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MTN Nigeria Disrupts Market With e-SIMs



By Adedapo Adesanya

Leading telecommunications company, MTN Nigeria, has rolled out e-SIMs that will help to improve customer experience and maintain the highest quality of service as it drives digital transformation and foster inclusion.

The telco made this known in a statement signed by the company’s secretary, Mrs Uto Ukpanah, stating that as a next step in the evolution of Subscriber Identity Modules (SIM cards), e-SIMs is designed to deliver unprecedented freedom and flexibility to users.

It said that unlike the physical SIMs, e-SIMs are built into smartphones, devices and wearables to support multiple profiles and allow customers to connect multiple numbers to their e-SIM devices.

The trial, which kicked off on Wednesday, will run for one year and is open to a limited number of subscribers who own compatible devices such as smartphones and wearables.

MTN said e-SIMs are particularly useful for people who want to manage personal and business lines easily and effectively or want a separate profile for data.

The new technology will also be extremely convenient for frequent travellers and tourists, making it easier for them to opt for and keep a local subscription when visiting Nigeria.

Speaking on this, the Chief Operating Officer, MTN Nigeria, Mr Mazen Mroue said the company was eager to get through the trial process so that the technology can be deployed for the benefit of every Nigerian.

“We are in a fast-paced digital age with new technological advancements driving the constantly changing landscape. Against this backdrop, customers depend on us to provide high quality, reliable and easy-to-use connectivity solutions.

“With the introduction of the e-SIM, we will offer customers a seamless and distinctive digital experience with new levels of flexibility, simplicity and convenience.

“This is a further demonstration of our firm commitment to delivering the benefits of a bold new digital world to our customers; and we will continue seeking new ways to provide solutions that address old and new challenges, making life a little easier and brighter,” Mr Mroue stated.

MTN noted that it is at the forefront of e-SIM adoption in Nigeria as part of its efforts to help drive the digital economy.

It informed subscribers that’s its easy and quick to set up an e-SIM profile with a new and existing mobile plan for those who own e-SIM compatible devices.

Subscribers can visit an MTN service centre where frontline staff will help in registration and onboarding at no cost as e-SIM users will also be able to link multiple compatible devices and smart wearables such as tablets, smartwatches and others to their profile.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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