Google Unveils Startups Accelerator for African Women Founders

By Aduragbemi Omiyale

An initiative aimed at empowering and supporting women founders in Africa has been launched by Google. It is called Google for Startups Accelerator: Women Founders Africa Program.

It is an extension of the Google for Startups Accelerator Africa program established in 2017, reflecting Google’s dedication to supporting startups and addressing the unique challenges faced by women entrepreneurs in Africa.

Through the programme, African women entrepreneurs will receive resources and opportunities to scale their startups and address African problems.

Intending participants can apply via g.co/acceleratorafrica before the February 20, 2023, deadline. Eligible applicants must have a working product or service, a viable business model, and a working team. The application process includes a written application and an interview with the program team.

The 12-week program will commence in March 2023 and include one bootcamp per month, held in a hybrid style of online and in-person sessions. Selected participants will receive access to Google’s products, mentoring from industry experts, resources, tools, and technology, as well as networking opportunities and connections with investors to support the growth of their startups.

“We are excited about the open call for applications for our 3-month accelerator program, specifically tailored to address the unique challenges faced by women founders in Africa. We believe that investing in women founders in Africa is critical for economic empowerment that will enable the creation of jobs for the growing African youth population,” says Folarin Aiyegbusi, head of Startup Ecosystem, Africa at Google.

African female founders face challenges in their entrepreneurial pursuits, including limited access to funding. Despite these challenges, women make up a significant portion of African entrepreneurs, with 58 per cent of African businesses owned by women.

“Elevating the participation and leadership of women in the entrepreneurship ecosystem is crucial for promoting gender equality and driving economic growth in Africa. Investing in women-led startups is a key step towards achieving this goal, and Google’s commitment to these goals is reflected in the launch of the Google for Startups Accelerator: Women Founders Africa Program,” added Aiyegbusi.

The Women Founders will be mentored by industry experts who will guide and support the selected participants throughout the program. They will be instrumental in helping startups achieve their full potential and positively impact their communities.

Akua Nyame-Mensah, a mentor for the program, said, “It’s an honour to be a mentor in the inaugural Google for Startups Accelerator Program for Women Founders. As part of supporting the next generation of leaders in Africa, this program offers women an opportunity to grow their networks and the accountability to achieve their professional goals. The focus on mentorship will be invaluable. Participants will benefit and grow from the exchange of ideas and experiences.”