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China Hosts Business Exhibition for Portuguese-Speaking Countries

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Macau Exhibition Portuguese-speaking countries

By Kestér Kenn Klomegâh

The Confederação Empresarial da CPLP (translated as the Community of Portuguese Language Countries) has been looking at multifaceted and diverse opportunities to strengthen the organisation and ultimately to improve mutual cooperation among the members and governments, which are geographically located in different continents.

In efforts to connect these Portuguese-speaking countries, Macau province hosted three exhibitions on investment and business networking in October. In order to promote the four key industries, the 27th Macao International Trade and Investment Fair included three sub-exhibitions: the cultural and creative industry and science and technology.

Reports show that the trade and investment fair also invited the mainland’s Zhejiang province as its partner province. Pavilions were set up to showcase Zhejiang-themed images and a number of local products. Nearly 30 enterprises from Zhejiang participated in the event.

As Xinhua News Agency reported, the exhibitions were attended by nearly 400 enterprises from the four key industries of science and technology, high-end manufacturing, traditional Chinese medicine, tourism and modern finance. It was up 27.5 per cent from the previous year 2021, according to the Macau Trade and Investment Promotion Institute (IPIM), co-organizer of the corporate event.

Lei Wai Nong, Secretary for Economy and Finance of the Macau SAR government, said Macau would continue joining hands with mainland provinces and municipalities as well as Portuguese-speaking countries to further enhance connectivity between domestic and overseas markets, nurture new economic growth points so as to make contributions to the country’s development.

Leveraging the strengths of Macau as a platform between China and Portuguese-speaking countries, the 2022 Portuguese-speaking countries’ products and services exhibition displayed over 200 products with promotional events on the wine and culture of Portuguese-speaking countries.

Wu Zhiwei, CEO of Marmeleira Group, which does business of wine made in Portugal in the European Union (EU), said the exhibitions offered various support to small- and medium-sized enterprises in Macau, helping boost confidence and recover the local economy.

Covering a total area of 29,300 square meters, the exhibitions boast over 1,800 booths. For most of the participants, the exhibition demonstrated solid potential and offered opportunities for interaction and networking for food processing and for promoting private investments, as well as a chance for establishing public-private partnerships.

The Confederação Empresarial da CPLP official documents list Angola, Brazil, Cabo Verde, Guinea-Bissau, Equatorial Guinea, Mozambique, Portugal, Sao Tome and Principe and East Timor as the nine member states of the CPLP, and 32 countries and organizations as associated observers. In April 2021, it celebrated the 25th anniversary of its establishment and outlined new tasks for its future development.

The Confederação Empresarial da CPLP (translated as the Community of Portuguese Language Countries) was established in 1996 on the basis of Portuguese language and culture, and it unites all the Portuguese-speaking African countries with Portugal in the European Union.

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Germany Acquires Equity Stake in ATIDI to Strengthen Economic Partnership With Africa

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ATIDI KfW Development Bank

By Aduragbemi Omiyale

About $32 million has been put into the African Trade and Investment Development Insurance (ATIDI) by Germany through KfW Development Bank.

This funding package allows the European nation to become a D2-class shareholder of ATIDI, a status dedicated to Export Credit Agencies and Non-African Public Entities.

Of this amount, $18.4 million is funded from BMZ budget resources, with the remaining $13.6 million coming from KfW’s own resources. As such, it will assume the obligations and benefits related to its new shareholding status, including representation in ATIDI Governance and decision-making structures, and equally participating towards improving German trade and investments in Africa in alignment with the G20 Compact with Africa (CwA 2.0).

KfW’s subscription in ATIDI is the culmination of a dynamic partnership between the two organisations.

On behalf of the German Federal Ministry of Economic Cooperation and Development (BMZ), KfW has supported several countries’ membership in ATIDI with over $100 million in financing, thus strengthening the organisation’s capital base and expanding its ability to mitigate risk and mobilise private investment across African markets.

The new equity participation adds a direct shareholding to this long‑standing cooperation.

KfW is the 13th Institutional shareholder in Africa’s premier development insurer, further strengthening the organisation’s capital base and its capacity to support trade and investment across the continent.

At the official signing of the subscription agreement in Nairobi, Kenya, a member of the executive board of KfW, Ms Christiane Laibach, said, “Our membership is executed on behalf of the Federal Republic of Germany. It is only the latest culmination of a successful cooperation that has enabled the ATIDI membership of several African states and has created innovative insurance solutions to attract foreign investment on the continent.”

The chief executive of ATIDI, Mr Manuel Moses, said, “This milestone is iconic in many ways. First, it elevates our already dynamic bond with KfW and creates more opportunities for German investors looking to engage in Africa. It is also a recognition of ATIDI’s earned status as Africa’s top development insurer and the acknowledgement of the soundness of our business. Last, it underscores the power of partnerships in a global context increasingly marked by volatility and uncertainty. ATIDI will spare no effort to make this partnership a successful one.”

Established in 1948, KfW is Germany’s state-owned promotional and development bank and a key implementing partner of BMZ in international financial cooperation. Its shareholding in ATIDI is expected to stimulate up to $500 million in trade and investment between German companies and African markets.

Over the past 25 years, ATIDI has grown to become Africa’s premier provider of development insurance and one of its highest-rated financial organisations. It leverages its partnerships with leading multilaterals and regional bodies, including the African Union, the World Bank Group, COMESA, the European Investment Bank (EIB), and the Norwegian Agency for Development Cooperation (NORAD), to offer innovative credit and investment insurance products that foster sustainable and transformational growth across the continent.

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Essent Slashes Contact Centre Technology Costs by 50%

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Essent Energy provider

By Modupe Gbadeyanka

The Netherlands’ largest energy provider, Essent, has cut the technology costs of its contact centre infrastructure by half.

The organisation, which serves 2.5 million customers, recorded zero critical incidents post-migration and improved agent workplace satisfaction by 36 per cent.

The migration was delivered in partnership with AI-first customer experience transformation specialists, Sabio Group, and was completed in under 12 weeks for an operation spanning over 1,000 agents across two locations.

Agents were forced to juggle multiple disconnected screens simultaneously — a workflow that was as inefficient as it was stressful.

“Our agents were constantly working with different screens — multiple chat instances open at once, multiple agent desktop instances. It was messy, and in some cases, quite stressful,” SAFe Product Manager for Customer Interaction, Omnichannel and Digital Transformation at Essent, Michiel Kouijzer, stated.

“A lot of colleagues were saying I was mad for even suggesting this approach. It kind of feels like a victory on a personal level that it did work out. You just have to be a little ambitious — and have the right expert partner who can make it work,” Kouijzer added.

With stable cloud infrastructure now firmly in place, Essent is turning its attention to the capabilities that were impossible in its legacy environment: AI-powered call summarisation, agentic customer self-service, and next-generation workforce optimisation.

Rather than a reckless ‘big bang’ cutover that could have affected service to millions of households, Sabio engineered a phased migration strategy — beginning with Essent’s SME segment to validate technical readiness before scaling to the full enterprise operation.

“This project showcases Sabio’s unique position in the contact centre technology landscape. We’re not just moving Essent to the cloud — we’re establishing a foundation for continuous improvement in their customer experience delivery,” the Country Manager for Sabio Group Benelux, Wouter Bakker, commented.

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Africa: A New Market for Russian Business

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New Market for Russian Business

By Kestér Kenn Klomegâh

On April 11, the presentation of the book “Africa: a new market for Russian business” took place, which aroused lively diverse interests among business representatives, entrepreneurs and employees of federal structures of Russia. The event was dedicated to discussing the prospects of Russian companies entering the African market and became a platform for the exchange of views and experiences.

Participating guests, packed in the small hall, included:

– representatives of business circles,

– entrepreneurs interested in new directions of development,

– employees of federal agencies curating foreign economic activity.

The presentation was held in a constructive and friendly atmosphere. The author of the book, Serge Fokas Odunlami, detailed the key ideas and conclusions presented in the publication. Particular attention was paid to the practical aspects of operating in the African market, as well as the analysis of opportunities and risks for Russian companies.

During the lively discussion, participants asked questions, shared their experiences and made suggestions for developing cooperation with African countries. This format allowed not only to get acquainted with the content of the book, but also to discuss topical issues of expanding business relations.

Meaning of the book: The publication, “Africa: a new market for Russian business” offers readers not only analytical, but also practical recommendations on investment and market trends, and how to enter the African market. The book will be a useful tool for those considering Africa as a promising destination for investment and business development.

The presentation of the book became a significant event for the Russian business community interested in expanding cooperation with Africa. Serge Fokas Odunlami introduced the participants to the new edition, which is a comprehensive business guide that gives an impetus for dialogue and implementation of joint entrepreneurial projects and corporate initiatives across Africa.

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