Dubai Airports, ITP Media to Launch Breakthrough Media Brand

By Dipo Olowookere

In a world-first, Dubai Airports and ITP Media Group have joined to launch Time Out DXB, a new media brand with the opportunity to engage with the 90 million passengers that pass through the world’s leading international airport every year.

From February 2018, passengers passing through all terminals at Dubai International will have real-time access to the latest offers in food and retail outlets, plus experiences and leisure activities, via the brand-new app and monthly Time Out DXB magazine.

By downloading the App, using the airport’s free wi-fi, they will receive curated information based on their travel status – with users able to choose between transit passengers, tourists and residents.

The 88-page English-language magazine will be circulated free-of-charge throughout the airport’s terminals.

The ultimate showcase for both DXB and the city of Dubai itself, the Time Out DXB brand will shed light on everything from the hottest concert in town, to the newest hotel suite, to the latest restaurant opening. It will also showcase Dubai International as a ‘city within a city’.

“We are transforming the airport customer experience, and the development of Time Out DXB is another step towards redefining the way people experience our airport and the city we call home. With more exciting developments in the airport over the coming year, Time Out DXB will help passengers navigate their way through all we have on offer at DXB, now and in the future.

“The media brand Time Out is world-renowned for its ability to celebrate and promote the very best destinations around the globe, so adding DXB alongside the likes of New York, London and Sydney is quite something,” said Eugene Barry, EVP Commercial, Dubai Airports.

Both platforms will be filled with expert recommendations on airport dining and relaxation options, shopping bargains and information on the latest musicDXB concert or artDXB exhibition. From grab-and-go food outlets to luxury dining, swimming pools to spas, hotels to kids’ play zones, art displays and even live music stages, Dubai International has something for everyone.

Ali Akawi, CEO of ITP Media Group, said: “In laying out his UAE Vision 2021, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, challenges us to ‘work harder, be more innovative’. These have been our guiding principles as we sought to develop a media brand that truly showcases a great city and a great airport, using the latest technologies to enrich the user experience. Time Out DXB is the result, which we believe will also inspire millions of people not just to visit Dubai, but like us, one day call it home.”

“Dubai is a leading business and tourist destination and Dubai International is a window to the emirate, playing a critical role in creating that valuable first impression and attracting transiting travellers to Dubai. We are well-primed to be a compelling destination for connecting travellers and this partnership is sure to yield dividends in terms of helping us reach our goal of 20 million tourists by 2020,” added Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing (DCTCM).