Technology
Marketing Don Analyses Twitter’s Outlook Under Elon Musk
By Adedapo Adesanya
Marketing specialist and chief executive officer of A.M.D Consulting Group, an agency specializing in digital marketing, social media & customer acquisition, Mr Assil Dayri, has raised some concerns about Twitter’s outlook following the takeover by billionaire Elon Musk.
After six months of back and forth, the Tesla and Space X CEO completed the purchase of Twitter, paying $44 billion for the acquisition.
“Twitter users, advertisers, and its own employees have been watching closely for signs of what Musk will do in his first week as twitter owner.” Mr Dayri stated.
Twitter has been accused in the past of backing liberal and left-wing, which the company has always denied, and the mogul will attempt to lower the moderation so more voices can be heard freely. Backing this is the decision to bring back some of the controversially banned users.
“Tesla’s chief executive previously said that Twitter should not permanently ban its users and that he would reverse Trump’s ban. He has come forward with more information regarding this issue, stating this process would take at least a few more weeks. His friend Kanye West that was banned because of antisemitic posts, and President Donald Trump, for risk of incitement to violence following the riot at the US Capitol, all must wait to see,” Mr Dayri said.
“Mass account cancellation can be one of his first and disliked moves since he is enraged by the number of fake accounts, although this would likely affect the number of followers of many users. Also, he intends to start charging US$ 8 per month from users for the verified seal on their accounts,” noted the A.M.D Consulting Group chief.
The new CEO of Twitter has created a new “Twitter Blue”, a paid service aimed at anyone that looks for recognition. Musk’s expectation is that Twitter’s new paid plan will provide another source of revenue to pay content creators within the platform.
At the moment, the platform is free for highly visible personalities & celebrities. To differentiate public figures’ accounts from the millions of ordinary users who can get the badge, there will be a secondary tag to indicate the title of these people. Musk wants to bring a more democratic look into Twitter’s current system.
It was noted that although Musk has never been clear about his endgame with his tip-offs, many suggest the future of the app will be a sort of China’s WeChat, a super app for everyday life – with social, messaging, financial features, and much more.
It was also pointed out in the outlook that users could also be seeing the new Twitter setting up for businesses to accept cryptocurrency payments, which is a game-changer for many but is also a risky move. Neither WhatsApp nor Facebook Messenger has this kind of setup, although they are slowly shifting into multi-purpose platforms.
“The millionaire shared in the previous posts that he was interested in buying Twitter because he wanted to help the world and offer a digital ecosystem that everyone could access. He also admitted that this could be a challenge and might fail,” commented Mr Dayri.
“The fact that Musk has made a direct approach to the advertiser on Twitter suggests that he means to keep the business model on digital advertising, at least for now however, many advertisers have paused their campaigns, waiting to learn more about the future of the company and what that involves for its users,” he added.
Although many businesses have been hit hard by the global financial crisis and COVID-19, which means they have less money to spend on marketing, Mr Musk will still have Twitter to continue pursuing their advertising strategy. In July this year, the social network reported a quarterly loss of $270 million, even with the increase in the number of users.
This is a general market trend as Meta is also contending with slowing global economic growth, concerns about massive spending on the metaverse, and the ever-present threat of regulation.
Technology
Elumelu-backed Redtech Plans $100m Raise as Transactions Double to N30trn
By Adedapo Adesanya
Redtech Limited, a Nigerian financial-technology company backed by Nigerian businessman, Mr Tony Elumelu, is considering to raise about $100 million in the next two years to expand its footprints across Africa.
This comes as it announced processing N30 trillion ($20.6 billion) in total transactions over the 2025 financial year, over 100 per cent more than the N12 trillion achieved in 2024, placing the company among the highest-volume processors in Nigeria.
The milestone was driven by strong growth across its payment platform, RedPay – including POS network, merchant collections, and digital payment channels.
According to the firm’s chief executive, Mr Emmanuel Ojo, the milestone marks a decisive shift from capability building to operating at national scale, reflecting sustained trust in Redtech’s infrastructure under high-volume conditions, alongside consistent adoption across sectors.
“This milestone reflects trust from businesses that rely on us to collect and move money at scale, and from partners who expect reliability every single day. We have built Redtech around durability, strong governance, and regularity alignment, so SMEs, enterprises, and regulated clients can grow on our rails without worrying about downtime or friction. With that foundation in place, we are ready to take this approach into more African markets,” he said.
According to a statement, the firm’s transaction volumes have been driven by a mix of SMEs, enterprise customers, and financial institutions across retail, hospitality, insurance, energy, public-sector-linked services, and banking. This highlights Redtech’s ability to support complex transaction flows, including batch processing, reconciliations, and always-on uptime across different sectors.
Redtech plans to expand beyond Nigeria into 29 African countries by January 2027, building towards an Africa-wide payments capability that can support businesses operating across borders, sectors, and payment types.
The company will then consider the Series A funding round, Mr Ojo told Bloomberg.
The startup has so far deployed more than 30,000 point of sale devices and started a payment gateway which helps businesses move money at scale through secure, reliable, and scalable systems that reduce payment failures, downtime, and reconciliation failures while meeting the compliance needs of enterprises and regulated sectors.
Technology
Innovators Lighten up Interswitch Innovation Product Demo Day
By Modupe Gbadeyanka
From Wednesday, January 28 to Friday, January 30, 2026, several experienced and budding innovators were at the inaugural Innovation Product Demo Day put together by one of Africa’s leading integrated payments and digital commerce companies, Interswitch.
The event was organized as a celebration of ingenuity and a catalyst for collaboration, as well as the company’s renewed commitment to building scalable digital solutions and infrastructure that power Africa’s evolving digital economy.
The programme brought together product managers, software engineers, and developers from across the Interswitch ecosystem, alongside student innovators from select tertiary institutions, to spotlight ideas, experiments, and early-stage solutions shaping the company’s next frontier of growth.
They all converged on the Interswitch Innovation Lab Co-Working Space in Lagos. The firm used the occasion to showcase how innovation is built at Interswitch, through structured experimentation, rapid iteration, and cross-functional collaboration.
Over the course of three days, teams unveiled a wide range of working prototypes, new product features, and emerging concepts, engaging in open dialogue that encouraged idea exchange, integration opportunities, and customer-centric problem solving.
The event also featured student innovators from Landmark University and Redeemer’s University, who presented solutions developed through the Interswitch Discovery Series, an initiative designed to nurture future-ready technical talent and strengthen Africa’s innovation pipeline. The students showcased products built from the skills and insights gained through the programme, underscoring Interswitch’s long-term investment in talent development and ecosystem sustainability.
Each presentation opened the floor for robust discussion, with participants offering feedback, asking critical questions, and sharing perspectives on how solutions could be refined, strengthened, and scaled. This collaborative environment reinforced Interswitch’s approach to innovation as a continuous learning process, grounded in execution, accountability, and real-world impact.
“The Interswitch Product Demo Day is more than a showcase. It’s a space where our teams can test ideas, learn from one another, and see the real-world impact of their work. It strengthens collaboration, builds technical capability, and inspires both our people and the wider tech community to keep shaping the future of technology,” the Chief Innovation Officer, Interswitch, Ms Adaobi Igwe-Okerekeocha, said.
Technology
Airtel Commits to Boosting Nigeria’s Digital Infrastructure
By Modupe Gbadeyanka
A leading telecommunications firm, Airtel Nigeria, has reaffirmed its long-term commitment to strengthening the country’s digital infrastructure and data access to bridge gaps in connectivity and unlock new opportunities in the country.
The company gave this reassurance during a recent inspection tour of its ongoing Nxtra Data Centre at Eko Atlantic, Lagos.
The data centre is being established to deliver hyperscale and edge facilities across key African markets. With a load of 38 Megawatts, the Lagos facility is expected to serve as a major hub for data hosting, cloud services, content distribution, artificial intelligence, and enterprise solutions in West Africa.
“This Nxtra Data Centre in Lagos represents a critical part of our long-term vision for Nigeria’s digital ecosystem. Today’s visit allows us to review progress, engage our stakeholders, and ensure that our infrastructure investments continue to meet global standards and local needs.
“This data centre will deliver critical high multi megawatt capacity in line with hyperscale customers and enable high density environment. We are putting the infra to bring the cloud to Nigeria,” the chief executive of Airtel Africa Plc, Mr Yashnath Issur, said.
Also commenting, the chief executive of Airtel Nigeria, Mr Dinesh Balsingh, said, “Since the announcement of this project, our focus has been on building a world-class facility that supports Africa’s digital transformation agenda.
“We are encouraged by the progress recorded so far and remain committed to delivering a secure, energy-efficient, and future-ready data centre for Nigeria,” reiterating that the data centre is progressing steadily towards the previously announced 2028 go live date.
On his part, the chairman of Eko Atlantic, Mr Gabbi Massoud, disclosed that, “Eko Atlantic as a city with high quality infrastructure will contribute positively to boost the economy of Nigeria and is a perfect place for the development of the digital infrastructure of Nigeria.
“The Nxtra data centre reflects the calibre of projects we seek to attract — long-term, technology-driven investments built to the highest global standards.
“Today’s visit affirms the rigour of the planning and execution process by Nxtra, and the commitment of Eko Atlantic to facilitate and promote the Nigeria’s evolving digital ecosystem.”
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