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Meet Most Followed World Leaders on Instagram

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By Dipo Olowookere

Indian Prime Minister, Narendra Modi, is the most followed world leader on Instagram with 14.8 million followers. He is closely followed by Indonesian President, Joko Widodo, with 12.2 million followers, who more than doubled his followers over the past 12 months, according to the newly released 2018 World Leaders on Instagram study by leading global communications agency BCW (Burson Cohn & Wolfe). With 10 million followers, the United States President, Mr Donald Trump, is in third position.

Pope Francis is in fourth position with 5.7 million followers, just ahead of Queen Rania of Jordan, Turkey’s President Recep Tayyip Erdoğan and the White House account, each with more than 4 million followers. The UK Royal Family has almost tripled its followers over the past 12 months in large part thanks to the pictures of the royal wedding of Prince Harry and Meghan Markle which increased the account’s followers by 570,000 on May 19, 2018.

The study analyses the activity of the 426 Instagram accounts of heads of state and government and foreign ministers, 100 more than in the 2017 study, using aggregate data from Facebook’s CrowdTangle tool.

As of October 1, 2018, the accounts have a combined total of 98.3 million followers and published 98,372 posts in the past 12 months which have garnered a total of 860.4 million interactions (comments and shares).

U.S. President Donald Trump leads the rankings in terms of total interactions (comments and likes). Over the past 12 months, @realDonaldTrump has garnered more than 218 million interactions, more than three times as many as Indian Prime Minister Narendra Modi who has more followers but only 69 million interactions on his 80 photos and videos over the past year. However, considering the number of interactions (comments and likes) per post, India’s Prime Minister Narendra Modi is the most effective world leader on Instagram, with each of his 80 posts receiving, on average, 873,302 interactions. Turkey’s President Erdoğan is in second position with 413,934 interactions and Indonesia’s President Joko Widodo’s Instagram posts receive an average of 411,673 interactions per post.

“This third installment of the BCW study shows Instagram has become the social media network where world leaders garner the most interactions,” said Chad Latz, Chief Innovation Officer, BCW. “What is astounding is that the average size of world leaders’ Instagram accounts is less than half the size of their Facebook pages – with five times fewer posts over the past 12 months. However, all Instagram accounts together total 860 million interactions, which is 162 million (23 percent) more than the total interactions on Facebook over the same period.”

The World Leaders on Instagram study also found that 156 of the 193 United Nations member states maintain an official Instagram account, 16 more than in the 2017 study. Ninety-two heads of state, 48 heads of government and 36 foreign ministers maintain personal pages on the platform, which tend to get better engagement than institutional accounts.

Instagram is not the most obvious social network to make sweeping policy statements, however Instagram Stories have become a secondary channel for digital diplomacy, where word leaders meet, greet and tag each other.

Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431 million followers, ahead of Rwanda’s President Paul Kagame and Nigerian President Muhammadu Buhari with more than 160,000 followers each.

Also, Jordan’s Queen Rania is the most followed Arab leader with more than 4.8 million followers, surpassing Sheikh Mohammed, the Vice President and Prime Minister of the United Arab Emirates, with more than 3.3 million followers.

In addition, Argentina’s President Mauricio Macri is the most followed Latin American leader on Instagram with 880,000 followers ahead of outgoing Mexican President Enrique Peña Nieto and Paraguay’s Mario Abdo Benítez who each boast more than half a million followers.

The British Royal Family tops the Instagram ranking in the European Union with 3.5 million followers, far ahead of French President Emmanuel Macron, with 1.1 million followers, and Germany’s Chancellor Angela Merkel with 684,000 followers.

The Information Department of the Government of Brunei is the most active government account, with more than 17 posts per day on average. Imran Khan, Pakistan’s Prime Minister, is in second position with more than 10 posts per day and the Foreign Ministry of Kuwait is the third most prolific with more than eight posts per day.

Since June 2018, 15 percent of the 426 accounts have created Instagram TV (IGTV) channels which allow users to upload up to 60-minute-long videos in vertical format.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Zoho Launches Nathu La Server

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Zoho Nathu La Server

By Modupe Gbadeyanka

A designed-in-house server known as Nathu La has been launched by a global technology company, Zoho Corporation.

Nathu La is engineered with hardware-rooted security at every layer of the stack. Its indigenous IP-driven approach reduces dependency on external entities for security audits, firmware updates, and licensing continuity.

The solution aligns with open-source software principles and reflects Zoho’s broader commitment to building sustainable, secure, and scalable digital infrastructure. It also supports the growing global focus on digital sovereignty, local innovation ecosystems, and high-performance computing capabilities.

The platform was introduced by the company as part of a pivotal step in its journey towards building its full technology stack, from the hardware layer to software applications.

With Nathu La, Zoho has achieved equivalent performance with 12-18 per cent lower power consumption and 20-30 per cent lower total cost of ownership (TCO), thereby reducing inference costs.

The Nathu La server, comprising Intel® Xeon® 6 processors, was developed collaboratively with Intel, leveraging their enablement capabilities and technical expertise.

The design philosophy behind Nathu La is rooted in the Open Compute Project (OCP), emphasising modularity, thermal efficiency, and ease of maintenance. This enables Zoho’s data centres to significantly reduce total cost of ownership and power consumption.

Zoho plans to host its applications on the Nathu La server platform, enabling the company to optimise the full software-hardware stack for its specific workloads, reduce costs, improve performance, and strengthen data governance for its global customers. This will also help bring down inference costs for Zoho’s AI usage.

The Nathu La server motherboard and chassis platform is the result of five years of R&D across hardware, firmware, and systems management. Based on Intel® Xeon® 6 Processors, the server is designed to optimise performance for virtualisation (VM), High Performance Computing (HPC), AI inference, and storage applications. This results in improved performance of Zoho applications for end users.

The server features customised power delivery subsystems, an in-house DC-SCM (Data Centre Secure Control Module) design, and modular chassis options compatible with diverse end-user environments, offering flexibility across deployment types.

All modular components – including the DC-SCM and NIC (Network Interface Card) – were designed in-house by Zoho’s hardware engineering team and assembled through electronics manufacturing partners, enabling tighter integration and quality control across the platform. Over five patents have been filed covering advanced thermal management and cost-optimised server architecture designs.

“Zoho Corporation has invested in building its own technology stack from the ground up over the last three decades. The Nathu La server launch is in line with that goal.

“With our strategy of using contextual, right-sized models, running on our own platform, on our own servers, in our own data centres, we are compounding the benefits accrued from owning and operating our entire technology stack. This ensures that our solutions are more sustainable and accessible for businesses.

“These long-term R&D investments we are making at every layer of the stack are aimed at delivering customer value,” the Country Head for Zoho Nigeria, Mr Kehinde Ogundare, stated.

In 2020, Zoho established a small R&D team in Nagpur, a Tier 2 town in India, focused on projects such as server design and systems engineering.

Members of the Nathu La R&D team include hires from SETU – short for Students’ Engagement for Transformative Upskilling – an initiative designed to build a pipeline of industry-ready engineers, with a focus on advanced learning in Electronics System Design and Manufacturing (ESDM).

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MTN Fintech Targets Credit Market With Direct Lending Plans

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By Adedapo Adesanya

The financial technology arm of MTN is mulling a direct shift into lending after bringing on its parent company, MTN Group, as a major investor to help cushion against losses that have plagued the business.

According to MTN Group Fintech chief executive, Mr Serigne Dioum, the company wants to move beyond helping customers access loans through partners.

He said in markets where regulators allow it, MTN wants to lend directly and use its own balance sheet.

“We’ve expanded access to credit for more people, but we also want to move further up the lending value chain,” Mr Dioum told investors at the company’s capital markets day.

“Where appropriate, we will seek licences that allow us not only to facilitate loans but also to lend directly to customers and deploy our own balance sheet.”

This development is expected to create a shift in its current fintech model which provides financial services, including deposits, payments, transfers and digital wallets to individuals and small businesses via digital and mobile‑based platforms.

The company has applied for Payment Solution Service Provider and Payment Terminal Service Provider licences through MoMo PSB, its Nigerian fintech subsidiary. If approved, the licences would allow MTN to handle more payment processing, build merchant payment tools, deploy and manage POS terminals, and reduce its dependence on third-party processors.

Despite the opportunities present in the credit market, direct lending could give MTN a larger share of revenue, but it would also expose the company to credit risk, regulation and tougher competition with banks and digital lenders.

Mr Dioum said only about 4 per cent to 5 per cent of adults have access to formal credit across the African continent. In Nigeria, the funding problem is especially severe.

A 2025 report by the National Credit Guarantee Company said nearly 80 per cent of Nigerian MSMEs lack access to formal credit, while Stears has estimated the country’s MSME financing gap at about $236 billion.

For traders, small shop owners, transport operators and households, access to small loans can determine whether they restock inventory, pay suppliers, cover emergencies or expand a business.

In April, MTN Nigeria announced that its parent firm, based in South Africa, would acquire a 60 per cent stake in MoMo Payment Service Bank Limited (MoMo PSB) and Y’ello Digital Financial Services (YDFS) Limited.

The fintech units are currently loss-making, and this move will help MTN Nigeria to reduce financial risk and share future losses and investment burden. However, it will still keep a significant minority stake (40 per cent).

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Meta Expands Business Agent to Instagram, WhatsApp, Messenger

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Meta Business Agent

By Aduragbemi Omiyale

The reach of the Meta Business Agent is being expanded to Instagram and other platforms of the social media giant.

Meta Business Agent is an artificial intelligence (AI) that allows business owners to attend to customers’ needs with ease.

Customers expect instant responses, but no team can be everywhere at once. This innovation handles such without hassles.

It helps businesses to answer questions specific to the business, makes product recommendations from the catalogue, books appointments, qualifies incoming leads, and closes sales.

More than one million businesses are already using a Meta Business Agent on WhatsApp and Messenger to respond to customers around the clock.

“We’re now expanding our Business Agent to businesses big and small globally, so within minutes you can have yours up and running, responding in your customer’s local language using your tone,” Meta said in a statement.

“We’re also expanding these agents to Instagram since businesses connect with their customers there, too. Businesses can activate their Business Agent here. Getting started with the Business Agent is free. In the coming months, businesses will access the agent through our paid subscription offerings, with options for businesses of every size,” it added.

Meta also stated that it is making it simpler for people to discover businesses powered by a Meta Business Agent directly on WhatsApp. It noted that starting soon, people will be able to find businesses by typing their name in the Search bar, or by sharing their phone number or contact card in chats with friends and family. This way, when more customers reach out, they get a quick, helpful response.

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