Connect with us

Economy

3 Big Hooks Businesses Use to Attract and Retain Customers

Published

on

retain customers

When you take a look around you, you’re always targeted by ads, offers and limited time discounts. They’re in print, on buildings, and everywhere you go online; but what are the most effective methods used by the most lucrative brands? And how can we expect them to evolve in the years ahead? Let’s take a closer look at 3 notable examples of popular techniques used to attract and retain customers.

Remove friction, increase sales

Netflix rose to the top of the streaming world in large part due to their willingness to offer 30-day free trials all over the world. The clever thing about this move is that they knew that after 30 days, you’ll be interested in many shows and desperate to continue watching.

There was, however, the frictional element of the first payment which needed to be removed if the funnel was going to work as intended. Setting up a payment plan along with all payment details is often a complex and time-consuming task. That’s why the Netflix team kept everything simple by taking payment details electronically as part of the registration process for the free trial. They then set the paid subscription to automatically begin after 30 days, while continuing to learn about the user’s likes and dislikes during that window.

By having an entire month of user data, Netflix was able to retain millions of customers by recommending shows they knew they would like. The fact that all a user had to do was simply continue watching meant that the transition to paid use was hardly noticed by them. Now that they have attained market dominance, Netflix has removed the free trial options.

Given Netflix’s unstable position, it’s possible that trials will officially become a thing of the past. Instead, there’s talking about a cheaper ad-supported version designed to steer people away from disruptive entrants like Disney+ or HBO Max.

Who doesn’t love free stuff?

No deposit bonuses that are offered by online casinos are another great example of schemes designed to attract new potential customers. By offering things like free spins, online casinos are attempting to entice players to start playing in their casinos. Because they don’t have to deposit money to activate the bonus, they will feel like it won’t hurt to try.

Casinos want players to get a taste of a particular game or the casino itself, and since the selection of products and services today is practically endless, one must try to sway the customer to their side and stand out. With savvy players always looking for new ways to have fun online, we can continue to expect a raft of new types of bonuses to keep flowing.

When points matter

The cost of living crisis and inflation in many markets means that household budgets are being stretched in a way they haven’t been for a long time. Supermarkets have come up with their own ingenious way of retaining customers. In-store offers and discounts have long been the norm in every type of store — not just supermarkets — so many shops needed something to stand out from the rest of the market.

Target’s loyalty program was the market leading initiative in this space. The company used an in-depth knowledge of each shopper’s habits to offer personalized discounts. This gave rise to store loyalty cards and points systems where the more a shopper bought, the more they would earn in loyalty points.

Nowadays, shoppers can redeem their points for discounts applied in store, extra products at the checkout, or sometimes even products and services from third parties. The idea here is to turn an everyday action (paying for clothes and groceries) into something which leads to a desirable reward, in addition to the products themselves. Stores are then able to produce greater brand buy-in, while customers feel valued and have an attachment to a particular chain, regardless of how similar the rest of the market is.

These types of offers are not likely to go away any time soon and are set to gather pace in the 12 months that lie ahead. Because of the unstable situation around the world right now, we can safely expect to see supermarkets double down on their offers and loyalty schemes in an effort to maintain their customer bases.

Now that you’ve heard our thoughts on some of the common methods for retaining customers, can you identify if you’re “guilty” of some of them?

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Economy

Bellwether Equities Shrink Nigerian Stock Market by 2.35%

Published

on

Nigerian Stock Market

By Dipo Olowookere

The Nigerian stock market crashed by 2.35 per cent on Wednesday after some bellwether equities performed badly as a result of profit-taking in them.

BUA Cement, Dangote Cement, and Geregu Power lost 10.00 per cent each to settle at N340.20, N963.00, and N917.40, respectively. Custodian Investment shrank by 9.97 per cent to N73.15, and Academy Press weakened by 9.88 per cent to N28.12.

On the flip side, SAHCO gained 9.92 per cent to trade at N171.20, International Energy Insurance grew by 9.66 per cent to N6.70, Tantalizers improved by 6.98 per cent to N4.60, Omatek added 5.70 per cent to close at N2.04, and AIICO Insurance increased by 5.19 per cent to N4.26.

At the close of business, the Nigerian Exchange (NGX) Limited recorded 10 appreciating stocks and 21 depreciating stocks.

Data from the activity log revealed that 488.1 million shares worth N20.9 billion exchanged hands in 46,239 deals at midweek compared with the 564.9 million shares valued at N39.4 billion traded in 49,230 deals on Tuesday, representing a fall in the trading volume, value, and number of deals by 13.60 per cent, 46.95 per cent, and 6.08 per cent, respectively.

On top of the activity chart yesterday was First Holdco, which sold 57.4 million equities for N3.5 billion. Chams transacted 42.3 million shares valued at N166.9 million, Access Holdings traded 36.1 million stocks worth N831.1 million, Linkage Assurance exchanged 32.0 million equities for N49.4 million, and Sterling Holdings traded 29.4 million shares valued at N224.8 million.

Business Post observed that the bears dominated Customs Street during the trading day, resulting in all the major sectors closing in the red.

The industrial goods space suffered the heaviest loss, 8.31 per cent, as a result of the sell-offs in cement stocks. The insurance counter shed 0.97 per cent, the banking segment declined by 0.71 per cent, the consumer goods landscape gave up 0.29 per cent, and the energy sector crumbled by 0.11 per cent.

Consequently, the All-Share Index (ASI) retreated by 5,668.65 points to 235,074.54 points from 240,743.19 points, and the market capitalisation moderated by N3.637 trillion to N150.847 trillion from N154.484 trillion.

Continue Reading

Economy

Nigeria’s Inflation Outlook Improves as US-Iran Tensions Ease

Published

on

nigeria inflation outlook

By Adedapo Adesanya

Easing tensions between the US and Iran in the Middle East is expected to offer more respite to the Nigerian economy in the coming months.

Analysts at Comercio Partners noted in a report that there is an increased likelihood of a gradual moderation in inflation from July into the third quarter of 2026.

The analysts opined that the near-term outlook for inflation “has become less tilted to the upside” following the peace deal reached by the warring parties in the Middle East conflict and the sharp decline in global oil prices.

The report read in part: “May inflation data showed that price pressures remain sticky, but the near-term outlook has become less tilted to the upside following the peace deal and the sharp decline in global oil prices.

“Headline inflation rose to 15.93 per cent year-on-year from 15.69 per cent in April, while food inflation climbed to 16.96 per cent and core inflation increased to 16.82 per cent, suggesting that both food and underlying non-food price pressures remain elevated.

“However, the easing in crude oil prices below $85/bbl reduces the risk of a renewed energy-led inflation shock. This is important for Nigeria, where fuel, diesel, transport, logistics, and food distribution costs are key channels through which global energy prices feed into domestic inflation.

“If lower oil prices are sustained and domestic fuel prices remain stable or decline, pressure on transport and production costs should gradually ease.”

It noted that in June, inflation may remain sticky because the pass-through of lower oil prices to consumer prices is unlikely to be immediate.

It added that food prices remain elevated, and core inflation picked up month-on-month in May, indicating that underlying price pressures have not fully faded. According to the National Bureau of Statistics (NBS), the inflation rate on a month-on-month basis was 1.75 per cent, which was 0.39 per cent lower than the rate recorded in April 2026 (2.13 per cent).

“However, the balance of risks has shifted. The likelihood of another sharp energy-driven acceleration has reduced, while the probability of gradual moderation from July into Q3 has improved.”

The analysts said in the report that while the latest CPI data, “still supports a cautious tone across rates and fixed income, as annual headline, food, and core inflation all moved higher in May,” the decline in oil prices gives the Central Bank of Nigeria (CBN) “more room to maintain a wait-and-see stance rather than respond aggressively to external energy-price risks, provided domestic prices begin to reflect the easing in global crude markets.”

Continue Reading

Economy

All On Invests $1m in Eja-Ice Nigeria Limited to Strengthen Cold-Chain Infrastructure in Off-Grid Markets

Published

on

All One Eja-Ice Nigeria Limited

All On, an impact investing company focused on expanding access to renewable energy solutions in Nigeria, has announced a $1 million investment in Eja-Ice Nigeria Limited, a provider of solar-powered refrigeration and cold chain infrastructure.

The investment will support Eja-Ice’s manufacturing and operational scale-up as the company enters its next phase of growth. It is expected to enable the expansion of its cold-chain solutions and improve access to reliable cooling services for households, small businesses, and institutions operating in off-grid and weak-grid environments.

Access to dependable cold storage remains a significant constraint across Nigeria, particularly in coastal and rural communities where limited energy infrastructure contributes to post-harvest losses and income instability for small-scale agro-producers.

By delivering energy-efficient refrigeration systems, Eja-Ice is helping to address these challenges while supporting the preservation of perishable goods and strengthening local value chains.

“All On’s investment in Eja-Ice reflects our approach of supporting solutions that improve energy access while enhancing livelihoods, reducing costs, and enabling businesses to grow. Strengthening cold-chain infrastructure is an important step towards building more resilient local economies and expanding opportunities in underserved markets,” the chief executive of All On, Ms Caroline Eboumbou, commented on the investment.

Eja-Ice’s integrated cold-chain model allows for greater control over product design, operational efficiency, and service delivery, ensuring that its solutions are tailored to the needs of underserved markets. The company’s systems are already supporting micro enterprises, cooperatives, and community-level infrastructure, particularly in areas where reliable electricity remains limited.

Also commenting, the founder and chief executive of Eja-Ice Nigeria Limited, Mr Yusuf Bilesanmi, said, “This capital raise is a huge step forward in our vision to power homes and businesses with products designed, assembled, and optimised right here on the continent. It’s not just about access to electricity—it’s about dignity, productivity, and opportunity for the over 600 million people across sub-Saharan Africa who are still off-grid.”

Through this investment, All On continues to advance its mission of closing Nigeria’s energy access gap by supporting the renewable energy ecosystem and businesses that deliver sustainable, market-driven solutions.

All One Eja-Ice Nigeria Limited $1m

Continue Reading

Trending