Radisson Hotel Introduces ChatGPT Hotel Bookings

By Aduragbemi Omiyale

To help travellers move from trip intent to search, comparison and planning through natural conversation, Radisson Hotel Group has partnered with Accenture to introduce an AI-powered hotel discovery app in ChatGPT.

The launch marks an important step in Radisson Hotel Group’s move toward agentic commerce, a shift from traditional, channel-based booking journeys to AI-led experiences where discovery, comparison, and decision-making happen through conversation.

As travellers increasingly turn to AI to ask questions, narrow down options, and plan trips, hospitality brands need to be visible, accurate, and actionable at the moment of intent.

Available as @RadissonHotels in ChatGPT, the app enables users to search for Radisson Hotels properties across over 100 countries and more than 1,000 hotels through natural conversation.

By starting a new ChatGPT conversation with @RadissonHotels at the start of the prompt, travellers can ask for advice to plan a family-friendly weekend stay in Amsterdam, or a hotel in Paris with a gym and spa near the Eiffel Tower.

The app will respond with relevant Radisson Hotels properties with live inventory and rates, location context, amenities, hotel details, and interactive map-based results. When ready, travellers are directed to complete the reservation through the Radisson Hotels website.

Commenting on the development, the chief commercial officer of Radisson Hotel Group, Gianni Di Fede, said, “AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift.

“With Accenture, we are reimagining hotel discovery for the next generation of travellers—meeting guests in the planning moment with a branded experience that makes it easier to find, compare, and book Radisson Hotels properties.”

Also commenting, the chief executive of Accenture, Ndidi Oteh, said, “Agentic commerce is fundamentally changing how people discover and choose brands. As journeys become more conversational and intent-driven, companies have to rethink how they show up — not just to be found, but to be chosen, and to deliver value in that moment.

“Radisson Hotel Group is taking a step in that direction, creating a more direct and meaningful way to connect with travellers when decisions are being made.”

The senior managing director and global Travel lead for Accenture, Emily Weiss, said, “With travel, planning is becoming easier for consumers, but more competitive for brands.

“Travellers want to compare options quickly, narrow down choices and book with confidence, often in a single journey. That puts pressure on brands to show up with accurate, up-to-date, and easy-to-navigate information at every step.

“With Radisson Hotel Group, the focus was on making hotel content more accessible, so travellers can find what they need, explore options, and move to booking more seamlessly.”