World
The Moment of Truth for BRICS: Challenges, Opportunities and the Way Forward
By Kester Kenn Klomegah
As already known, BRICS is an association of five major emerging economies: Brazil, Russia, India, China and South Africa. South Africa joined the association in 2010.
The BRICS has a significant influence on regional affairs and very active on the global stage. All of them are members of the G20.
While the group has received both praise and criticism from different corners of the world, BRICS is steadily working towards realizing its set goals, bilateral relations among them are conducted on the basis of non-interference, equality and mutual benefits.
In this exclusive interview, Dr Byelongo Elisee Isheloke, who is currently a Postdoctoral Research Fellow at the University of Cape Town and has scholarly researched some aspects of BRICS for the past 10 years, spoke with Kester Kenn Klomegah about his observations, the existing challenges, opportunities and the future perspectives of BRICS. Here are the interview excerpts;
South Africa joined BRICS in 2010, a decade ago, and so, how do you assess South Africa in BRICS these years? What are its greatest contributions to the development of the group?
I would say South Africa is strongly committed to its engagement in the BRICS. It has hosted two of its summits. As an active member, it has what it takes to deliver despite the internal economic crises in South Africa. I think over the years, South Africa grew in confidence within the partnership, particularly when the first BRICS summit took place in Durban South Africa.
In the Durban 2013 BRICS summit, African presidents were invited to join leaders of BRICS and the theme evolved around Africa. In this context, South Africa regained its muscles as a BRICS member.
South Africa, therefore, represents Africa well in the BRICS, in a way, and I think the African countries should support it. The only thing I think people want is to be more involved. While the BRICS started as a partnership of political nature, now that it has embraced economic development, the voice of the people must be heard.
The major problem of South Africa is that it is not robust economically compared to its BRICS counterparts, and its economy has been performing badly since the 2008/2009 world’s economic crisis.
It has been a zero growth economy ever since; if any growth, then it has been below 1 per cent. South Africa has struggled to stabilize its economy during the past few years, and now the COVID-19 has exacerbated this but it is common to many countries around the world.
In your previous discussion, you talk about a transition from politics to economy. How do you see BRICS influence on international issues, its collective position on the global arena?
BRICS did not transit from politics to economy as such but put emphasis on economic projects. BRICS leaders still talk global politics while experts guide the leaders on foreign policy issues. For me, I think it is a very good approach going forward. BRICS must deliver on capital-intensive infrastructure development, and the funding from the New Development Bank (BRICS) is critical in this regard. With good policies in place, this will help the SADC region and the rest of Africa. It is great that the branch of this bank operates from Johannesburg in South Africa.
Furthermore, I must say that BRICS influence on international scale is dented by minor problems in the organization. For example, the diplomatic conflict between India and China, the fact that both Russia and China wants to be in a position of favour with the United States on diplomatic ground, this is not helping its influence globally.
“I think BRICS must clean its home, or clean before its door, if it wants to be the balancing power in international affairs. The other problem is the capital issue. At the moment, the BRICS do not have the muscles to outcompete the Bretton Wood Institutions, the World Bank and IMF. More investment, more capital is needed in the BRICS Bank.
In the past, there was the lack of synergy in diplomatic position as far as the BRICS is concerned. In the UN Security Council, for instance, the BRICS have to consult in order to accommodate views on issues of global importance.
We know that South Africa is a member of the SADC and there is the Democratic Republic of Congo (DRC), another SADC country, which has a plethora of problems of security and economic nature. I think that any assistance from such an organization (BRICS) would be appreciated.
Quite recently, more than 200 civilians known as the Bembe people were massacred in the eastern DRC by Ngumino and Twagineho militias. These militias are of foreign origin to the DRC. This news is not broadcasted in South Africa, if the BRICS could invest more in peace-keeping mission, maybe help the current government, perhaps it could help the failing Monusco, a UN mission in the DRC.
It is such engagement that can make the BRICS shine internationally. They need a collective position on global issues. This is just one example.
In relation to economy and trade, what are your arguments about collaboration among BRICS? Do you also see China and India racing for global dominance, and Russia steadily raising its business profile on global stage?
With regard to this question, this is what I have to say. In fact, trade protectionism is only good temporarily and it works only in the short run. It is not sustainable as a policy in the long term. We know in the 17th century it was promoted in European countries but there was a time when the Laissez-faire ideology took precedence on economic isolationism. We also know that a couple of BRICS countries have a communist background (Russia and China). What I can say is that China opened up its economy to trade, and for more than 30 years, it manage to build a robust economy (now considered the 2nd largest after the United States) with potential prospects of outperforming the United States. I think we can learn from the Chinese economic success.
The COVID-19 situation may help change the forecasts but free trade has proven over the years to be highly supportive to the economy of nations. This does not mean one needs “to throw away the baby with the water” when it comes to the gain obtained during the socialist approach to economic development.
The BRICS countries should find a way of striking a balance between the two economic systems. But frankly speaking, an open economy leaning more towards free trade is what I would recommend for an emerging economy.
Now, even countries where the economy is freer like South Africa and India, we see that the major hindrance is corruption and bad governance in certain instances. If the BRICS can address these obstacles or hurdles, they will have a better chance of winning.
In China, human rights abuses shouldn’t be covered up; doing-Business with countries where dictatorship and abuses are evident should it be alright.
In addition, there will be areas where BRICS will compete, and this is healthy to any economy, but there must be more focus on what BRICS can do together to address abject poverty, growing unemployment and human rights abuses.
China and India need to talk more to address their differences. The future of BRICS depends, to some considerable extent, on their good relations. The race for dominance if military is dangerous. I think they need to talk as friends and partners. The rest of the BRICS should mediate in this regard.
Many experts still question the role of BRICS members in Africa. It is important here to recall that Russia was involved in helping African countries during their struggle for independence and that was the Cold War. It lost its influence after the split of the USSR. Currently Russia’s foreign policy largely seeks to regain what it lost to the United States and China and other foreign players in Africa. But for our Russian partners, Africa needs sustainable development, and not military weapons and equipment. Africa is looking for foreign players to invest in infrastructure and play large part economically.
In your post-doctoral research on BRICS, and in your article to The Conversation, you mentioned what South Africa can offer or shared with other members. Is it possible to restate explicitly the kind of “beneficiation” here?
I would make known, first, that as a postdoctoral research fellow at the University of Cape Town, my academic investigation deals with the impact of and the challenges towards mineral beneficiation policy interventions in the SADC region. This has some importance for foreign players looking opportunities to invest in mineral resources in the SADC.
Having said the above, I am more than prepared to embark on a project that will help BRICS to understand the effects of BRICS partnership on mineral beneficiation in South Africa and within the Southern African Development Community.
In this connection, I think South Africa has a lot to offer to the BRICS. There must also be a consensus with other African countries. Understandably, South Africa can be an investment gateway to Africa. As the presiding head of the African Union, South Africa represents the interests of the AU in BRICS.
On beneficiation, South Africa has a tremendous experience on nuclear power that, if used for energy, could help the beneficiation industry in the country. One needs to be cautious of deviations in that regard, not that I am suggesting South Africa would deviate, but care needs to be observed by all member countries on that issue. As a pacifist, I would advise that African countries look at alternative, renewable energy sources. A gradual approach to beneficiation and a dialogue between trade partners will take the BRICS partnership to another level as far as South Africa is concerned in the BRICS.
How do you assess the current coronavirus spread and its impact, especially among BRICS, (Brazil, India, Russia and South Africa) and allegedly (yet to be proved) virus originated from China (BRICS member)?
The BRICS are hit by the COVID-19 crisis just like any other country. As we know, the COVID-19 started in Wuhan, China, and then spread in no time to all the continents. It is however important to note that China closed its borders and cooperated with the World Health Organization (WHO) to alert other countries. On the other hand, in Africa, we saw China helping the African Union (AU) with PPEs and other test equipment. This should be appreciated.
Whether the alert came late or not, I do not have any means to determine that. Why would China want to do that? Instead of pointing fingers to others, I think it is time the world learns from the threat we face together as humans and find a common ground to halt (stop) the spread of COVID-19. It should be an opportunity to re-engineer our health facilities and capabilities for a better tomorrow for all.
Personally, I would call for cooperation between BRICS and non-BRICS countries (the United States and Europe for example to get involved). Failing to do that will be a recipe for more complications.
What do you think of BRICS collaborating on COVID-19 vaccine? Do you see “cooperation or competition” among its members (China, India and Russia) racing for global market with the vaccine?
Interestingly, I see both cooperation and competition. But I think we need more cooperation and sharing of the information. The BRICS must remember what they owe the world. Cooperation should be on all aspects of life. We hear stories of people of colour being ill-treated in China for example. I think the authorities should investigate that and take appropriate actions to care for others with dignity.
In South Africa as well, the refugee community was almost neglected in the management of the COVID-19. I am glad the government decided to do something about it. BRICS scientists, as well, need collaboration to come up successfully with a solution or vaccine.
Efforts by other scientists need to be taken into account. And as regards Africa, an African solution to Africa’s problem approach should not be neglected or relegated to the backyard. BRICS are partners, they can help each other but they should not replace own efforts towards security and safety.
Vaccine or solutions to the pandemic should not be profit-orientated. In Africa, we believe in Ubuntu. I think our BRICS leaders will not do such a mistake. I am highly optimistic on that.
Generally, what would you consider as the key challenges amid the coronavirus pandemic that has shattered the economy, and how do you see the future of BRICS?
The pandemic has, indeed taken a heavy toll on the global economy. As reported by the World Health Organization (WHO), Brazil, India, Russia, China, and of course, South Africa have high infections after the United States.
The key challenges during the COVID-19 era are: Unpreparedness of the BRICS countries. It came as a surprise and BRICS were caught pants down in most instances. We should view the COVID-19 as an opportunity for better planning, re-engineering of our health facilities and capabilities for prevention.
Lack of financial resources. The poor countries in a dire situation. Most countries had no financial muscles to acquire respirators and PPEs. Russia and China managed to build specialized hospitals within a short time to contain the situation. This is an area where the BRICS Development Bank could make the stark difference if steered in the right direction.
Insufficient coordination. As for the case of South Africa, it is good that the government took the scientific approach in managing the situation. Coordination with public-private partnership could enhance the ability of the state apparatus to serve everybody regardless of their origin. There is still time to ensure that poor including refugees and asylum seekers are humanly served. We cannot be selective in enforcing human rights. Medical assistance, in time of coronavirus, be regarded as basic human right for all. A better coordination will therefore help not only South Africa, but all the countries.
Last but not the least, a holistic approach to fighting the pandemic should be promoted. A human being is not just a body, but it is also a spirit. While scientists and decision makers propose solutions, it must be done in conjunction with means that uplift the spirit as well.
Faith based organizations should equally have a role to play to help the government and to provide interventions of psychological and spiritual nature. A healthy body in a healthy spirit is what we need.
Otherwise, any solution will be half-baked and unsustainable. All the stakeholders must work together. This is not only for South Africa or for the BRICS, but it is also for the entire world.
There is a lot of negative news on TV and Radio channels about the corona. It is time the media grasps the opportunity to serve humanity by focusing on giving hope rather than destroying hope. A balance needs to be set in this regard as well. Media have to exhibit a more constructive role for a better world.
World
Iranian Supreme Leader Ali Khamenei Dies After Air Strikes
By Dipo Olowookere
Iranian Supreme Leader, Mr Ayatollah Ali Khamenei, has died after coordinated airstrikes carried out by the United States and Israel on Tehran on Saturday morning.
His death was confirmed on Sunday morning by Iranian state media, which also disclosed that his daughter and grandchild were among those killed in the bombardment, which destroyed his compound.
Mr Khamenei was killed during a meeting with top leaders of the Middle East country yesterday, including the Defence Minister Amir Nasirzadeh and Revolutionary Guard commander Mohammad Pakpour, who reportedly died too.
His elimination has sparked mixed reactions, with some Iranians on the streets celebrating his demise, and others condemning the joint air strikes.
The President of the United States, Mr Donald Trump, described the late Iranian leader as “one of the most evil people in history,” expressing satisfaction at the action, which he said was “successful,” as it represented justice for both Iranians and Americans.
Meanwhile, Tehran has vowed to further respond to the attacks after initially firing missiles at six neighbours, including Qatar, Saudi Arabia, Kuwait, UAE, Bahrain, and Jordan.
Flight operations in the region have been disrupted because of the retaliatory action of Iran over the weekend, though most of the missiles were intercepted.
World
AfBD, AU Renew Call for Visa-Free Travel to Boost African Economic Growth
By Adedapo Adesanya
The African Development Bank (AfDB) and the African Union have renewed their push for visa-free travel to accelerate Africa’s economic transformation.
The call was reinforced at a High-Level Symposium on Advancing a Visa-Free Africa for Economic Prosperity, where African policymakers, business leaders, and development institutions examined the need for visa-free travel across the continent.
The consensus described the free movement of people as essential to unlocking Africa’s economic transformation under the African Continental Free Trade Area (AfCFTA).
The symposium was co-convened by AfDB and the African Union Commission on the margins of the 39th African Union Summit of Heads of State and Government in Addis Ababa.
The participants framed mobility as the missing link in Africa’s integration agenda, arguing that while tariffs are falling under AfCFTA, restrictive visa regimes continue to limit trade in services, investment flows, tourism, and labour mobility.
On his part, Mr Alex Mubiru, Director General for Eastern Africa at the African Development Bank Group, said that visa-free travel, interoperable digital systems, and integrated markets are practical enablers of enterprise, innovation, and regional value chains to translate policy ambitions into economic activity.
“The evidence is clear. The economics support openness. The human story demands it,” he told participants, urging countries to move from incremental reforms to “transformative change.”
Ms Amma A. Twum-Amoah, Commissioner for Health, Humanitarian Affairs and Social Development at the African Union Commission, called for faster implementation of existing continental frameworks.
She described visa openness as a strategic lever for deepening regional markets and enhancing collective responses to economic and humanitarian crises.
Former AU Commission Chairperson, Ms Nkosazana Dlamini-Zuma, reiterated that free movement is central to the African Union’s long-term development blueprint, Agenda 2063.
“If we accept that we are Africans, then we must be able to move freely across our continent,” she said, urging member states to operationalise initiatives such as the African Passport and the Free Movement of Persons Protocol.
Ghana’s Trade and Industry Minister, Mrs Elizabeth Ofosu-Adjare, shared her country’s experience as an early adopter of open visa policies for African travellers, citing increased business travel, tourism, and investor interest as early dividends of greater openness.
The symposium also reviewed findings from the latest Africa Visa Openness Index, which shows that more than half of intra-African travel still requires visas before departure – seen by participants as a significant drag on intra-continental commerce.
Mr Mesfin Bekele, Chief Executive Officer of Ethiopian Airlines, called for full implementation of the Single African Air Transport Market (SAATM), saying aviation connectivity and visa liberalisation must advance together to enable seamless travel.
Regional representatives, including Mr Elias Magosi, Executive Secretary of the Southern Africa Development Community, emphasised the importance of building trust through border management and digital information-sharing systems.
Ms Gabby Otchere Darko, Executive Chairman of the Africa Prosperity Network, urged governments to support the “Make Africa Borderless Now” campaign, while tourism campaigner Ras Mubarak called for more ratifications of the AU Free Movement of Persons protocol.
Participants concluded that achieving a visa-free Africa will require aligning migration policies, digital identity systems, and border infrastructure, alongside sustained political commitment.
World
Nigeria Exploring Economic Potential in South America, Particularly Brazil
By Kestér Kenn Klomegâh
In this interview, Uche Uzoigwe, Secretary-General of NIDOA-Brazil, discusses the economic potential in South America, particularly Brazil, and investment incentives for Brazilian corporate partners for the Federal Republic of Nigeria (FRN). Follow the discussion here:
How would you assess the economic potential in the South American region, particularly Brazil, for the Federal Republic of Nigeria? What investment incentives does Nigeria have for potential corporate partners from Brazil?
As the Secretary of NIDOA Brazil, my response to the questions regarding the economic potentials in South America, particularly Brazil, and investment incentives for Brazilian corporate partners would be as follows:
Brazil, as the largest economy in South America, presents significant opportunities for the Federal Republic of Nigeria. The country’s diverse economy is characterised by key sectors such as agriculture, mining, energy, and technology. Here are some factors to consider:
- Natural Resources: Brazil is rich in natural resources like iron ore, soybeans, and biofuels, which can be beneficial to Nigeria in terms of trade and resource exchange.
- Growing Agricultural Sector: With a well-established agricultural sector, Brazil offers potential collaboration in agri-tech and food security initiatives, which align with Nigeria’s goals for agricultural development.
- Market Size: Brazil boasts a large consumer market with a growing middle class. This represents opportunities for Nigerian businesses looking to export goods and services to new markets.
- Investment in Infrastructure: Brazil has made significant investments in infrastructure, which could create opportunities for Nigerian firms in construction, engineering, and technology sectors.
- Cultural and Economic Ties: There are historical and cultural ties between Nigeria and Brazil, especially considering the African diaspora in Brazil. This can facilitate easier business partnerships and collaborations.
In terms of investment incentives for potential corporate partners from Brazil, Nigeria offers several attractive incentives for Brazilian corporate partners, including:
- Tax Incentives: Various tax holidays and concessions are available under the Nigerian government’s investment promotion laws, particularly in key sectors like agriculture, manufacturing, and technology.
- Repatriation of Profits: Brazil-based companies investing in Nigeria can repatriate profits without restrictions, thus enhancing their financial viability.
- Access to the African Market: Investment in Nigeria allows Brazilian companies to access the broader African market, benefiting from Nigeria’s membership in regional trade agreements such as ECOWAS.
- Free Trade Zones: Nigeria has established free trade zones that offer companies the chance to operate with reduced tariffs and fewer regulatory burdens.
- Support for Innovation: The Nigerian government encourages innovation and technology transfer, making it attractive for Brazilian firms in the tech sector to collaborate, particularly in fintech and agriculture technology.
- Collaborative Ventures: Opportunities exist for joint ventures with local firms, leveraging local knowledge and networks to navigate the business landscape effectively.
In conclusion, fostering a collaborative relationship between Nigeria and Brazil can unlock numerous economic opportunities, leading to mutual growth and development in various sectors. We welcome potential Brazilian investors to explore these opportunities and contribute to our shared economic goals.
In terms of this economic cooperation and trade, what would you say are the current practical achievements, with supporting strategies and systemic engagement from NIDOA?
As the Secretary of NIDOA Brazil, I would highlight the current practical achievements in economic cooperation and trade between Nigeria and Brazil, alongside the supporting strategies and systemic engagement from NIDOA.
Here are some key points:
Current Practical Achievements
- Increased Bilateral Trade: There has been a notable increase in bilateral trade volume between Nigeria and Brazil, particularly in sectors such as agriculture, textiles, and technology. Recent trade agreements and discussions have facilitated smoother trade relations.
- Joint Ventures and Partnerships: Successful joint ventures have been established between Brazilian and Nigerian companies, particularly in agriculture (e.g., collaboration in soybean production and agricultural technology) and energy (renewables, oil, and gas), demonstrating commitment to mutual development.
- Investment in Infrastructure Development: Brazilian construction firms have been involved in key infrastructure projects in Nigeria, contributing to building roads, bridges, and facilities that enhance connectivity and economic activity.
- Cultural and Educational Exchange Programs: Programs facilitating educational exchange and cultural cooperation have led to strengthened ties. Brazilian universities have partnered with Nigerian institutions to promote knowledge transfer in various fields, including science, technology, and arts.
Supporting Strategies
- Strategic Trade Dialogue: NIDOA has initiated regular dialogues between trade ministries of both nations to discuss trade barriers, potential markets, and cooperative opportunities, ensuring both countries are aligned in their economic goals.
- Investment Promotion Initiatives: Targeted initiatives have been established to promote Brazil as an investment destination for Nigerian businesses and vice versa. This includes showcasing success stories at international trade fairs and business forums.
- Capacity Building and Technical Assistance: NIDOA has offered capacity-building programs focused on enhancing Nigeria’s capabilities in agriculture and technology, leveraging Brazil’s expertise and sustainable practices.
- Policy Advocacy: Continuous advocacy for favourable trade policies has been a key focus for NIDOA, working to reduce tariffs and promote economic reforms that facilitate investment and trade flows.
Systemic Engagement
- Public-Private Partnerships (PPPs): Engaging the private sector through PPPs has been essential in mobilising resources for development projects. NIDOA has actively facilitated partnerships that leverage both public and private investments.
- Trade Missions and Business Delegations: Organised trade missions to Brazil for Nigerian businesses and vice versa, allowing for direct engagement with potential partners, fostering trust and opening new channels for trade.
- Monitoring and Evaluation: NIDOA implements a rigorous monitoring and evaluation framework to assess the impact of various initiatives and make necessary adjustments to strategies, ensuring effectiveness in achieving economic cooperation goals.
Through these practical achievements, supporting strategies, and systemic engagement, NIDOA continues to play a pivotal role in enhancing economic cooperation and trade between Nigeria and Brazil. By fostering collaboration and leveraging shared resources, we aim to create a sustainable and mutually beneficial economic environment that promotes growth for both nations.
Do you think the changing geopolitical situation poses a number of challenges to connecting businesses in the region with Nigeria, and how do you overcome them in the activities of NIDOA?
The changing geopolitical situation indeed poses several challenges for connecting businesses in the South American region, particularly Brazil, with Nigeria. These challenges include trade tensions, shifting alliances, currency fluctuations, and varying regulatory environments. Below, I will outline some of the specific challenges and how NIDOA works to overcome them:
Current Challenges
- No Direct Flights: This challenge is obviously explicit. Once direct flights between Brazil and Nigeria become active, and hopefully this year, a much better understanding and engagement will follow suit.
- Trade Restrictions and Tariffs: Increasing trade protectionism in various regions can lead to higher tariffs and trade barriers that hinder the movement of goods between Brazil and Nigeria.
- Currency Volatility: Fluctuations in the value of currencies can complicate trade agreements, pricing strategies, and overall financial planning for businesses operating in both Brazil and Nigeria.
- Different regulatory frameworks and compliance requirements in both countries can create challenges for businesses aiming to navigate these systems efficiently.
- Supply Chain Disruptions: Changes in global supply chains due to geopolitical factors may disrupt established networks, impacting businesses relying on imports and exports between the two nations.
Overcoming Challenges through NIDOA.
NIDOA actively engages in discussions with both the Brazilian and Nigerian governments to advocate for favourable trade policies and agreements that reduce tariffs and improve trade conditions. This year in October, NIDOA BRAZIL holds its TRADE FAIR in São Paulo, Brazil.
What are the popular sentiments among the Nigerians in the South American diaspora? As the Secretary-General of the NIDOA, what are your suggestions relating to assimilation and integration, and of course, future perspectives for the Nigerian diaspora?
As the Secretary-General of NIDOA, I recognise the importance of understanding the sentiments among Nigerians in the South American diaspora, particularly in Brazil.
Many Nigerians in the diaspora take pride in their cultural roots, celebrating their heritage through festivals, music, dance, and culinary traditions. This cultural expression fosters a sense of community and belonging.
While many individuals embrace their new environments, they often face challenges related to cultural differences, language barriers, and social integration, which can lead to feelings of isolation.
Many express optimism about opportunities in education, business, and cultural exchange, viewing their presence in South America as a chance to expand their horizons and contribute to economic activities both locally and back in Nigeria.
Sentiments regarding acceptance vary; while some Nigerians experience warmth and hospitality, others encounter prejudice or discrimination, which can impact their overall experience in the host country. NIDOA BRAZIL has encouraged the formation of community organisations that promote networking, cultural exchange, and social events to foster a sense of belonging and support among Nigerians in the diaspora. There are currently two forums with over a thousand Nigerian members.
Cultural Education and Awareness Programs: NIDOA BRAZIL organises cultural education programs that showcase Nigerian heritage to local communities, promoting mutual understanding and appreciation that can facilitate smoother integration.
Language and Skills Training: NIDOA BRAZIL provides language courses and skills training programs to help Nigerians, especially students in tertiary institutions, adapt to their new environment, enhancing communication and employability within the host country.
Engaging in Entrepreneurship: NIDOA BRAZIL supports the entrepreneurial spirit among Nigerians in the diaspora by facilitating access to resources, mentorship, and networks that can help them start businesses and create economic opportunities.
Through its AMBASSADOR’S CUP COMPETITION, NIDOA Brazil has engaged students of tertiary institutions in Brazil to promote business projects and initiatives that can be implemented in Nigeria.
NIDOA BRAZIL also pushes for increased tourism to Brazil since Brazil is set to become a global tourism leader in 2026, with a projected 10 million international visitors, driven by a post-pandemic rebound, enhanced air connectivity, and targeted marketing strategies.
Brazil’s tourism sector is poised for a remarkable milestone in 2026, as the country expects to welcome over 10 million international visitors—surpassing the previous record of 9.3 million in 2025. This expected surge represents an ambitious leap, nearly doubling the country’s foreign-arrival numbers within just four years, a feat driven by a combination of pent-up global demand, strategic air connectivity improvements, and a highly targeted marketing campaign.
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