World
Russia’s Far East Witnessing Series of Record-Breaking Agreements
By Kestér Kenn Klomegâh
Vladivostok, located in Russia’s Far East, hosted the 8th Eastern Economic Forum (EEF) from 12th to 13th September 2023 in an attempt to define further the development of this remote region. Since the beginning of the EEF in 2015, it has, until COVID-19 was followed by Russia’s own ‘special military operation’ in neighbouring Ukraine, the focus was largely on harnessing resources from the United States and Europe to the Far East region of the Russian Federation.
Speeches and all kinds of remarks highly praised Western, European and Asia-Pacific participating countries and corporate enterprises under resonating themes such as ‘A Common Economic Space from the Atlantic to the Pacific: The Greater Eurasian Partnership’, which was framed to develop trade and economic cooperation from Lisbon to Vladivostok. Research shows that the EEF held previously, especially the first three in 2015 to 2018, strategically aimed at broadening international cooperation and promoting the Far East as the gateway to the Asian-Pacific region.
Despite the series of sanctions, corporate European businesses are still highly interested in Russia, and Russia recognizes these businesses’ enormous significance and invaluable contributions to its economy. Foreign Minister Sergey Lavrov, during those hay years, had always been the guest speaker during the Association of European Business (AEB), an organization which unites European companies in the Russian Federation.
“We value opportunities for dialogue with European entrepreneurs aimed at pushing forward a pragmatic, politics-free and mutually beneficial agenda designed to improve the wellbeing of the people in Russia,” Lavrov said and rained a lot of praises when the AEB marked its 25th year early October 2020. The interest in strengthening and diversifying trade and economic ties had grown since the Soviet collapse. According to statistics, the European Union’s investment in Russia reached almost US$300 billion back in 2019.
Russia is ready to build its relations with the European Union along some principles. The European Union remains its important trade partner. As before, there is optimism that both are open to cooperation; European partners are keen on building businesses in the economic space from Lisbon to Vladivostok, this vast country and in the Eurasian region.
Obviously, the future Russia and European business relations could still be consolidated despite the current political differences. After all, Russia and the EU countries not only belong to the same cultural and civilizational matrix but are also linked by many ties in trade and investment cooperation, scientific and technological exchange and personal contacts. Russians spend their vacation in Europe. There are visible signs that Europeans are interested in Far East development projects and participating in diverse spheres in cooperating with the economy there.
Even long before COVID-19, Russia continued working on attracting investment to the Far East from external countries and enterprises. Outcomes of the 2019 forum (that was the 5th forum) released by the forum organizers, for instance, showed that among the 65 countries represented were Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Italy, Japan, Luxembourg, the Netherlands, New Zealand, Slovakia, Spain, Switzerland, Sweden and the United States.
The 2019 forum business dialogues included ‘Russia-Europe’ among the six for that year. One of the expert business lectures was the United Kingdom on economics and international relations. The session was moderated by Sergei Brilev, Russia TV Channel Anchor and Deputy Director and President of the Bering Bellingshausen Institute for the Americas. And there at the session, Vladimir Putin acknowledged hosting over 8,500 participants from 65 countries. Since the first forum, representation had increased more than twofold, a convincing indication of growing colossal interest in opportunities offered by the Russian Far East.
Prime Minister of Japan Shinzō Abe: “I want you to spread the wings of imagination and see the new opportunities Japan can bring into your future. Let us create history together; let us pave the way.”
Prime Minister of Malaysia Mahathir Bin Mohamad: “It was great to hear that of all regions, Russia is going to develop the Far East. Russia is one of the few countries that is located both in Europe and Asia. Its unique geographical location makes it a bridge between East and West, between Europe and Asia. I suppose this unique situation will help Russia play an important role in both Europe and the Far East.”
“We are still going to aim high. At the same time, if, before the first EEF five years ago, you had asked me to guess the future – I don’t think I would have said 1800 projects. Perhaps I would have been ambitious enough to guess 300, and I would have thought that daring. 1800 projects launched in the Far East – it is simply amazing. I am confident the preferential economic policy, initiated at the behest of the President of the Russian Federation, works,” said Yuri Trutnev, Deputy Prime Minister of the Russian Federation, Presidential Plenipotentiary Envoy to the Far Eastern Federal District.
“The 5th anniversary Eastern Economic Forum was record-breaking in terms of participation numbers and the total worth of contracts signed during the event. These accomplishments prove that the Forum became a significant platform to promote international cooperation and discuss relevant global and regional economic issues,” said Anton Kobyakov, Advisor to the President of the Russian Federation and Executive Secretary of the Eastern Economic Forum Organizing Committee.
Over the past few years, there have been brief analytical summaries showing increasing trade relations between Russia and China. In particular, and from a geopolitical point of view, China is moving towards attaining its global status within the evolutionary processes of multipolarity. China is building on its potential facilities to penetrate through the Far East to Central Asia and former Soviet republics.
However, with the complexities and contradictions of the geopolitical situation, Russia has abandoned its initial post-Soviet Western and European dreams. The United States, Europe and the Baltics were all deleted from Russia’s radar. Russia is partitioning rather than pursuing an integrative multipolar world. At least, these are very visible within the framework of its foreign policy.
Outcomes of the 4th EEF (September 2018) held under the theme ‘The Far East: Expanding the Range of Possibilities’ were significantly not different. It featured the President of the People’s Republic of China, Xi Jinping; the President of Mongolia, Khaltmaagiin Battulga; the Prime Minister of Japan, Shinzō Abe; and the Prime Minister of the Republic of Korea, Lee Nak-yon.
President of the People’s Republic of China Xi Jinping emphasized: “The Eastern Economic Forum, established by the initiative of President Putin, has already been successfully held three times and has become an important platform for consolidating brainpower and discussing key cooperation-related matters. This year, the Forum is attended by an unprecedented number of guests and friends from different countries.”
President of Mongolia Khaltmaagiin Battulga said: “The Annual Eastern Economic Forum is becoming an important discussion platform for outlining further ways of cooperation for the APR countries. Each year, the level of participants is rising, and the Forum is expanding.”
Prime Minister of Japan Shinzō Abe: “Russian–Japanese relations are now going through a breakthrough period with unprecedented acceleration. The plan of bilateral cooperation that we discussed with President Putin includes over 150 projects. Over a half of them are already being implemented or are approaching this stage.”
Prime Minister of the Republic of Korea Lee Nak-yeon said: “Leaders of the Northeast Asian states have gathered at this platform to consolidate efforts and ideas for the development of the Far East and ensure peace and well-being for the region. This is crucial.”
Over 340 heads of foreign businesses took part in the forum. There were 6,002 delegates, and 220 agreements worth 3.108 billion roubles were signed (only agreements, the value of which does not constitute a commercial secret). The most significant agreements were:
- Baimskaya Mining Company, KAZ Minerals PLC, the Government of Chukotka Autonomous Area and the Ministry of Economic Development of Russia signed an agreement in the amount of 360 billion roubles on the implementation of the investment project to develop the Baimskaya ore zone (Chukotka Autonomous Area);
- United Aircraft Corporation (UAC) and Aeroflot signed an agreement in the amount of 210 billion roubles on the consignment of Sukhoi Superjet 100 aircraft;
- Nakhodka Fertilizer Plant and Far East Development Corporation signed an agreement to create a clean methanol and ammonia production facility;
- NOVATEK, Government of Kamchatka Territory and Ministry for the Development of the Russian Far East signed an agreement in the amount of 69.5 billion roubles on the construction of a terminal for transhipment and storage of liquefied natural gas;
- Russian Direct Investment Fund (RDIF), Japanese conglomerate Marubeni Corporation and AEON Corporation signed an agreement on the terms for financing the construction of a chemical cluster in Volgograd;
- The Russian Direct Investment Fund, Alibaba Group, MegaFon and Mail.Ru Group announced a new strategic partnership to integrate Russia’s key consumer internet and e-commerce platforms and launch a leading social commerce joint venture in Russia and the CIS;
- Leonid Petukhov, CEO of the Far East Investment and Export Agency, and Yoichi Nishikawa, CEO of Iida Group, signed an agreement in the amount of 14.960 billion roubles on cooperation in the implementation of the project for the construction of a wood processing complex for the production of sawn timber for wooden model houses, as well as the construction and sale of wooden low-rise houses;
- Aysen Nikolayev, Acting Head of the Republic of Sakha (Yakutia), and Yuri Korotaev, CEO of Duracell Russia, signed the agreement in the amount of 15 billion roubles on interaction in the area of social and economic development of the Republic of Sakha (Yakutia);
- Dmitry Kobylkin, Minister of Natural Resources and Environment of Russia, and Yuri Korotaev, CEO of Duracell Russia, signed an agreement on mutually beneficial cooperation in the establishment of a new class 2 waste management system;
- Rosneft and Beijing Gas Group Co. Ltd. signed an agreement to secure the essential conditions for the establishment of a joint venture for the construction and operation of a network of gas filling compressor stations (CNGS) in Russia;
- Gazprom and Mitsui & Co. Ltd. signed a memorandum of understanding on the Baltic LNG project in order to consider the opportunities for cooperation in the project;
- Far East Development Corporation and Rostelecom PJSC signed an agreement on connecting the 18 advanced special economic zones in the Far East to fibre-optic communication lines;
- Novatek and Rosatomflot signed an agreement on the intention to jointly develop and build an icebreaker fleet operating on LNG.
The 6th Eastern Economic Forum (2021) still has restrictions in place due to the risk posed by the coronavirus. This, of course, affected the number of participants at the event. Nevertheless, more than 4,000 participants, including more than 400 heads of companies. Westerners and Europeans disappeared from the forum. Online guest speakers included the President of the Republic of Kazakhstan, Kassym-Jomart Tokayev and the President of Mongolia, Ukhnaagiin Khürelsükh. There were also video greetings by President of China Xi Jinping, Prime Minister of the Republic of India Narendra Modi, and Prime Minister of the Kingdom of Thailand Prayuth Chan-o-cha.
In addition to the usual discussion on the Far East, there was a discussion on the Greater Eurasian Partnership. A range of topics came under the spotlight, including the values of young people from the Far East, obstacles encountered by young entrepreneurs, the education system, the impact of social media, the future of the financial market, copyright, raising investment, getting young people involved in developing the urban environment, career guidance, cooperation with young people in other countries, and the adaptation of the tourist industry.
But a record 380 agreements were signed worth a total of RUB 3.6 trillion (excluding agreements where the figures were classified as commercial secrets), according to the official documents. Twenty-four were signed with foreign and international companies, ministries, and government bodies, including nine with China, six with Japan, three with Kazakhstan, and one with Austria, Vietnam, Canada, Serbia, South Korea, and Ethiopia.
Quite recently, the 7th Eastern Economic Forum concluded in September 2022. With the major challenges that Russia is facing from sanctions, the macro-regions importance is growing rapidly. Russian President Vladimir Putin noted an enormous contribution to building business ties between Russia and the countries of the Asia-Pacific region. He remarked, “there is already a trend of the Asia-Pacific region becoming a centre of world economic activity, along with the gradual extinction of industrial centres in Europe and the United States.”
According to the forum documents, it was the first post-COVID forum and was attended by more than 7,000 guests. Despite the sanctions and external pressure, 2,729 investment projects are being implemented in the Far East. More than 290 agreements were signed for a total of RUB 3.27 trillion, including agreements on infrastructure and transport projects, the development of large mineral deposits, as well as construction, industry, and agriculture. More than 7,000 participants from 68 countries and Russia’s territories, including 1,700 business representatives from 700 companies. Western and Europeans disappeared at the 2022 forum. Asian countries have become new centres of economic and technological growth and points of attraction for human resources, capital and industries.
Adviser to the Russian President and Executive Secretary of the EEF 2022 Organizing Committee, Anton Kobyakov, remarked that “Vladivostok could become Russia’s international tourist gateway to the Asia-Pacific region. Let foreign tourists come and bring their relatives and friends.” But the new opportunities mean work needs to be intensified with only friendly countries.
For the year 2023, the Southeast Asian business community, in particular, expressed an active interest in Russian projects and a readiness not only to talk but also to take concrete action, according to the Business & Financial newspaper Izvesti.
“The main issue is agreements on cooperation, technological interaction and the creation of joint ventures. And one thing is certain: The Far East becomes the primary location for potential developments and availability of multiple opportunities,” Georgy Ostapkovich, Director of the Center for Market Studies at the Higher School of Economics (HSE University), noted. He emphasized that it is currently difficult to quantify the number and value of contracts signed at the event. Analysts had predicted that the number of contracts inked at EEF-2023 would be the same as last year, which came in at around 3.2 trillion rubles ($33.08 billion).
Russian President Vladimir Putin said at the opening session that the government would not allow the pace of development to slacken in the Russian Far East as it is a strategic region for the country. “We will definitely not be scaling down the pace of development in the region because the development of the Far East is an absolute priority for Russia, a direct priority for Russia as a whole for the entire 21st century, because it is a colossal region with a small population but huge potential. Of course, this is a strategic interest for the country,” the president said at the Eastern Economic Forum, which Vladivostok hosted on September 10-13.
The Eastern Economic Forum (EEF) is held annually in cooperation with the Far East regional administration in the city of Vladivostok. Three years of COVID-19, followed by Russia’s ‘special military operation’ and the current geopolitical situation, have adversely affected this corporate business event, as Russia looks towards the East and makes the main focus on developing the Far East. One of the crucial steps, which is missing, are to see the essential results since its launch in 2015.
For the past few years, Western and European businesses have largely been missing in this forum. And those from Asia and the Pacific are getting fewer and fewer as opportunities seem monotonous and speeches have the same message relating to world geopolitics. Analysts, expressing much concern, say business people are really looking for corporate business opportunities, not hard geopolitics. From the perspective of investors, the region is of serious interest, but there is an imbalance between practical investment and economic potential in the region.
Many of the speakers were very frank and objective in their speeches and highlighted possible ways for modernizing the region. It is important to highlight concrete success stories. In other words, reshaping and scaling up efforts are necessary, leading to cutting the white ribbons marking the completion of projects. The Eastern Economic Forum was established by decree of President of the Russian Federation Vladimir Putin in 2015 to support the economic development of Russia’s Far East and to expand international cooperation in the Asia-Pacific region.
Given the vast territory of the Far East, 6.3 million people translate to slightly less than one person per square kilometre, making the Far East one of the most sparsely populated areas in the world. Until 2000, the Russian Far East lacked officially-defined boundaries. A single term, “Siberia and the Far East”, often referred to Russia’s regions east of the Urals without drawing a clear distinction between “Siberia” and “the Far East”. However, the Far East is generally considered the easternmost territory of Russia, between Lake Baikal in Eastern Siberia and the Pacific Ocean.
By Kestér Kenn Klomegâh
In this insightful interview, Natali Kalalb, founder of NAtali KAlalb Art Gallery, discusses her practical experiences of handling Africa’s contemporary arts, her professional journey into the creative industry and entrepreneurship, and also strategies of building cultural partnership as a foundation for Russian-African bilateral relations. Here are the interview excerpts:
Given your experience working with Africa, particularly in promoting contemporary art, how would you assess its impact on Russian-African relations?
Interestingly, my professional journey in Africa began with the work “Afroprima.” It depicted a dark-skinned ballerina, combining African dance and the Russian academic ballet tradition. This painting became a symbol of cultural synthesis—not opposition, but dialogue.
Contemporary African art is rapidly strengthening its place in the world. By 2017, the market was growing so rapidly that Sotheby launched its first separate African auction, bringing together 100 lots from 60 artists from 14 foreign countries, including Algeria, Ghana, Mali, Nigeria, Senegal, and others. That same year during the Autumn season, Louis Vuitton Foundation in Paris hosted a major exhibition dedicated to African art. According to Artnet, sales of contemporary African artists reached $40 million by 2021, a 434% increase in just two years. Today, Sotheby holds African auctions twice a year, and in October 2023, they raised $2.8 million.
In Russia, this process manifests itself through cultural dialogue: exhibitions, studios, and educational initiatives create a space of trust and mutual respect, shaping the understanding of contemporary African art at the local level.
Do you think geopolitical changes are affecting your professional work? What prompted you to create an African art studio?
The international context certainly influences cultural processes. However, my decision to work with African themes was not situational. I was drawn to the expressiveness of African visual language—colour, rhythm, and plastic energy. This theme is practically not represented systematically and professionally in the Russian art scene.
The creation of the studio was a step toward establishing a sustainable platform for cultural exchange and artistic dialogue, where the works of African artists are perceived as a full-fledged part of the global cultural process, rather than an exotic one.
To what extent does African art influence Russian perceptions?
Contemporary African art is gradually changing the perception of the continent. While previously viewed superficially or stereotypically, today viewers are confronted with the depth of artistic expression and the intellectual and aesthetic level of contemporary artists.
Portraits are particularly impactful: they allow us to see not just an abstract image of a “continent,” but a concrete personality, character, and inner dignity. Global market growth data and regular auctions create additional trust in African contemporary art and contribute to its perception as a mature and valuable movement.
Does African art reflect lifestyle and fashion? How does it differ from Russian art?
African art, in my opinion, is at its peak in everyday culture—textiles, ornamentation, bodily movement, rhythm. It interacts organically with fashion, music, interior design, and the urban environment. The Russian artistic tradition is historically more academic and philosophical. African visual art is distinguished by greater colour expression and dynamic form. Nevertheless, both cultures are united by a profound symbolic and spiritual component.
What feedback do you receive on social media?
Audience reactions are generally constructive and engaging. Viewers ask questions about cultural codes, symbolism, and the choice of subjects. The digital environment allows for a diversity of opinions, but a conscious interest and a willingness to engage in cultural dialogue are emerging.
What are the key challenges and achievements of recent years?
Key challenges:
- Limited expert base on African contemporary art in Russia;
- Need for systematic educational outreach;
- Overcoming the perception of African art as exclusively decorative or ethnic.
Key achievements:
- Building a sustainable audience;
- Implementing exhibition and studio projects;
- Strengthening professional cultural interaction and trust in African
contemporary art as a serious artistic movement.
What are your future prospects in the context of cultural diplomacy?
Looking forward, I see the development of joint exhibitions, educational programs, and creative residencies. Cultural diplomacy is a long-term process based on respect and professionalism. If an artistic image is capable of uniting different cultural traditions in a single visual space, it becomes a tool for mutual understanding.
By Adedapo Adesanya
The Ukrainian Defence Intelligence (UDI) has identified two Nigerian men, Mr Hamzat Kazeem Kolawole and Mr Mbah Stephen Udoka, allegedly killed while fighting as Russian mercenaries in the war between the two countries ongoing since February 2022.
The development comes after Russia denied knowledge of Nigerians being recruited to fight on the frontlines.
Earlier this week, the Russian Ambassador to Nigeria, Mr Andrey Podyolyshev, said in Abuja that he was not aware of any government-backed programme to recruit Nigerians to fight in the war in Ukraine.
He said if at all such activity existed, it is not connected with the Russian state.
However, in a statement on Thursday, the Ukrainian Defence released photographs of Nigerians killed while defending Russia.
“In the Luhansk region, military intelligence operatives discovered the bodies of two citizens of the Federal Republic of Nigeria — Hamzat Kazeen Kolawole (03.04.1983) and Mbah Stephen Udoka (07.01.1988),” the statement read.
According to the statement, both men served in the 423rd Guards Motor Rifle Regiment (military unit 91701) of the 4th Guards Kantemirovskaya Tank Division of the armed forces of the Russian Federation.
UDI said that they signed contracts with the Russian Army in the second half of 2025 – the deceased Mr Kolawole on August 29 and Mr Udoka on September 28.
“Udoka received no training whatsoever — just five days later, on October 3, he was assigned to the unit and sent to the temporarily occupied territories of Ukraine,” the report read.
It added that no training records for Mr Kolawole have been preserved; however, it is highly likely that he also received no military training, but his wife and three children remain in Nigeria.
Both Nigerians, the report added, were killed in late November during an attempt to storm Ukrainian positions in the Luhansk region.
“They never engaged in a firefight — the mercenaries were eliminated by a drone strike,” UDI stated, warning foreign citizens against travelling to the Russian Federation or taking up any work on the territory of the “aggressor state”.
“A trip to Russia is a real risk of being forced into a suicide assault unit and, ultimately, rotting in Ukrainian soil,” the statement read.
In an investigation earlier this month, CNN reported that hundreds of African men have been enticed to fight for Russia in Ukraine with the promise of civilian jobs and high salaries. However, the media organisation uncovered that they are being deceived or sent to the front lines with little combat training.
CNN said it reviewed hundreds of chats on messaging apps, military contracts, visas, flights and hotel bookings, as well as gathering first-hand accounts from African fighters in Ukraine, to understand just how Russia entices African men to bolster its ranks.
By Kestér Kenn Klomegâh
The Young African Leaders Initiative (YALI) is the United States’ signature step to invest in the next generation of African leaders. Since its establishment in 2010 by Obama administration, YALI has offered diverse opportunities, including academic training in leadership, governance skills, organizational development and entrepreneurship, and has connected with thousands of young leaders across Africa. This United States’ policy collaboration benefits both America and Africa by creating stronger partnerships, enhancing mutual prosperity, and ensuring a more stable environment.
In our conversation, Tonya McNeal-Weary, Managing Director at IBS Global Consulting, Inc., Global Headquarters in Detroit, Michigan, has endeavored to discuss, thoroughly, today’s generation of entrepreneurs and also building partnerships as a foundation for driving positive change and innovation in the global marketplace. Here are the excerpts of her conversation:
How would you describe today’s generation of entrepreneurs?
I would describe today’s generation of entrepreneurs as having a digital-first mindset and a fundamental belief that business success and social impact can coexist. Unlike the entrepreneurs before them, they’ve grown up with the internet as a given, enabling them to build global businesses from their laptops and think beyond geographic constraints from day one. They value flexibility and autonomy, often rejecting traditional corporate ladders in favor of building something meaningful on their own terms, even if it means embracing uncertainty and financial risk that previous generations might have avoided.
And those representing the Young African Leaders Initiative, who attended your webinar presentation late January 2026?
The entrepreneurs representing the Young African Leaders Initiative are redefining entrepreneurship on the continent by leveraging their unique perspectives, cultural heritage, and experiences. Their ability to innovate within local contexts while connecting to global opportunities exemplifies how the new wave of entrepreneurs is not confined by geography or conventional expectations.
What were the main issues that formed your ‘lecture’ with them, Young African Leaders Initiative?
The main issues that formed my lecture for the Young African Leaders Initiative were driven by understanding the importance of building successful partnerships when expanding into the United States or any foreign market. During my lecture, I emphasized that forming strategic alliances can help entrepreneurs navigate unfamiliar business environments, access new resources, and foster long-term growth. By understanding how to establish strong and effective partnerships, emerging leaders can position their businesses for sustainable success in global markets. I also discussed the critical factors that contribute to successful partnerships, such as establishing clear communication channels, aligning on shared goals, and cultivating trust between all parties involved. Entrepreneurs must be proactive in seeking out partners who complement their strengths and fill gaps in expertise or resources. It is equally important to conduct thorough due diligence to ensure that potential collaborators share similar values and ethical standards. Ultimately, the seminar aimed to empower YALI entrepreneurs with practical insights and actionable strategies for forging meaningful connections across borders. Building successful partnerships is not only a pathway to business growth but also a foundation for driving positive change and innovation in the global marketplace.
What makes a ‘leader’ today, particularly, in the context of the emerging global business architecture?
In my opinion, a leader in today’s emerging global business architecture must navigate complexity and ambiguity with a fundamentally different skill set than what was previously required. Where traditional leadership emphasized command-and-control and singular vision, contemporary leaders succeed through adaptive thinking and collaborative influence across decentralized networks. Furthermore, emotional intelligence has evolved from a soft skill to a strategic imperative. Today, the effective modern leader must possess deep cross-cultural intelligence, understanding that global business is no longer about exporting one model worldwide but about genuinely integrating diverse perspectives and adapting to local contexts while maintaining coherent values.
Does multinational culture play in its (leadership) formation?
I believe multinational culture plays a profound and arguably essential role in forming the kind of leadership required in today’s global business environment. Leaders who have lived, worked, or deeply engaged across multiple cultural contexts develop a cognitive flexibility that’s difficult to replicate through reading or training alone. More importantly, multinational exposure tends to dismantle the unconscious certainty that one’s own way of doing things is inherently “normal” or “best.” Leaders shaped in multicultural environments often develop a productive discomfort with absolutes; they become more adept at asking questions, seeking input, and recognizing blind spots. This humility and curiosity become strategic assets when building global teams, entering new markets, or navigating geopolitical complexity. However, it’s worth noting that multinational experience alone doesn’t automatically create great leaders. What matters is the depth and quality of cross-cultural engagement, not just the passport stamps. The formation of global leadership is less about where someone has been and more about whether they’ve developed the capacity to see beyond their own cultural lens and genuinely value differences as a source of insight rather than merely tolerating them as an obstacle to overcome.
In the context of heightening geopolitical situation, and with Africa, what would you say, in terms of, people-to-people interaction?
People-to-people interaction is critically important in the African business context, particularly as geopolitical competition intensifies on the continent. In this crowded and often transactional landscape, the depth and authenticity of human relationships can determine whether a business venture succeeds or fails. I spoke on this during my presentation. When business leaders take the time for face-to-face meetings, invest in understanding local priorities rather than imposing external agendas, and build relationships beyond the immediate transaction, they signal a different kind of partnership. The heightened geopolitical situation actually makes this human dimension more vital, not less. As competition increases and narratives clash about whose model of development is best, the businesses and nations that succeed in Africa will likely be those that invest in relationships characterized by reciprocity, respect, and long-term commitment rather than those pursuing quick wins.
How important is it for creating public perception and approach to today’s business?
Interaction between individuals is crucial for shaping public perception, as it influences views in ways that formal communications cannot. We live in a society where word-of-mouth, community networks, and social trust areincredibly important. As a result, a business leader’s behavior in personal interactions, their respect for local customs, their willingness to listen, and their follow-through on commitments have a far-reaching impact that extends well beyond the immediate meeting. The geopolitical dimension amplifies this importance because African nations now have choices. They’re no longer dependent on any single partner and can compare approaches to business.
From the above discussions, how would you describe global business in relation to Africa? Is it directed at creating diverse import dependency?
While it would be too simplistic to say global business is uniformly directed at creating import dependency, the structural patterns that have emerged often produce exactly that outcome, whether by design or as a consequence of how global capital seeks returns. Global financial institutions and trade agreements have historically encouraged African nations to focus on their “comparative advantages” in primary commodities rather than industrial development. The critical question is whether global business can engage with Africa in ways that build productive capacity, transfer technology, develop local talent, and enable countries to manufacture for themselves and for export—or whether the economic incentives and power irregularities make this structurally unlikely without deliberate policy intervention.
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