Connect with us

Technology

Meet Most Followed World Leaders on Instagram

Published

on

Smartphone

By Dipo Olowookere

Indian Prime Minister, Narendra Modi, is the most followed world leader on Instagram with 14.8 million followers. He is closely followed by Indonesian President, Joko Widodo, with 12.2 million followers, who more than doubled his followers over the past 12 months, according to the newly released 2018 World Leaders on Instagram study by leading global communications agency BCW (Burson Cohn & Wolfe). With 10 million followers, the United States President, Mr Donald Trump, is in third position.

Pope Francis is in fourth position with 5.7 million followers, just ahead of Queen Rania of Jordan, Turkey’s President Recep Tayyip Erdoğan and the White House account, each with more than 4 million followers. The UK Royal Family has almost tripled its followers over the past 12 months in large part thanks to the pictures of the royal wedding of Prince Harry and Meghan Markle which increased the account’s followers by 570,000 on May 19, 2018.

The study analyses the activity of the 426 Instagram accounts of heads of state and government and foreign ministers, 100 more than in the 2017 study, using aggregate data from Facebook’s CrowdTangle tool.

As of October 1, 2018, the accounts have a combined total of 98.3 million followers and published 98,372 posts in the past 12 months which have garnered a total of 860.4 million interactions (comments and shares).

U.S. President Donald Trump leads the rankings in terms of total interactions (comments and likes). Over the past 12 months, @realDonaldTrump has garnered more than 218 million interactions, more than three times as many as Indian Prime Minister Narendra Modi who has more followers but only 69 million interactions on his 80 photos and videos over the past year. However, considering the number of interactions (comments and likes) per post, India’s Prime Minister Narendra Modi is the most effective world leader on Instagram, with each of his 80 posts receiving, on average, 873,302 interactions. Turkey’s President Erdoğan is in second position with 413,934 interactions and Indonesia’s President Joko Widodo’s Instagram posts receive an average of 411,673 interactions per post.

“This third installment of the BCW study shows Instagram has become the social media network where world leaders garner the most interactions,” said Chad Latz, Chief Innovation Officer, BCW. “What is astounding is that the average size of world leaders’ Instagram accounts is less than half the size of their Facebook pages – with five times fewer posts over the past 12 months. However, all Instagram accounts together total 860 million interactions, which is 162 million (23 percent) more than the total interactions on Facebook over the same period.”

The World Leaders on Instagram study also found that 156 of the 193 United Nations member states maintain an official Instagram account, 16 more than in the 2017 study. Ninety-two heads of state, 48 heads of government and 36 foreign ministers maintain personal pages on the platform, which tend to get better engagement than institutional accounts.

Instagram is not the most obvious social network to make sweeping policy statements, however Instagram Stories have become a secondary channel for digital diplomacy, where word leaders meet, greet and tag each other.

Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431 million followers, ahead of Rwanda’s President Paul Kagame and Nigerian President Muhammadu Buhari with more than 160,000 followers each.

Also, Jordan’s Queen Rania is the most followed Arab leader with more than 4.8 million followers, surpassing Sheikh Mohammed, the Vice President and Prime Minister of the United Arab Emirates, with more than 3.3 million followers.

In addition, Argentina’s President Mauricio Macri is the most followed Latin American leader on Instagram with 880,000 followers ahead of outgoing Mexican President Enrique Peña Nieto and Paraguay’s Mario Abdo Benítez who each boast more than half a million followers.

The British Royal Family tops the Instagram ranking in the European Union with 3.5 million followers, far ahead of French President Emmanuel Macron, with 1.1 million followers, and Germany’s Chancellor Angela Merkel with 684,000 followers.

The Information Department of the Government of Brunei is the most active government account, with more than 17 posts per day on average. Imran Khan, Pakistan’s Prime Minister, is in second position with more than 10 posts per day and the Foreign Ministry of Kuwait is the third most prolific with more than eight posts per day.

Since June 2018, 15 percent of the 426 accounts have created Instagram TV (IGTV) channels which allow users to upload up to 60-minute-long videos in vertical format.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

Continue Reading
Click to comment

Leave a Reply

Technology

5G Subscriptions to Reach 4.4 billion in 2027—Ericsson

Published

on

5G subscriptions

By Aduragbemi Omiyale

The latest edition of the Ericsson Mobility Report has predicted that 5G subscriptions will hit one billion this year and 4.4 billion in 2025, with North America expected to lead in the next five years with 9 of every 10 subscriptions in the region to be 5G by 2027.

The report, which is the 22nd of Ericsson’s network traffic insights and forecasts, also revealed that global mobile network data traffic doubled in the past two years, driven by increased smartphone and mobile broadband usage, as well as the digitalization of society and industries.

The recent statistics and forecasts highlight the strong demand for data connectivity and digital services have and are expected to have, despite the global COVID-19 pandemic and geopolitical uncertainties. Several hundred million people are becoming new mobile broadband subscribers every year.

As for the 5G subscriptions, it was stated that by 2027, the fifth-generation network will account for 82 per cent of subscriptions in Western Europe; 80 per cent in the Gulf Cooperation Council region; and 74 per cent in North-East Asia.

In India, where 5G deployments have yet to begin, 5G is expected to account for nearly 40 per cent of all subscriptions by 2027. In global terms, 5G is forecast to account for almost half of all subscriptions by 2027, topping 4.4 billion subscriptions.

According to the survey, 5G is scaling faster than all previous mobile technology generations as about a quarter of the world’s population currently has access to 5G coverage.

Some 70 million 5G subscriptions were added during the first quarter of 2022 alone and by 2027, about three-quarters of the world’s population will be able to access 5G.

“The latest Ericsson Mobility Report confirms 5G as the fastest growing mobile technology generation ever, and Ericsson is playing a key role in making it happen.

“We work every day with our customers and ecosystem partners around the world to ensure that millions more people, enterprises, industries, and societies enjoy the benefits of 5G connectivity as soon as possible,” the Executive Vice President and Head of Networks at Ericsson, Fredrik Jejdling, said.

As for the Executive Editor of Ericsson Mobility Report, Peter Jonsson, “The deployment of 5G standalone (SA) networks is increasing in many regions as communications service providers (CSPs) gear up for innovation to address the business opportunities beyond enhanced mobile broadband.

“A solid digital network infrastructure underpins enterprises’ digital transformation plans, and their new capabilities can be turned into new customer services.”

Continue Reading

Technology

MainOne to Host 7th Nerds Unite June 23

Published

on

Nerds Unite

By Adedapo Adesanya

An Equinix company, MainOne, a leading provider of wholesale connectivity and data centre services in West Africa, will host the 7th edition of its flagship event, Nerds Unite, on Thursday, June 23, 2022.

The highly engaging annual event themed The Power of Global Interconnection will feature a keynote address on Interconnection and the power of the global Equinix Platform to connect African Businesses and Global/Local Service providers to be delivered by Vice President, Growth and Emerging Markets, Equinix, Mrs Judith Gardiner.

The conference will also feature two-panel sessions on the topics Unlocking Growth through An Interconnected Global Digital Infrastructure and Maximizing Business Efficiency and Minimizing Talent Drain and Rising CAPEX through IT Outsourcing, as industry experts discuss the immense benefits accruable to subscribers through the power of global interconnection and IT Outsourcing.

Confirmed speakers at Nerds Unite 2022 include Mr Martin Atkinson, Senior Manager, Peering & Interconnection EMEA, Equinix; Edge Strategy Manager, SSA, Meta, Mr Ben Ryall; CEO, Tizeti, Kendall Ananyi; CTO, Lagos Free Zone, Mr Nikhil Khandelwal; Country Manager, HPE operated by Selectium, Ms Ifeyinwa Kojo; Head, Technology Infrastructure, Nigeria Inter-Bank Settlement System Plc (NIBSS), Mrs Eunice King.

Others are Group Head, Network Operations, Access Bank, Mr Adebowale Shonekan; CIO, EKO Electricity Distribution Company (EKEDC), Mr J.P. Attueyi; and Partner, Enterprise Technology & Performance Leader, Deloitte, Mr Oluwole Oyeniran.

Speaking on expectations for this edition, the Chief Executive Officer, MainOne, Mrs Funke Opeke, remarked; “It’s the first time following MainOne’s acquisition that we’d be hosting our annual flagship event, Nerds Unite.

“It is also at a time businesses are just recovering from the COVID-19 pandemic and are faced with new challenges coping with the accelerating rate of digitalization.

“We hope ICT stakeholders find this event very useful, especially with our parent company Equinix billed to share their knowledge of global data interconnection and outsourcing.”

Participants will be drawn from a diverse global audience who can register for the event through the link www.nerdsunite.MainOne.net.

With over 4,000 participants since its inception, Nerds Unite has showcased leading technology solutions to MainOne Customers and has hosted major players in the global and local IT industry.

Continue Reading

Technology

FG to Slash Price of Mobile Data Below N400/1GB in Three Years

Published

on

price of mobile data

By Adedapo Adesanya

The federal government has said that it was targeting to cut the price of mobile data to less than N400 per gigabyte by 2025.

The Minister of Communications and Digital Economy, Mr Isa Pantami, said this while delivering a keynote address at a conference and exhibition of the Association of Telecommunications Companies of Nigeria (ATCON) in Abuja on Monday.

The programme was tagged National Strategic Mobilisation for the Actualisation of National Broadband Target of 70 per cent Conference and Exhibition themed, Realising the New Set Target of 70 per cent of Broadband Penetration.

Mr Pantami, who was represented by the Director of IT Infrastructure Solution Department, National Information Technology Development Agency (NITDA), Mr Usman Gambo Abdullahi, said broadband was the backbone of a digital economy.

He said that the event was aimed at x-raying the current level of broadband penetration, and consider areas of improvement, not only to achieve the 70 per cent broadband penetration but to exceed it.

“We are all aware that broadband supports the development of the digital economy and a focus on growing the national digital economy will also improve and diversify the nation’s traditional economy.

“The plan is carefully designed to deliver data download speeds across Nigeria. A minimum of 25Mbps in urban areas, and 10Mbps in rural areas.

“With effective coverage available to at least 90 per cent of the population by 2025 at a price not more than N390 per 1GB of data as well as the penetration rate of 70 per cent by 2025,” he said.

He said it had been identified by industry experts that a 10 per cent increase in broadband penetration would increase the Gross Domestic Product (GDP) of an economy by between 1.6 per cent and 4.6 per cent.

He recalled that as of July 2021, the broadband penetration was 39.79 per cent.

He added that the current evaluation of the broadband plan achievements so far revealed that as of the first quarter of 2022, broadband penetration stood at 42.27 per cent.

He said some of the challenges of broadband included multiple taxation and regulation, non-conformity with agreed Right-of-Way (RoW) charges, and difficulty in obtaining approvals and permits.

He said that burdensome taxes and levies were also some of the huge burdens on the industry and had stifled needed investment in telecommunication infrastructure.

He said that this steady increase was a result of relentless efforts made to address those challenges, but said the government was confident that the figure would continue to increase and surpass the set mid-term target of 50 per cent penetration by 2023.

“Our confidence in this is based on the strength of positive indices in 3G and 4G population coverage, which are presently at 83.65 per cent and 62.55 per cent respectively,” the minister said.

Mr Kashifu Inuwa, the Director-General of NITDA, in his paper, highlighted the agency’s contribution toward the demand of 70 per cent broadband penetration, which was NIRA free domain registration.

Mr Inuwa said this initiative sought to ensure collaboration between NIRA (.ng registry), NITDA and CAC toward getting more Nigerian businesses online by assigning a free .ng domain to every new business registered with CAC for the first two years.

He added that Digital Indigenous Language Contents was aimed at the development of digital content in local languages for citizen empowerment to leverage opportunities created by broadband, Digital Literacy Training and Awareness.

He said the goal of these initiatives was to develop or adopt an explicit Digital Literacy standard with coherent training and requisite certification for the duration of the plan.

“Our goal is to achieve at least one million developers with skills in various aspects of app development in the next 18 months.

“Our long-term objective is to champion the recalibration of the curriculum of institutions of higher learning, which remain the largest pipeline in the production of digital talent.

“It will ensure the implementation of the Nigeria e-Government Interoperability framework (Ne-GIF).

“The framework specifies concepts, principles, policies, recommendations, standards, and best practices for MDAs to work together towards cross-portfolio and seamless services delivery,” he said.

On his part, the President of ATCON, Mr Ikechukwu Nnamani, in his opening remarks, said that the event was an interactive session.

Mr Nnamani said this was something that would drive the country forward in a positive way and lead to development across all sectors of the economy.

“We are exploring and taking inventory of where we are in terms of the broadband target that has been set.

“We all know this is critical to the digital economy we are trying to build, which is why the broadband plan must be implemented and achieved,” he said.

The conference had panel sessions; the first session was on the state of broadband implementation in Nigeria.

The second session was on the Impact of Broadband Infrastructure on Over The Top (OTT) service providers, Fintech/e-commerce, equipment vendors, VAS providers, satellite operators, internet service providers, Manufacturers’ representatives, and Data Centre operators.

Continue Reading

Latest News on Business Post

Like Our Facebook Page

%d bloggers like this: