Technology
Marketing Don Analyses Twitter’s Outlook Under Elon Musk
By Adedapo Adesanya
Marketing specialist and chief executive officer of A.M.D Consulting Group, an agency specializing in digital marketing, social media & customer acquisition, Mr Assil Dayri, has raised some concerns about Twitter’s outlook following the takeover by billionaire Elon Musk.
After six months of back and forth, the Tesla and Space X CEO completed the purchase of Twitter, paying $44 billion for the acquisition.
“Twitter users, advertisers, and its own employees have been watching closely for signs of what Musk will do in his first week as twitter owner.” Mr Dayri stated.
Twitter has been accused in the past of backing liberal and left-wing, which the company has always denied, and the mogul will attempt to lower the moderation so more voices can be heard freely. Backing this is the decision to bring back some of the controversially banned users.
“Tesla’s chief executive previously said that Twitter should not permanently ban its users and that he would reverse Trump’s ban. He has come forward with more information regarding this issue, stating this process would take at least a few more weeks. His friend Kanye West that was banned because of antisemitic posts, and President Donald Trump, for risk of incitement to violence following the riot at the US Capitol, all must wait to see,” Mr Dayri said.
“Mass account cancellation can be one of his first and disliked moves since he is enraged by the number of fake accounts, although this would likely affect the number of followers of many users. Also, he intends to start charging US$ 8 per month from users for the verified seal on their accounts,” noted the A.M.D Consulting Group chief.
The new CEO of Twitter has created a new “Twitter Blue”, a paid service aimed at anyone that looks for recognition. Musk’s expectation is that Twitter’s new paid plan will provide another source of revenue to pay content creators within the platform.
At the moment, the platform is free for highly visible personalities & celebrities. To differentiate public figures’ accounts from the millions of ordinary users who can get the badge, there will be a secondary tag to indicate the title of these people. Musk wants to bring a more democratic look into Twitter’s current system.
It was noted that although Musk has never been clear about his endgame with his tip-offs, many suggest the future of the app will be a sort of China’s WeChat, a super app for everyday life – with social, messaging, financial features, and much more.
It was also pointed out in the outlook that users could also be seeing the new Twitter setting up for businesses to accept cryptocurrency payments, which is a game-changer for many but is also a risky move. Neither WhatsApp nor Facebook Messenger has this kind of setup, although they are slowly shifting into multi-purpose platforms.
“The millionaire shared in the previous posts that he was interested in buying Twitter because he wanted to help the world and offer a digital ecosystem that everyone could access. He also admitted that this could be a challenge and might fail,” commented Mr Dayri.
“The fact that Musk has made a direct approach to the advertiser on Twitter suggests that he means to keep the business model on digital advertising, at least for now however, many advertisers have paused their campaigns, waiting to learn more about the future of the company and what that involves for its users,” he added.
Although many businesses have been hit hard by the global financial crisis and COVID-19, which means they have less money to spend on marketing, Mr Musk will still have Twitter to continue pursuing their advertising strategy. In July this year, the social network reported a quarterly loss of $270 million, even with the increase in the number of users.
This is a general market trend as Meta is also contending with slowing global economic growth, concerns about massive spending on the metaverse, and the ever-present threat of regulation.
Technology
Nigeria, Finland Strengthen Ties on Digital Economy
By Adedapo Adesanya
The Nigerian government and the Republic of Finland have formalised a strategic partnership on digitalisation and innovation, signing a Memorandum of Understanding (MoU) aimed at expanding economic activities and strengthening cooperation in the digital sector.
The agreement was signed in Abuja by the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, and Mr Jarno Syrjälä, Under‑Secretary of State (International Trade) at Finland’s Ministry for Foreign Affairs.
According to a statement from the Special Assistant on Media and Communications to the communications minister, Mr Isime Esene, the MoU will establish a framework for collaboration across key areas, including digital government, emerging technologies, digital public infrastructure, cybersecurity, innovation ecosystems, and capacity building.
Mr Tijani described the signing as “an important step in strengthening the partnership between both countries as we work to build a more inclusive, innovation-driven digital economy.”
“This agreement is a significant next step following our engagements in Helsinki in February, where we met with key stakeholders, including Finnvera and Finnfund, and held productive discussions on advancing collaboration around digital infrastructure, the Data Exchange Platform, and opportunities for Finnish participation in Project Bridge.”
The Minister emphasised that the partnership would “unlock meaningful opportunities for both countries, enabling us to leverage digital transformation as a catalyst for sustainable growth and shared prosperity.”
Echoing this optimism, Mr Syrjälä said: “Finland is very pleased to deepen its partnership with Nigeria in building resilient, secure, and human‑centric digital societies. Digitalisation is at its best when it empowers people, strengthens trust, and creates new opportunities for innovation.”
“Nigeria is a key partner for Finland in Africa, and this MoU provides a strong basis for concrete cooperation between our governments, institutions, and private sectors. Together, we can advance digital solutions that are interoperable, future‑fit, and beneficial to both our nations,” he added.
Technology
Meta Launches AI Support Assistant on Facebook, Instagram
By Aduragbemi Omiyale
New Artificial Intelligence (AI) tools designed to provide support for users of its applications have been launched by Meta.
The AI Support Assistant will work on the Facebook and Instagram apps, the company said in a statement.
The tools will help users to receive reliable and action-oriented assistance when needed.
In December, the Meta AI support assistant, a tool designed to provide reliable, 24/7 support for nearly any support issue at any time, was previewed.
Now, Meta is rolling it out globally on the Facebook and Instagram apps for iOS and Android, and within Help Centre on Facebook and Instagram on desktop, with even more capabilities and ways to help.
The new Meta AI support assistant is designed to help resolve account problems from start to finish. It offers answers for any question, like notification settings or new features, and can also take action for users on a growing set of requests directly within Facebook and, in the future, on Instagram.
The feature can report scams, impersonation accounts, or problematic content, make it easier to see why content was taken down, provide appeal options, track what happens next, manage privacy settings, reset passwords, and update profile settings.
The Meta AI support assistant can respond to requests typically in under five seconds, dramatically reducing wait times compared to traditional help centre searches or seeking answers on external websites.
“The Meta AI support assistant is a major step in our work to deliver stronger support on our apps. In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant. It’s rolling out now in all languages supported by Facebook and Instagram for support topics.
“We’re continuing to invest in AI- powered tools to make support more accessible, reliable, and effective — and we’ll keep evolving the Meta AI support assistant as more people use it and as the technology advances, so it continues to improve over time,” the organisation disclosed.
Meta has also deployed AI to improve content enforcement to help users reduce the chance that scammers trick people into giving away their login details, ultimately finding and mitigating 5,000 scam attempts per day that no existing review team had caught before.
Meta said over the next few years, it would be deploying these more advanced AI systems across its apps once they consistently perform better than its current methods of content enforcement, transforming its approach.
“As we do this, we’ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce.
“While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drug sales or scams,” it stated.
Technology
Facebook Offers New Tools to Report Impersonation, Removes 20 million Accounts
By Modupe Gbadeyanka
As part of its commitment to celebrating and rewarding creativity, Facebook has updated its guidance, with clear definitions of what counts as original and unoriginal content.
In a message on Monday, the social media platform said it was offering content creators new tools to report impersonation.
Launched last year, the content protection tool is expanding beyond detecting reel matches across Meta platforms to now also flag potential impersonation.
Creators can take action on content theft and easily submit impersonation reports all in one place.
Facebook, in the statement received by Business Post, said creators can check for access to content protection in their professional dashboard or apply for access here.
The platform also disclosed that in 2025, it removed over 20 million accounts impersonating large content creators, and impersonation reports related to large content creators dropped by 33 per cent.
Further, Facebook is deprioritising unoriginal content by making sure they do not perform well on its platform.
It noted that content that is duplicated from other sources or makes low-value changes to someone else’s content may see significantly reduced reach, and accounts that primarily post unoriginal content may lose eligibility for recommendations and monetisation.
It was emphasised that “these changes provide creators who post original content with greater reach and monetisation opportunities, provide stronger protections for their work, and reduce the reach of unoriginal content.”
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