From Desert To Paradise, Ras Al Khaimah Has Become The New Dubai

Image

Travelers, having experienced the high standards set by Dubai, are on the lookout for new Middle Eastern destinations that bring together both business and leisure. Ras Al Khaimah emerges as a rapidly growing Emirate, presenting itself as an attractive, cost-effective alternative to Dubai. Located just 45 minutes away from Dubai’s International Airport, Ras Al Khaimah boasts luxury shopping centers, breathtaking sceneries, and historical sites, catering to diverse traveler preferences. Let’s delve into the factors fueling Ras Al Khaimah’s metamorphosis and the rising prominence of its tourism.

The Tourism Development Authority

In 2011, the Ras Al Khaimah government founded the Ras Al Khaimah Tourist Development Authority (TDA) to support the tourism sector in reaching a goal of 1.5 million visitors by 2021. With an ambitious objective, Ras Al Khaimah aims to draw over 3 million tourists by 2025. TDA’s role is pivotal in licensing, regulating, and overseeing the Emirate’s tourism and hospitality sectors. Its promotional efforts are guided by a strategic approach that includes:

  1. Current trends and necessary tourism projects are researched and analyzed.
  2. Educating travel professionals on Ras Al Khaimah’s tourism attractions through workshops, roadshows, and other means.
  3. Using branding and marketing to promote investment prospects.
  4. Managing consumer and media marketing and promotions.
  5. Hosting cultural and athletic events.
  6. Representing Ras Al Khaimah at international tourism trade exhibitions.

Investments by the Government

The administration of Ras Al Khaimah is investing in several infrastructure projects and changing specific policies to create an enticing environment for direct foreign investment. The emirate hopes to attract industrialists, hospitality service providers, and adventurers. In keeping with these goals, the government is planning to open the UAE’s first casino in order to boost regional tourism.

While the Gulf has historically opposed gambling for cultural and religious grounds, it seems that these conservative attitudes are now shifting. Many Middle Eastern players already frequently play online casinos such as Casinoelarabs. Online casinos allow players to play casino games without the cultural or social stigma often associated with gambling in the region.

The Impact of Direct Foreign Investment

While the government’s vision faces challenges due to uneven development across many parts of Ras Al Khaimah, progress is evident. International hotel chains, including Radisson and Movenpick, have established themselves in Ras Al Khaimah, raising the available rooms to 8,000. Currently, 19 more projects are in the pipeline, backed by renowned brands like Westin and Nobu. The region boasts a diverse array of tourist attractions, from picturesque mountain vistas and pristine beaches to its rich ceramic heritage.

In a bid to attract high-end tourists, the government is positioning Ras Al Khaimah as a hub for superyacht storage and boat manufacturing. A Polish luxury catamaran manufacturer has shown interest in a €30 million investment in the emirate. Furthermore, RAK is laying the groundwork for a new free zone tailored for digital and virtual asset businesses to bolster investment opportunities.

Factors Promoting Ras Al KhaimahTourism

Ras Al Khaimah offers goods and services of a quality comparable to Dubai but at a more affordable price. The city is set to experience a boost in tourism come November when Qatar Airways initiates flights there, as both destinations appeal to tourists with similar interests. Accommodations in Ras Al Khaimah range from beachfront hotels to those situated atop the Jebel Jais mountain. Tourists flock to the area for activities such as cycling, hiking, ziplining, and scenic trips up to the Jebel Jais Peak. The Al Jazeera Al Hamra village, the Middle East’s sole preserved pearling village, is a must-visit. It hosts the annual Fine Arts Festival and boasts attractions like watchtowers, a fort, a mosque, a market, and traditional courtyard homes. While there, visitors can indulge in authentic souk cuisine. For a deeper dive into the region’s history, one can embark on a boat tour to the Suwaidi Pearl Farm to discover traditions like pearl-freediving and enjoy sightings of mangroves, flamingos, and camels.

Recap

As Dubai’s tourism industry booms, devoted travelers are searching for nearby destinations that offer excellent value for their money, and Ras Al Khaimah is at the top of the list. While Dubai is the second largest emirate and the UAE’s major financial and commercial center, Ras Al Khaimah is rapidly narrowing the gap. While many refer to Ras Al Khaimah as the “Las Vegas of the Gulf,” it is a diversified tourist destination that cannot be defined by a single factor. These initiatives are intended to provide a high return on investment through financial, social, or cultural benefits.

Share
Related Stories
Image
24-August-2023

From Desert To Paradise, Ras Al Khaimah Has Become The New Dubai

Travelers, having experienced the high standards set by Dubai, are on the lookout for new Middle Eastern destinations that bring together both business and leisure. Ras Al Khaimah emerges as a rapidly growing Emirate, presenting itself as an attractive, cost-effective alternative to Dubai. Located just 45 minutes away from Dubai’s International Airport, Ras Al Khaimah boasts luxury shopping centers, breathtaking sceneries, and historical sites, catering to diverse traveler preferences. Let’s delve into the factors fueling Ras Al Khaimah’s metamorphosis and the rising prominence of its tourism. The Tourism Development Authority In 2011, the Ras Al Khaimah government founded the Ras

Image
28-November-2023

NCAA Suspends United Nigeria Airlines Wet-Lease Aircraft

By Aduragbemi Omiyale One of the wet-lease aircraft in the operations of United Nigeria Airlines has been suspended by the Nigeria Civil Aviation Authority (NCAA). A wet-leased is a leasing arrangement whereby one airline (the lessor) provides an aircraft, complete crew, maintenance, and insurance (ACMI) to another airline or other type of business acting as a broker of air travel (the lessee), which pays by hours operated. The regulator decided to suspend the plane after one of the flights of the airline destined for Abuja from Lagos landed in Asaba, Delta State, over the weekend. While the company claimed the

Image
08-September-2023

FAAN Moves Foreign Airlines to New International Terminal at MMIA

By Modupe Gbadeyanka Operations of foreign airlines at the Murtala Muhammed International Airport (MMIA) have been moved to the new international terminal of the facility. This followed the directive of the Federal Airports Authority of Nigeria (FAAN) to the airline operators in compliance with an order of the Minister of Aviation and Aerospace Development, Mr Festus Keyamo, a few days ago. During a visit to the Lagos airport, Mr Keyamo asked foreign airlines to move to Terminal 1 of the facility on or before October 1, 2023. However, after a fire incident at the MMIA on Wednesday, FAAN, which oversees

Image
14-August-2023

NCAA Warns Airlines Operating Without Adequate Insurance

By Adedapo Adesanya The Nigeria Civil Aviation Authority (NCAA) has urged airlines and other service providers in the subsector to comply with the Nigerian Civil Aviation Regulations (Nig. CARs) 2022 on insurance cover. This was disclosed by NCAA Director-General, Mr Musa Nuhu, in a directive contained in an all operators letter, referenced NCAA/DG/AIR/11/16/369 signed August 11, 2023, was addressed to all airlines and allied aviation service providers. According to the NCAA DG, the need for compliance is a sequel to the coming into force of Nig. CARs 2022 on 10th July, 2023 which makes it mandatory for all airlines to

More Stories
Image
23-July-2020

Cadbury Chooses Sulaiman to Replace Peterside as Chairman

By Adedapo Adesanya Following the resignation of Mr Atedo Peterside last month, Cabdury Nigeria Plc has announced Mr Adedotun Sulaiman as the new chairman of the FMCG company. In a notification to the Nigerian Stock Exchange (NSE) signed by Mrs Fola Akande, Company Secretary/Chief Counsel, the firm said Mr Sulaiman was elected chairman at a meeting of the Board of Directors held on Wednesday, July 22, 2020. His appointment was with effect from his election yesterday. Mr Sulaiman was appointed to the Board of Cadbury Nigeria Plc as a Non-Executive Director in August 2009 and has served on a number

Image
23-June-2017

Debt Crisis: Etisalat Nigeria Won’t Sack Staff—Official

By Dipo Olowookere The recent reported takeover of Etisalat Nigeria by a consortium of 13 banks in the country over an alleged $1.2 billion debt has no doubt made some people develop cold feet, especially thousands of employees at the telecommunications firm. But a senior management official of the company has allayed such fears, assuring that the development will not result into job loss. During a visit of Vanguard’s reporter to the Etisalat’s corporate head office at Banana Island and its annex office at the Oriental Hotel, Victoria Island, both in Lagos, normal activities were still going on as workers

Image
30-March-2022

CSCS Lifts NASD OTC Bourse by 0.07% to Positive Territory

By Adedapo Adesanya Central Securities Clearing System (CSCS) Plc championed the return of the NASD Over-the-Counter (OTC) Securities Exchange into bullish territory as the exchange closed 0.07 per cent higher on Tuesday, March 29. The performance in the stock price of the security depository company expanded the market capitalisation of the bourse by N660 million to N951.46 billion from the N950.80 billion it quoted at the previous session. The bourse had recorded a significant swell at the previous session as Access Bank listed its securities on the platform following its foray into a holding company. At the close of transactions,

Image
16-July-2019

Naira Trades Mixed Across Market Segments on Monday

By Adedapo Adesanya The situation of things at the foreign exchange (forex) market on Monday, July 15, was a mixed affair as the performance of the Naira against the Dollar varied across segments of the market. At the parallel market, the exchange rate of the local currency to the foreign currency remained stable as it closed at N361.50/$ On the other hand, at the interbank market, the Naira appreciated against the Dollar by 5 kobo or 0.02 percent, closing at N306.95 yesterday against N307 it was exchanged in the previous session. Data sourced from the Financial Market Dealers Quote (FMDQ)

Image
25-November-2022

FG To Suspend Conditional Cash Transfer Scheme After Six Years

By Adedapo Adesanya The federal government has announced that after six years, it would be halting the conditional cash transfer scheme, which it claims two million Nigerians have benefited from since President Muhammadu Buhari launched it. This was disclosed by the head of the National Cash Transfer Office (NCTO), Mr Ibraheem Adam, in an interview with the News Agency of Nigeria (NAN) at the virtual International Financial Conference in Abuja on Thursday. He noted that the programme, which is expected to end by December 31, 2022, enrolled beneficiaries from the rural areas across 36 states of the federation and the

Image
06-July-2019

Court Acquits Goje as FG Withdraws Corruption Charges

By Dipo Olowookere The corruption charges levelled against Senator Danjuma Goje by the federal government have been thrown out by a Federal High Court sitting in Jos, Plateau State and the Senator discharged and acquitted by the court. This comes barely a month after the former Governor of Gombe State held a crucial meeting with President Muhammadu Buhari at the State House and was urged to drop his ambition to become Senate President to allow Senator Ahmed Lawan, the anointed candidate of the All Progressives Congress (APC), take the position, which he eventually did. It was gathered that on Thursday,

Image
15-June-2020

Leveraging Technology in Wake of Coronavirus

While the novel coronavirus brought about physical confinement of human activities in many parts of the world, interestingly countries and businesses that have infused digital and innovative technology in their operations have continued to relatively thrive amid the worldwide pandemic. These countries and businesses are deploying emerging technologies to help curb the spread of the virus as well as finding medication; both preventive and curative. Pending the time the world gets successful with discovering a vaccine or cure, people across the globe are increasingly leveraging technology to continue their lives while the fight against the coronavirus persist. Today our new

Image
27-October-2020

Naira Sustains Stability at FX Market, Bitcoin Sells for N6.0m Monday

By Adedapo Adesanya The Naira was relatively stable against the United States Dollar and other foreign currencies tracked at the different segments of the foreign exchange (FX) market on Monday, October 26. The domestic currency closed at N386/$1 at the Investors and Exporters (I&E) window of the market yesterday, the same rate it was exchanged at the investors’ segment last Friday. The stability was sustained on the back of a huge plunge in the demand for FX at the market segment as data from the FMDQ Securities Exchange showed that the turnover for the session went down by $160.19 million

Ad
Ad
Recent Stories
Image
28-November-2023

Nigeria to Develop Integrated Electricity Policy, Implementation Plan

By Adedapo Adesanya Nigeria will develop a new integrated national electricity policy and strategic implementation plan, as mandated by the Electricity Act 2023, according to the Minister of Power, Mr Adebayo Adelabu. President Bola Tinubu had on June 9 assented to the Electricity Bill, now an Act empowering states, companies and individuals to generate, transmit and distribute electricity. This, in turn, repealed the Electric Power Sector Reform Act (EPSR A), 2005 and create a comprehensive legal and institutional framework to guide the Nigerian Electricity Supply Industry (NESI). Mr Adelabu, while speaking on Monday at the Nigeria Electricity Management Services Agency

Image
28-November-2023

Zenith Bank Lights Up Ajose Adeogun Street With Beautiful Decorations

By Aduragbemi Omiyale The popular Ajose Adeogun Street and Roundabout on Victoria Island, Lagos, is wearing a new look, thanks to Zenith Bank Plc, which designed the areas with beautiful Christmas decorations. The yearly ritual of the financial institution is a part of its Corporate Social Responsibility initiatives aimed at setting the tone for the Christmas and Yuletide seasons. Performing the Light-Up ceremony, the 17th of its kind recently, the chief executive of Zenith Bank, Mr Ebenezer Onyeagwu, expressed his delight in heralding the 2023 Yuletide season by lighting up the iconic Ajose Adeogun Street and Roundabout. He urged everyone

Image
28-November-2023

FG Rehabilitate TinCan, Onne Port, Others With $1.1bn

By Adedapo Adesanya  The federal government, through the Nigerian Ports Authority (NPA), has announced plans to invest $1.1 billion to fully rehabilitate decaying port infrastructure at TinCan, Apapa, Rivers, Delta, Calabar, and Onne ports as part of efforts to improve the efficiency of the nation’s existing ports. Out of the estimated 47,000 kilometres of coastline in Africa, Nigeria makes up about 853 kilometres, creating the perfect opportunity to get access to its much-needed revenue. This coastline and a 200 nautical mile exclusive economic zone make up Nigeria’s coastline in the Gulf of Guinea. The coastline equals a maritime area of

Image
28-November-2023

EFCC Educates Public About Ways to Prevent ATM Card Swap Fraud

By Adedapo Adesanya The Economic and Financial Crimes Commission (EFCC) has alerted Nigerians of unauthorised bank withdrawals linked to Automated Teller Machine (ATM) card swap fraud. The commission issued the alert on Monday in a statement by the Head of Media and Publicity, Mr Dele Oyewale. According to the EFCC, fraudsters engaged in this activity typically keep a debit card from the same bank and, under the guise of assisting a confused bank customer at an ATM point, swiftly swap the card while memorising the PIN used with fake cards. “These cards get stuck in the machine due to a

Image
28-November-2023

NCAA Suspends United Nigeria Airlines Wet-Lease Aircraft

By Aduragbemi Omiyale One of the wet-lease aircraft in the operations of United Nigeria Airlines has been suspended by the Nigeria Civil Aviation Authority (NCAA). A wet-leased is a leasing arrangement whereby one airline (the lessor) provides an aircraft, complete crew, maintenance, and insurance (ACMI) to another airline or other type of business acting as a broker of air travel (the lessee), which pays by hours operated. The regulator decided to suspend the plane after one of the flights of the airline destined for Abuja from Lagos landed in Asaba, Delta State, over the weekend. While the company claimed the

Image
28-November-2023

BFREE Plans $40m to Acquire Bad Loans from Union Bank

By Modupe Gbadeyanka A cutting-edge German-Nigerian financial technology (fintech) firm, BFREE, plans to put down $40 million to acquire some distressed loan portfolios in Union Bank of Nigeria. A statement from the Nigerian lender said both parties signed a Memorandum of Understanding (MOU) in Berlin on November 21, 2023, at the German-Nigerian Business Forum. It was disclosed that BFREE would partner with its international financing partners to refinance bad loans from Union Bank, particularly those delayed in repayment or already written off. Union Bank expressed its optimism that this strategic partnership with BFREE would not only bolster the bank’s financial

Image
28-November-2023

Unlisted Securities Close 0.84% Higher

By Adedapo Adesanya The duo of Aradel Holdings Plc and 11 Plc landed the NASD Over-the-Counter (OTC) Securities Exchange in the green territory by 0.84 per cent on Monday, November 27. The two energy stocks overpowered losses posted by two other securities admitted to the alternative stock exchange, leaving the NASD Unlisted Security Index (NSI) closing higher by 7.22 points to 864.51 basis points from 857/29 points, as the market capitalisation of the exchange increased by N9.78 billion to N1.171 trillion from N1.162 trillion. Aradel Holdings Plc saw its share price continue to soar as it rose by N28.80 to

Image
28-November-2023

Naira Falls at Across FX Market Segments as CBN Vows to Clear Backlogs

By Adedapo Adesanya The Naira depreciated in the opening session of the week in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Monday, November 27 against the Dollar by N19.71 or 2.5 per cent as the Governor of the Central Bank of Nigeria (CBN), Mr Olayemi Cardoso, said the lender was committed to clearing a backlog of foreign exchange (forex). “We have initiated the payment of unsettled forward foreign exchange obligations, and these payments will continue until all obligations are cleared,” he told bankers last Friday during a dinner speech in Lagos. However, his assurance could not ease the pressure

Image
28-November-2023

Tinubu Reshuffles NNPC Board, Retains Kyari as CEO

By Adedapo Adesanya President Bola Tinubu has announced the reappointment of Mr Mele Kolo Kyari as the Group Chief Executive Officer of the Nigerian National Petroleum Company (NNPC) Limited. This move comes as part of a larger reshuffle, where President Tinubu has unveiled a new board and management team for the NNPC Limited which will commence their duties from December 1, 2023. Mr Kyari’s reappointment comes after recent calls to have him sacked. Having spent four years under the immediate past administration of Mr Muhammadu, the renewed appointment shows the current government has confidence in his ability to steer the

Image
28-November-2023

Investors’ Bullish Optimism Further Lifts NGX Index by 0.17%

By Dipo Olowookere The positive momentum witnessed at the Nigerian Exchange (NGX) Limited continued on Monday with a 0.17 per cent leap at the close of business. Buying pressure, particularly in a few blue-chip equities, kept the bulls at Customs Street during the trading session, though the consumer goods space succumbed to profit-taking by 0.99 per cent. But hope was kept alive by the gains reported by the other key sectors of the market, with the banking counter growing by 1.71 per cent, and the industrial goods index appreciating by 0.01 per cent, while the insurance and energy sectors remained