Radisson Plans Seven New Hotels in Morocco
By Adedapo Adesanya
Radisson Hotel Group in partnership with Madaëf has announced the signing of seven Moroccan hotels, of which four will open their doors this month.
The new hotels located in renowned tourist areas, Al Hoceima, Saïdia and Taghazout, will consist of resorts and residences.
It will add over 1600 rooms, bringing the group’s Moroccan portfolio to 10 hotels, fast-tracking its strategy to reach 15 hotels in operation and under development in the country by 2025.
Speaking on the development, Mr Elie Younes, Executive Vice President & Chief Development Officer EMEA, Radisson Hotel Group said, “We are delighted to announce this portfolio of seven new hotels, as it not only accelerates our growing presence in Morocco but also reaffirms our commitment towards the country and its future.
“Morocco is Africa’s number one tourism destination in terms of foreign arrivals as a bridge between Europe and Africa and is a priority market for our African development strategy because of its vast potential of Morocco.
“We remain committed to the country’s Royal Vision, Morocco’s new campaign to promote national as well as international tourism development. We would like to thank our business partners for their trust in our brands and teams as we look forward to opening these world-class properties across Morocco together,” he said.
On his part, Mr Ramsay Rankoussi, Vice President, Development, Africa & Turkey, Radisson Hotel Group said, “This diverse portfolio which consists of four converted and three new-build resorts and residences spread across Al Hoceima, Saïdia, and Taghazout, reinforces our serviced apartments as well as our global resort offerings.
“Complementing our existing properties in Marrakech and Casablanca, these new properties also cement the presence of our flagship Radisson Blu brand, as well as the footprint of our fast-growing, upscale Radisson brand in Africa.
“The addition of these hotels, reinforced with the opening of four, has certainly catapulted and diversified our presence in this key market, which we look forward to continuing rapidly expanding within.”
Mr Mamoun Lahlimi Alami, CEO, Madaëf, the owning company, says: “We are proud to reinforce our position as the leaders in Morocco’s tourism investment through this partnership with Radisson Hotel Group to open seven hotels in three strategic destinations with high potential.
“These include two new openings representing the introduction of nearly 600 rooms this year in Al Hoceima, and the creation of 1500 direct and indirect jobs. Four properties will be rebranded with the aim of elevating the product and customer experience, in addition to a seventh hotel under development.
“We are thrilled to establish this relationship with Radisson Hotel Group through a partnership enshrined in Madaëf’s new asset management policy, which aims to maximize the performance of its portfolio,” he said.