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How Ekiti State Repositioned with NAFEST 2021

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NAFEST 2021

By John Ajayi

Beyond its power of entertainment, arts and culture have become two veritable tools used by major countries and cities in recent times for destination branding. It is perhaps against this background that Ekiti state came into global and national reckoning recently when, against all odds, the administration of Dr. John Kayode Fayemi hosted the 2021 edition of the National Festival of Arts and Culture (NAFEST) 2021. John Ajayi whose agency, MEDIA EDGE Ltd mid-wifed the event as a consultant writes that Ekiti state has raised the bar for the annual event as it gave over 100,000 delegates from the 36 states of the Federation super treatments that left many in awe and admiration.

The year 2021 edition of National Festival of Arts & Culture (NAFEST 2021) may have come and gone, yet the memory of the one-week event will forever linger in the annals of National Cultural Festivals and amongst competitors and participants from the 36 states of the federation.

When Ekiti state signified intention to host this event two years ago after the Jos, Plateau state hosting, not quite a few people in the arts and culture community thought the hosting right request by Ekiti state was a tall order and a pipe dream.

First, many people had considered the ambition of the 25 year old agrarian state a mere ego trip in view of the state’s ranking on the Federal Government’s monthly revenue allocation and resources distribution index.

To cynics, Ekiti state lacked the basic and requisite facilities and resources that are pivotal to hosting such a major national event. But the just concluded festival which started 13th November and ended 20th of November this year put paid to all doubts and negative permutations.

To crown the elaborate plan earlier put in place for a hitch-free, brilliant and successful 34th edition of NAFEST, Ekiti State emerged over-all best winner in most of the competitive and non-competitive games, thereby making it a new dawn of glory and admiration for the administration of Governor John Kayode Fayemi who has not hidden his vision of turning Ekiti state to a destination of first choice to tourists and investors.

Indeed, the state has in large measure and greater abundance exciting tourist centers with numerous natural resources. Ekiti state is potentially rich in mineral deposits. Some of these tourists centers with significance and national importance are the famous Ikogosi Warm Spring, the Orole and Olosunta Hills, Arinta Water Fall, Fajuyi Parks. Others are: Esa Cave, Ogun Onire Groove, Agbonna Hill, Oke Abanijorin, Sacred Fishes River, Oroke Ewo War Centre, etc.

Prior to hosting the NAFEST, Ekiti state has ensured everything was in place to make the state a destination brand through strategic re-engineering of its assets and upgrading of infrastructure and social facilities.

As marketing authorities would concede, “destination branding is about identifying the destination’s strongest and most competitively appealing assets in the eyes of its prospective visitors, building a story from these that make the destination stand out above its competitors, and running this narrative consistently through all marketing communications.

Specifically, Tom Buncle, Former Chief Executive of Visit Scotland and Current Managing Director of an International Tourism Consultancy explained that “a destination brand cannot be created. It is up to tourist boards and destination marketing organisations to identify their destination best assets in order to invoke certain feelings, values cultures and the overall mindset that people experience when visiting a place”

Similarly, Buncle pointed out that it also means people in the destination play a part in contributing to the tourism brand values, experience, reputation, and mindset. All of these were in sufficient measure and supply at the Ekiti Nafest 2021 even to the utter dismay of delegates from oil rich states in Nigeria.

Aside the famous tourists centers and places of attractions, and other facilities that were on ground, to make the festival run with effortless ease, Visitors and delegates to state were attracted and highly impressed by the newly commissioned Ekiti State Civic Center. The Civic Center, one of the many legacy projects of the current JKF administration is an architectural masterpiece and a multi-purpose edifice of unimaginable splendor and candour.

For Ekiti people, who received contingents from 36 states of the federation and some international observers, it was the biggest crowd they have witnessed in recent history. Beyond the opportunity it provided for networking, the festival gave the locals opportunity to display their wares and make good money within the period. From the players in the hospitality business, farmers, artisans and other actors in the state’s SME, it was a boom period for businesses.

Perhaps the story can better be told by visitors from across the country who were marveled by the level of preparation put in place by the state government. Aside from the basic facilities that were on ground to make the festival run with ease, the visitors were impressed by the organized manner the event was planned and executed.

In particular, delegates from the states believed to be richer than Ekiti were jealous of the state of the art infrastructure in the state.  At the Civic Center, where all the major activities were held, delegates were seen discussing in admiration facilities at the civic center which include museum, cinemas and supermart. Above all, the elegance and ambience of the civic center added colour to the event.

Of course the peak of the event was the different performances that featured at the event opening can only be compared to what obtains at Cannes Festival and the Notting Hill Carnival. The carnival which showcased colour, glamour and panache also gave participants the opportunity to experience superlative cultural diversity in Nigeria. It aptly lived up to the theme for the festival; “Celebrating, National Unity in Diversity,” as over 30 states of the federation featured during the event.

Though an entertainment platform, Ekiti State sure took it a notch higher this time around through the infusion of modern marketing that provided an advertising platform for sponsors.  It thus became a unique platform to showcase goods and services thereby creating more bonding between the consumers and brand owners. At the end, it turned out to be a commerce and cultural festival.

In a way, the carnival confirmed the earlier position of Dr. John Kayode Fayemi that Ekiti had put necessary machinery in place to make the state the nation’s entertainment and tourism hub in the country. This was also the position of the Mayor of Tianjin Province, Xiao Song, who stated last year during a courtesy visit to Ekiti State Governor, Dr. Kayode Fayemi in Ado Ekiti that the Civic Centre which was then under construction would be a long-term legacy project for the Ekiti State Government when completed.

The Mayor who was then represented by his Deputy, Hu Xiaoynang, added that the Civic Centre would upon completion showcase quality and expertise in construction work. The just concluded carnival gave credence to this opinion.

With the success of the carnival, it was obvious that unlike its counterparts, the state government had set out early to prepare for the hosting of the national festival. Since the close of last year’s edition of NAFEST in which it emerged the most- culturally creative and innovative state, beating 29 other states and carting home various prizes and laurels, it has not rested on its oars.

Delivering his keynote address during the official opening of the event, the Director-General, National Council for Arts and Culture, and President, World Crafts Council (African Region), Otunba Olusegun Runsewe had noted that the festival is necessary to promote patriotism in the face of separatist agitations in different parts of Nigeria.

“NAFEST does not only provide a platform for Nigerians from different ethnic backgrounds to showcase their unique cultural manifestations, it also brings to the fore, the role of culture in national peace and harmony as well as the vast opportunity in the culture sector for job creation and economic empowerment,” he remarked.

In his welcome address, Honourable Commissioner, Ministry of Arts, Culture and Tourism, Professor Rasaki Ojo Bakare had observed that “hosting of NAFEST by Ekiti State is a milestone because for the first time, such a huge event would be coming to Ekiti land whose resources are very low if compared to other states in the South West of the country.

However, he said “the opportunity to host the event was made possible because of the tremendous support enjoyed from the administration of Dr. John Kayode Fayemi (CON) and his amiable wife, Erelu Bisi Fayemi (Mama NAFEST) who he said relentlessly supervise and co-ordinate the activities of the sector from time to time”.

While declaring the festival open, the Governor of Ekiti State, Dr. Kayode Fayemi had observed that the critical state of the nation requires harnessing the diverse culture as tools for social and political change.

“It is imperative to build our unique cultural economy to attract global attention,” he said. He added that culture is one of the main pillars of development. For him, apart from sports, NAFEST is an opportunity for all the 36 states to meet and celebrate national unity.

Since 1970 when NAFEST was instituted, it had served as a platform for talent hunt, skills development and marketing Nigeria’s cultural content. With entrepreneurial workshop as well as free medical testing and counselling, the festival proved to a holistic experience.

Back to back, as the hosting state, Ekiti State, the land of honour, again emerged overall winner of the 34th edition of NAFEST. This was announced during the closing ceremony at the Ekiti Parapo Pavilion Ado-Ekiti. The state was followed by Rivers State, then Bayelsa and Benue States as joint third position, Delta and Nasarawa States came fourth, while Ogun and Lagos States got the fifth position.

Indeed the outcome of the yearly event favourably justified the views of destination branding experts. This was further corroborated by the earlier disclosures by Governor Kayode Fayemi when he said during the welcome address at Fountain Summit 2021 that Ekiti State is open for business.

Welcoming guests at the Fountain Summit, an economic forum earlier held in the state, Dr. John Kayode Fayemi had disclosed that; “in Ekiti State, we are in a hurry to develop. We are very intentional about development planning, and at the core of our efforts and strategy is a partnership approach that places a premium on creating the right condition that would attract investors and development partners, to support our aspirations”.

Besides, he told his audience that his administration “has put in place requisite laws and policies to ensure investor confidence and made massive investments in critical infrastructure and security-all geared towards making Destination Ekiti attractive and Competitive”.

As a buildup to what happened during the festival, Ekiti, had in 2019 organized Ekiti State Festival of Arts and Culture (EKIFEST) the festival, with the theme, Arts and Culture, Tool for Restoration of Values and Socio-economic Empowerment, was held ostensibly as a dress rehearsal for the hosting of the National Festival of Arts and Culture.  Interestingly, while other states were still undecided on when to formally bid for the festival, Ekiti State had submitted a bid letter to National Council for Arts and Culture (NCAC) in February 2020.

Meanwhile the hosting right for NAFEST 2021 was fiercely contested by Ekiti, Anambra and Taraba States. But Ekiti finally won the bid due to a combination of factors. Ekiti was the first state to submit a bid letter. At the end of the festival, it was easy for all to know that Ekiti State now has one of the best performance facilities in the country- the newly completed Civic and Cultural Centre. The super visibility that Ekiti State has acquired in the Culture and Tourism Sector since 2019 was also an added advantage.

John Ajayi is a Lagos-based Journalist and Public Affairs Commentator

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Travel/Tourism

FAAN Traces Source of Lagos Airport Fire to Server Room

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lagos airport fire outbreak

By Modupe Gbadeyanka

The Federal Airports Authority of Nigeria (FAAN) has disclosed that the fire incident at Terminal 1 of the Murtala Muhammed International Airport (MMIA), Lagos, on Monday originated from the server room on the first floor of Terminal 1.

In a statement in the wee hours of Tuesday, the agency confirmed that six casualties were recorded, involving three males and three females.

“A total of six casualties, comprising three males and three females, were recorded, all of whom are in stable condition. One affected individual has been transferred to the FAAN Headquarters Hospital for further medical evaluation and remains stable,” a part of the statement said.

FAAN noted that emergency response operations remain active, with coordinated firefighting, rescue, and safety teams continuing containment and recovery efforts.

A crane was successfully deployed to support rescue operations at the Control Tower, and all 14 persons initially trapped have been safely rescued and fully evacuated from the facility, it added.

The organisation disclosed that as an additional safety precaution, the sixth floor of the affected facility has been completely evacuated to support ongoing emergency operations and risk mitigation, adding that the fire within the departure hall is now largely under control, while responders continue close monitoring to prevent any spread to adjoining sections of the terminal.

“In line with established safety protocols, the airspace remains temporarily closed,” it stated, confirming that all emergency procedures were promptly activated and continue to collaborate with relevant emergency and support agencies to safeguard lives, infrastructure, and operational integrity.

Also, the statement revealed that the Nigerian Airspace Management Agency (NAMA) is actively working to establish a temporary Control Tower to enable the safe and timely restoration of airport operations as soon as practicable.

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UK to Issue Digital Visas to Nigerian Travellers from February 25

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UK Visa

By Adedapo Adesanya

The United Kingdom says all Nigerian visitors to the country, who need a visa, will only get a digital visa from February 25, 2026.

In a statement, the UK Visas & Immigration said that from the scheduled date, all Nigerian nationals applying for a UK Visit visa will receive an eVisa, rather than a vignette (sticker) in their passport.

The shift also indicates that travellers will access their visa electronically through their UK Visas and Immigration (UKVI) account, marking a significant step in modernising the UK’s visa process.

For Nigerian applicants, the visa application requirements remain unchanged. Travellers will still apply as usual, attend a Visa Application Centre to provide biometric information, and meet all existing eligibility criteria. The only difference is how the visa is issued: instead of a physical sticker, applicants will receive a secure digital record of their immigration status.

According to a statement, the British government clarified that Nigerians currently holding a valid vignette sticker do not need to take any action. Their physical visa remains valid until it expires or requires replacement.

It added that the move to eVisas brings a number of benefits for Nigerian travellers, including passports being returned more quickly and travellers being able to manage their immigration status online at any time, from any location. The digital format offers stronger security as eVisas cannot be lost, stolen, or tampered with.

Welcoming the transition, British Deputy High Commissioner in Abuja, Mrs Gill Lever, said, “We are committed to making it easier for Nigerians to travel to the UK. This move to digital visas will streamline a key part of the visa process, making it more secure while reducing dependence on paper documents. We look forward to continuing to welcome Nigerian visitors, students, and workers to the UK.”

Once a visa is approved, applicants will need to create a free UKVI account to access the eVisa.

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Russia Facilitates Travel, Tourism for Africans

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Africa tourism russia

By Kestér Kenn Klomegâh

Russian Foreign Minister, Sergey Lavrov, has reiterated the official statement on expanding visa-free travel between Russia and Africa, signaling Kremlin’s earlier position on facilitating people-to-people movement and raising cultural interaction. The question of ‘visa-free’ travel and tourism dominated discussions during the first and second Russia-Africa summits, as a step to embrace new bilateral relations and soft-power diplomacy with Africa.

While ‘visa-free’ travel could be interpreted as a potential driver for boosting tourism business, Sergey Lavrov’s definition limited this policy only to ‘Africans holding diplomatic passports’ and largely excludes political elites and business executives looking to develop entrepreneurial connectivity to Russia. The broader ambition is to focus on Africa’s middle class, estimated at 380 million envision as the constituting a huge tourism market, which is twice Russia’s population.

The Russian Ministry of Foreign Affairs has further underlined the fact that the implementation of a ‘visa-free regime’ with all African countries aims at strengthening cultural relations with the continent. That announcement filled the local Russian media from Moscow to Vladivostok. Later, the Ministry clarified that the ‘visa-free regime’ for African countries was still under serious review. Diplomatic talks with various countries on the drafts of visa-free travel agreements were underway at different stages, as each had its specific requirements. There was a need to categorise African countries into groups.

This initiative is within the framework of the Joint Action Plan (2023-2026) adopted at the second summit in St. Petersburg. From investigations, Russia has ‘visa-free agreements’ with only six African countries. The visa-free regime only applied to African countries that signed agreements with the Foreign Ministry. Within the agreements, only holders of diplomatic passports are permitted under this consular agreement. According to sources monitored, agreements would be signed after successful negotiations with Russian authorities.

The Head of the Russian Foreign Ministry’s Consular Department, Alexey Klimov, explained in an interview with local Russian media: “Russia is currently working out travel agreements on abolishing visa requirements and providing visa-free entry for short-term trips, usually up to 90 days, with several friendly states, nine of them being the countries of Africa and the Middle East.”

“As always, we will immediately inform the public about the concrete results achieved and embodied in documented bilateral agreements,” Klimov concluded, the full transcript posted on the official ministry’s website.

With the changing times, Russia has been pursuing an integrative, multipolar approach in its relations with friendly countries around the world, including those in Africa. During these past few years, Asian countries, such as China and India, have been granted such short-term visa-free privileges. In practical terms, this policy boosts tourism. It is noticeable that Russia remains a holiday destination for Africa’s political elite, corporate business leaders, and the middle class. But undoubtedly, African politicians and corporate business leaders highly prefer to spend their vacation in the United States and Europe. Some Asian destinations are becoming increasingly popular as a preferred choice for recreation. That trend is unlikely to change; it will remain as such for the next few decades.

Tourism topic at Russia-Africa summits

Following the Russia-Africa summits, both Russia and Africa adopted joint declarations—in fact, comprehensive documents that outline various parameters for elevating cooperation to a new qualitative stage.

Tourism is one of the most highly praised spheres during discussions. Brilliant speeches called for the frequent exchange of cultural groups and the taking of comprehensive measures to promote a broad scope of cultural and tourism collaboration between Russia and Africa.

Ultimately, to boost compelling economic interests and foster cooperation, frequent interactions are necessary. The frequency of interaction should not be limited to summits and conferences alone. Some basic strategic steps and measures are also required to encourage simple holiday travels to both regions.

These are significantly missing in the current relations between Russia and Africa. Critics often argue that Russia is contributing considerably to its so-called isolation by closing its doors, especially when there are considerable opportunities to develop high-quality tourism. The African elite could visit Moscow, St. Petersburg, and coastal cities, including Sochi, as well as along the Volga River.

Indeed, playing with flexible visa regimes will not only promote tourism and strengthen cultural ties, but also, in practical terms, will build positive perceptions and further help to neutralise a high level of Western media disinformation across the continent. There is a need to adopt a pragmatic approach to these crucial questions and carefully examine social aspects to enhance people-to-people interactions.

Notably, Russian officials consider visits by heads of African states and ministers to be an essential pillar of their version of building relations in the anticipated multipolar world.

With the current geopolitical situation, Africa’s middle class, estimated at 380 million (twice the population of Russia), has suitable alternative holiday destinations. For now, Moscow and St. Petersburg are not their desired priority for spending vacations. Russian tour operators acknowledge, in a media query with this article’s author, that there is no bilateral entrepreneurial activity between Russia and the African tourism sector. However, on the other hand, African destinations such as Egypt, Morocco, the Maldives, Seychelles, South Africa, and Zanzibar are popular among Russian vacationers.

Most often, Russian and African experts have been discussing how best to promote exchanges of delegations, explore untapped resources, and explore the possibilities of boosting cooperation in the field of tourism, as well as the dissemination of information on tourism opportunities in the Russian Federation and African States.

Over the past few years, the summit declarations have remained tacitly as declarations. In practical terms, the visa-free regime for African countries has mainly remained as official declarations. The fundamental question often asked is for what purposes the summit declarations are made.

Current Tourism Challenges

Russian experts say Chinese, Indians and many Asians are the real potentials, taking advantage of the emerging opportunity to travel to Russia, more than Africa’s middle class and entrepreneurs. In addition, Africa is currently assessed as “reawakening to geopolitical changes” and less capable of taking their own development initiatives based on the huge resources on the continent.

The continent’s challenges still existed. Notwithstanding that, Africa is seemingly moving from the periphery toward the negotiating table. With tourism, engagement remains weak and fragmented. In comparison, in African and Asian tourism, that distinction matters. Africa has a demographic advantage, but the dynamics of tourism perceptions are low.

In the sense of uplifting bilateral partnerships, especially during this time at the heightening of geopolitics, Africa is not simply a reliable partner but has to be treated as such for operating at the tourism development scale. The future of the relationship can be an extremely positive lever, and to take important steps for mapping out diverse ways for its sustainability and expansion. Less arguably, Africa’s political leadership and business executives have explicitly understood the criticality of Russia’s ‘visa-free’ regime, as one of the most geopolitical rhetoric in the contemporary era.

Multifaceted relations with Russia

Russia is ready to build multifaceted relations with Africa. “If Russia Wins, Africa Wins!” remarked Azali Assoumani, President of Comoros, during the late July St. Petersburg summit plenary session in 2023.

With hopes for an enduring collaboration on long-term programs, the Secretariat of the Russia-Africa Partnership Forum was created. And it has since been networking, intending to promote Russia’s economic interests in Africa and to foster mutually beneficial cooperation with African countries.

The Director of the Department of Partnership with Africa of the Russian Foreign Ministry, Tatiana Dovgalenko, in an interview with the TV BRICS channel on July 9, 2025, emphasised that the importance of her new department is its functionality—focus on the comprehensive, integrated development of relations between Russia and the entire African continent, which are experiencing a genuine revival today. It implies that the main task is to implement the decisions which cover a wide range of cooperation areas, including culture and tourism.

While Russian officials focus on their work aimed at increasing Russian presence in Africa, the role of Africa in the Russian Federation is vastly underestimated. At these changing times, officials have to necessarily note with mutual interest the economic presence of Africa, beyond just training students, in the Russian Federation. And, of course, promoting African tourism is not only a promising niche but also a unique pathway for sustaining bilateral cooperation.

Still on the topic of bilateral tourism, Tatiana Dovgalenko rightly pointed out that more active participation by representatives of the African tourism industry in various events in Russia, along with the introduction of visa-free travel to African countries, would help increase the tourist appeal of Africa. Within the Action Plan of the Russia-Africa Partnership Forum for the period 2023-2026, it is anticipated that both Russia and Africa will hold constructive positions on mutual bilateral ties in this emerging multipolar world.

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