructure to the region. This includes harnessing Nigeria’s strategic position as an international hub for global subsea cable connections, linking Africa with Europe, Asia, and beyond.

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NVIDIA Invests in Cassava Technologies for Expansion

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cassava technologies

By Modupe Gbadeyanka

A leading Artificial Intelligence (AI) computing firm, NVIDIA, has made an undisclosed investment in Cassava Technologies.

NVIDIA joins Cassava’s impressive roster of investors comprising Econet Group, British International Investment, DFC, Finnfund, Fund for Export Development in Africa (Afreximbank/FEDA), Gateway Capital, Google LLC, International Finance Corporation (IFC), Public Investment Corporation and Royal Bafokeng Holdings.

Cassava operates across Africa, the Middle East and Latin America through a strong portfolio of business units comprising Liquid Intelligent Technologies, Africa Data Centres, Liquid C2, Cassava.ai, and Sasai Fintech, all of which are leaders in their respective sectors.

The organisation will continue collaborating with its partners and customers on the continent and beyond, establishing it as a leading technology company of African heritage.

“Cassava is Africa’s leading technology company, driving the continent’s digital transformation with digital infrastructure and digital services.

“Securing this investment is an important milestone that we expect to unlock additional value from and catalyze the further expansion of our digital infrastructure and services to bridge the digital divide on the continent,” the chief executive of Cassava, Mr Hardy Pemhiwa, stated.

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Airtel Africa Foundation Boosts Digital Skills Development in Rwanda

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Digital Skills Development in Rwanda

By Aduragbemi Omiyale

To deepen access to smartphones and digital services for underserved communities, Airtel Africa Foundation has joined forces with others to train some persons in Rwanda.

This aligns with Rwanda’s ambition to become a knowledge-based economy and complements national programmes such as Connect Rwanda.

The organisation is collaborating with the International Telecommunication Union (ITU), Rwanda Information Society Authority (RISA) and Cisco on capacity and digital skills development under the Digital Transformation Centres (DTC) Initiative.

The parties will bridge the digital divide and promote digital inclusion by providing free Internet connectivity and digital skills training to underserved communities in the country, in connection with the advancement of the 2030 Agenda for Sustainable Development.

ITU will provide digital skills training content to the DTCs under the Initiative along with other ITU regional capacity development activities. In addition, ITU will facilitate networking opportunities related to promoting digital literacy and inclusion, which will enable access to expertise and best practices.

It was disclosed that Airtel Africa Foundation, through Airtel Rwanda, would equip DTC locations with routers, Wi-Fi and data packages at no cost, ensuring the effective rollout of training and access to digital educational platforms.

According to the chief executive of Airtel Rwanda, Mr Sujay Chakrabarti, the collaboration marks a significant step forward in bridging the digital divide and empowering Rwandan youth with digital skills.

He described the partnership as “a powerful example of what happens when government, private sector, and international organizations come together to empower communities.”

“This partnership reflects our commitment to supporting national development goals and closing the digital divide through meaningful collaboration,” said the Head of Programs at Airtel Africa Foundation, Ms Esi Asare Prah, said on behalf of the chairman of the foundation, Mr Segun Ogunsaya.

“We are honoured to partner with ITU to bring this vision to life and contribute to Rwanda’s journey toward becoming a digitally empowered society,” he added.

Also, the Regional Director for International Telecommunication Union (ITU), Mr Emmanuel Mannaseh, said, “Our partnership with Airtel Africa Foundation begins in Rwanda, where we are joining forces to strengthen digital skills in underserved communities to advance connectivity. This initiative lays the groundwork for broader regional collaboration, as we aim to expand this work to other Digital Transformation Centres across Africa.”

On his part, the chief executive of Rwanda Information Society Authority (RISA), Mr Antoine Sebera, said, “What we are seeing here today is partnership in action. Statistics show that 900 million people in Africa remain unconnected, extra effort needs to be made to make sure that no one is left behind.

“This positions Rwanda a step ahead by being intentional to involve the youth. These centres are going to play a transformative role in educating the youth to leverage AI. Digital Transformation is driving the world and Africa or Rwanda cannot be left behind.”

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