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Salesforce Study: CFOs Shift from Caution to Core Strategy, Going All-In on AI

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Salesforce Clean Energy Programme Management

A new global study by Salesforce reveals a fundamental shift in how Chief Financial Officers (CFOs) approach Artificial Intelligence (AI). Once seen as a cautious investment, AI is now a core strategic asset, with financial leaders betting on it for long-term revenue growth, not just cost-cutting.

According to the research, which surveyed 261 global CFOs, the number of financial leaders with a conservative AI strategy has plummeted from 70% in 2020 to just 4% today. This rapid transformation highlights a widespread consensus that AI is no longer an emerging technology, but a crucial engine for enhancing efficiency, optimizing operations, and driving long-term growth.

Redefining ROI and Embracing AI Agents

The study shows that this shift is largely driven by a fundamental rethinking of how CFOs evaluate technology investment returns. Over 61% of CFOs say that AI agents—digital labor capable of performing tasks autonomously—are changing their perspective on ROI. They are moving beyond traditional metrics to encompass a broader range of business outcomes, including revenue generation, productivity gains, and improved decision-making.

“The introduction of digital labor isn’t just a technical upgrade; it represents a decisive and strategic shift for CFOs,” said Robin Washington, President and Chief Operational and Financial Officer at Salesforce. “With AI agents, we’re not merely transforming business models; we’re fundamentally reshaping the entire scope of the CFO function. This demands a new mindset as we expand beyond financial stewards to also become architects of agentic enterprise value.”

The report also found:

  • CFOs are dedicating, on average, 25% of their AI budget to AI agents.
  • 74% of CFOs believe AI agents will drive revenue, projecting an anticipated increase of nearly 20%.
  • Over half (55%) of CFOs believe AI agents will take on more strategic work than routine tasks.
  • The top three tasks CFOs are delegating to AI agents are risk assessments (74%), financial forecasting (58%), and expense management (54%).

A New Mindset for a New Era

This new approach requires a mindset shift from valuing short-term savings to recognizing long-term strategic success. The research found that while CFOs faced pressure to accelerate tech investment ROI last year, they now see the value of AI in its ability to deliver long-term business outcomes.

“The ROI of older technology often depends on immediate, measurable results,” said one CFO survey respondent. “While AI’s returns may accrue over the long term through an ongoing process and new business models.”

For African CFOs, this research provides a valuable framework for adoption. According to Linda Saunders, Salesforce Country Manager & Senior Director Solution Engineering for Africa, the report offers a data-driven path to navigate the complexities of AI implementation.

“This research helps African CFOs build a strategic case for AI adoption while addressing concerns around extended ROI timelines,” Saunders said. “It also identifies high-impact areas like risk assessments and financial forecasting, offering a practical starting point with proven success instead of navigating uncharted territory.”

The report also tackles core concerns like security, privacy threats, and the time required to evaluate ROI, encouraging a thoughtful and risk-aware approach to AI implementation.

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Nigeria, Finland Strengthen Ties on Digital Economy

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Digital Economy Policy

By Adedapo Adesanya

The Nigerian government and the Republic of Finland have formalised a strategic partnership on digitalisation and innovation, signing a Memorandum of Understanding (MoU) aimed at expanding economic activities and strengthening cooperation in the digital sector.

The agreement was signed in Abuja by the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, and Mr Jarno Syrjälä, Under‑Secretary of State (International Trade) at Finland’s Ministry for Foreign Affairs.

According to a statement from the Special Assistant on Media and Communications to the communications minister, Mr Isime Esene, the MoU will establish a framework for collaboration across key areas, including digital government, emerging technologies, digital public infrastructure, cybersecurity, innovation ecosystems, and capacity building.

Mr Tijani described the signing as “an important step in strengthening the partnership between both countries as we work to build a more inclusive, innovation-driven digital economy.”

“This agreement is a significant next step following our engagements in Helsinki in February, where we met with key stakeholders, including Finnvera and Finnfund, and held productive discussions on advancing collaboration around digital infrastructure, the Data Exchange Platform, and opportunities for Finnish participation in Project Bridge.”

The Minister emphasised that the partnership would “unlock meaningful opportunities for both countries, enabling us to leverage digital transformation as a catalyst for sustainable growth and shared prosperity.”

Echoing this optimism, Mr Syrjälä said: “Finland is very pleased to deepen its partnership with Nigeria in building resilient, secure, and human‑centric digital societies. Digitalisation is at its best when it empowers people, strengthens trust, and creates new opportunities for innovation.”

“Nigeria is a key partner for Finland in Africa, and this MoU provides a strong basis for concrete cooperation between our governments, institutions, and private sectors. Together, we can advance digital solutions that are interoperable, future‑fit, and beneficial to both our nations,” he added.

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Meta Launches AI Support Assistant on Facebook, Instagram

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Meta AI Support Assistant

By Aduragbemi Omiyale

New Artificial Intelligence (AI) tools designed to provide support for users of its applications have been launched by Meta.

The AI Support Assistant will work on the Facebook and Instagram apps, the company said in a statement.

The tools will help users to receive reliable and action-oriented assistance when needed.

In December, the Meta AI support assistant, a tool designed to provide reliable, 24/7 support for nearly any support issue at any time, was previewed.

Now, Meta is rolling it out globally on the Facebook and Instagram apps for iOS and Android, and within Help Centre on Facebook and Instagram on desktop, with even more capabilities and ways to help.

The new Meta AI support assistant is designed to help resolve account problems from start to finish. It offers answers for any question, like notification settings or new features, and can also take action for users on a growing set of requests directly within Facebook and, in the future, on Instagram.

The feature can report scams, impersonation accounts, or problematic content, make it easier to see why content was taken down, provide appeal options, track what happens next, manage privacy settings, reset passwords, and update profile settings.

The Meta AI support assistant can respond to requests typically in under five seconds, dramatically reducing wait times compared to traditional help centre searches or seeking answers on external websites.

“The Meta AI support assistant is a major step in our work to deliver stronger support on our apps. In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant. It’s rolling out now in all languages supported by Facebook and Instagram for support topics.

“We’re continuing to invest in AI- powered tools to make support more accessible, reliable, and effective — and we’ll keep evolving the Meta AI support assistant as more people use it and as the technology advances, so it continues to improve over time,” the organisation disclosed.

Meta has also deployed AI to improve content enforcement to help users reduce the chance that scammers trick people into giving away their login details, ultimately finding and mitigating 5,000 scam attempts per day that no existing review team had caught before.

Meta said over the next few years, it would be deploying these more advanced AI systems across its apps once they consistently perform better than its current methods of content enforcement, transforming its approach.

“As we do this, we’ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce.

“While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drug sales or scams,” it stated.

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Facebook Offers New Tools to Report Impersonation, Removes 20 million Accounts

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Facebook Original content creators

By Modupe Gbadeyanka

As part of its commitment to celebrating and rewarding creativity, Facebook has updated its guidance, with clear definitions of what counts as original and unoriginal content.

In a message on Monday, the social media platform said it was offering content creators new tools to report impersonation.

Launched last year, the content protection tool is expanding beyond detecting reel matches across Meta platforms to now also flag potential impersonation.

Creators can take action on content theft and easily submit impersonation reports all in one place.

Facebook, in the statement received by Business Post, said creators can check for access to content protection in their professional dashboard or apply for access here.

The platform also disclosed that in 2025, it removed over 20 million accounts impersonating large content creators, and impersonation reports related to large content creators dropped by 33 per cent.

Further, Facebook is deprioritising unoriginal content by making sure they do not perform well on its platform.

It noted that content that is duplicated from other sources or makes low-value changes to someone else’s content may see significantly reduced reach, and accounts that primarily post unoriginal content may lose eligibility for recommendations and monetisation.

It was emphasised that “these changes provide creators who post original content with greater reach and monetisation opportunities, provide stronger protections for their work, and reduce the reach of unoriginal content.”

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