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Excitement as Etisalat Nigeria Unveils New Brand Identity ‘9mobile’

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By Dipo Olowookere

Nigeria’s most innovative telecommunications company, formerly known as Etisalat Nigeria, has launched its new brand identity, 9mobile, with an unveiling of the new name and logo.

With the migration to a new name and brand, 9mobile promised to sustain and continuously provide innovative and value-adding propositions which it has delivered since inception 9 years ago.

At a press briefing held in Lagos, Chief Executive Officer of 9mobile, Mr Boye Olusanya, explained that the new brand identity reflects the bold and creative attributes which the organisation shares with its valued subscribers.

The vivacity of the brand will enable the company connect more with its subscribers especially the youth, he said.

“In our 9 years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers.

“We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations,” the chief executive told newsmen.

The telco said that the new name and brand was a deliberate representation and confirmation of its Nigerian heritage, 9ja-centricity, and another phase of its evolution over 9 years of operations in Nigeria.

Although its name and brand changes, it assured its customers that the values on which it operates remain the same.

According to Mr Olusanya, the new logo represents resilience and continuity, and also expresses the brand’s thoughts about the future, particularly of digital technology and its continued impact on communication and human interactions. Being a number-themed logo, it reflects the network’s futuristic slant.

He explained that the colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth as well as the brand’s ‘Nigerianness’.

The CEO explained further that, “With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues. We live in a digitalized world and 9mobile is positioned to deliver more platforms, products and services using the power of technology.

“The vivacity of our new brand is an affirmation of our creativity and the recent launch of a volley of value adding services, such as our BlazeOn and Kwikcash service, is testament to this”.

Over the years, the telco has built a strong network which better positions 9mobile to continue delivering innovative solutions which support businesses and people.

The values of innovation, customer-centricity and Quality of Service remain its guiding principles even as the new management focuses on driving efficiency and steering growth.

Supporting the CEO’s statement, the Chief Finance Officer, 9mobile, Mrs Funke Ighodaro, stated that “the immediate focus of the business is to drive value for the benefit of its customers. The approach and timing of the rebranding is evidence of the agility and responsiveness of the business.”

Rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration, as 9mobile guards its position as the most customer-centric and leading innovative telecoms company in Nigeria.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Technology

Zoho Launches Nathu La Server

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Zoho Nathu La Server

By Modupe Gbadeyanka

A designed-in-house server known as Nathu La has been launched by a global technology company, Zoho Corporation.

Nathu La is engineered with hardware-rooted security at every layer of the stack. Its indigenous IP-driven approach reduces dependency on external entities for security audits, firmware updates, and licensing continuity.

The solution aligns with open-source software principles and reflects Zoho’s broader commitment to building sustainable, secure, and scalable digital infrastructure. It also supports the growing global focus on digital sovereignty, local innovation ecosystems, and high-performance computing capabilities.

The platform was introduced by the company as part of a pivotal step in its journey towards building its full technology stack, from the hardware layer to software applications.

With Nathu La, Zoho has achieved equivalent performance with 12-18 per cent lower power consumption and 20-30 per cent lower total cost of ownership (TCO), thereby reducing inference costs.

The Nathu La server, comprising Intel® Xeon® 6 processors, was developed collaboratively with Intel, leveraging their enablement capabilities and technical expertise.

The design philosophy behind Nathu La is rooted in the Open Compute Project (OCP), emphasising modularity, thermal efficiency, and ease of maintenance. This enables Zoho’s data centres to significantly reduce total cost of ownership and power consumption.

Zoho plans to host its applications on the Nathu La server platform, enabling the company to optimise the full software-hardware stack for its specific workloads, reduce costs, improve performance, and strengthen data governance for its global customers. This will also help bring down inference costs for Zoho’s AI usage.

The Nathu La server motherboard and chassis platform is the result of five years of R&D across hardware, firmware, and systems management. Based on Intel® Xeon® 6 Processors, the server is designed to optimise performance for virtualisation (VM), High Performance Computing (HPC), AI inference, and storage applications. This results in improved performance of Zoho applications for end users.

The server features customised power delivery subsystems, an in-house DC-SCM (Data Centre Secure Control Module) design, and modular chassis options compatible with diverse end-user environments, offering flexibility across deployment types.

All modular components – including the DC-SCM and NIC (Network Interface Card) – were designed in-house by Zoho’s hardware engineering team and assembled through electronics manufacturing partners, enabling tighter integration and quality control across the platform. Over five patents have been filed covering advanced thermal management and cost-optimised server architecture designs.

“Zoho Corporation has invested in building its own technology stack from the ground up over the last three decades. The Nathu La server launch is in line with that goal.

“With our strategy of using contextual, right-sized models, running on our own platform, on our own servers, in our own data centres, we are compounding the benefits accrued from owning and operating our entire technology stack. This ensures that our solutions are more sustainable and accessible for businesses.

“These long-term R&D investments we are making at every layer of the stack are aimed at delivering customer value,” the Country Head for Zoho Nigeria, Mr Kehinde Ogundare, stated.

In 2020, Zoho established a small R&D team in Nagpur, a Tier 2 town in India, focused on projects such as server design and systems engineering.

Members of the Nathu La R&D team include hires from SETU – short for Students’ Engagement for Transformative Upskilling – an initiative designed to build a pipeline of industry-ready engineers, with a focus on advanced learning in Electronics System Design and Manufacturing (ESDM).

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MTN Fintech Targets Credit Market With Direct Lending Plans

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mtn data centre

By Adedapo Adesanya

The financial technology arm of MTN is mulling a direct shift into lending after bringing on its parent company, MTN Group, as a major investor to help cushion against losses that have plagued the business.

According to MTN Group Fintech chief executive, Mr Serigne Dioum, the company wants to move beyond helping customers access loans through partners.

He said in markets where regulators allow it, MTN wants to lend directly and use its own balance sheet.

“We’ve expanded access to credit for more people, but we also want to move further up the lending value chain,” Mr Dioum told investors at the company’s capital markets day.

“Where appropriate, we will seek licences that allow us not only to facilitate loans but also to lend directly to customers and deploy our own balance sheet.”

This development is expected to create a shift in its current fintech model which provides financial services, including deposits, payments, transfers and digital wallets to individuals and small businesses via digital and mobile‑based platforms.

The company has applied for Payment Solution Service Provider and Payment Terminal Service Provider licences through MoMo PSB, its Nigerian fintech subsidiary. If approved, the licences would allow MTN to handle more payment processing, build merchant payment tools, deploy and manage POS terminals, and reduce its dependence on third-party processors.

Despite the opportunities present in the credit market, direct lending could give MTN a larger share of revenue, but it would also expose the company to credit risk, regulation and tougher competition with banks and digital lenders.

Mr Dioum said only about 4 per cent to 5 per cent of adults have access to formal credit across the African continent. In Nigeria, the funding problem is especially severe.

A 2025 report by the National Credit Guarantee Company said nearly 80 per cent of Nigerian MSMEs lack access to formal credit, while Stears has estimated the country’s MSME financing gap at about $236 billion.

For traders, small shop owners, transport operators and households, access to small loans can determine whether they restock inventory, pay suppliers, cover emergencies or expand a business.

In April, MTN Nigeria announced that its parent firm, based in South Africa, would acquire a 60 per cent stake in MoMo Payment Service Bank Limited (MoMo PSB) and Y’ello Digital Financial Services (YDFS) Limited.

The fintech units are currently loss-making, and this move will help MTN Nigeria to reduce financial risk and share future losses and investment burden. However, it will still keep a significant minority stake (40 per cent).

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Technology

Meta Expands Business Agent to Instagram, WhatsApp, Messenger

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Meta Business Agent

By Aduragbemi Omiyale

The reach of the Meta Business Agent is being expanded to Instagram and other platforms of the social media giant.

Meta Business Agent is an artificial intelligence (AI) that allows business owners to attend to customers’ needs with ease.

Customers expect instant responses, but no team can be everywhere at once. This innovation handles such without hassles.

It helps businesses to answer questions specific to the business, makes product recommendations from the catalogue, books appointments, qualifies incoming leads, and closes sales.

More than one million businesses are already using a Meta Business Agent on WhatsApp and Messenger to respond to customers around the clock.

“We’re now expanding our Business Agent to businesses big and small globally, so within minutes you can have yours up and running, responding in your customer’s local language using your tone,” Meta said in a statement.

“We’re also expanding these agents to Instagram since businesses connect with their customers there, too. Businesses can activate their Business Agent here. Getting started with the Business Agent is free. In the coming months, businesses will access the agent through our paid subscription offerings, with options for businesses of every size,” it added.

Meta also stated that it is making it simpler for people to discover businesses powered by a Meta Business Agent directly on WhatsApp. It noted that starting soon, people will be able to find businesses by typing their name in the Search bar, or by sharing their phone number or contact card in chats with friends and family. This way, when more customers reach out, they get a quick, helpful response.

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