Brands/Products
Rite Foods Attributes Success of Products to Investment in Research, Technology
By Dipo Olowookere
The Managing Director of Rite Foods Limited, Mr Seleem Adegunwa, has disclosed that products of the company have continued to maintain market leadership because of the decision of the management to invest heavily in an ultra-modern factory with up-to-the-minute technology, with artificial intelligence and research in line with global best practices.
According to him, this is because of the company’s quest to come up with sustainable and innovative products that will satisfy its consumers.
Rite Foods boasts a diverse range of unique products that cater to the needs of consumers across Nigeria and the continent.
The firm, which is recognised in the Africa 150 Report as one of the continent’s innovative brands with unrivalled flavours, has on the shelf 13 Bigi variants of carbonated soft drink, the Bigi Table Water, the Fearless energy drink consisting of the Fearless Classic and Fearless Red Berry, the five variants of Sosa Fruit Drink as well as the Rite and Bigi Sausages.
“Research is critical to us, and we value that a lot. Our products are leaders in flavour innovation. On the Cola brand, there is a clear edge over the competition, and we lead on flavours like in the Apple and Tropical segments.
“Our brands are enhanced by having many products under them, which is why they look bolder and bigger on the shelf among competitors,” Adegunwa stated.
On the Sosa Fruit Drink, the new entrant into its market segment, the Rite Foods boss stated that the brand is a symbol of quality and a new way the company has attained excellent reviews.
“I think one of the things we are known for and the important thing that we must build on is that symbol of quality. Looking to the future, we are ready to ensure that anything concerning our logo is of a very high standard, and we are strongly committed to that cause to produce world-class products,” he said.
On the premium Fearless energy drink that has topped the list in the Nigerian market, Mr Adegunwa averred that, “Fearless is currently the market leader in the energy drinks segment in Nigeria, and to ensure that we stay on top and prevent competition, we intend to introduce new flavours, and for us, it is constantly about ingenuity and adding new brands to expand our business.”
The company, which began operation with the slogans Truly World-Class and Proudly- Nigerian, describes the quality of what it tries to achieve by competing favourably at the global level, with a DNA and heritage that are completely Nigerian. As a pacesetter, it intends to expand across Africa, hence its new slogan Proudly-African.
“This has been intentional not just to limit us to Nigeria, especially as the product is already expanding across the borders,” Mr Adegunwa explained.
Brands/Products
P+ Measurement Services Celebrates 10 Years of Driving Independent PR Measurement in Nigeria
P+ Measurement Services, Nigeria’s first independent media intelligence and PR measurement agency, is marking its 10th anniversary this November. Founded in 2015 at the brink of a recession, the agency emerged from a vision to challenge the norms of public relations reporting and bring independence, objectivity, and data-driven accountability to PR measurement and evaluation across Nigeria and Africa.
Over the past decade, P+ has transformed what was once considered an “impossible mission” into a thriving sector. Established from the living room of its founder, Philip Odiakose, who questioned why PR agencies should be the accused, the judge, and the jury of their own work, the company has since led the charge in redefining how PR performance is measured. Today, P+ stands as a trusted partner for more than 20 brands on retainer, having executed 52 projects and collaborated with 25 local and international PR agencies, as well as 86 brands, including government bodies, ministries, NGOs, and private organizations.
P+ Measurement Services has also played a significant role in advancing global recognition for Nigeria within the PR and communications measurement field, through its involvement with international bodies such as the Institute for Public Relations (IPR) Measurement Commission and the International Association for the Measurement and Evaluation of Communication (AMEC). Beyond its client portfolio, P+ has trained over 40 analysts and developed partnerships with key trade associations, including the Nigerian Institute of Public Relations (NIPR) and Women in PR.
Speaking on the milestone, Philip Odiakose, Chief Media Analyst and a Commissioner at the IPR Measurement Commission, commented, “Ten years ago, this was just a bold dream, starting an independent PR measurement agency when the industry barely understood the concept of evaluation. What began in my living room has grown into a movement that has shaped how the Nigerian PR ecosystem thinks about accountability, insight, and performance. Our mission was to prove that independence in PR measurement wasn’t just possible, it was necessary. Ten years later, I can say with pride that we did more than prove it; we built a legacy.”
Adding her perspective, Olufunke Mohammed, Executive Director of Operations, shared, “This milestone means a lot more than numbers, it represents ten years of resilience, innovation, and teamwork. We took a risk when we left our jobs to pursue what was then an uncertain idea. Today, that idea has become a recognized institution helping brands make sense of their reputation and impact with credible data and analytics. It has been a decade of growth and learning, and we are only just getting started.”
Rukayat Yusuf, Senior Analyst, reflected on the company’s impact from an analyst’s lens, saying, “Working with P+ has been an opportunity to be part of something pioneering. We have not only provided insights for brands but also helped elevate the PR measurement profession itself. Being part of this journey has shown that excellence is built one dataset, one analysis, and one story at a time.”
As P+ Measurement Services celebrates this significant milestone, the company reaffirms its commitment to continuous innovation and collaboration, empowering communications and PR professionals across Africa with actionable insights that go beyond vanity metrics to drive meaningful impact.
By Aduragbemi Omiyale
Shoppers can get up to 85 per cent discount on some items on Nigeria’s leading online marketplace, Jiji, in the 2025 Black Friday campaign.
A statement from the company said the campaign, tagged Deals Na Water, will run from November 1 to 31, 2025. The discount is on products across top-selling categories like Phones & Tablets, Electronics, Fashion, Home & furniture, and more.
During the period, shoppers would be able to purchase items at unbeatable prices from verified sellers on the platform.
“This year’s Black Friday is designed to give Nigerians real value through massive savings that feel like deals flowing as freely as water. We’re thrilled to connect millions of buyers to genuine discounts from trusted sellers across the country,” the chief operating officer of Jiji Africa, Mr Maxim Makarchuk, commented.
“For sellers, this is the biggest opportunity to grow visibility and sell faster by offering at least 15% off to be featured on our official Black Friday page. We believe that when buyers win, sellers also win. That’s the marketplace advantage,” he added.
Recent industry data showed that over 70 per cent of Nigerians now search online first when looking for the best prices on essential items.
The country’s digital acceleration continues to reshape retail, with over 43 million active smartphone users and increased adoption of secure online buying platforms.
As consumers become more cost-conscious and focused on savings, trusted marketplaces like Jiji are positioned as the go-to source for verified deals and everyday affordability.
By Adedapo Adesanya
British franchise, The Body Shop, has opened a new beauty store in Lagos, a second chain following the launch in Abuja and a national e-commerce site earlier in the year.
The Body Shop, founded in 1976 in Brighton, England, by Dame Anita Roddick, is a pioneer in ethical beauty, offering high quality, innovation-driven skin care, body care, hair and makeup products made with natural and fair-trade ingredients from around the world.
The new opening marks an important step in the brand’s commitment to West Africa and its broader global growth strategy.
The new store in Lagos, located at Ikeja City Mall, brings the number of jobs created by the brand in Nigeria to over 20. The store will be home to the full range of Body Shop products, ranging from newly launched collections, such as Spa of the World, to its Most Loved products and ranges enriched with Community Fair Trade ingredients, including Shea, Tea Tree, and Aloe
With the customer placed at the heart of the store experience, locals and visitors alike will be welcomed through the signature dark green facade, into a world where confidence is beautiful.
Members of the expert in-store team will be on hand to guide customers through the product ranges, consult on skincare needs and even offer a relaxing hand massage or treatment at the sink.
Speaking at the launch ceremony hosted at his Residence, the British Deputy High Commissioner in Lagos, Mr Jonny Baxter said: “The Body Shop’s arrival in Lagos marks more than a business expansion. It’s a powerful symbol of the deepening UK-Nigeria trade relationship. With bilateral trade now at £7.9 billion and rising, Nigeria stands as the UK’s second-largest trading partner in Africa and our leading export market on the continent.
“We’re especially proud to see this franchise led by Shalom Lloyd MBE, a dynamic British-Nigerian entrepreneur whose work in skincare, healthcare, and women’s empowerment reflects the kind of innovative, purpose-driven partnerships we champion. Her collaboration with The Body Shop is a shining example of the impact UK-Nigeria cooperation can achieve.”
“Expanding into Lagos marks another step in The Body Shop’s global growth strategy. As we accelerate our presence across high-potential markets, West Africa plays an important role in shaping the future of our business. Lagos, as a dynamic commercial hub, allows us to connect with a new generation of consumers who share our belief that beauty can be a force for good,” said Mr Mike Jatania, CEO & Executive Chairman, The Body Shop.
“This is not just about opening a store, it is about deepening trade ties, creating opportunities, and showing the world what happens when values-driven business meets one of the most vibrant cities on earth,” added Mrs Shalom Ijeoma Lloyd MBE, General Manager, The Body Shop Nigeria.
The Body Shop has longstanding and meaningful connections to Africa, first forged by founder Dame Anita Roddick who built personal and professional ties to the region that have been carried forward by the brand and continue to thrive today.
They include partnerships with three Community Fair Trade suppliers – tea tree oil grown by smallholder farmers near Mount Kenya to shea butter handcrafted by women’s cooperatives in northern Ghana to moringa seed oil cultivated by wild harvesters in Rwanda’s eastern provinces.
According to a statement, The Body Shop brand believes in building sustainable, fair supply chains that empower women and support local communities.
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