Sparkle Launches Service for Small Businesses

By Adedapo Adesanya

Sparkle, a mobile-first digital ecosystem providing financial, lifestyle and business support services to Nigerians across the globe, has launched Sparkle Business to help small and medium business enterprises access the much-needed products and services to grow their enterprises digitally.

Sparkle Business features include inventory and invoice Management which will help businesses maintain control over their payment requests and overall operations.

It also has a payment gateway service to manage single and bulk payments more seamlessly, while the tax advisory/calculations will help evaluate business turnover and calculate tax filings.

Payroll/Employee Management, on its part, will manage employee payments and benefits effectively without error or human interventions, and much more.

The platform has been designed with mobile-first, digital native entrepreneurs and companies in mind, who need to run all aspects of their enterprises, at the touch of a button.

Since its launch in 2020, Sparkle has grown a community built on trust and transparency, helping thousands to experience a new, easy, stress-free approach to organising their finances.

In Nigeria, SMEs contribute 48 per cent of national GDP, account for 96 per cent of businesses and 84 per cent of employment, however, they often face challenges with making strategic decisions due to a lack of data for key insights into important issues that affect their business.

Built by the Sparkle team to support Nigeria’s millions of SMEs as they scale, Sparkle Business will bring all essential business transactions onto one safe and simple to use platform.

Commenting on the launch, Mr Uzoma Dozie, founder and CEO of Sparkle, said, “SMEs are the largest employer of labour in Nigeria but are lacking access to basic services that will help their businesses.

“We have introduced Sparkle Business as a one-stop-shop, to help individuals to launch their businesses digitally, while meeting existing SMEs’ pain points, and allowing them to pivot to the next level of success.

“We have been afforded this opportunity due to our extensive research and access to data, which allows us to know what exactly SMEs are looking for. We are truly excited about the initial results from the beta test and are looking forward to impactful results for small businesses in the near future.”

Mr Uzoma, having worked in retail banking for over 20 years, has unrivalled experience when it comes to building banking products for businesses adds, “Sparkle was built to allow individuals to be free; Sparkle Business is an extension of this so that business owners can reduce friction when it comes to important administrative transactions.

“We are excited to roll out our new products and services, and to continue to grow an increasingly busy and entrepreneurial group of business owners who don’t want to accept that banking halls and physical paper trails are the only means of conducting business in Nigeria”.

Sparkle Business is live now and can be accessed by current Sparkle users who have registered businesses in Nigeria. To register, individuals will need to have a personal Sparkle account, Tax Identification Number (TIN) and an email address connected to their TIN.