By Modupe Gbadeyanka
Management of Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as Etisalat Nigeria, has assured its over 20 million subscribers that they will continue to enjoy superior quality service now that the firm has rebranded to 9Mobile.
Last week, news went viral that the fourth largest telecommunication firm resolved to drop its former name for the new one.
In a statement issued on Tuesday and signed by the chief executive officer of the firm, Mr Boye Olusanya, the company explained that it chose the new trading name, 9mobile, because it “represents our 0809ja heritage, our 9ja-centricity, and our evolution over nine years of operations in Nigeria.”
“Although our trading name has changed, we remain true to the same values on which our company was built,” Mr Olusanya said in the statement made available to Business Post.
“We will ensure that our core values of Innovation, Customer-centricity, and superior Quality of Service remain the pillars upon which we operate,” he assured.
Mr Olusanya noted that the name change was a further testament of the firm’s unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.
The 9Mobile boss expressed confidence that subscribers “will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness.”
He said “this rebrand is a testament to our dynamism, responsiveness and agility as a business, while we leverage the power of technology to deliver innovative products and services that meet your needs.
“Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service.”
“In order to ensure the change of name is delivered efficiently and responsibly, we will take a measured approach to the migration to the new brand over the next few months.
“Therefore as we go through this transition, our esteemed subscribers we ask for your patience and reaffirm our commitment to remain a listening brand.
“We will continue to innovate, support, and empower you to do more – whether as an individual or a business,” he added.
“To our business partners, your unwavering belief in the strength of our brand inspires us to do more,” Mr Olusanya said.
While further assuring subscribers on the 9Mobile network of the firm’s desire to work and explore possibilities together with them to “achieve our mutual goals,” he thanked them and “our stakeholders for your abiding faith in us.”
Adedapo Adesanya