By Dipo Olowookere
A strategic partnership has been signed between Fashion One LLC, a New York-based international fashion, entertainment and lifestyle television network, and Virtual Xchange Group, Africa’s leading creative, production and events company.
The deal is expected to make African viewers be at the forefront of the latest fashion and lifestyle trends, with Virtual Xchange Group and Fashion One collaborating on the production of bespoke content for African audiences besides showcasing Fashion One’s industry-leading global content.
Virtual Xchange Group will also engage a broader audience through collaborative marketing activity on digital platforms. The partnership means that Fashion One will reach 30 million households.
Ali Gursoy, Fashion One Group Chief Executive Officer, said: “Africa is a very important market for Fashion One, so we are delighted to bring African-themed content to African audiences through the partnership with Virtual Xchange Group.
“African fashion designers are playing an increasingly important role in the global fashion industry and we want to play our part in raising their profile and introducing the fashion world to African talent.
“We aim to shine a light on African fashion design and manufacturing and to engage global audiences in locally-produced content. We look forward to providing localised, relevant content for our African distribution partners.”
Virtual Xchange Group offers industry-leading expertise in the areas of entertainment and hospitality from creative content production and distribution through to event staging and talent management.
Kaycee Kennedy, the Chief Executive Officer of Virtual Xchange Group, said: “We are delighted to be partnering with the world’s leading fashion network. The partnership with Fashion One Group will enable us to bring the latest in global fashion and lifestyle trends, fashion shows, events and original programming to African audiences.
“The collaboration with Fashion One Group reinforces Virtual Xchange Group’s status at the cutting edge of delivering creative, engaging content for the lifestyle and entertainment industry in Africa. This is where Africa meets fashion.”
The partnership with Virtual Xchange Group continues the global expansion plans for the Fashion One Group in North America, Eastern Europe, Asia and Africa as it consolidates its position as the undisputed number one International fashion and lifestyle network.
Business Post Contributor