Meta to Roll Out WhatsApp Monetisation Features

By Modupe Gbadeyanka

Three new features have been added to WhatsApp by Meta to enable users to monetise the popular messaging platform.

A statement from the social media giant disclosed that these new features would allow creators, businesses, and organisations earn from their content under the Updates Tab.

It listed the three updates as channel subscriptions, promoted channels, and Ads in status.

With the latest development, WhatsApp users can ask their clients to subscribe to their channels for exclusive updates.

“We’ve been talking for years about how to build a business on WhatsApp in a way that doesn’t interrupt personal chats. We believe the Updates tab is the right place to introduce that,” Meta said.

“Subscriptions, promotions and ads will appear only on the Updates tab, away from your personal chats. This means if you only use WhatsApp to chat with friends and loved ones, there will be no change to your experience at all,” the company added.

Meta further said, “The Updates tab is where you discover something new on WhatsApp – whether that’s a friend’s status from their wedding day or a creator’s entertaining channel – and it’s now used by 1.5 billion people per day globally. Now the Updates tab is going to be able to help Channel admins, organizations and businesses build and grow.”

“We’ll be rolling this out slowly over the next several months, though for businesses and Channel admins looking to get started,” it said.