Travel/Tourism
5 Reasons Nigeria’s Festival Business Is Thriving

By Nkem Ndem
From stunning white masquerades at Eyo to the week-long festival held in honour of the river goddess, Oshun, Nigeria is home to some of Africa’s greatest festivals. Each year, locals and tourists from neighbouring countries and abroad, flock to events across the continent to witness and participate in festivals that showcase the religious history, music, art, indigenous folklore and cultural heritage of the nation.
While these festivals, of course, celebrate tradition, heritage and the rich history of the people through colourful attires, artistic expositions, and intriguing traditional rites, they also mean good times for performers, visitors and local businesses. Among the largest is the Calabar carnival which usually features as many as 50,000 costumed participants and attracted more than 2 million spectators last year. In what seems to be almost a decade, Nigeria has witnessed a consistent growth in the festival business and Jumia Travel gives five reasons for this.
Festivals mean big business for locals. From cultural to music festivals, these events form an important income stream for local communities and the host regions. They not only bring people together and get infrastructure built, they create jobs and if executed rightly, local businesses are at the centre of the creation of these types of events. With the increasing business opportunities for the events organizations and local businesses, there has been a sort of revolution in festivals in the commercial aspect.
Sponsors are now paying millions to brand festivals. Initially, festivals were done on low key, especially cultural festivals. However, today awareness for such events is now done on a large scale. From billboards, radio jingles and even ticket sales, a lot of strategies are now put in place to create massive awareness and captivate the target audience. These new strategies being adopted are made possible because sponsors and advertisers are willing to spend millions of dollars to target what they know is a truly captive audience. With donations from Telecoms such as MTN, GLO and AIRTEL to companies such as Indomie, UAC, Dangote and NGOs, festival sponsorship spending has been growing exponentially over the last couple of years, consequently leading to a boom in the Nigerian festival business.
Technology and Social Media Buzz
Technology has played a huge role in the boom of the festival industry in Nigeria. In addition to the fact that there have been advances in data gathering and analysis as well as wireless technology which have vastly improved how these festivals are planned and managed, Social Media has played a huge role in the marketing and promotions, as fans build communities online flood their social media feeds with photos, videos and posts highlighting festival fashion, top performances and more; sharing their excitement far and wide. The publicity and social media buzz drive help inspire others to attend these festivals, leading to a significant growth in the festivals business.
Media Coverage
The media coverage of these events has played a huge role in shaping the way these events are seen not just within the country, but around the world as it is hard to tell how many millions of people see it. The minds of these people who get to read about these events in the media and watch them on television are automatically shaped to envision the events as an avenue for fun. This propels them to plan, attend and invest in future events.
Millennial Are Driving Attendance
It is no secret that Millennial in Nigeria, who make up a large percentage of the population, would trade almost anything for the thrill of an experience, especially shareable, personalized experiences. These festivals feature everything that appeals to them, from music, alcohol, highly-shareable moments and a community of fans to a break from the hustle and so they are keen on driving. Their involvement in different aspects (including buying festival tickets, attending festivals e.t.c) has directly or indirectly also led to a growth in the country’s festival business.
Nkem Ndem is a PR Associate at Jumia Travel.
Travel/Tourism
Dangote Refinery Slashes Jet Fuel Price to N1,650 Per Litre
By Aduragbemi Omiyale
The price of aviation fuel, also known as Jet A1, has been reduced by Dangote Petroleum Refinery and Petrochemicals to N1,650 per litre from N1,750 per litre.
The company, in a statement, said this price slash was done to ease cost pressures on airlines and ensure an uninterrupted fuel supply across the country.
This is in addition to a 30-day interest-free credit facility backed by bank guarantees (BG) for marketers and airline operators and a shift from a dollar-denominated pricing structure to a naira-based model.
The private refiner also stated that these interventions come amid growing concerns over the rising operational costs faced by domestic carriers, with aviation fuel accounting for a significant portion of airline expenses.
Industry stakeholders have repeatedly warned that escalating Jet A1 prices were placing severe financial strain on operators and threatening the sustainability of flight operations.
The refinery’s decision is expected to provide relief to airline operators by lowering fuel procurement costs, improving operational stability, and supporting efforts to moderate airfares.
Travel/Tourism
Airlines Face Fresh Turbulence Over Jet Fuel Scarcity
By Adedapo Adesanya
The National Association of Aircraft Pilots and Engineers (NAAPE) has revealed that Nigerian airlines are battling a severe jet fuel crisis, triggered by soaring jet fuel prices and supply shortages.
This is the latest blow to the aviation industry, which escaped an industrial action by airline operators over the price of jet fuel.
The latest development is increasing costs, disrupting flights and creating concerns about operational safety and sustainability.
According to Reuters, the persistent scarcity of jet fuel has triggered widespread operational challenges, including flight delays, route adjustments and extended crew duty periods, as airlines struggle to manage schedules amid rising costs.
According to the President of the association, Captain Bunmi Gindeh, the fuel shortages were pushing crews beyond planned limits, increasing fatigue and potentially eroding safety margins in an industry governed by strict rest regulations.
According to local carrier Rano Air, it revealed that jet fuel prices had more than quadrupled, as well as made some routes commercially unsustainable, forcing operational adjustments.
Other carriers have also begun rescheduling or cancelling flights and cutting unprofitable routes, industry sources cited by Reuters said.
This comes at a difficult time for Nigeria’s aviation sector, already strained by foreign-exchange volatility, high aircraft maintenance costs, airport infrastructure strains and fuel price swings.
Airlines group, Airline Operators of Nigeria (AON), last month threatened to suspend operations over what they described as crippling and artificially inflated jet fuel prices.
Nigeria’s airline industry carries millions of passengers annually across an extensive domestic network and plays a critical role in connecting cities where road travel is often slow or insecure, making reliable air services economically and socially important.
The publication reported that the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) has said fuel prices would not be capped, adding that any decisions on deregulated products would be formally communicated.
The crisis is worsening existing problems in Nigeria’s aviation sector, including forex instability, expensive aircraft maintenance and weak infrastructure.
Travel/Tourism
FG Unveils Leasing Initiative to Cut Airlines’ Fleet Acquisition Costs
By Adedapo Adesanya
The federal government has approved the establishment of a national aircraft leasing company aimed at easing access to modern fleets for domestic airlines and transforming aviation financing in Nigeria.
The minister of aviation and aerospace development, Mr Festus Keyamo, announced the decision after a meeting of the Federal Executive Council (FEC), describing the move as a significant shift in how Nigerian carriers will acquire and finance aircraft.
Mr Keyamo said the proposed company would operate as a private-sector-driven Special Purpose Vehicle (SPV) with government backing.
“This initiative is a game-changer for our aviation industry. It eliminates the long-standing challenges Nigerian airlines face in accessing aircraft on competitive terms and positions the country as a hub for aviation financing in Africa,” he said.
According to the minister, the new platform will allow airlines to source aircraft through a centralised system, replacing the current model where operators negotiate individually with international lessors, often at higher costs and stricter terms.
Mr Keyamo noted that the government’s role would be largely supportive, providing sovereign guarantees to boost investor confidence, while private sector players drive the project.
“Through the Ministry of Finance Incorporated, the government will hold equity and earn revenue without direct financial investment. Our primary obligation is to provide the confidence investors need, especially in ensuring asset security,” he added.
The initiative, he said, has already begun attracting interest from both local and international investors, signalling early confidence in its viability.
Beyond supporting Nigerian carriers, the leasing company is also expected to extend services across West Africa and the broader continent, positioning Nigeria as a regional hub for aircraft leasing.
Airlines in Nigeria have come into focus in recent weeks due to renewed concerns over the financial sustainability of operators, which almost forced them to suspend operations last month. However, the Bola Tinubu-led government approved a 30 per cent relief on debts owed by local airlines to aviation agencies and ordered talks involving fuel marketers, airlines, and regulators to reach a fair jet fuel price.
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