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African Market for Online Travel is Still Emerging—Report

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Technology Transformed Travel

By Modupe Gbadeyanka

A new report by Jumia has said the African market for online travel was still nascent with undoubted prospects.

The piece titled Jumia Africa Hospitality Report, in its second edition, looks at the 2017/2018 trends in the continent’s tourism, travel, hospitality and aviation industries.

It focused on the impressive growth that Africa’s travel and tourism industry has recorded through in 2017 and 2018 with an increase in international arrivals.

The Jumia Hospitality Report further underlines the industries’ contribution to the economy, underlying challenges and the potential for future growth, as African tourism becomes of age.

According to the CEO of Jumia Travel & Food, Mr Joe Falter, “The African market for online travel is still nascent with undoubted prospects. We are proud to once again produce a comprehensive report that highlights the diverse aspects of both the hospitality and aviation industries in Africa. This has been made a success by the input of our partners.”

The report said although the continent receives only 5 percent of all the international arrivals, Africa’s travel and tourism industry continues to record impressive growth over the years.

In 2017, the continent hit a 63 million high in international tourist arrivals as compared to 58 million in 2016 (against 9 percent in 2016). As a result of affordability and ease of travel, domestic travel is growing in Africa, recording a high of 60 percent in local spending as compared to 40 percent in international spending.

The UNWTO’s Secretary General Zurab Pololikashvili explains the change in domestic travel landscape in Africa, noting that “people’s movement is no longer a luxury set aside for the few with high per capita income but a basic need for the ever-increasing majority of the middle class who create and shape the future generation entrepreneurs. A growing middle class is a sign of a robust economy. The existence of domestic tourists who have more money to spend at their disposal and thus willing to travel more has led to the mushrooming of low-cost airlines, upward growth of bed capacity in main cities, flourishing of the so-called shared economy etc”.

The AU e-Passport and the creation of visa upon arrival, e-visa and visa-free travel for African citizens in line with the concept of unrestricted movement of persons, goods and services across the countries remains a strong driving factor to the growth of domestic travel. Africans now do not require a visa to travel to 25 percent of other African countries can get visas on arrival in 24 percent of other African countries, while still a dominant 51 percent of African countries need Africans to have visas to travel.

The report also breaks down the percentages of the various sources of traffic on Jumia. The high record in the mobile as a source of traffic is perhaps as a result of the increasing adoption of smartphones in Africa, which stands at 34 percent in 2018 and 61 percent of the travellers are using a smartphone to book their hotel or flight on Jumia Travel. The African traveller still opts to Pay-at-Hotel as the mode of payment (65 percent) in 2018, even as the trust for Credit & Debit Card increases to 21 percent from 15 percent in 2017.

Africa’s Aviation Industry

Africa’s air passenger traffic share is only 2.2 percent of the world total with 88.5 million passengers in 2017, an increase of 6.6 percent from 2016. It is expected to grow by 4.9 percent annually over the next 20 years, creating enormous opportunities for the continent’s airlines to grow.

Addressing how to competitively position Africa’s airlines in the global aviation market, IATA’s Special Envoy to Africa on Aeropolitical Affairs Raphael Kuuchi stipulates that “the sustainable growth of African airlines traffic lies in removing the bottlenecks to effective connectivity, lowering industry operating cost and developing commercial cooperation among airlines. With the assurance of safety, security, competitive operating environment, ease of market access and visa facilitation, Africa’s share of passenger traffic will exceed 320 million by 2037,” he concludes.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Travel/Tourism

Middle East Tension: Nigeria Halts Pilgrimages to Israel

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Nigeria Christian Pilgrim Commission

By Adedapo Adesanya

The Nigeria Christian Pilgrim Commission (NCPC) has suspended pilgrimages to Israel and all other Middle East nations owing to the escalation of tensions in the Gulf region.

The Executive Secretary of NCPC, Bishop Stephen Adegbite, said during a press briefing in Lagos on Tuesday that every pilgrimage of the commission, as well as of the private pilgrimage operators, has been suspended until security in Israel and all the Middle East returns to normalcy.

Bishop Adegbite also assured that the over 500 pilgrims that made up the last batch of the 2025 pilgrimage have safely landed in Nigeria on Tuesday.

Recall that the United States and Israel have carried out waves of airstrikes across Iran, and Iran has retaliated with drone and missile attacks against US-aligned countries across the Middle East.

The campaign has killed several of Iran’s top military and political leaders, including the supreme leader, Ayatollah Ali Khamenei.

Iran retaliated the death of its supreme leader by targeting US military assets in several Gulf countries, with missiles reportedly striking sites in Bahrain, Qatar, Kuwait, and the United Arab Emirates (UAE).

The US military has acknowledged the deaths of six service members, while the Iranian Red Crescent Society said more than 500 people have been killed in the country.

This development has made the region unstable and puts Nigerians making pilgrimage to the Middle East at risk.

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Travel/Tourism

Festive Travel Surge: FCCPC Flags Fare Manipulation by Airlines

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cool air travel

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) says its investigation uncovered how airlines manipulated flight fares and fixed prices arbitrarily during the last Christmas and New Year’s holidays.

The findings, contained in an interim report released on Thursday by the commission’s department of surveillance and investigations, compared domestic airline pricing from the December 2025 festive period with post-peak January 2026 fare levels.

The FCCPC, in a statement signed by its director of corporate affairs, Mr Ondaje Ijagwu, said it established cases of price fixing by local airlines, documented abuse during the festive season, and would soon begin a probe of foreign airlines, following its ongoing country-wide investigation, which was announced earlier in January.

“A review undertaken by the Federal Competition and Consumer Protection Commission (FCCPC) has uncovered patterns of price manipulation perpetrated by some local airlines during the last festive season. The forensic exercise benefitted from data collated by the commission from airlines operating local routes in the country,” the report said.

The report compares domestic airline pricing from the December 2025 festive period with post-peak January 2026 fare levels.

The FCCPC’s preliminary analysis indicated that fares recorded during the December peak period were materially higher than those observed in the post-peak period across several routes despite relative stability in critical operating variables such as fuel price, government taxes and foreign exchange.

“The differences observed in fares therefore appear to reflect airlines’ arbitrary pricing decisions, including yield management and capacity allocation, rather than any variation in regulatory fees,” the report said.

It also noted that route-level analysis showed that higher fares coincided with periods of reduced seat availability during predictable seasonal demand peaks. On some high-density routes, peak fares were clustered within relatively narrow ranges across several operators.

It noted that on certain corridors, such as Abuja-Port Harcourt, peak fares were several times higher than corresponding post-peak levels. “On selected routes, the difference in the price of a single ticket reached approximately N405,000. Median fares across the sampled routes also rose markedly during the festive window when compared with post-peak benchmarks,” it said.

The report identified the relevance of Sections 59, 72, 107, 108, 124 and 127 of the Federal Competition and Consumer Protection Act 2018, which address the prohibition of agreements in restraint of competition, the prohibition of abuse of a dominant position, the offence of price-fixing, conspiracy to commit offences under the Act, the right to fair dealings, and the prohibition of unfair, unreasonable or unjust contract terms.

The FCCPC, however, recognised that seasonal demand pressures, scheduling constraints and fleet utilisation might also affect pricing during the peak travel period. It added that these actors remain under consideration as part of the commission’s ongoing review.

Commenting on the release of the interim report, the executive vice chairman and chief executive officer of the FCCPC, Tunji Bello, said the review was part of the commission’s statutory responsibility to promote competitive markets and safeguard consumers.

“This assessment is intended to provide clarity on pricing behaviour during predictable peak travel periods. The Commission’s role is not to disrupt legitimate commercial activity, but to ensure that market outcomes remain consistent with competition and consumer protection principles under the law,” Mr Bello said.

He noted that the commission was conducting further structural and route-level analysis before reaching any conclusions.

“It is important to emphasise that this is an interim report. Our next action will be dictated by the full facts established at the end of the review exercise. Then, the Commission will decide whether any regulatory guidance, engagement or enforcement steps are necessary, strictly in accordance with the law,” he said.

Bello further announced that foreign airlines would come under investigation by the FCCPC once the ongoing review of local airlines was concluded.

He noted that the probe of the foreign airlines would be in view of widespread complaints of exploitative fares they allegedly charge Nigerians on certain routes compared to fares in neighbouring countries of equal distance.

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Travel/Tourism

FAAN Traces Source of Lagos Airport Fire to Server Room

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lagos airport fire outbreak

By Modupe Gbadeyanka

The Federal Airports Authority of Nigeria (FAAN) has disclosed that the fire incident at Terminal 1 of the Murtala Muhammed International Airport (MMIA), Lagos, on Monday originated from the server room on the first floor of Terminal 1.

In a statement in the wee hours of Tuesday, the agency confirmed that six casualties were recorded, involving three males and three females.

“A total of six casualties, comprising three males and three females, were recorded, all of whom are in stable condition. One affected individual has been transferred to the FAAN Headquarters Hospital for further medical evaluation and remains stable,” a part of the statement said.

FAAN noted that emergency response operations remain active, with coordinated firefighting, rescue, and safety teams continuing containment and recovery efforts.

A crane was successfully deployed to support rescue operations at the Control Tower, and all 14 persons initially trapped have been safely rescued and fully evacuated from the facility, it added.

The organisation disclosed that as an additional safety precaution, the sixth floor of the affected facility has been completely evacuated to support ongoing emergency operations and risk mitigation, adding that the fire within the departure hall is now largely under control, while responders continue close monitoring to prevent any spread to adjoining sections of the terminal.

“In line with established safety protocols, the airspace remains temporarily closed,” it stated, confirming that all emergency procedures were promptly activated and continue to collaborate with relevant emergency and support agencies to safeguard lives, infrastructure, and operational integrity.

Also, the statement revealed that the Nigerian Airspace Management Agency (NAMA) is actively working to establish a temporary Control Tower to enable the safe and timely restoration of airport operations as soon as practicable.

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