Echovane Gets $1m to Scale AI Market Research Platform

By Modupe Gbadeyanka

A $1 million funding package has been secured by an Artificial Intelligence (AI) startup, Echovane, to expand its market research platform.

The fresh capital would be used by the company to build AI agents that execute market research end-to-end, used by Fortune-500 firms, including P&G, Haleon, and Kantar.

Echovane will utilise the funds, co-led by Titan Capital and Neon Fund, to make complex market research a done-for-you AI-native service.

The platform is built on the premise that AI should take on the machinery of research while researchers retain control over the judgment. The result should be faster execution without sacrificing rigour, traceability or trust.

Echovane was founded by former Amazon, Stripe, Gojek and Razorpay product leaders and graduates of the Indian Institute of Technology, Smriti Gupta, Vipul Nair and Himadri Roy.

They initially set out to build an AI moderator for consumer interviews. But the deeper they went, the clearer it became that the interview was only a fraction of the problem. Research teams were still spending weeks recruiting participants, coordinating fieldwork, analysing evidence and turning it into something the business could act on.

So, the founders expanded Echovane into the execution layer for the entire research process.

“We thought better AI interviews would unlock faster research. But that was only one step in the research operations, for one methodology of research.

“In reality, research is more complex, and can vary from interviews to unobtrusive observations and longitudinal studies. It has multi-level complexity including finding niche participants, getting the research completed on time with them and maintaining quality checks,” the chief executive of Echovane, Smriti Gupta, stated.

“This funding allows us to deepen the agent infrastructure behind Echovane, expand our multimodal capabilities, and strengthen the global participant network required to deliver increasingly complex studies with consistency,” the chief technical officer, Vipul Nair, noted.

Also commenting, the chief operating officer of Echovane, Himadri Roy, said, “Having done the research ourselves, we understand the operational pain researchers have to go through to conduct a good research that gives useful insights.”

“Echovane has made complex, multi-market studies feel simple. They find the right hard-to-reach participants, handle the nuances across markets and languages, and deliver actionable insights with remarkable speed and consistency,” the Consumer Science and Product Experience Lead for Haleon, Zee Alcasid, disclosed.

“Echovane turned a month of product research into two days. They reached exactly the right participants and let us test, learn and iterate continuously across multiple audiences, countries, product variants all within a single study that would be impossible to execute at speed and scale,” the chief product officer for Trustly, Adam D’arcy, stated.

A spokesperson for Titan Capital said, “We have backed Smriti, Vipul and Himadri because they have deeply understood why market research has stayed slow and expensive for decades.

“With Echovane, they are building an AI-native, end-to-end research platform focused on the quality of the final insight, encoding each client’s context into a system that gets sharper with every study.

“They are turning research from a recurring expense into compounding infrastructure — faster, cheaper and genuinely deeper. Their first-principles thinking and capital-efficient execution gave us confidence in Echovane’s long-term potential.”